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INTRODUCTION

INTRODUCTION TO FURNITURE INDUSTRY

[ CITATION Int206 \l 1033 ], The Furniture/Home Furnishings Industry consists of businesses

that manufacture and sell furniture, textiles and related goods to residences, offices, hotels and
others in the commercial space. Skilled workforce in the industry would generally use various
machines, tools and CAD/CAM to the design and manufacture of the furniture. A board variety
of materials are being used for the creation of furniture which includes raw materials like metal,
plastic, rattan, wood, and even silver. Amongst them, Wood furniture is often the most preferred
in both production and exportation. 
In this Era of ever-advancing industry, the furniture market persistently endeavours to develop
and introduce pieces that will interest a variety of people and ways of life on a worldwide
market. Numerous factors need to be considered in the industry, including customer salary,
addition monetary elements, advancements in the standard of living, and changing urban
landscapes. Customer expectations and their consumption for different regions are essential to
note and take into consideration. Labourers-workers in the furniture market normally plays a role
of intermediator or negotiators in debates between the manufacturers and retailers.

Major Companies that have captured the market:

 Ashley Furniture Industries 
 Kohler CO.
 Steelcase
 Inter IKEA Group
 Godrej & Boyce Manufacturing Co. Ltd.
 Heritage Home
INDIAN MARKET 
[ CITATION Fur20 \l 1033 ], As per World Bank Reports, India’s Organised furniture industry is
expected to grow 20 per cent annually over the upcoming years. It said that we were able to cross
23 USD billion by 2019, luxury furniture is expected to grow $ 27.01 billion by 2020. This will
register a mark of 4.1 per cent during the forecast period 2015-2020.

It has been creating a marginal contribution in GDP by 0.5 per cent. 

The major of 85 per cent is the unorganised sector.

Major Stake of Companies which captures 15 perc cent are-

 Godrej & Boyce Manufacturing Co. Ltd. 
 BP Ergo 
 Featherlite
 Haworth 
 Style Spa

Value Chain
[ CITATION Fur201 \l 1033 ], The Indian Supply Chain covers from sourcing, manufacturing,
distributing to sales and after-sales.
The key raw materials used for furniture manufacturing in India are wood, raw material, metal,
plastic, bamboo, cane and many more.
Wood-
Wood accounts for nearly 65% of the furniture market of India. 
Popular wood used in India is Walnut, Sandalwood, Teak, Sheesham, Deodar, Ebony,
Redwood, Rosewood, Red Cedar and Sal. Teak accounts for almost 50 per cent of the
total wooden furniture produced.
India is one of the largest consumers of wood in South East Asia.
ABOUT OUR COMPANY

Consumers need goods and services to improve their standard of living. In our modern world,
people tend to select those products and services which can bring a sustainable change in long-
term keeping in mind environment. Hence organizations need to show responsibility. In other
words, using the resources effectively, preventing and initiating to bring environmental change
considering that this will affect the ability of future generations to meet their needs.

VISION
“Sustainability with Innovation”
"To create an easy life for people"

We include furniture and accessories for kitchens, bedrooms, living-rooms, bathrooms and
children’s rooms, commercial space and many more.

Key Demand Drivers

[ CITATION Key20 \l 1033 ], There are three major parameters for changing economic dynamics in
the consumer market-
1. Changing Consumer Dynamics- 
i. Every year it is thought that the income of each class of people is
increasing so the major population od middle and upper class constitute of
48 per cent and that creates demand trends in the furniture industry.
2. Real Estate/Housing Boom- 
i. Service Sector constitutes almost 50 per cent of GDP so the demand for
construction for office workspace gets boosted.
ii. The major part still constitutes housing but commercial establishments are
slowly growing.
3. Tourism and Hospitality Industry Growth
i. Tourism in India from the past few years has been constantly exhilarating,
leading to demand more hotel rooms and various other furniture to cater to
the needs of travel and tourism.

