video experiences that help people connect with

friends, family, and groups

 What you can do about it: Whether you’ve

already got a robust video strategy or are in the
initial stages of building yours out, invest here.
 “We expect Stories are on track to overtake
posts in feeds as the most common way
people share across all social apps.” But we’ve
been saying that for a while now.
 What you can do about it: Don’t have an
Instagram Stories plan? As I said, we’re here to
help.

digital brands focus on positioning their

brands in the lives of their customers.

Furthermore, they engage customers more

as users than as buyers, shifting their
investments from pre-purchase promotion
and sales to post-purchase renewal and
advocacy.

Laid-back, humorous, and/or light hearted

content can really humanize your company.
Make sure to test different kinds of content
and use the data, but it’s okay to keep it not-
so-polished. -Jen Joyce