RIS Task 1 - 35

Task 1: Brand Fascination Profile
Added by Janette T.
Work on Your Brand Fascination Profile (http://brandfascination.com). Submit your assignment

in a Powerpoint format recording the following:
 Slide 1: Your MSME name
 Slide 2: Your MSME products and services list
 Slide 3: Your MSME Brand Fascination Advantage
 Slide 4: Your MSME company (or "About Us") description using the 5 adjectives from the
Brand Fascination Profile report.
 Slide 5-8: Your MSME write-up highlighting its business practice or differentiation in each
of the 4 marketing pillars?
 Slide 9: Your MSME brand tagline (using one of the adjectives)
Upload your completed presentation deck here.
REMEMBER:
 DO NOT CHECK THE TASK AS COMPLETE AS IT WILL PREVENT YOUR
CLASSMATES FROM SUBMITTING THEIR WORK.
 An assignment well done shall get an "applaud" from your instructors.
Task 2: Buyer's Journey
Added by Janette T. on Sep 9
Create a Buyer's Journey content plan using this template. You need to create one for each target
market or persona.
There needs to be a complete awareness, consideration, decision (or conversion) stage for every
product or service you are offering.
This is helpful for website and social media marketing content creation.
1 - Handouts - v13 - Introduction to Marketing FINAL.pdf 202 KB View full-size Download
You can export this pdf as jpeg and paste it on Word or Powerpoint to add your answers for
PAGES 1 to 3.
When done, upload it here.

Task 3: Information Flow (Site Map)
Following the example indicated in Lesson 5, create your MSME website information flow or
sitemap detailing how a 20 page website structure would look like.
Take into account what you did in the buyer's journey for this exercise.
Remember that the existence of a page in a website must have a clear purpose. They will usually
fall into the buyer's journey either for awareness, consideration, decision purpose.
Task 4: Create an E-Commerce
Website
Let us start building your MSME website. Submit screenshot of the following in a Powerpoint
file:
 Slide 1: Domain name of your MSME website.
 Slide 2: Web hosting page showing where your MSME account is.
 Slide 3-4: WooCommerce activated (take screenshot of pages showing you were able to
configure it properly including Shipping & Payments).
 Slide 5 to 8: Screenshot of your Google Analytics Real-Time (1).
 Make sure it is properly configured - (2) property, (3) view, (4) e-commerce settings.
Your Google Search Console (5) must be connected to it.
 Give your MSME admin access (6) to view / edit Google Analytics settings.
 Don't forget to install the Enhanced E-Commerce Analytics (tatvic) plugin - that is
where you put your Google Analytics (WooCommerce > Settings > Integration) (7)
 Slide 9: Social sharing activated (AddtoAny plugin).
 Slide 10: Hubspot LeadFlow activated. (screenshot from home page where the leadflow
can be found). Don't forget to add the HubSpot Free Marketing Plugin.
Reference: https://www.screencast.com/t/K1SD2OdQE0A0
 Slide 11-12: SEO Yoast activated (take screenshot of pages showing you were able to
configure it properly using the configuration wizard).
 Slide 13 to 15: Create pages and post indicating titles to reflect your site map plan (under
construction pages) in relation to Task 3. List the 20 url link of these pages, products,
blog post.
 Slide 16: Facebook Live Chat working. (zotabox)
Task 5: Submit a Weekly
Accomplishment Report for MSME
(week 1 of 8)
This is due on the 2nd day of this class.

A skill every freelancer must know is the submission of a weekly accomplishment report to your
client.
In MS-Word or Google Doc, create the weekly accomplishment report with the following
components.
I. Project Summary
 Create & Manage a Website for Client
 Create & Manage Social Media Presence of Client
 Create & Manage Customer Relationship Management System for Client
 Create & Manage Digital Marketing Campaign for Client
II. Key Project Milestones

1. Website completion with at least 20 pages of content.
2. Social media presence completion.
3. Completion of Digital Marketing Campaign.
4. Logging of all inquiries, deals, follow-up and sales progress in Customer Relationship
Management System.
III. Weekly Accomplishment Report

 Give an update based on the 4 project milestones. Referring to what was only done at this
time.
IV. For Client Approval

 Give links to content or work done that needs to be approved by MSME including
website, write-ups, campaign images and content.
V. Priorities for Next Week

 List what you need to complete by next week.
Please note:
 This task must be completed today. (DAY 2)
 After the instructor has approved your report content, send it to your MSME via email
and cc your trainer and digitalfilipino@gmail.com (Make sure to text and PM your client
to check it. Make sure your email has a clear subject (do not leave it blank).
 Encourage MSME to give you feedback on a specific date - before next class. You can
also ask them to visit you on the class next session if they want to give feedback.)
Upload the following to mark this task as complete:

1. Your weekly accomplish report (PDF format)
2. Screenshot of your email to MSME submitting the report.
Task 6: Product Photography
Give the url address of your shop section where your products are listed.
Your assignment is deemed complete if the following are met:

1. Each product must have at least 2 photos (prime photo and gallery).
2. Photo has no shadow or proper context was practice to communicate its use.
3. Standard sizes was observed.
4. Photos are lightweight in file size suitable for websites.
Your website must be complete on or before day 7.

