CHAPTER - 1

INDUSTRY PROFILE
INDUSTRY PROFILE
GENERAL INTRODUCTION:

Furniture is the collective term for the movable objective which may support
the human body (seating furniture and beds), provide storage, or hold objects on
horizontal surfaces above the ground. Storage furniture (which often makes use of
doors, drawers, and selves) is used to holds or contain smaller objects such as cloths,
tools, books, and household goods.

Furniture can be product of artistic design and is considered a form of decorative

art.

In addition to furniture’s functional role, it can serves a symbolic or religious

purpose. Domestic furniture works to creates, in conjunction with furnishing such as
clocks and lightings, comfortable and convenient interior spaces. Furniture can be made
from many materials, including metals, plastic and wood.

HISTORY:

Examples of ancient furniture are extremely rare, but there is considerable

knowledge of the pieces made by craftsmen in China, Egypt, Greece, Mesopotamia,
and Rome from pictorial representations. Beds tables’ chairs stools boxes chest and
other prices were nearly always made of natural woods though veneering was known
in Egypt where it was used to produce coffin cases of great durability the romans too
used veneers though chiefly for decorative purposes. Bronze was also used in roman
tables, stools, and couch frames. Pompeian wall paintings show that plain, undercoated
wooden tables and benches were standard in kitchens and workshops and that panelled
cupboards were common chests for valuables were covered with plates or bound with
iron.
The early middle ages were much poorer in household furnishing of every kind

than the roman world but in the 14th and 15th century a growing affluence brought a

major revival of furniture making with many new types of cupboards boxes with
compartments and various sorts of desks appearing the religious houses in particulars
were well supplied with furniture framed panelling reintroduce in the Burundian
Netherlands quickly spread the mortise and Tenon and meter provided greatly
improved joints.
 The growing sophistication in the technique a revolutionary change in the men
who made furniture where previously carpenters and joiners had made furniture along
with every kinds of building construction in wood several circumstances combined to
create a new profession that of cabinetmaker the most important technical factors was
the introduction or reintroduction of veneering first in western Europe than in Britain
north America and in earlier system of framework and panel the framing gave the
required strength in both length and width the panel being a mere filling held in grooves
its attractive appearance was result of highlights and shadows produced by the framing
modelling and carving which framed the chief means of decorations the gain of the
wood was incidental.

The furniture industry in India is considered as a “Non organized” sector with

handcraft production accounts for about 85% of the furniture production in India the
furniture sector in India only makes a marginal contribution of the formation of GDP
representing just a small percentage (about 0.5%) among all types of furniture used
office furniture segment is the one that boast the most important companies both from
the point of view size and of the technological innovation of the production the furniture
industry employs a total of around 300,000 workers the total production of furniture in
2001-02 (according to annual survey of industry) was USD 3580 million.

Foreign trade picture with regard to furniture is not very impressive in 2000 India

ranked 48th among furniture exporters and 49th among importers this situation can be
explained by the high import duty applied and on the other hand from the low technological
level of Indian companies and the local tastes and traditions that influence the style of the
product offered making them difficult to export according to data for index of industrial
production as many as 14 of the 17 two digit industry groups have shown positive growth
during the month of January 2005 as compared to the
corresponding month of the previse year however wood products : furniture and fixtures
have shown a negative growth of 16.7%.
Wood and wood products furniture and fixtures carry a weight of 27.01% in the
total MANUFACTURING SECTORS this category has however shown a decline in
recent some years.

Usually a manufacturer or a craftsman has its own stores where he presents

products or imported furniture consumers choose in the store or order bespoke furniture
India presents a favourable outlook to self furniture and one expects the furniture industry
to grow further in the coming year’s two important reasons for this are –

 India’s large size


  Indian tastes have started to be more refined and Indian people are looking
for more western furniture style.

SPECIFIC INTRODUCTION:

Whether the buyers is satisfied after purchase depends o the offers performance
in relation to the buyer expectation in general satisfaction are a person’s feelings of
pleasures or disappointment resulting from comparing a product perceived performance
relation to his/her expectation.

If the performance falls short of expectation the customer is dissatisfied if

performance matches the expectation customer is satisfied if the performance exceeds
the expectations the customer highly satisfied customer satisfactions cannot be very
difficult.

After all you either satisfied with the services you receive or you’re not if it is that
easy then obtaining people’s opinion about how satisfied they are with relatively straight
forward matter or is it? Customer satisfaction is a marketing tool and a definite value added
benefits it is often perceived by customer as important as the primary product or service
your organisation offers it looks at what is involved from 3 different angles the first is from
the view of an organisation wishing to understand and measures how satisfied its customer
are with the product or services they receive from it the
second is from the perspective of consumers who participate in surveys including both
business customer and members of general public.

