EMMRC

 In 1984 University Grants Commission (UGC) New Delhi has launched

Country Wide Class Room (CWCR) and production facilities at 6
universities in India through establishing media centres in the name of
Audio Visual Research Centres (AVCR).
 Later these centres have been renamed as EDUCATIONAL
MULTIMEDIA RESEARCH CENTRES.
 EMMRC was mainly to use electronic media for the quality enrichment of
higher education.
 UGC began its transmission of Country Wide Class Room (CWCR)
programme from 15th August 1984 through Doordarshan National
Network.
 Initially the coordination with these centres was done from UGC office
with the support of a consultant.
 Subsequently, an inter – University Centre named as ‘Consortium For
Educational Communication’ (CEC) was set up in the year 1993 to
coordinate with media centres (AVRC and EMMRC) and to make CWCR
mission most effective and successful.
 The Educational Multimedia and Research Centre (EMMRC) was
established as Audio Visual Research Centre (AVRC) by UGC – CEC
under the Country Wide Class Room (CWCR) project with , the following
objectives:
1. Production of educational programmes (especially video and audio) and
related support material and setting up of appropriate facilities for this.
2. Research related to optimizing the effectiveness of the programmes.
3. Providing a forum for the active involvement of academic and other
scholars in creation of appropriate educational programme.
4. Studying, promoting and experimenting with the new
techniques/technology that will increase the reach and effectiveness of
educational communication.
5. The centre is presently funded by the UCG and MHRD for producing
enrichment, educational video lecture and e-content programmes for
broadcasting these through educational channel or Doordarshan and
Internet streaming commanding a viewership of more than 25 million
students.
6. It invites faculty from within and outside the university as subject
experts to participate in the activities of the centre to write scripts on
the topics of their topics of their subject specialization followed by the
production of film.
 7. The centre is equipped with a large state- of –the-art studio with chroma
facility, latest technology broadcasting equipment with high powered
multimedia workstation to produce educational video content, e-
content programmes.
8. Besides this, the centre also conducts research related to the creation,
dissemination and evaluation of educational content.
Main Functions:

 It is the constant endeavour of EMMRC to get the best teachers from across
the country to deliver high quality lectures to be telecast on Gyandarshan
and Vyas, the 24 hour higher educational channel.
 With the advent of internet, the activities of EMMRC has also diversified,
in addition to the educational television programmes, it is also active in
developing e- content and e- learning packages for web based education
and webcasting through the National Knowledge Network.
 The main objective of centre is to produce high-quality educational TV
Programmes, develop e- learning application such as e-content, multicast
live interactive lectures using EDUSAT and conduct media research.
 EMMRC to produce educational documentaries on all subject to
complement and supplement the regular undergraduate curriculum.
 To record syllabus oriented video lectures of selected UG subjects from the
approved model curriculum of UGC.
 To develop e-content programmes for web based education and for the
upcoming virtual university and National Knowledge Network.
 The extension activities of EMMRC include organizing regular workshops
and seminars to train the interested faculty of all universities in the state in
TV- presentation skills, development of television and e-content scripts
etc.
 To produce internship programmes to PG students of Mass
Communication from across the state of Odisha.
 The centre also undertake research in all aspects of educational technology
in relation to learning for both Urban and Rural college going students in
various disciplines.
 The centre has made about 180 programmes covering various subject and
areas.

ATHIRA MOHAN B M
B.ED MATHEMATICS