Task 7: Content Writing - About and
Contact Us
Let's work on your MSME website by completing the following. Make sure to get a Green light
on your SEO Yoast as you work on these pages.
 About us (incorporating your Brand Fascination 5 adjectives), marketing pillars, and
unique selling proposition.
 Contact us (citing your company name, location, and contact details). Don't forget to
register the MSME business at http://business.google.com to make it appear on Google
Maps.
To complete this assignment, submit the link to your:

 About Us page
 Contact Us page
 Screenshots to show the pages have Green light for both readability and keyword.
Use the following tools to check on your writing:

1. Grammar Check - https://www.grammarcheck.net/editor/
2. Ginger Software - http://www.gingersoftware.com/grammarcheck
Remember to constantly improve your writing skills -https://www.grammarly.com/blog/how-to-

improve-writing-skills/
Task 8: Content Writing - Products
or Service Pages
 For services, this must reflect your Brand Fascination marketing pillars and unique
selling proposition.
 For products, this must reflect your Brand Fascination marketing pillars and unique
selling proposition. Create bundles or bulk set.
Refer to slide 17 of your Lesson 10 SEO handout as reference in the creation of product or
service pages.

 Shop page
 Category pages
 Product or service pages
 Screenshots to show the pages have Green light for both readability and keyword.


Task 9: Content Writing - Add-on
Pages, Articles, Blog Post
 Additional company information pages
 Articles
 Blog post
They must be original content and not copy-paste from other websites.

 Additional company information pages
 Articles
 Blog post
Your website's total number of pages must have no less than 20 pages.


Task 10: Customer Relationship
Management
Quick tour on Hubspot CRM - https://knowledge.hubspot.com/articles/kcs_article/contacts/a-

quick-tour-of-hubspot-crm-and-hubspot-sales
After setting up your marketing lead-in form, it is time to focus on building a relationship with
your prospects and customers.
For the Lead-In configuration under Hubspot - you learned how to get information by offering
something of value (coupon code). As soon as a person fills-up the form, the "thank you" prompt
reveals the code. Make sure your form is well tested.
You now need to:
1. Activate http://hubspot.com/crm to make the Customer Relationship Management

module work. This is where the student / MSME can send follow-up communication.
2. Configure the Settings > Account Defaults to change the timezone and currency to
Philippines pesos.
3. Configure the Settings > Sales > Deals stage to configure the "pipeline" to customize
the sales process according to the MSME prospecting process or your upcoming
campaign.
4. Configure the Settings > Users and Teams to make sure the MSME and student both
have access.
The above is what you need to accomplish in this task.
Submit in Powerpoint the following:
Slide 1. Screenshot of CRM Contacts page reflecting that those who filled up the
website lead-in form got added.
Slide 2. Screenshot of CRM Settings reflecting updated pipeline (deal stages). Imagine a
sales cycle to be 30-days (refer to Lesson 10 handout - slides 6 and 7). What will take
place? How often will you follow-up? What will you send?
Slide 3. Screenshot of CRM Settings team reflecting the MSME and student having
access to the system.
Task 11: E-Mail Template
Submit the following in Powerpoint format:
Slide #1. Email template created under Hubspot Sales (CRM) > Sales Tools> Templates.
The email is intended to be sent to people who filled up the website form. IN addition to introduction of
letter sender, you will need to ask the prospect if they have special requirements that the MSME may be
able to help (or information needs to be sent in relation to the form you created).
Slide #2 to #3: Screenshot of 2 contacts showing
 email sent
 deal set-up
(This is meant to be a "test data" to ensure you know what to do later on during the 21-day campaign.)
Slide #4: Screenshot of "Deals" page of Hubspot reflecting the amount opportunity you are working on.
Task 12: Submit a Weekly Accomplishment
Report for MSME (week 2 of 8)
This is due on the 4th day of this class.

A skill every freelancer must know is the submission of a weekly accomplishment report to your client.
In MS-Word or Google Doc, create the weekly accomplishment report with the following components.
I. Project Summary
4. Logging of all inquiries, deals, follow-up and sales progress in Customer Relationship
Management System.
 Give an update based on the 4 project milestones. Report what was completed so far.
 Give links to content or work done that needs to be approved by MSME including website write-
ups, product photos images and blog content.
 Have your MSME approve the email template you created.
Please note:
 This task must be completed on DAY 4 of your class.
 Attach your TMetric.com time log report and Trello dashboard screenshot.
 After the instructor has approved your report content, send it to your MSME via email and cc
your instructor and digitalfilipino@gmail.com (Make sure to text and PM your client to check
it. Encourage MSME to give you feedback on a specific date - before next class. You can also
ask them to visit you on the class next session if they want to give feedback.)
1. Your weekly accomplishment report (PDF format)
 Task 13: Data Privacy Policy
1. Create a Data Privacy Policy page on your website. Use the template below and customize it.
2. Once the Data Privacy Policy is added to your website. Add a link to it at your website footer section.
3. On your email templates (in reference to previous task), add a link to your Privacy Policy (at the footer
or signature part).
To complete this assignment, upload a powerpoint file with the following:
 Slide 1: URL Link to your data privacy policy posted on your website.
 Slide 2: Screenshot of your website footer showing link to your Data Privacy Policy
 Slide 3: Screenshot of your email template (the one you created for Task 12) showing the that you linked
to your Data Privacy Policy.
---------------------------------------------------------------------------------------
Use this template and customize it.
Privacy Notice
Effective Date: (date today)
This privacy notice discloses the privacy practices for [Your Company Name Here] and our website; [Your
Website URL Here]. This privacy notice applies solely to information collected by this website, except
where stated otherwise. It will notify you of the following:
 What information we collect;

 With whom it is shared;
 How it can be corrected;
 How it is secured;
 How policy changes will be communicated; and
 How to address concerns over misuse of personal data.
Information Collection, Use, and Sharing
We are the sole owners of the information collected on this site. We only have access to/collect
information that you voluntarily give us via email or other direct contact from you. We will not sell or
rent this information to anyone.
We will use your information to respond to you, regarding the reason you contacted us. We will not
share your information with any third party outside of our organization, other than as necessary to fulfill
your request, e.g., to ship an order.
Unless you ask us not to, we may contact you via email in the future to tell you about specials, new
products or services, or changes to this privacy policy.
Your Access to and Control Over Information
You may opt out of any future contacts from us at any time. You can do the following at any time by
contacting us via the email address or phone number provided on our website:
 See what data we have about you, if any.