Customer satisfaction is a business term is a measures of how product and

services supplied by a company meet or surpass customer expectation it is seen as a
key performance indicators within business and part of the four prospective of balanced
score card in a competitive market place were business compete for customers customer
satisfaction is seen as a key differentiators and increasingly has become a key element
of business strategy customer satisfaction drives successful private sector business high
performing business have developed principles and strategy for achieving customer
satisfaction this paper presents a framework or set of idea for using customer
satisfaction principles and strategies to improve the quality responsiveness and
possibility of public sector privately provided service in vulnerable communities the
framework suggested that resident who live in tough neighbourhoods can be supported
through customer satisfactions strategies to became empowered individuals who
informed perspective influence decision about what, how, and where services are
available to them customer satisfaction is the customers responses to the evolution of
the perceived discrepancy between prior expectations and the actual performance of the
product as perceived after its consumption.

The importance of customer satisfaction is apparent when you realize that

without customer you don’t have a business. A single unsatisfied customer can send
more business away from your company than 10 satisfied customers the more you focus
on customer retention and customer support the more long –term business you’ll get
it’s worth it to focus on customer satisfaction strategies no matter how large or small
your company is –

1) Understanding the needs of the customer is critical:

A business relationship just like any other relationship realise on both people
getting their needs met no matter what of business you are in all customers want the
same thing they want feel welcome and appreciated by you and your staff they don’t
want to get the impression that they are just being used by you for money small
interaction like thank you and a nice smile can go a long way toward customer
satisfaction.

2) Be honest when you don’t meet expectations:

Customer satisfaction is at its most important when something goes wrong in

the chain of delivery weather a customer was double charged or didn’t receive what she
ordered your employees need to handle the situation with the utmost care your
employee should apologize and take steps to rectify the situation the phrase the
customer is always right is at the core of customers satisfaction strategy it doesn’t
matter whether or not the customer misread the instructions or made the mistakes your
employee should take step to make the customer happy.

3) Customer satisfaction is the foundation of a good business:

Satisfied customer will make a great foundation for return business and they
may also bring in their friends and associates remember that customers are the heart of
any business keep them satisfied and encourage them to tell their friends about their
experience with your business.

The role of today’s contact centre rapidly shifting expected to both support a
company’s global business strategies and play an integral part in the overall customer
experience the contract centre is becoming a true extension of a company’s brand no
matter its type (inbound versus outbound internal versus outsourced onshore versus
offshore support versus sales) the kinds of with deals (internal external or a blend of
both) yet the contact centre still faces challenges of its own including high staff attrition
productivity issues and operational cost containment performing such a balancing act
only ends up putting more pressures on already stretched resources one way a contact
centre can deliver and win on all these front is to embrace are essential business driver
as a key performance indicators customer satisfaction.

Although at first sight customer satisfaction seems easy to understand it can

actually be difficult to define and sometimes even more difficult to measure this article
present a general pragmatic approach to customer satisfaction measurement including tips
and recommendations to help contact center professional implement a brand a new
initiative or improve an existing program consumer (customer) satisfaction research in a
manner upon more general treatises whereas the field as been studied from many
perspectives the most common appearing in areas of customer satisfaction surveys and

customer satisfaction strategy an alternative approach will be proposed most typically

works on customer satisfaction survey measurement take the form of how to form
scales and summarize results and those on customer satisfaction strategy take the form
of how to generate satisfied customers and alleviate dissatisfaction while these are
worthy endeavours it remains that little in-depth analysis has been performed on
conceptually based managerially actionable strategies within the satisfaction response.

Unfortunately these early perspectives have not significantly advance the

progress of satisfaction work for some times and it wasn’t until many and diverse
perspectives were integrated elaborated and extended that others began study of
conceptual satisfaction in earnest.

Here the underlying mechanisms of consumer contract consciously or

subconsciously their satisfaction conclusions are explored so that a grander strategy of
fostering satisfaction and diminishing dissatisfaction can emerge.

This will allow new actionable strategies resulting in more diverse practical
implication for practice reader interested in greater detail and elaboration including
discussion of topics not covered here should consult the authors original work (Oliver,
1997).

The customer satisfaction is important for the firm because for the growth and
future certainty in this firm they think customer are real assets to increase their profit
and productivity and make them secured the customer satisfaction is an main tool to
measure their service quality in the firm.
 CHAPTER - 2

COMPANY PROFILE

COMPANY PROFILE

2.1 INTRODUCTION:
 Geometry is one of the good manufacturing and importing of furniture in
Davanagere it is started in 2002 by knowing the customer requirement they will
manufacturing and also imports the variety and good quality of furniture they will bring
the goods like wood glass and other wanted materials from Malaysia, China, Taiwan
then produce the furniture and they also import the ready furniture too.

Origin of the company:

Geometry is alone started by Mr. Ganesh and Mr. Sandeep on 2002 in

Davanagere his venture was started in a small room of 8x8 feet the initial capital was
just 2000/- invested for it venture this firm is located in Binny Company Road,
Davanagere.

