witching costs” (Jones and Sasser, 1995).

Customer Loyalty, Customer loyalty is both an

attitudinal and behavioral tendency to favor one brand over all others, whether due to satisfaction
with the product or service, its convenience or performance, or simply familiarity and comfort
with the brand. Customer loyalty encourages consumers to shop more consistently, spend a
greater share of wallet, and feel positive about a shopping experience, helping attract consumers
to familiar brands in the face of a competitive environment. In response to market resistance and
with discreetly low setup costs, invalid banks have permitted a policy of improving the prospects
of their online services. Collaborating banking services have now become a common practice,
universally performed all over the world, and are now an important part of the current
commercial environment. A marketing and branding interrelated concept that points out that
victory of a product is largely based on whether customers consider it can satisfy their needs. It is
widely standard that the nature of lending services is varying quickly, due to the various
advances offered by the innovative information tools of the Internet.
Our research:

Our main object of research is that, how online banking services develops the customer
satisfaction and loyalty. Means that how customer attains its psychological fulfillment towards
their needs.

Contribution:

From our research the organization will gain benefit in the following manner.

Loyal: If consumer satisfied with the organization product or service than they will purchase
and gain service again and again and become loyal with the organization.

Attached: If consumer will perceive psychological perception from the firm then he will attach
with the organization, and feel like that the owner of the organization.

Chain: Customers are the end users of products and services produced by any company and
customer satisfaction is extremely important in increasing profit margins as well as customer
retention. If you satisfy your customers they will be more likely to come back and also bring
their friends.