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Executive Summary
No one can live without food. That’s why food is valid to be one of the man’s basic
needs. After every meal Filipinos often seek for a sweet that will give them satisfaction.
UBENIGNO! Is a partnership in nature. The business will be managed by the proponents
themselves.
This business plan is about a nutritious yet enjoyable sweet treat called pastillas. The
product will be manufactured at block 7 lot 4 Masipag St. Masikap Complex Pateros, Metro
Manila. The initial capital for the first month is P5, 500.00. The capital needed to make the
business possible will be provided by the proponents themselves. The main product is pastillas
that is made from skimmed milk, that promotes healthy, affordable and enjoyable sweet treat.
The business will be named as nutri sweets, coming from the words nutritious and sweets
combined together. The main flavor is ube.
The management and operation of UBENIGNO! Starts from, inventory and estimation of
the volume of ube pastillas to be produced daily. Next is the purchasing of the ingredients and
materials needed. Third, the production and packaging of the said product. Lastly, the marketing
and selling of UBENIGNO! Since this is a new business line we aim to capture 15% of the
market. The product will be purchased at Benigno “Ninoy” S. Aquino High School.
The business will definitely succeed because of its affordability. The ingredients and raw
materials needed can be brought at a very low cost. Profitable, because we can get back the
capital at a short span of time and lastly it is attainable because its procedure can be done by
anyone without ease.
Personal Information:
Estolonio, Samuel B.
Siervo, Mark
Ricamata, Mary Grace D.
Domingo, Mannny
Jennifer Sobrevega
II. Overview of the Business
I. Nutri-Sweets UBENIGNO!
II. Nutri-Sweets is the business name and the name of the primary product is
UBENIGNO!. It will produce a ube flavored pastillas. It combines innovativeness
and creativity at the same time because of the different style in putting the ube
into a regular pastillas.
A. Health is one of the main concerns of our country today. Lacking of the right
nutrition needed by the body resulting to malnutrition. Our target market is the
total population inside Benigno “Ninoy” S. Aquino High School. One of the
problems inside the school is the time of recess. Students get to have only 12
minutes break. They do not have enough time to eat a big/heavy nutritious meal.
In line with that, heavy meals at BNAHS are quite expensive. The variety of
vayant’s here in school are not that nutritious.
B. Solving such problems are very important. Students inside the Benigno ”Ninoy”
S. Aquino High School needs a very nutritious treat. Hunger can result to a poor
academic achievement. This has been correlated with educational research that
hunger may affect learning abilities. Being in the public school, the proponents
understand the situation of having a 12 minutes break and not able to have a
nutritious treat.
C. UBENIGNO!. This will satisfy the cravings for sweets but not sacrificing the
nutritional need of our body. Aiming to build a better, healthier lifestyle in a
single bite.
IV. Mission, Vision, Values
Vision
Mission
- UBENIGNO! Aims to produce and sell a clear, nutritious but delicious and
enjoyable treat called pastillas. It also aims to help our customers to not be afraid to eat sweet
treats because of being health conscious. This will be done through the cooperation of the
management to produce this healthy product called UBENIGNO!.
Values
- UBENIGNO! As a business, commits to give the best product it can serve. And
it will maintain the cleanliness and sanitation in making and serving the product. The personnel
will give their best so that they can give the customers the type of service that they wanted. They
will be honest to the customers. And their dedication to work will help the business be
successful.
V. Marketing Plan
Our target markets are the total of Benigno “Ninoy” S. Aquino High School. Students,
Faculty Members, Administrative staffs, and Utility. The market size is estimatedly 7, 290 more
or less. 7, 000 more or less are students, 210 faculty members, 30 administrative staffs, 50 utility
workers. This is the estimated population of Benigno ”Ninoy” S. Aquino High School. There are
many competitors around. Business that exist earlier than us like Mang Pedro’s pastillas from
Bulacan. Our pastillas is called UBENIGNO! It has nutritious yet enjoyable sweet treat. A new
style in giving out healthy product. A variation of ube and milk. Two different styles of
combining it together.