2.2 BACKGROUND OF THE COMPANY:

In olden days people were sleeping on the land but now a days people likes to
sleep on the cot this show the dignity of the people in these days rich people shows the
dignity by using furniture’s like sofa set, TV stand, Wooden cot etc., but poor people
cannot use this furniture in this era furniture’s not only show a dignity of people it also
the faithful need of human being in 2002 Ganesh started furniture industry in
Davangere.

Location:

It located in old city of Davangere it is exactly located near Clock Tower, Binny
Company Road, Davangere.

The main purpose of establishing this factory at old city.

Together more number of people and get their attention toward the venture.

2.3 NATURE OF THE BUSINESS CARRIED:

The nature of this venture both product and service oriented because this firm
produces as well as import the products from some countries like Malaysia, China and
Taiwan so it carries out the business in both the ways business to business and business
to customers.

2.4 VISION:
 The vision of is become a best and famous venture in India and also to create
their brand image throughout the country.

2.5 MISSION:

The mission to expand the business to other states to exports goods produced
by them and also to produce innovative products in the firm.

2.6 POLICY:

The policies of the firm are –

 To provide best quality of goods and services


 To come up with ergonomic designs

 To have clear process.

2.7 PRODUCT PROFILES:

As they import goods from different countries they majority concentrate

towards instructional and office furniture’s and also with some extent of hospital and
domestic furniture’s.

They also produce the both iron and wooden products as per the customers’
requirements they import furniture’s like bedroom sets dinning sets and living room

sets from Taiwan, China, Malaysia they manufacture the furniture required by the
schools college and other institutes such as study tables simple cupboards computer
workstations etc…

Below there is a list of some varieties of furniture’s that they import.

Living room sets:

 Sofas: Platinum range (Vigour, Hunter, Giza, Milos, etc.)


 Gold range (Lion, Bruce, d-cube, Sierra)

 Silver range (lily, Jade, Athena, Cypress, etc.)

 Coffee tables: Milva, Alice, Curio, Freya, etc.

 Show case: Odium *2 and *3, Trio Allan Clara etc.

 Corner tables: Flora, Aqua, Centre, etc.

Dinning sets:
  Fleur table with Carissa chairs

 Kent tables with Stella chairs

 Elite tables with Eva Chairs

 Orion tables with Celine charis etc.

Bedroom sets:

 Fiona Eroszurine, Twyla Angela Pavilion etc.

Simple cupboards:

 Centurion wardrobe storewelslim line, etc.

Computer workstation:

 C1 C3 D buddy personnel workstations etc.

2.8 DEPARTMENTAL STUDY:

As it is furniture venture it consists of three departments they are as listed below,

 Manufacturing department

 Assembling department

 Sales department

 Human resource department

 Purchase department

 Marketing department

 Stores departments

 Finance department.

MANUFACTURING DEPARTMENT:

This furniture firm is engaged in the conversion of raw material or semi-finished

goods they make the materials fit for human consumption these may be further grouped
as:

 Production processing

 Art of chair making

  Fully upholstered furniture.

Quality control lab:

The quality control is concerned with controlling the quality of products related
to internal departments.

The quality control activities are aimed at ensuring the quality of product to be
dispatched.

Quality control is the process of measuring different characteristics of

component as mentioned in the inspection plan and is carried out by the instruments
and gauges which traceable to national or international standards.

The QC lab is equipped with suitable instruments and qualified personnel to

assure quality standards.

Control of manufacturing quality:

The products from first inspections shall be identified as per inspection and
statics referred in respective process control procedures.

Product inspection is carried out by the inspector to ensure that product or

process confirmed to specified requirement conduct follows up to assure that corrective
action is accomplished in timely manner.

ASSEMBLING DEPARTMENT:

This department further consist of four section such as –

1) Powder coating section

2) Wood work section
3) Cushioning section
4) Metal fabrication.

Employee motivations:

Motivation and empowerment at PACL the employees are motivated :

 To achieve quality objective and


 To make continual improvements

 The employee are motivated through the following means.
 Suggestion:

Suggestion to improve the quality and to achieve the quality objectives are
invited from all employees suggestion box is provided at the security office to drop
their views.

Incentive schemes:
An effective incentive scheme has been introduce in the originations and

incentive is given to the employees who achieve the quality standards in

productions the schemes is called as production incentives schemes based on the total
productions exceeding the budgeted production monetary incentives at varying rates
are given to staff.

Attendance bonds:

To motive the employee’s attendance bonus schemes has been introduced in the
organization and those who attended all working days in the month are eligible for the
attendance bonus.

Induction and placement:

The selected candidates will go through process of induction into the company’s
system and procedures thereafter placed suitably to the department incumbent is
selected for.