 Change/correct any data we have about you.
 Have us delete any data we have about you.
 Express any concern you have about our use of your data
Orders
We request information from you on our order form. To buy from us, you must provide contact
information (like name and shipping address). This information is used for billing purposes and to fill
your orders. If we have trouble processing an order, we'll use this information to contact you.
Sharing
We share aggregated demographic information with our partners and advertisers. This is not linked to
any personal information that can identify any individual person.
Shipping
We use an outside shipping company to ship orders, and a credit card processing company to bill users
for goods and services. These companies do not retain, share, store or use personally identifiable
information for any secondary purposes beyond filling your order.
Security
We take precautions to protect your information. When you submit sensitive information via the
website, your information is protected both online and offline.
We do not collect financial information online directly. We work with online payment service providers
who provides the necessary security as payments get processed on their site.
We also protect your information offline. Only employees who need the information to perform a
specific job (e.g. billing or customer service) are granted access to personally identifiable information.
The computers/servers on which we store personally identifiable information are kept in a secure
environment.
Cookies
We use "cookies" on this site. A cookie is a piece of data stored on a site visitor's hard drive to help us
improve your access to our site and identify repeat visitors to our site. For instance, when we use a
cookie to identify you, you would not have to log in a password more than once, thereby saving time
while on our site. Cookies can also enable us to track and target the interests of our users to enhance
their experience on our site. Usage of a cookie is in no way linked to any personally identifiable
information on our site.
Links
This web site contains links to other sites. Please be aware that we are not responsible for the content
or privacy practices of such other sites. We encourage our users to be aware when they leave our site
and to read the privacy statements of any other site that collects personally identifiable information.
Surveys & Contests
From time-to-time our site requests information via surveys or contests. Participation in these surveys or
contests is completely voluntary and you may choose whether or not to participate and therefore
disclose this information. Information requested may include contact information (such as name and
shipping address), and demographic information (such as zip code, age level). Contact information will
be used to notify the winners and award prizes. Survey information will be used for purposes of
monitoring or improving the use and satisfaction of this site.
Notification of Changes
Whenever material changes are made to the privacy notice specify how you will notify consumers.
Other Provisions as Required by the Data Privacy Law
Numerous other provisions and/or practices may be required as a result of laws, international treaties,
or industry practices. It is up to you to determine what additional practices must be followed and/or
what additional disclosures are required. Please take special notice of the Philippines Data Privacy Law
(Republic Act 10173).
If you feel that we are not abiding by this privacy policy, you should contact us immediately via
telephone at [YOUR PHONE NUMBER HERE] or via email at [YOUR EMAIL ADDRESS HERE].
Task 14: Secure the Website
1. Add "All in One WP Security & Firewall" security plug-in for your MSME e-commerce website and
configure it.
Please make sure to add a 2nd / 3rd admin, MSME and your instructor, who can help resolve issues in
case anyone gets locked out. DON'T FORGET YOUR OWN PASSWORD TOO.
Note that in case you get locked out, the default setting in the plug-in is 1-hour. You can try logging in
again afterwards. Note that the lock out after unsuccessful login attempts is meant to protect from
brute force attackers on your site.
2. Add a back-up plugin (e.g. BackupBuddy or BackWPup) that allows you to back-up and restore using
the same plugin. Make sure to test that it works.
Submit in a powerpoint format screenshot of the following:

Slide #1. Screenshot of User Login Security configuration (All in One WP Security & Firewall)
Slide #2. Screenshot of Comment Spam Security configuration (All in One WP Security & Firewall)
Slide #3. Screenshot of back-up plugin configuration. (referring to the back-up plugin you installed and
configured)
Task 15: Terms & Conditions
1. Create a Terms & Conditions page on your website.

Customize the template provided below.
2. For Returns & Refund Policy, use generators like:
Customize the template provided below.
Having these on your website reminds any buyer that they are bound to it. This will also protect you
from any unreasonable claims later on by your prospect.
This is also the reason why a customer is asked to agree to it before completing a purchase or
subscription to most e-commerce websites.
2. Add a link to it at your website footer section.

