DEVC FORMAT

103 Media Production Plan

SOCIO-DEMOGRAPHIC PROFILE OF STAKEHOLDERS

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INFORMATIONAL NEEDS OF STAKEHOLDERS

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MEDIA PREFERENCES OF STAKEHOLDERS

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PROPOSED DEVELOPMENT CAMPAIGN

Campaign Title
OPLAN: TAWID (Tamang Abiso para sa Wasto at Ingat na Daanan)
Description
OPLAN: TAWID is a road safety and order awareness campaign around
junction area at Brgy. Batong Malake, Los Baños, Laguna. This initiative mainly
caters to the pedestrians around the said area in promoting obedience to
road policies and adherence to traffic management practices.
Objectives
After being exposed to the campaign, the stakeholders must be able to:

1. To identify the road policies and traffic management practices

implemented around the junction area;
2. To apply the identified road policies and traffic management practices
(i.e. crossing the streets through pedestrian lanes);
3. To locate the loading and unloading zones around the junction area.
Proposed Materials and Descriptions
Poster The poster will be a tarpaulin, showing common
road signs, and loading and unloading areas within
the vicinity. It will also contain reminders about
adhering to proper traffic management practices.
Logo The logo of the campaign will be digitall
Infographic
Cover Design
Collaterals
Photo Essay
Infomercial