WAGES AND SALARY ADMINISTRATION:

The wages and salary as prescribed by the company’s rule will be disposed as
follows –

 Confirmed staff : Last day of the month


 Unconfirmed staff: Fifth day of the next month

 Workman: Seventh day of next month.

 Welfare provisions:
 Working hours

The unite operated in four shifts –

1. A shift 7:00 am to 3:00 pm

2. B shift 3:00 am to 11:00 pm
3. C shift 11:00 pm to 7:00 pm
4. Gender shift 8:30 am to 5:30 pm.

Uniform:

Workers are eligible PA for the following –

 Pant clothes for 2 pants


 Shoes 1 pair

 Socks 2 par

 Stitching charge Rs. 300/-

Industrial canteen:

There is canteen in premises of the factory which provides food and refreshment at
subsidized rates canteen in open at fixed timing on all working days canteens coupons are
issued monthly to all the employees at the rate of Rs.2/- per meal.

Leave:

 Casual leave - 8 days


 Privilege leave - 30 days

 Sick leave - 7 days

 Special leave - 10 days

Heat days is permissible in exceptional circumstances.

House
To those not covered under employees insurance rent:
scheme.
S
taff
 members are eligible for HRA at 20 of their basic salary from T
date of joining he/she is not provided accommodation in the o
staff colony sports and recreational facilities: confirm
the
 TV room
 services
 Library cum reading room
 of the
 Indoor games like Billiards, Shuttle, Table tennis
probatio
etc…..
nary
employe
Insurance schemes: es upon
their
All member who are member of PF are covered for this
completi
benefits staff not covered under ESI schemes are covered under
ng the
personal accident policy which provides insurance accidents
probatio
company takes group insurance policy in live of EDLI scheme
nary
for provided better to the nominees of staff in case of death of
period
staff member during the service period.
satisfact
Retirement: Staff members will be retiring from the services of ory –
the company on attaining the age of 58 years.
 T
o
t
PERFORMANCE APPRAISAL:
h
Performance appraisal is a formal structured system of e
measuring and evaluating an employee’s job related behaviours l
and outcomes to discover how and why the employees is e
presently performing on the job and how employee can perform t

more effectively in the future so that the employee organization e

m
and society at benefit.
p
The head of each department makes appraisal with l
regard to each employee once in a year the board of directors o
have fixed certain performance standard with the y
e
actual performance of the employee so that they can inform the e
higher authorities which help them to take decision with regard s
to. k
n
Promotion and demotion: o
w
 where the stand so far as their performance is
T
concerned.
 hus if the
 To access the training and development needs of the
employees size of a

 To conduct program such as selection training and business
transfers. concern

 Career planning. permits

 Succession planning. there

 Apprising and rewarding the performance. should be

 Effective team building. a

 Measurement of employee’s satisfaction. separate

 Analysing the reasons and employees attribution and purchasi
correcting the same. ng

 Development of leadership among managers through departme
delegations and empowerment. nt and the

 HR department as headed by deputy general manager responsi
(HRD) assisted by competent staff. bility for
purchasi
ng all
HUMAN RESOURCE PLANNING: types of

As an annual exercise human resource department materials

reviews the existing man power plan for the year from entire should

department on discussion and consultation with managing entrusted

directors the same will be approved with changes if any. to this

departme
nt
PURCHASING DEPARTMENT: purchasi
ng
The purchasing department pays very important rates in
departme
organization become purchasing has its effects on vital factors
nt may be
concerning the manufacture quality cost
centraliz
ed or

because of its efficiency and promote delivery of good customer decentral

its function is to procure material from suppliers services ized

machine on at most favourable terms consist with maintaining centraliz

the desired standard of quality purchasing the important ed

function of materials a substantial part of the coat finance is functions

committed which affects cost flows poison of the company. are

 routed through one department purchasing should be made by the T
purchase department to avoid duplication overlapping and the o meet
uniform procurements the other desire department to make timely the
at suitable purchase. challeng
es of
To perform the functions effectively the purchasing
technolo
department follows the following procedures –
gy the
 Receiving the purchase requisitions company

 Exploring the source of supply and choosing suppliers as set of

 Preparation and executions of purchase order a self-

organize
 Receiving and inspecting materials.
d well
MARKETING DEPARTMENT: equipped
and
All the entries regarding marketing are done online
properly
within the help of internet so that there will not be any delay in
staffed
communication land flow of information with regard to
R&D
performance approval system the company has been providing
units.
many good opportunities to employees for their carriers
development the company does the performance appraisal by
conducting induction training program for employees who joins
Stores
the company. depart
ment:
Package design:
Stores
Value seats are etched for their part number on OD rust departme
nt
-preventing oil is used before wrapping value seats arc wrapped
broadly
in plastic and packed in corrugated boxes dispatch slip is divided
into four
attached on each box.
sections
-

1. R
e
Product pricing: c
ei
This department evaluates the cost of production and v
i
there by adds the margin of profit of fixed selling price of n
product and ever they fix or target for sales that is sales target. g
s
Market research: e
ct
i
o
n
 2. Issues section banks
3. Indent section and
4. Bill passing sections vendors
the later
was to
Functions of stores department: interact
with all
 Classification & codification
 the
 Stocking and review
 internal
 Indenting
 processe
 Procurement
 s of the
 Transportation
 organiza
 Receipts
 tion a top
 Inspections
 manage
 Return of ejected materials to vendor
 ment
 Storage and issue
 core
 Material of accounting group
guided
 Advice to accounts for payment to vendor
 both the
 Physical verification and audit aims of stores
department task

 Processing indent in time forces.