B. Market Strategies
The product will be introduced by conducting a one day free taste/product testing to see if
the target market will enjoy the product. It will be sold at the Benigno ”Ninoy” S. Aquino High
School canteen. The investors are the proponents themselves. Namely Sampal, Estolonio,
Ricamata, Domingo, Saquilayan, Siervo and we will operate a partnership business called Nutri-
Sweets. The proponents will supervise the business according to assigned task. Nutria-Sweets is
a conscious health product so we tend to lessen the sugar content. The business will be
manufactured at Block 7 lot 4 Masipag St. Masikap Complex Pateros Metro Manila.
Based on the given consumer groups, the daily to yearly target buyers are reflected
through the assumption that 10% from Benigno “Ninoy” S. Aquino High School will buy
UBENIGNO!.
VI. Production / Technical Plan
A. Product Description
UBENIGNO! Is a business selling ube flavored pastillas. The finish product will
be placed in a cellophane, they will choose if they want their UBENIGNO! To be
pured or mixed ube. This product is affordable and very nutritious. We also lessen
the sugar content of our pastillas. There will also be packaging for wholesale
purchases.
B. Operating Strategies
Money Cleansing U
B
Man power Cutting E
N
Machine Cooking
I
Materials Measuring G
N
Management Mixing O
Packaging !
UBENIGNO! Is made up of skimmed milk, condensed milk, sugar, and ube halaya. The
following ingredients except ube will be purchased at Comembo Public Market. During the
operating, the proponents will think of more ideas on how to create a more attractive product.
C. Critical Risk
TOTAL: 10%
UBENIGNO! 100%
Based on the table above, there are two competitors existing. UBENIGNO! Aims 10% of
the market share. The proponents believe that it will be achieved.
UBENIGNO! Is different from other business operating pastillas because it has two
variants the pure ube pastillas and a mixed-one of the business strength is it is done and prepared
by students themselves and it is the only pastillas that is served in BNAHS that is in ube flavor.
VII: Operational Plan
A. Workflow
Production, packaging
Delivering and Of the ube pastillas
selling of the
product.
UBENIGNO! Has very simple operational plan. It starts from inventory and
estimation of the number of ube pastillas to be produced. For us daily, we will produce 730 ube
pastillas. Half of it will be special ube pastillas and the other half will be regular ube pastillas.
Then the purchasing of ingredients and raw materials needed at Comembo Public Market. After
purchasing, next comes the production and packaging of the UBENIGNO! At block 7 lot 4
masipag St. Masikap Complex Pateros, Metro Manila. Lastly, the marketing or selling of the
product at Benigno “Ninoy” S. Aquino High School. The delivery of the said product will be
Monday and Wednesday
Ingredients:
*Butter- 1 bar
*Ube- 1 ¼ kilo
Procedures:
UBENIGNO! Will manufacture at least (730) seven hundred thirty ube pastillas
per day. It takes at least (3) three hours to prepare. The proponents divide the work bad equally
for themselves. The time of selling will be the whole week. The delivery would be Monday and
Wednesday.
VIII. Organizational Plan
SAMPAL,
CHARLENE ANN
General Manager
SAQUILAYAN,
KATHLEEN CLAIRE
SIERVO, MARK
Sales Personnel
Sampal, Charlene Ann M. (General Manager) – in charge of the overall status of the
business.
Ricamata, Mary Grace D. (Marketing Manager) – in charge of selling the products,
promotion, and distribution. Making ideas on how to sell the product efficiently.
Estolonio, Samuel (Financial Manager) – in charge of keeping records or accounts. Head
when it comes to the money going in about the business.
Domingo, Manny (Production Manager) – in charge in making the product overseas the
production. Head when it comes to preparing the product.
Saquilayan, Kathleen Claire DL. and Siervo, Mark L. (Sales Personnel) – overall in
charge in maintaining a good quality product. Head in manpower development.
Note: Sometimes in some cases all the proponents will be the workers themselves
because of the manpower shortage.
IX. Sustainability
Financial Plan
UBENIGNO! Will need at least 7,000.00 to start. This investment are coming
from the proponents themselves. 1,170.00 for each proponent. The business will target the total
population of Benigno “Ninoy” S. Aquino High School.