1. After collection of data, cleaning, transformation and extraction of data will be done.

2. Interpretation will be done with the help of analysis to fulfill the objectives of the study
and suggestions will be given accordingly.

Target population

Target population refers to the entire group of individuals or objects to which researchers are
interested in generalizing the conclusions. For this study, the target population was the event
organizers in Jaipur. The use of this target population is justified as it provided an ideal sample
of consumers who have an access to internet and who would be expected to book a deal with
OYO events.

Sample size

Sample size refers to the number of items to be selected from the universe to constitute a sample.
A sample size of 10% of the total population is considered adequate for descriptive research. The
sample size for this study is 150 event organizers.

Oyo Rooms is the largest branded network of hotels currently operating 450,000 listings in 5,000
cities in India, Malaysia, UAE, Nepal, China and Indonesia. The company started off its
operations by building its business model around the aggregator business model but things have
changed since 2018. Earlier, the company used to organize the partner with hotels, lease some
rooms, and sell them under its own brand. Even though the process is still the same, Oyo’s
business model has changed its route to a new structure. The main focus, however, still is the
quality of the service provided. Hence, to maintain the brand image, they make the partners