 Proper storage & preventing damages & deteriorations

 Inventory planning & control

 Realising payments to the suppliers in time
FINAN
 CE
 Minimizing the stock of stationary items DEPA

 Quick issues of materials without any loss of time. RTME
NT:

F
INVENTORY CONTROL: inance
departm
The top management of VST felt that if they can reduce
ent has
the inventory substantially large number of problems will be
to meet
solved we interacted with a few executives and went through a
various
few date / reports we felt that it should possible to reduce the
recruitm
inventory (WIP and RM) to 30 days of production hence a
ent of
project named T-30 (for target 30 days) was started we formed
different
two task force task force external and task force internal the
promptly
former was to interact with all the externals entities via dealers
 primarily it has meet payment need of the employees suppliers  C
government and department etc…. in time it should record each o
and every accounting transaction -
accurately as per the accounting principal or standard as per o

different status to some upo its main functions could be grouped r

d
as under in time of meetings various recruitment payment and
i
accurate accounting transaction as per accounting principles
n
accounting to different status in a manner that the same could be
a
retriever in shorter possible time the accounting department is
ti
involved in monitoring the functions of other departments thus
o
ensuring that the unit is functioning as per plan though with n
o
minor deviations as such these activities from an important part f
of the functioning within the organization. t
h
The primary functions of any business is earn to profit
e
bu5tness has to produce goods or render some service to do this
a
the management should have adequate supply of funds it is c
responsibility of the financial department to ensure of needed ti
funds. v
it
Over the years financial functions in a business has
i
assumed greater significance these over reflected by the fact that
e
the some business is now headed by finance managers or have
s
them as board members the finance department is assigned the
r
responsibility of managing the cash flow in such a manner that e
it would ensure that the organization will have the means to l
carry out its objective as satisfactorily as possible and at the a
same time meet its obligations. t
e
Activities and responsibility of finance head:
d
 Control of cash resources t

o
 Monitoring and appraising the various functions
t
submitted by different units internal audit
 h
 Security and feasibility report
 e
 Formulation of accounting finance and budgeting
 b
 Issuing guidelines for same
 u
 Consolidation of the account of the company and d
submission of account to the board of directors. g

 et preparation consolidation of budget submission to  G
the boat dot the government. o
o
d
h
o
m
e
f
u
r
n
i
t
u
r
e

 P
2.9 OWNERSHIP PATTERN:
l
a
n
Managing Director 
e
t
 A
m
Workers b
i
k
a
E
Customers n
t
e
r
p
r
Mr. Ganesh is the Managing Director as well as i
proprietor of the firm. They are about 85 labours employed in s
e
this firm and it consist of the skilled and unskilled labours. The s
unskilled labours are helpers or else the trainees.

2.11
FURT
2.10 COMPETITORS INFORMATION:
HER
As this is the scenario of competition. The also faces
PLAN:
competitions so it differentiates itself with other competitors
with its service quality and attractive design m the present
M
competitive market situation.
r.
The competitors to in trading sectors are: Ganesh
 further plan is to produce good quality furniture’s and to
provide a service in such a way that it should not possess any
complaints.

2.12 INFRASTUCTURAL FACILITIES:

 Exclusive show rooms


 Interior show rooms

 Room for workers

 Godowns

 Manufacturing unit

Both the show rooms are in Binny Company Road of

Davangere and the manufacturing unit and godowns are in
Karur Industrial area.

Pre prepared G

Sofas, Tab

2.13 WORK FLOW CHART:

 Pay the payment

Dispatch the goods

Customer Walk out

CHAP
TER –
3

THE
McKI
NSEY’
S 7s
MODE
L

CHAPTER - 3 S
t
McKINSEY’S 7s r
u
FRAMEWORK c
t
u
r
e

S
y
s
t
e
m
s
 S  S
tr
h u
a ct
r u
r
e e
d 
 S
v k
a il
l 
ls
u  S
e y
s st
e
m

Skill Style  S
t
y
le
Staff 
 S
ta
ff

 S
h
a
The Mckinsey 7s model was named after a consulting
r
company. Mckinsey and company, which has conducted applied e
d
research in business and industry Pascale & authors, 1981;
v
peters and waterman, I 982 .all of the authors worked as al
u
consultants at Mckmsey and company; in the 1980 s. The used
e
the model to analyses over 70 large organizations .the Mckinsey s
a
7s frame work was created as a recognisable and easily
n
remembered model in business. The seven variables, which the d