3. Edit your WooCommerce and link to your Terms & Conditions.
To complete this assignment, add a comment below with:
 Slide #1: URL Link to your Terms & Conditions policy posted on your website.
 Slide #2: URL Link to your Returns & Refund policy posted on your website.
 Slide #3: Screenshot of your website footer showing links to your Terms & Conditions and Returns &
Refund Policy.
 Slide #4: Screenshot of your WooCommerce > Checkout showing that you linked to your Terms &
Conditions Policy.
------------------------------------------------------------
Terms & Conditions Template
Please read these terms and conditions ("terms", "terms and conditions") carefully before using
[website] website (the "service") operated by [name] ("us", 'we", "our").
Conditions of Use
We will provide their services to you, which are subject to the conditions stated below in this document.
Every time you visit this website, use its services or make a purchase, you accept the following
conditions. This is why we urge you to read them carefully.
Privacy Policy
Before you continue using our website we advise you to read our privacy policy [link to privacy policy]
regarding our user data collection. It will help you better understand our practices.
Copyright
Content published on this website (digital downloads, images, texts, graphics, logos) is the property of
[name] and/or its content creators and protected by international copyright laws. The entire
compilation of the content found on this website is the exclusive property of [name], with copyright
authorship for this compilation by [name].
Communications
The entire communication with us is electronic. Every time you send us an email or visit our website, you
are going to be communicating with us. You hereby consent to receive communications from us. If you
subscribe to the news on our website, you are going to receive regular emails from us. We will continue
to communicate with you by posting news and notices on our website and by sending you emails. You
also agree that all notices, disclosures, agreements and other communications we provide to you
electronically meet the legal requirements that such communications be in writing.
Trademark
(Company name) trademarks may not be used in connection with any product or service that is not of
ours, in any manner that is likely to cause confusion among customers, or in any manner that disparages
or discredits (company). All other trademarks not owned by (company name) or its subsidiaries that
appear on this site are the property of their respective owners.
License and Site Access

(Company name) grants you a limited license to access and make personal use of this site and not to
download (other than page caching) or modify it, or any portion of it, except with express written
consent of (Company name).
This license does not include any resale or commercial use of this site or its contents: any collection and
use of any product listings, descriptions, or prices: any derivative use of this site or its contents: any
downloading or copying of account information for the benefit of another merchant: or any use of data
mining, robots, or similar data gathering and extraction tools.
This site or any portion of this site may not be reproduced, duplicated, copied, sold, resold, visited, or
otherwise exploited for any commercial purpose without express written consent of (Company name).
You may not frame or utilize framing techniques to enclose any trademark, logo, or other proprietary
information (including images, text, page layout, or form) of (Company name) and our associates
without express written consent.
You may not use any meta tags or any other "hidden text" utilizing (Company name) name or
trademarks without the express written consent of (Company name). Any unauthorized use terminates
the permission or license granted by (Company name).
You are granted a limited, revocable, and nonexclusive right to create a hyperlink to the home page of
(Company name) so long as the link does not portray (Company name), its associates, or their products
or services in a false, misleading, derogatory, or otherwise offensive matter.
You may not use any (Company name) logo or other proprietary graphic or trademark as part of the link
without express written permission.
Your Site Account
If you use this site, you are responsible for maintaining the confidentiality of your account and password
and for restricting access to your computer, and you agree to accept responsibility for all activities that
occur under your account or password. If you are under 18, you may use our website only with
involvement of a parent or guardian. (Company name) and its associates reserve the right to refuse
service, terminate accounts, remove or edit content, or cancel orders in their sole discretion.
REVIEWS, COMMENTS, EMAILS, AND OTHER CONTENT
Visitors may post reviews, comments, and other content: and submit suggestions, ideas, comments,
questions, or other information, so long as the content is not illegal, obscene, threatening, defamatory,
invasive of privacy, infringing of intellectual property rights, or otherwise injurious to third parties or
objectionable and does not consist of or contain software viruses, political campaigning, commercial
solicitation, chain letters, mass mailings, or any form of "spam."
You may not use a false e-mail address, impersonate any person or entity, or otherwise mislead as to
the origin of a card or other content.
(Company name) reserves the right (but not the obligation) to remove or edit such content, but does not
regularly review posted content.
RISK OF LOSS
All items purchased from (Company name) are made pursuant to a shipment contract. This basically
means that the risk of loss and title for such items pass to you upon our delivery to the carrier.
PRODUCT DESCRIPTIONS
(Company name) and its associates attempt to be as accurate as possible. However, (Company name)
does not warrant that product descriptions or other content of this site is accurate, complete, reliable,
current, or error-free. If a product offered by (Company name) itself is not as described, your sole
remedy is to return it in unused condition.
DISCLAIMER OF WARRANTIES AND LIMITATION OF LIABILITY THIS SITE IS PROVIDED BY (Company name)
ON AN "AS IS" AND "AS AVAILABLE" BASIS.
(Company name) MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED,

