5/15/2019 New DTH regulations have made 49 per cent consider switching to online streaming services - Technology News

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News / Technology / News / New DTH regulations have made 49 per cent consider switching to online
streaming services

New DTH regulations have made 49 per cent consider switching

to online streaming services
A recently conducted research by YouGov suggests that many DTH subscribers feel
the need to switch to OTT platforms due to more complex structures and higher
pricing.  The majority feels that they are paying more than they were prior to the
implementation of the new regulations.
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Amritanshu Mukherjee 
New Delhi March 29, 2019 UPDATED: April 2, 2019 10:32 IST

    

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5/15/2019 New DTH regulations have made 49 per cent consider switching to online streaming services - Technology News

Photo: Pixabay

HIGHLIGHTS
54 per cent felt that the new DTH regulations will make them spend even more.

76 per cent have already made the switch to the new regulations. 

Around 24 per cent had preferred to choose the Free-To-Air channels along with a few pay channels.

I
t has been almost two months since TRAI introduced the new DTH regulations. The new
DTH regulations have so far gained mixed responses from the consumers. While some
have given nod to the new regulations for a fair pricing system, others have complained
about incurring higher bills than before. YouGov, a research agency, had conducted a
study on the DTH market post the implementation of the new regulations and here are
some findings from the study.

Out of the number of people participating in the study, YouGov found that around 54 per
cent felt that the new DTH regulations will make them spend even more for all the
channels they require on their TV. Around 92 per cent knew about the new TRAI rules and
76 per cent of these have already made the switch to the new regulations.

When it comes to satisfaction, around 55 per cent people voted in favour. They felt the
new system brought more transparency to the system and has led to people paying only
for those channels at a fair price. However, those who weren't in favour of the new
regulations claimed that they were willing to move to OTT platforms for their
entertainment dose. Online platforms such as Hotstar, Prime Video and others come with
overall cheaper plans and people are willing to ship to those platforms soon.

With the new regulations, TRAI expected consumers to choose the a la carte system of
choosing TV channels for a more efficient billing system. The study found that the new
regulations have led to around 52 per cent of people choose channels on their own
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5/15/2019 New DTH regulations have made 49 per cent consider switching to online streaming services - Technology News
regulations have led to around 52 per cent of people choose channels on their own.
Around 24 per cent had preferred to choose the Free-To-Air channels along with a few
pay channels while the other 24 per cent preferred to go for the bundle packs.

As for the bouquet packs by broadcasters, the Star Value Pack was chosen by 46 per cent
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of consumers while the Zee Family Pack Hindi was chosen by 32 per cent of people. Tata
Sky came up as the most preferred DTH operator in India with 30 per cent opting for it

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