author terms levers all began with the letters.  S
tr
at
e
g
y

STRU
CTUR
E:
THE 7s ARE:
 The design of organizational structure is a culture task of
the top management of an organization. It refer to organizational
arrangement and relationship it prescribes formal relationship
among various positions & activities the organization structure
is flexible enough to counter balance of the external
environment this will help in the smooth functioning of the
activities of the company. The senior executive president is in a
position of the activities of the organization. The vice president
of each department responsible for the activities done in their
respective department the organizational as well as the group
and ownership structure is included here and also the efficient
allocation of capital, allocation of resources etc…

In material
In-charge

Store
Assistance
ORGANIZATIONAL STRUCTURE

Testing
Workmen &
Managing Director Helpers

General Manager

Works Manager

Marketing Design Production

In-charge In-charge In-charge

Design Purchase
Assistance Assistance

Machinist
Fitter
&
Workmen
Workmen
 STRATEGY:
Then strategy 7s frame work includes purposes, missions, objective goals and
major actions plan and policies of the company. The aim of the geometry industries is
to deliver value for customer’s shareholders, investor, employees and society
excellence in all spheres of management through zero defects, zero losses, and zero
break down, zero pollution and zero accident the mission is :
 To win Chairman’s award for manufacturing excellence.

 To sustain excellent performance by carrying out team based activities related
to the eight dimensions of WCM with emphasis on work environment on
autonomous maintenance and visual management.

 Strategy is a plan an organisation formulates to gain a substantial advantage
over the competition.
In other words, the route that the organisation as chosen for the future growth: a plan
an organisation formulates to gain a competitive advantage.

SYSTEMS:
The decision making system within the organisation can range from
management institutions to structured computer to complex export system and artificial
intelligence. It includes –
 Computer system

 Operational systems

 Marketing system

 HR systems

Geometry is having its branch office at place in India so as to ensure that the
required information has been gathered at right time and right place.
  How different system work and their interconnection with each other through
computer system.

 Learnt different techniques that are used for performance appraisal such as
ranking method, management by objectives, group appraisals.

 Characteristics on the basis of which appraisals is done.

STAFF:

Even though these days it is necessary to computerize all the operations, it is

the human resources which act as an important to the organisation which is required to
operate and develop those machine and computers.

Staff require proper training and they should possess suitable qualification and
skills. Hence, it is necessary to properly select the right candidate during the time of
interview i.e., right man for right job which is followed in this company.

Organisation is also providing basic facilities such as toilet. Canteens, drinking

water facility, and rest room that are required for the staff.

Staff means that. the company has able people, trained them well and assigned
them to the right job. Selection, training, rewards, and recognition, retention,
motivation and assigned to appropriate work are all key issues. In geometry industry
entry-level staffs are recruited from premier management and engineering institutes
through campus recruitment.

Each regional unit head visit the management and an engineering institute
located in their area and does the recruitment for the company. The entry level
recruitment process involves short listings and selecting the candidates based on the
resumes groups discussion and personal interview.

Technical expertise:

There are people with high technical background and proficiency in

programming languages. People such skill set will be employed in R&D department as
well as customer languages.

Marketing and leadership talent:

 On other side company employs people with marketing and leadership talents,
these people will be specially hired for marketing, HR as well as customer support
department.

People with other skill set:

Company requires office assistant in many departments. Company will not

mention any specific set for such employees other than computer literacy, and for some
specific job like office assistant in marketing departments, where they have to make
calls to customer company prefers candidates with fluency in English.

SKILLS:

Helped to know what are the different skills that are required for a particular
position in an organization such as soft skill like communication, analytical skill,
decision making skill and technical skills.

On the job training is usually conducted by human resources department who

are responsible for conducting the programs offered by professional bodies and
academic institutions to the impart the soft skills required for employees in the course
of employment.

Skill refers to fact that employees have the skills needed to carry out the company
strategy. Training and development ensuring people know how to do their job stay up to
date with the latest techniques. The company requires technical skills for production and
manufacturing divisions. Also it requires strong management skills in marketing and HR
divisions. The marketing executives must have good communication skill and better
knowledge of the company and its products. Many marketing executives have the
engineering background with MBA degree. Marketing executives are also required to have
strong verbal md written communication skill, especially presentation skill as most of the
time they have to do the presentation for their clients for higher authorities. Senior level
executives must be good at analysing individual strength and weakness, so that they can
allocate work to individuals effectively, they also must ha' e strong skill of analysing the
market Situation and changes. Waterman

consider skill as one of the most crucial attributes or capacities of an organization. The term
includes those characteristics, which most people use to; describes a company.
STYLE:

Different organizations follows different style of operations and decision

making such as it may follow participative or authoritative type leadership and it may
follow bottom up or top down form of decision making. Follows participative type of
leadership which motivate the employees and creates a virtual informal environment
within the organization which is very suitable to the organization.