AS TO THE OPERATION OF THIS SITE OR THE INFORMATION, CONTENT, MATERIALS, OR PRODUCTS
INCLUDED ON THIS SITE. YOU EXPRESSLY AGREE THAT YOUR USE OF THIS SITE IS AT YOUR SOLE RISK.
(Company name) WILL NOT BE LIABLE FOR ANY DAMAGES OF ANY KIND ARISING FROM THE USE OF
THIS SITE, INCLUDING, BUT NOT LIMITED TO DIRECT, INDIRECT, INCIDENTAL, PUNITIVE, AND
CONSEQUENTIAL DAMAGES.
Applicable Law
By visiting this website, you agree that the laws of the Philippines, without regard to principles of
conflict laws, will govern these terms and conditions, or any dispute of any sort that might come
between [company name] and you, or its business partners and associates.
Disputes
Any dispute related in any way to your visit to this website or to products you purchase from us shall be
arbitrated by courts in the Philippines and you consent to exclusive jurisdiction and venue of such
courts.
Comments, Reviews, and Emails
Visitors may post comments as long as it is not obscene, illegal, defamatory, threatening, infringing of
intellectual property rights, invasive of privacy or injurious in any other way to third parties. Content has
to be free of software viruses, political campaign, and commercial solicitation.
We reserve all rights (but not the obligation) to remove and/or edit such content.
User Account
If you are an owner of an account on this website, you are solely responsible for maintaining the
confidentiality of your private user details (username and password). You are responsible for all
activities that occur under your account or password.
We reserve all rights to terminate accounts, edit or remove content and cancel orders in their sole
discretion.
SITE POLICIES, MODIFICATION, AND SEVERABILITY
Please review our other policies, such as our Privacy and Returns policy, posted on this site. These
policies also govern your visit to (company name). We reserve the right to make changes to our site,
policies, and these Terms and Conditions at any time. If any of these conditions shall be deemed invalid,
void, or for any reason unenforceable, that condition shall be deemed severable and shall not affect the
validity and enforceability of any remaining condition.
QUESTIONS:
Questions regarding our Terms and Conditions, Privacy Policy, Return Policy, or other policy related
material can be directed to our support staff by clicking on the "Contact Us" link. Or you can email us at:
(your email address)
--------------------------------------------------------------
RETURNS & REFUND POLICY TEMPLATE
How To Return An Item

Your item must be in its original unused condition to be returned, unless there is a manufacturer defect.
Your must return the item within (X days) of your purchase.
1. Please email (YOUR EMAIL ADDRESS) to request a refund and we will assign you a tracking #.
2. Mail your returned item to:
(company name & address)
3. Include in your package a signed letter stating the reason for your return and the original receipt.
Return Exceptions
Items can not be returned if they are opened.
Merchandise that has been worn, used, or altered will not be accepted for return or exchange.
Restocking Fee
All items are subject to a 10% restocking fee, this will be deducted from your refund. We also do not
refund the original shipping and handling that you paid on the order.
Task 16: Yoast SEO - GREEN Light
Check
Once you have completed at least 20 pages on your website - that got the GREEN light on Yoast SEO,
create an admin account on your WordPress dashboard for your instructor to check if you did it
correctly.
To complete this task, link to the 20 pages on your website for Yoast SEO check.
Don't reply to this task until the requirements set here are met.
PLEASE TAKE A SCREENSHOT OF THE PAGES, POST, PRODUCTS DASHBOARD TO CAPTURE THE 20
PAGES. YOU WILL NEED TO LINK TO THAT DURING THE DAY 11 ASSESSMENT. Make sure to visit the
site pages if proper content was loaded.
Task 17: Social Media Profile
Creation (MSME)
Create social media accounts for your MSME at:
 Google+ Profile
 Google+ Brand Page
 Facebook Profile
 Facebook Page
 LinkedIn Profile
 LinkedIN Company page
 Twitter
 Instagram
 Pinterest
 YouTube
 If your MSME has a physical store or shop or office, register at Google Business and Foursquare.
If your MSME has online presence already, request that you be added as an editor for this purpose.
Make sure that:
 Your MSME brand profile photo and cover photo is consistent in all social media channels.
 Customize your cover photo size according to the social media channel prescribed size. Use
Canva.com (or your preferred graphic editing tool) to customize your cover image.
Access the Tutorial at

https://www.youtube.com/playlist?list=PLcm_2ullsSK0AkdsX3u7SwbS75RngGSLx
 Your "About" description must be closely aligned with your website's About Us.
 Each social media account of yours must have at least 3 post. Use this opportunity to link to
completed pages of your website. These are the ones with photos and got a green mark in
Yoast SEO. Use proper caption (at least 3 sentences) when posting on social media.
 Follow at least 20 people or brands on every account. Choose those that have affinity to your
products or services (target customers or distributors).
To show that this task is done, share the links to your MSME social media accounts. Do not submit your
links until the above are done.
Note that you have ample time to complete this task before the next session. Focus on what you need
to do.
Task 18: Social Media Profile

Creation (Freelancer)
Create social media accounts for yourself as a Freelancer at:
 Google+ Profile
 Facebook Profile
 Facebook Page
 LinkedIn Profile
 Twitter
 Instagram
 Pinterest
 YouTube
Make sure that:

 Your professional profile photo and cover photo is consistent in all social media channels.
 Take your own personality branding test at http://howtofascinate.com Use the adjectives found
there to describe yourself.
 Your "About Me" must have at least 300 words introducing yourself and what you are skilled in -
as a Freelancer.
 Customize your cover photo size according to the social media channel prescribed size. Use
Canva.com (or your preferred graphic editing tool) to customize your cover image.
Access the Tutorial at

 Each social media account of yours must have at least 3 post. Use this opportunity to 1.) link to
your MSME project as portfolio. 2.) Promote your other social media channels. 3.) Link to your
blog and freelancer profiles.
 Follow at least 20 people or brands on every account. Choose those that have affinity to your
services (target customers or partners or where you want to work in the future).
To show that this task is done, share the links to your social media accounts. Do not submit your links
until the above are done.
Note that you have ample time to complete this task before the next session. Focus on what you need
to do.

(week 3 of 8)

I. Project Summary


4. Logging of all inquiries, deals, follow-up and sales progress in Customer Relationship Management
System.

 Give an update based on the 4 project milestones. Share what was accomplished this week.