Supply Chain Cycle

OVERVIEW
STAGES-
 A. Raw materials- B. manufacturing- C. distribution- D. retailer- F. consumer

SECTORS OF INDUSTRIES-
A. primary sector includes- raw material
B. secondary sector- manufacturing
C. tertiary sector- distribution and retailer

1. Primary Sector- Includes Suppliers of Raw materials

Involves work of Development of Raw Materials- Designing- check with the supplier
when operates that quality is maintained together with creating less wastage and harm to
people and surroundings.

 We believe organizing the raw materials to have a positive impact on the

environment. So for that-
1. All the products and materials do not harm their surroundings.
2. products manufactured responsibly.

 Good relations with material suppliers and manufacturers- So there is a code of

conduct which includes minimum rules and guidelines making an easier task for
all the parties to work without pressure- 
o Some points are like- When the product reaches its end-stage it should be
reclaimed or recycled- Raw materials studies carefully shouldn't cause
allergies- Should be reused etc.

 Also, we purchase in bulk so that gives us the low cost-benefit.

 We follow E-Wheel- which states that there are 4 stages of product- 

 Major products of wood so can be Renewable and recycled.
 We design by ourselves so to minimise the use of material
o EG- tables of recycled wood
2. Secondary Sector- Includes Manufacturers-
Here, work of the process of value-added takes place-
 Designing products by the company itself so manufacturing based on that
undertakes and wastage of raw materials is reduced together with preventing cost.

 We expect suppliers and manufacturers to- follow the law, not use child labour,
contribute to recycling, health and safety requirements, create an employee
environment- results in a positive impact on business culture.

 We monitor by either talking to employees or inspecting documents and records,

sometimes visiting on-site.

3. Tertiary sector- Includes distributors and retailers-

 Finally inspecting products design- we check factors like the realization of
efficient distribution, transportation and warehousing. 

 Transportation to be done one at a time and loaded in such a way that not a single
space remains empty.

 Lesser material of furniture used in loading as it will be constructed after reaching

warehouses so easy access in carrying- benefiting lower weight and less fuel- also
it will require less manpower to carry it.

 When the goods will be carried at warehouses we bifurcate it into two categories:
o High Flow- Here, it is operated by computers systems that automatically
place and retrieve the packages saving cost. Major products stored here.
o Low Flow- Items which are low in demand, operations here done
manually.
 We focus Efficient packaging- so that in warehouses too less space is needed
creating more room to stock.

 We have a Combination of Retail and Warehouse- on the backside of showrooms

there are warehouses, so like the customer can have a look at the product from the
showroom and can get it from the in-store warehouse. 
Major benefits are- product availability and save time.

 Cost-per touches inventory strategy which explains that fewer times it is touched
lesser the cost it will be. Assemble the products by themselves.

 When purchasing online we provide a function with min-max quantity benchmark

to order so that a single product won’t be delivered at the doorstep also that will
save time- fuel- cost.
OUR PRODUCT

