INDUSTRY BACKGROUND

Construction industry refers to the industrial branch of manufacturing and trade related to
building, repairing, renovating, and maintaining infrastructures. It is a determinant of the country's
technological and technical advancement, often regulating the growth of the country's infrastructural
development that often directs to the country's advancement in terms of sustainability assurance.
(chaudhery mustansar hussain, mosae selvakumar paulraj and samiha nuzhat, 2022). One of its key sub
components are home furniture. Furniture market covers different movable objects designed to support
various human activities such as sitting, sleeping, and storing items. These objects can include chairs,
tables, beds, couches, and cabinets, among others. The design and layout of furniture can have a
significant impact on the comfort and functionality of a space, making it an important aspect of interior
design and home decor.

In the Philippines, according to an article published by Doblin (2023), stated that the report
expects the construction industry in the Philippines to register an annual average growth rate of 7.2%
between 2024 and 2027, supported by the government's focus on the development of the country's
transport and energy infrastructure, coupled with investments to develop affordable housing and social
infrastructure. On the other hand, furniture market faced some challenges in 2022, we believe that the
long-term outlook remains positive. The continued demand for comfortable and functional living spaces,
coupled with the potential growth in the millennial demographic, presents a promising opportunity for
furniture retailers who are able to adapt to changing consumer preferences and offer high-quality
products at competitive prices. (STATISTA)

COMPETITION ANALYSIS

Completion exist in any industry whether it’s a product or services firms, due to this
phenomenon it creates a large variety of opportunity to innovate and to have a better advantage of
one’s product to another. In the case of all comes under vista mall company. These are their top
competitors:

Ace hardware is a leading one-stop-shop for the latest solutions in lifestyle improvement in the
philippines. With ace hardware being one of the leading hardware stores in the united states, ace
opened its first franchise in the philippines at sm southmall, las piñas, metro manila in 1997. Since then
it has had one purpose: to bring to the philippine market the ultimate one-stop-shop for the latest
solutions for home improvement

Ace hardware’s core product ranges can be summarized under the home improvement merchandise. Its
main categories are:
paint and paint accessories, lawn, garden, and outdoor, plumbing, electrical, home hardware, small
appliances, home basics, hand & power tools, automotive chemicals, pet care

Builders warehouse, the biggest one stop shops in Luzon that carries the widest product
selection of prominent and reliable, local and international brands of construction materials, furniture,
appliances, grocery products, and all other home improvement and essentials which is provided not only
to end users but to other business entities as well.

Wilcon Depot, the Philippines’ leading home improvement and construction supplies retailer,
carries the most extensive product selection of trusted local and international brands with high-grade
features and superior quality ranging from tiles, sanitaryware’s, plumbing, furniture, home interior,
building materials, hardware, electrical, appliances and other diy items.

The Home Depot is the world's largest home improvement retailer with approximately 475,000
orange-blooded associates and more than 2,300 stores in the u.s., canada and mexico. The typical store
today averages 105,000 square feet of indoor retail space, interconnected with an e-commerce business
that offers more than one million products for the diy customer, professional contractors, and the
industry's largest installation business for the do-it-for-me customer.

Competitive Advantage

All Homes are renown of being a one stop shop that contains all home furniture starting from
detailing up to finishing type of material. The group observed that there are two key factors that’s
defines their competitive advantage.

first, are the services that they provide. they offer online services and door to door services by
their clients for them to assure the maximum convenient experience. also, they are offering a personal
interior designer for their clients to vision the possible outcome of their purchase, also the use of the
designers is to help the clients to pick the correct pieces of appliances that achieve the best home
designs.

second, their physical store is huge. given the fact that they are one stop shop, the group
observed that even though there’s a lot of product in the place it is well organized and not crowded. In
addition, there are section of the store that like an actual simulation that the clients will saw the
combination of furniture in an actual home that they might possibly get. The group saw that this type of
marketing creates a huge impact on their competitive advantage because it helps their clients to
visualize what their buying and it helps them to get more sales.

SWOT ANALYSIS

STRENGTH

 THE SERVICES THEIR OFFERING (VISUAL ASSISTANCE, AND PERSONAL DESIGNER)

 MARKET LOCATION
 COMPLETE SET OF FURNITURE FROM FLOORING TO CEILING

WEAKNESS

 LACK OF STAFFS
 LIMITED STORE OUTLETS
OPPORTUNITY

 CREATE A STORE OUTLETS PER CITIES

 RECRUITING STAFFS FOR BETTER ACCOUNTABILITY
 ADDING VIRTUAL SIMULATION ASSISTANCE SINCE CUSTOMER TEND ONLINE PURCHASING
 MONOPOLIZE THE MARKET (CREATE A LOT OF STABLISHMENTS TO GET MORE MARKET)
 OFFER A VARIETY OF SUBJECTS THAT FOCUSES ON THE NEEDS OF YOUNG ADULTS TO EXPAND
THEIR MARKET


THREATS

 OTHER COMPETITOR MAY LOOK UP TO THEIR MARKETING THAT’S WHY THEY NEED TO GET
MORE INNOVATIVE WHEN ITCOME TO IDEAS AND ADOPTATION OF TECHNOLOGY
 SINCE THERE A LIMITED STORE OUTLETS, CUSTOMER MIGHT PURCHASE ON THEIR
COMPETITORS WHO ARE ACCESSIBLE TO THEM
 SINCE THERES A LACKING OUT OF STAFFS, THE CUSTOMER MIGHT LOSE INTEREST BUYING
BECAUSE THEY ARE NOT WELL ACCOMODATED
 WALA NA AKO MAISEP HAHAHHAHAA PA HELP NALANG

NOTE: PASABE NALAN KUNG MAY IDADGDAGN NA INFO IBABWAS OR I REVISE HEHE THNAK YOU!!!!