 Give links to content or work done that needs to be approved by MSME including website write-ups,
product photos images and blog content.
 Have your MSME approve the email template you created. (if there were revisions)
 Have your MSME approve your data privacy policy, terms and conditions, refunds & returns conditions.
Make sure to get a commitment that they are approved as those are legally binding.
 Have your MSME approve the social media profiles created.
Please note:
 After the instructor has approved your report content, send it to your MSME via email and cc your
instructor and digitalfilipino@gmail.com (Make sure to text and PM your client to check it. Encourage
MSME to give you feedback on a specific date - before next class. You can also ask them to visit you on
the class next session or meet them for feedback.)

Task 20: Finding Blogs
Added by Janette T. on Oct 1
In reference to your upcoming social media content creation & calendar exercise, do a search on Google
and find blog post or articles that have tackled the same topic in your awareness content line-up. Note
that these findings can be linked by you when you do your blog post and social media campaigns.
Look for the best 7 blog post or articles that ties in to your awareness topic line up. Take a screenshot of
each article or blog post.
Submit the following when done.

Slide 1: Blog post 1 screenshot, url link, and what you liked about it.
Task 21: Social media content
creation
Do the following for this task:
1. Create 10 graphics (3 - awareness, 3 - consideration, 4 - decision) promoting your MSME using

Canva.com or your choice of graphic creation tool. Don't forget to always include a subtle mention of
your website in the graphic.
2. Create 10 graphics (3 - awareness, 3 - consideration, 4 - decision) promoting yourself as a Freelancer

using Canva.com or your choice of graphic creation tool. Don't forget to always include a subtle mention
of your website in the graphic. If you don't have a personal website, you can create a blog at
Blogger.com
Access the video tutorial at

3. Create a 10 minute Facebook Live or recorded video (personal - your interview as a Freelancer or
MSME products feature)
4. Create a 10 minute YouTube Live or recorded video (personal - your interview as a Freelancer or
MSME products feature)
Your #3 and #4 video must be different.
Submit the following in Powerpoint:

Slide 1-3: "Awareness" graphic (MSME)
Slide 4-6: "Consideration" graphic (MSME)
Slide 7-10: Decision graphic (MSME)
Slide 11-13: "Awareness" graphic (Freelancer)
Slide 14-16: "Consideration" graphic (Freelancer)
Slide 17-20: Decision graphic (Freelancer)
Slide 21: Link to your Facebook Live or recorded video
Slide 22: Link to your YouTube Live or recorded video
Task 22: Digital Marketing
Campaign for MSME - 21 days
Create a social media and follow-up calendar where postings shall take place daily and will run for at
least 21-days.
If your day 10 to day 11 class gap is more than 21 days, increase the number of days in your social media
calendar to take advantage of the opportunity to generate better results.
Remember that building momentum is important. There is no room for inconsistency.
UPLOAD 1:
Use this template in plotting your social media posting & follow-up schedule.
 YOU NEED TO HAVE AT LEAST 3 ACTIVITIES PER DAY (combination of post & follow-up activities).
 Refer to Slide 51 of Lesson 16 for guidance.
 On social media post, you need to indicate on which social media platform it will appear.
 You need to use at least 2 social media platforms for this campaign.
 Remember that when the campaign starts, you will need to prove that you were able to carry out the
activities on that day.
Social_Media_Content_Calendar.xlsx31.3 KB
Customize the calendar to suit your situation and requirements.
UPLOAD 2:
You need to use any of these tools to schedule your social media posting:
 Later
 Crowdfire
 Use Facebook Page publishing tool to schedule your post.
 Hootsuite
 Buffer
This is a reminder if you will be scheduling post on Instagram. The mobile application of the scheduling
tool you will use must be installed on your smartphone. This gives you a reminder of the Instagram
posting and confirming it for your posting.
Make sure to TEST if the scheduling works and your account was set on the correct time zone. You
can't reason later that your post did not appear.
When done, take a screenshot and paste in Powerpoint showing that you have scheduled post up
covering the 21-days created using the scheduling tools. Submit it here.

(week 4 of 8)
I. Project Summary
System.
 Give an update based on the 4 project milestones. Share what was accomplished this week.
 Give links to content or work done that needs to be approved by MSME including website write-ups,
product photos images and blog content.
 Have your MSME approve the social media content created and campaign calendar.
Please note:
trainer and digitalfilipino@gmail.com (Make sure to text and PM your client to check it. Encourage
MSME to give you feedback on a specific date - before next class. You can also ask them to visit you on
the class next session if they want to give feedback.)
Task 24: Your Freelancer Toolkit

Getting chosen as a freelancer is not easy, you need to be ready. Complete the following to build your
profile and toolkit:
 Your LinkedIn Profile (executive summary, education, experience, accomplishment, sample work)
 Your brand
You can take the HowtoFascinate.com individual test to help customize your branding. Your highest
value must reflect in your profile.
 Trello account
Create a Trello account and map out your deliverables to your MSME as reflected in your latest report.
Add your MSME as a client there.
 Tmetric.com account and log your work done for your MSME.
 Create a personal Payoneer and Paypal account. Be fully verified.
 Register in Taxumo or Complete the BIR requirements in the next 3 weeks. Follow Knowyourtaxes.ph
process.
Once done, upload the following in a Powerpoint file:
Slide 1: Link to your LinkedIN profile reflective of your brand positioning
Slide 2 and 3: Screenshot of your Trello account reflecting your current project status. Show that your
MSME was given access to it as client. Add your instructor's email address
and digitalfilipino@gmail.com for monitoring.
Slide 4: Tmetric.com screenshot logging hours done for your MSME
Slide 5 & 6: Paypal and Payoneer account creation. Verified account status.
Slide 7: Screenshot of Taxumo.com registration

