Analysis of Vision and Mission Statement - Maruti Suzuki

 Analysis of Vision Statement:

“To be a leader in the Indian automobile industry creating customer delight and shareholder
wealth, a pride of India”

Analysis:

Maruti’s vision statement coveys’ a picture of what the future looks like, it has a desirable appeal
“creating customer delight and shareholder wealth”, it is also distinctive being “a pride of India”.
The statement is also focused and clear “to be a leader in the automobile industry”.

Features:

a) Brevity and Feasibility: Maruti’s vision is clear and specific as it wants to be “a leader in
the Indian Automobile industry”. It is also of appropriate length and it is able to
communicate its message.
b) Clarity: The vision statement is concise.
c) Challenging: The vision statement is very good at communication an abstract (summary)
that is clear and briefly expressed – to be “a pride of India”.
d) Organization’s Purpose: The statement describes what it intends to achieve that is to be
leader in the automobile industry and create customer delight and shareholder wealth.
e) Future focused: The statement describes the company’s on-going action
f) Desirable Goal: The statement describes goal to be a leader in the automobile industry,
the vision also describes the company’s fundamental values – to create customer delight
and shareholder wealth, the statement also describes the company’s collective identity to
be “A pride of India”
g) Conclusion of Vision Statement of Maruti Suzuki: This vision statement gives voice to
the objective of the company, the values they embody and the good they are striving to
accomplish. It is also designed to inspire employees by becoming a pride of India i.e. a
reputable name. From the statement we can observe that Maruti is also clear in its objective.
 Analysis of Mission Statement:
- Modernization of the Indian Automobile Industry.
- Developing cars faster and selling them for less.
- Production of fuel-efficient vehicles to conserve scarce resources.
- Production of large number of motor vehicles which was necessary for economic growth.
- Market penetration, market development similarly product development & diversification.
- Partner relationship management, Value chain, Value delivery network.

 Analysis:
Maruti Suzuki is well maintaining the mission statement by coming up with innovative ideas
in the new era of automobile sector. They have perfectly modernized the Indian Automobile
sector. The company has recently launched a new car “Maruti Suzuki XL6” with a most
favorable price tag, as they are trying to sell maximum car in the market with focus on low
cost cars. The 3rd mission statement shows the company’s concern for environmental factor,
that they are putting new high fuel efficient engines so, that the scare resource could be
conserved.

Maruti Suzuki always focused towards economic growth and they are making the backbone of
the economy strong (i.e. transport), they have mentioned that they will are trying to
manufacture the motor vehicles that could help the economy to grow faster.

The concern of market penetration was done earlier but since the competition in the automobile
sector has been increased so, the market penetration is a ground breaking activity for them, but
due to their market brand and goodwill they are till at the top list in automobile sector.