Style refers to the employee shared and common way of thinking and behaving
unwritten norms of behaviour and thought.

Leadership style:
Organization culture:
The company culture is very informal, youthful and dynamic. It encourages free
and participative thinking. This has the participative type of leadership style in practice.
The top and middle executives of the management tend to be totally accessible and
encourage the participation in decision making. By conducting the debate and
discussion. This type of leadership style attracts talented people to enter the company
and make them to feel company as their family. Also this style motivates the employee
to stay in the company.

SHARED VALUES:

Values should he followed by each and every individual in an organization for

smooth functioning of it.

Values have to be communicated properly and in the local language so that each
employee can understand it.

Goal which can be achieved must be set.

In geometry they guided me the functioning of different equipment's this gave

me in - depth knowledge of unit operations, mechanical operations and many more
processes.
Finally to conclude, in plant training has made me to expose myself to the real
working environment of an organization. This straining helped me to get a clear picture of
the company’s operations. I hope that this will help me in my future to be effective.
CHAPTER - 4
 SWOT ANALYSIS

CHAPTER – 4

SWOT ANALYSIS

STRENGTH:

 Quality management system is goods


 There are proper time maintenances in the company

 The products are good quality

 Manufacturing different styles furniture's

 Financial strength

 High percentage of wages

 High employment potential for rural unskilled labourers through short time
training.

WEAKNESS:

 Old machinery proves to breakdown


 High cost of raw material due to purchase from out of state

 Retention of talented people

  Small presence in local market

 High risk involves while exporting the products

OPPORTUNITIES:

 Wide scope for expansion and diversification of business


 Growing market

 Growth in local economy

THREATS:

 More competition and highly competitive market


 Global recession affects more on export business

CHAPTER - 5

ANNUAL REPORTS
 CHAPTER – 5

ANNUAL REPORTS

FINANCIAL RATIOS:

Financial statement analysis is a judgement process. One of the primary

objectives is identification of major changes in trends, and relationships and the
investigation of the reasons underlying those changes. The judgement process can be
improved by experience and the use of analytical tools. Probably the most widely used
financial analysis technique is ratio analysis, the analysis of relationship between two
or more line items on the financial statement. Financial ratios are usually expressed in
percentage or times. Generally, financial ratios are calculated for the purpose of
evaluating aspects of a company’s operations and fall into the

Following categories:

 Liquidity ratios measure a firm’s ability to meet its current obligations.


 Profitability ratios measure management's ability to control expenses and to
earn a return on the resources comm1ttcd to the business.

 Leverage ratios measure the degree of protection of supp1iers of long-term
funds and can also aid in judging a firm’s ability to raise additional debt and
its capacity to pay its liabilities on time.

 Efficiency, activity or turnover ratios provide information about management’s
ability to control expenses and to earn a return on the resources committed to
the business.

A ratio can be computed from any pair of numbers. Given the large quantity of
variables included in financial statements, a very long list of meaningful ratios can be
derived. A standard list of ratios or standard computing of them does not exist. The
following ratio presentation includes ratios that arc most often used when evaluating the
credit worthiness of a customer. Ratio analysis becomes a very personal or company

driven procedure. Analysts are drawn to and use the ones they are comfortable with
and understand.

Balance sheet for last two years

PARTICULAR Mar 2015 Mar 2016

(in Rs.) (in Rs.)

1. SOURCES OF FUNDS:

SHARE HOLDERS FUNDS

a) Share capital 15,00,00,000 15,00,00,000

b) Reserves and surplus 6,01,328 1,89,74,384

15,05,01,328 16,89,74,384

2. LOAN FUNDS:

a) Secured loans 41,29,93,703 44,10,10,749

b) Un-secured loans 1,50,00,000 2,00,00,000

42,79,93,703 46,10,10,749

3. DEFERRED TAX LIABILITY (NET) 3,70,32,755 4,21,97,698

TOTAL 61,56,27,786 67,21,82,831

APPLICATION OF FUND:

1 FIXED ASSETS:

a) Gross Block 44,48,19,385 44,39,30,943

b) Less: Depreciation 22,10,55,441 18,64,49,965

c) Net block 22,37,63,944 25,74,80,978

2 INVESTMENTS: 2,94,000 2,94,000

3 CURRENT ASSETS, LOANS AND

ADVANCES:

a) Inventory 8,80,06,414 11,76,84,519

b) Sundry debtors 19,00,66,431 19,26,11,022

 c) Cash and bank balance 65,74,854 77,64,728

d) Loans and advances 13,22,56,153 15,17,18,255

Sub Total ….(A) 41,69,03,852 46,97,78,524

Less: CURRENT LIABILTIES AND

PROVISIONS

a) Liabilities 4,98,59,061 5,29,25,410

b) Provisions 15,20,664 24,45,261

5,13,79,725 5,53,70,671

Sub Total…..(B) 36,55,24,127 41,44,07,853

4 NET CURRENT ASSET….(A-B)

Miscellaneous Expenditure and Losses 2,60,45,715 0

(to the extent not written off or

adjusted)