Task 25: Your Freelancer Profile
Please refer to Lesson 19 when working on this task.
Create a Freelancer Profile at any of the following:
 Fiverr.com
 199jobs.com
 Raket.ph
 OnlineJobs.ph
 Freelancer.com
 Upwork.com
 Peopleperhour.com
 Talent.hubstaff.com
 Guru.com
 Truelancer.com
 Outsourcely.com
 other sites your instructor will recommend.
Make sure to use an email address that you can check even when on the road for this purpose.
Make sure to download the corresponding mobile application so you can get posted if there are
opportunities or prospects contacting you.
A complete Freelancer profile is where there is relevant profile, experience information, and photo.
When done, submit the following:

Slide 1: Screenshot of your freelancer profile #1 and url.
Sample:
https://www.upwork.com/o/profiles/users/_~01a33469d9c598107d/
https://www.upwork.com/fl/jmmariano
https://www.upwork.com/o/profiles/users/_~017218d551aa00fcb6/
Task 26: Digital Marketing

Campaign for Freelancer - 21 days
This time you will focus on marketing yourself as a FREELANCER.
Create a social media and follow-up calendar where postings shall take place daily and will run for at
least 21-days.
If your day 10 to day 11 class gap is more than 21 days, increase the number of days in your social media
calendar to take advantage of the opportunity to generate better results.
Remember that building momentum is important. There is no room for inconsistency.

UPLOAD 1:
Use this template in plotting your social media posting & follow-up schedule.
 YOU NEED TO HAVE AT LEAST 3 ACTIVITIES PER DAY (combination of post & follow-up
activities).
 Refer to Slide 51 of Lesson 16 for guidance.
 ACTIVITIES FOR FREELANCERS can include: submitting proposal, follow-up on proposals,
contacting people letting them know that you are a freelancer, getting interviewed, etc.
REMEMBER, you will need to submit proof that you have done this as part of your report later
on.
 On social media post, you need to indicate on which social media platform it will appear.
 You need to use at least 2 social media platforms for this campaign.
 Remember that when the campaign starts, you will need to prove that you were able to carry
out the activities on that day.
Social_Media_Content_Calendar.xlsx31.3 KB
Customize the calendar to suit your situation and requirements.
UPLOAD 2:
You need to use any of these tools to schedule your social media posting:
 Later
 Crowdfire
 Use Facebook Page publishing tool to schedule your post.
 Hootsuite
 Buffer
This is a reminder if you will be scheduling post on Instagram. The mobile application of the scheduling
tool you will use must be installed on your smartphone. This gives you a reminder of the Instagram
posting and confirming it for your posting.
Make sure to TEST if the scheduling works. You can't reason later that your post did not appear.
When done, take a screenshot and paste in Powerpoint showing that you have scheduled post up
covering the 21-days created using the scheduling tools. Submit it here.
Task 27: Proposal Template

Create a proposal template that you will use to submit a project proposal to a prospective client.
Have your instructor check your proposal template. Once done, upload the approved version here.
Task 28: Record a Practice

Interview
Record a practice interview answering the following questions. MAKE SURE THAT WHAT YOU WILL
SUBMIT HERE IS AN IMPROVED INTERVIEW VERSION - NOT YOUR FIRST ATTEMPT.
 Tell me something about yourself

 What are your strengths?
 What's your weakness? Be honest. (Maybe you are impatient, etc.)
 Are you a lifelong learner? What are you studying at the moment?
 How long have you been a freelancer? What made you decide to become one?
 How many clients do you have so far? What work have you done for them?
 What is your freelancer service specialization? Why did you choose that niche?
 This project requires (x) number of hours per week? Are you available? What's your schedule like? Can
you work on (x) time zone?
 Are you a team player? Can you work with teams or prefer working alone?
 What is your service fee range for this project requirement?
 What is your long term goal as a freelancer? (specialization, rate, clients)
 What is your understanding of the job requirements and description?
 How do you take negative feedback?
 Do you have questions about the project or to me?
Submit link to your interview video here.

(week 5 of 8)

I. Project Summary
System.
 Give an update based on the 4 project milestones
 Give links to additional content or work done that needs to be approved by MSME including website,
write-ups, product images and content.
 Give links to the social media channels you created for your MSMEs approval on content and images
used. (additional or revised)
 Get approval for your social media content and calendar. (additional or revised)
 Three activities per day screenshot (if you started your campaign early)
* Screenshot of social media campaign per day.
* Follow-up activities done for the week as recorded in your Hubspot per prospect or client (presented
per day)
* Sales achieved with proof
Please note:
 This task must be completed today. (DAY 10)
 After the instructor has approved your report content, send it to your MSME via email and your
instructor and digitalfilipino@gmail.com (Make sure to text and PM your client to check it. Make sure
your email has a clear subject (do not leave it blank).
 Encourage MSME to give you feedback on a specific date. You can also meet them for feedback.)
Task 30: Weekly Accomplishment

Report as Freelancer (1 of 3)
In MS-Word or Google Doc, create the 1st weekly accomplishment report with the following
components.
I. Project Summary
 Create your Freelancer Presence

 Create & Manage your Social Media Presence
 Create & Manage your Customer Relationship Management System
 Create & Manage your Digital Marketing Campaign

1. Freelancer Profile Completion (100% complete / verified profile)
System.

 Give a report on your week 1 social media campaign showing:
* Screenshot of social media campaign per day. (as published - not your scheduled post)
per day)
* Sales generated
IV. Priorities for Next Week
Please note:
 This task must be completed on October 19.
 After the instructor has approved your report content, upload your weekly accomplishment report to
mark this task as complete.

