How to Kick Start

Your Digital
Marketing as SME
Nowrid Amin (Digital Marketing Manager, IQI)
 Meet
-
Nowrid
Tedx Speaker
- Top 100 Inspirational Linkedin
Icons in Malaysia By Marketing
In Asia Magazine
- Head Of Digital Marketing, IQI
- Public Speaker
- Digital Marketing Trainer
Objective

- Understand What is Digital Marketing and the

wings of Digital Marketing
- Platforms and operation options
- How to start
Rate yourself: How
good you are at Social
Media Marketing and
Paid ads
Have you done any course? Are
you happy with learning?

WHY You would like to learn

DM?
What is DM? What are the Digital
Marketing platforms are available in
Malaysia?
Popular DM Operation in
Malaysia:

● 75% company only or highly depending on

Facebook and whatsapp
How i see it, when i would
like to start my DM:

● Paid Marketing
● Non Paid Marketing
● Mixed
Paid Efforts:

● Digital ads
● Partnership
● Influencer Marketing
● Website
Non-Paid Efforts:

● Social Media Posting

● Video blogging
● Brand Advocacy, Review
● Personal Branding
● Whatsapp/Email
The Question remains:

● What should be the first step i

should have to start my digital
marketing journey?
If you are a SME and don’t
want to spend a lot:

● What is your objective?

● Who are your customers?
● What is your customer journey?
● What strategy you would like to
follow?
If you are a SME and don’t want
to spend a lot: (Phase 1)

● Find your social media, Make 2-3

Posts in every week (relevant)
● Talk about your company, tell stories
and talk about product benefits, don’t
do hard sales
● Integrate your personal branding
If you are a SME and don’t want
to spend a lot: (Phase 2)

● Find partners, Micro Influencers

● Do email marketing and whatsapp
marketing
If you are a SME and don’t want
to spend a lot: (Phase 3)

● Know your objective

● Spend little on paid ads to explore the
market
But what about the
suggestion i got:

● Start your own website

● Earn 10K RM per month
● Do more videos
● Do endless FB live!
What we can do to improve our
advertisement performance:
What to do:

● Use multiple Ad sets, ads under

one campaign and use campaign
budget optimization
What to do:
● Do explore Social Media platforms
What to do:

● Add Google ads in your digital

marketing ecosystem
Few tools you need for
your Digital Marketing:

● Canva: Graphics
● Grammarly: Copywriting
● Biteable: Video
● Godaddy: Website
Remember 4 E:

● Experience
● Exchange
● Everywhere
● Evangelism (Advocacy)
Linkedin:

Nowrid Amin
Whatsapp

+60183285825
Facebook:

Nowrid Amin
Instagram

nowrid
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With NOWRID