Profit & Loss Account

TOTAL 61,56,27,786 67,21,82,831

PROFIT AND LOSS ACCOUNT FOR LAST TWO YEARS

EXPENDITURE:

 Raw material consumed 55,15,39,220 58,78,58,136

 Cotton, cotton/flax yarn purchase 5,61,307 7,41,38,315

 Payment to employees 3,89,05,197 3,97,71,322

 Operation and other expenses 12,84,29,820 21,05,44,232

 Financial charges 5,03,27,806 4,95,91,869

 Depreciation 3,46,05,476 3,86,83,657

 Decrease/(increase) in Inventories 57,00,237 37,58,570

TOTAL – B 81,00,69,063 1,00,43,45,501

Profit before tax (A-B) – C (4,89,32,047) (3,07,96,889)

Less: Tax Expenses:

i. Provision for current tax 0 0

ii. Fringe benefit tax 1,36,664 2,24,261

iii. Provision for deferred tax (Asset) (51,64,943) (32,66,920)

Total tax D (50,28,279) (30,42,659)

Profit after tax (C-D) – E (4,39,03,768) (2,77,54,240)

Less: Adjustment for earlier years 5,15,003 5,81,265

income/expenses

(4,44,18,771) (2,83,35,505)

Add: balance brought forward from previous 1,83,73,056 4,67,08,561

year

(2,60,45,715) 1,83,73,056

Sub Total 0 0

Less: Transferred to general reserve (2,60,45,715) 1,83,73,056

Balance carried to balance sheet

Notes to Account

RATIO ANALYSIS:

1. Current Ratio:
 Current assets/ Current liability

2016 5.42:1

2015 4.64:1

Interpretation:
It shows the relationship between current assets and current liability. The ideal
ratio is 2:1 according to this for every 1 Re of current liability, 2 Rs of current assets
should be there.
Geometry furniture is having Rs.5.42 of CA for every 1 Re of CL even though
it has increased, when it compare to last year. The company has to concentrate on its
liquidity position.

2. Quick Ratio:

Quick assets/ Quick liability

2016 3.71:1

2015 3.37:1

Interpretation:
The above Quick Ratio there is a upward growth compare to 2015 to 2016.

Geometry furniture it shows the relationship between quick assets and quick

liability. The ideal ratio is 1:1. That is for every 1 Rs of quick liability, 1 Rs of
quick assets should be there company is having Rs.3.71 of quick assets for every 1 Rs
of quick liability.

3. Debt Equity Ratio:

Debt / Equity
 2015 2.62:1

2016 2.37:1

Interpretation:
From the above debt equity ratio it is clear that the percentage of debt is come
down in 2016 comparing to 2015.
Geometry furniture it shows the relationship between debt and equity. The ideal
ratio is 0.50:1. That is for every 50 paisa of debt, 1 Rs of equity should be there. The
company is having Rs.2.37 of debt for every 1 Rs of equity.

4. Debtor Turnover Ratio:

Sales/Debtors Bills – Receivable

Interpretation:
2016 3.97
From the above Debt turnover
ratio it is clear that the percentage of 2015 5.02
Debtor is come down from 5.02 to
3.97.
 CHAPTER - 6

LEARNING EXPERIENCE

CHAPTER – 6

LEARNING EXPERIENCE

During one month of organizational study at Geometry furniture was a very

useful experience. It helped me to get familiarity about the functions of the organization.
During my in organizational study period I learnt how the theoretical aspects are applied
in the corporate world. It gave me a practical exposure to the corporate scenario.

I visited the different department in the organization and studied their

executions. This training helped me to gain lot of knowledge about the furniture
industries like unit operations, unit processes and how it works. It given enough
knowledge about the problems faced by industries and how to tackle the problem in
such situation.

There are experienced, skilled and specialists for production, marketing,

finance, maintains human resource department and they are well connected with each
other.

I observed that the technology used in the production is good enough to avoid
the production cost. The company has taken various measures to ensure the safety and
welfare of its workforce.

CHAPTER-7

BIBILOGRAPHY

BIBLIOGRAPHY

Company’s information sources

1) www.geometry.com
2) www.geometry.in
3) Referred company’s documents

Books referred

1) Marketing Management – Pearson

2) Guptha shasi K, human resources management 406-420 kalyani publishing

house, 2005
3) Kotler Philip, marketing management,407-431, low price Edition,prentice hall
2003