(week 6 of 8)
I. Project Summary
System.
 Week 1 campaign - Three activities per day screenshot
* Screenshot of social media campaign per day. (as published)
per day)
Please note:
instructor and digitalfilipino@gmail.com (Make sure to text and PM your client to check it. Make sure
your email has a clear subject (do not leave it blank).
 Encourage MSME to give you feedback on a specific date. Connect or Meet your MSME for reporting,
sales receipt collection for those where you can prove - it was generated through your campaign, & get
feedback.)

In MS-Word or Google Doc, create the 2nd weekly accomplishment report with the following
components.
I. Project Summary


System.

per day)
* Sales generated
Please note:

(week 7 of 8)
Assigned to
Type names to assign…
When done, notify
Type names to notify…
Due on
Select a date…
Notes
I. Project Summary


System.


 Campaign report - Three activities per day screenshot
* Screenshot of social media campaign per day. (as published)
per day)

Please note:
trainer and digitalfilipino@gmail.com (Make sure to text and PM your client to check it. Make sure your
email has a clear subject (do not leave it blank).
 Encourage MSME to give you feedback on a specific date. Connect or Meet your MSME for reporting,
sales receipt collection for those where you can prove - it was generated through your campaign, & get
feedback.)

In MS-Word or Google Doc, create the final weekly accomplishment report with the following
components.
I. Project Summary


System.

 Give a report on your digital marketing campaign showing:
per day)
* Sales generated

 List what you intend to do hereon to practice what you have learned in this program.
Please note:
 This task must be completed on or before DAY 11 - assessment day.

Report for MSME (week 8 of 8)
Assigned to
Type names to assign…
When done, notify
Type names to notify…
Due on
Select a date…
Notes
I. Project Summary


System.

* Screenshot per day of your campaign
* Screenshot of CRM / communications per day.
* Sales generated

 Give links to content or work done that needs to be approved by MSME including website, write-ups,
campaign images and content.

 List activities you will do to turn-over the site and all work done to your MSME.
Please note:
 This task must be completed on or before DAY 11 or assessment day.
 Attach your TMetric.com time log report.
trainer and digitalfilipino@gmail.com. Don't forget to put the proper subject in your email. (Make sure
to text and PM your client to check it. Encourage MSME to give you feedback on a specific date - before
next class. You can also ask them to visit you on the class next session if they want to give feedback.)


RIS Task 1 - 35

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

RIS Task 1 - 35

Uploaded by

Copyright:

Available Formats

Task 1: Brand Fascination Profile

Work on Your Brand Fascination Profile (http://brandfascination.com). Submit your assignment

Upload your completed presentation deck here.

1 - Handouts - v13 - Introduction to Marketing FINAL.pdf 202 KB View full-size Download

When done, upload it here.

This is due on the 2nd day of this class.

II. Key Project Milestones

III. Weekly Accomplishment Report

IV. For Client Approval

V. Priorities for Next Week

Upload the following to mark this task as complete:

Your assignment is deemed complete if the following are met:

Your website must be complete on or before day 7.

To complete this assignment, submit the link to your:

Use the following tools to check on your writing:

Remember to constantly improve your writing skills -https://www.grammarly.com/blog/how-to-

To complete this assignment, submit the link to your:

Use the following tools to check on your writing:

Remember to constantly improve your writing skills -https://www.grammarly.com/blog/how-to-

To complete this assignment, submit the link to your:

Use the following tools to check on your writing:

Remember to constantly improve your writing skills -https://www.grammarly.com/blog/how-to-

Quick tour on Hubspot CRM - https://knowledge.hubspot.com/articles/kcs_article/contacts/a-

You now need to:

1. Activate http://hubspot.com/crm to make the Customer Relationship Management

The above is what you need to accomplish in this task.

Submit in Powerpoint the following:

Submit the following in Powerpoint format:

Slide #2 to #3: Screenshot of 2 contacts showing

This is due on the 4th day of this class.

To complete this assignment, upload a powerpoint file with the following:

Use this template and customize it.

Effective Date: (date today)

 What information we collect;

Information Collection, Use, and Sharing

Your Access to and Control Over Information

 See what data we have about you, if any.

Other Provisions as Required by the Data Privacy Law

Submit in a powerpoint format screenshot of the following:

1. Create a Terms & Conditions page on your website.

2. For Returns & Refund Policy, use generators like:

Customize the template provided below.

2. Add a link to it at your website footer section.

Terms & Conditions Template

License and Site Access

Your Site Account

REVIEWS, COMMENTS, EMAILS, AND OTHER CONTENT

(Company name) MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED,

Comments, Reviews, and Emails

SITE POLICIES, MODIFICATION, AND SEVERABILITY

RETURNS & REFUND POLICY TEMPLATE

How To Return An Item

Items can not be returned if they are opened.

Create social media accounts for your MSME at:

Access the Tutorial at

Task 18: Social Media Profile

Create social media accounts for yourself as a Freelancer at:

Make sure that:

Access the Tutorial at

Task 19: Submit a Weekly

This is due on the 6th day of this class.

 Create & Manage a Website for Client

II. Key Project Milestones

III. Weekly Accomplishment Report