R
aw Materials:
Raw Materials: (Type of stuff use in creating article of furniture, n.d.),
Wood
Wood is certainly one amongst the foremost widespread article of furniture materials and it's been the
leading material in manufacture for ages. for hundreds of years currently, something from storage units to
tables has been manufactured from wood, that makes its integration into the inside straightforward as
fundamentals.
Cane
Cane is another material sort that has been used for hundreds of years. Today, it's comparatively less
common, nonetheless it's still potential to search out lots of light-weight and trendy article of furniture
solutions manufactured from cane. Note, though, that it's interior tight and needs matching decoration.
Acryl
Acryl appears like glass, however may be a cheaper choice. At a similar time, it's even additional sturdy –
even as compared to finest quality shatterproof glass, that incorporates a terribly spectacular sturdiness.
Steel
Stainless steel, chrome, metal and alternative materials of the sort dominate in trendy, hi school interiors.
like glass, few articles of furniture things are going to be manufactured from metal completely – however
several of them will have metal inserts – each practical and ornamental ones.
Plastic
One of the foremost budget choices, that appearance higher outside than within. Inside, even the best
quality plastic sometimes appearance plain.
Leather
Leather – each pretend and real one – is wide used for soft article of furniture upholstery. reckoning on
your interior theme, it may be a neighborhood of latest or classic interiors.
Fabric
Fabric may be a softer and additional sensible material used for the upholstery – particularly for chairs.
Plus, it's sometimes cheaper.
Water-resistant glue developed from polyvinyl resin
Waterborne polyvinyl resin adhesives have a similar base latex resin that's utilized in wood glues. These
adhesives offer an occasional to medium performance, cheap adhesive that dries to a comparatively rigid
material. A typical formulation consists of polyvinyl resin latex, filler, plasticizer (for improved flexibility),
and water. Since these adhesives set by evaporation, they shrink on drying over 100 percent solids
adhesives. Screws
Conventional knowledge has forever been that screws with fine threads area unit best for hardwoods —
oak, cherry, maple, birch, etc. — whereas coarse-threaded screws drive and hold higher in softwoods,
laminate and composite sheet merchandise (particleboard, MDF, etc.).

MANUFACTURING PROCESS:
(Manufacturing method of table, n.d.)
The pine boards get the mill fairly rough however move preset lengths that area unit then move shorter
lengths employing a saw. The wood should keep in an exceedingly fastidiously temperature and humidity-
controlled area or the wood might swell or shrink and also the piece can have cracks once finished. The
raw table topnotch area unit then sent to wide belt-driven sanders that sand the planks right down to
subtract extreme roughness and splinters. A laptop numerically controlled router cuts many aprons in
keeping with laptop specifications.

This router is very suited to cutting sheet merchandise like planks of wood. once the tool path has been
outlined, the pc computer code permits a faucet file to be created, that truly runs the tool over the wood or
plank, cutting it into the specified form. The router is ready to form top quality routing and carving effects
with uniform consistency and with little wasted wood. The cut aprons area unit place into a cart and head
to the assembly space.
The board topnotch, currently pasted and sanded, area unit sent to the CNC router and move the
specified form further as delineated on top of. Once the model is cut, the metal model is placed on the
profiler, and an impression guide follows the model so as to form the table legs. If the table is to receive a
drawer, then the front, sides, and bottom of the drawer area unit cut on the CNC router. The front is of
pine, however the edges and also the bottom of the drawer could also be of inferior grade pine, plywood,
or designed wood.

For the drawer front, a CNC router cuts a groove for the lowest and sides which will be inset into the rear
face of the drawer. The table is currently prepared for assembly. those who don't shall assemble their
merchandise proceed to the ultimate sanding before packaging. firms that do assemble their merchandise
use employees UN agency examine a piece order and pull the suitable components from the bins, then
prepared them for assembly.

The assembly of the table is finished by hand. The tables area unit given a final sanding employing a
hand smoother. whereas this is often a reasonably careful sanding it's not thought-about a fine sanding or
end sanding because the company presumes that the patron can pay time sanding the surface to shut the
grain, take away hand oils that forestall it from taking an honest stain, and more cut back any mill marks.

PRODUCT LIFE CYCLE

In terms of Furniture Industry, major firms leading in this sector have reached their maturity
stage. Our firm- trying to capture the major opportunities like an eco-friendly-ecological
environment, social responsibility, new and green technological innovations, with an aim of
sustainability is still in its introduction stage. Therefore here, we are going to face high costs in
terms of new market, competitors and other external factors. 

STOCK KEEPING UNITS

Product
Category Size Colour Material SKU
Name

Small Children’s
3 13 2 78
Chairs Furniture

Desks Office Furniture 5 6 3 90

Entertainment
Piano 3 6 2 36
Furniture
Sofa House Furniture 3 6 7 126

Total 366