ae) MARKET MOO ASHNOD HSIISNA SSANISNG JLVIGAWAFLNI-Add David Cotton. David Falvey Simon Kent Nn iN cg A a RL ESEr Doo 5 a Co ie Discuss ideas Reading: fen ways to Words that go with FastTrack inc ered about careers improve your career— career Choose the best % Business Wire ug candidate forthe job Listening: Two people talk requests and offers pe ales manaces, page 6 about ways to improve Writing: e-mail your career Discuss Reading: Wory/for retailers Words and Wegotiatings | _Lifetime Holiday shopping online as web shopping clicks into expressions for reaching Negotiate ajoint place ~ Financial Times talking about buying agreement «venture Listening: An interview onal seling ing: letter ogesa with the Head of Modals 2: must, E-Commerce at Argos need to, have to, should Unit 3 Discuss ypes Reading: The world’s most Words fortalking Presenting”) Valentino cats ofcompanies respected companies about companies -yourcompany Chocolates: Prepare = Financial Times Presa id an investment lan Listening: An interview present continuous Writing: a proposal page 22 with IKEA's UK Deputy document Country Manager Discussideas Reading: Three articles Verb and noun’ Successful Fabteks choose the about great ideas combinations meetings best ideas for three Listening: An interview Past simple and pen presucs with the Head of the past continuous Writing: report page a4 Innovation Works eS Discuss causes Reading: Acareer Words about stress Parliepaling Genova Vending of stress change The AGE Inthe workplace indiscussions Machines: Develop 2 Sia Discuss gender. Listening: An interview related qualities with an authority on Past simple and present perfect plan ta reduce stress Writing: report age 42 piseuss and rank 5258 Management stressful jobs Discuss Reading: Corporate Wiords for talking Soclalisings Organising corporate entertainment about eating and greetings and conference: Choose entertaining ~CNN drinking. small talk the best location Listening: An interview [Multi-word verbs Writing: e-mail page 50 with two experts on corporate entertaining age 58 Creat' ’ Discass ideas Reading: Nos: The Film= Wordpartnerships Telephoning Kristal Water about marketing Financial Times @ exchanging —_Relaunch a product nection information Listening: An interview ‘Writing: sales leaflet vwith a marketing consultant Discuss planning Reading: Investing in Words fortalking Meetings: The voice of Nizhny Novgorod~ about planning interrupting business: Plan a Financial Times and clarifying radio programme Listening: An interview with a leading business, adviser Discuss qualities Reading: Young managers Talking about future plans (olan, hope, expect, would Ike, want; going to: present continuous) Verbs and Sodialising Writing: letter The way we do andskils ofa ~Financil Times prepostions and things: Improve ways B00 MAEEET—icening,Aninterview Reported speech ——enetaning—_ of mocking together with a professor of Writing: report organisational behaviour ‘Quon Reading: Confct Word balding Wegotatings European Campers: managing management ~ Guardian nitiondie dealing with Negotiate a solution conflict ceiver adstertieg ‘Conall ‘conflict toa problem with an with a management employer Consultant Wings eter Discuss Reading: Thehuman touch Eeonomiterms Dealingwith Marla Lee ean conditions for ~ Financia Tes Fimedauses numbers Choose alcation for glarting new Listening: An interview anew factory pabttang°™ with acanstnttonew Weng etter private-sector companies, Discuss your Readings Fruits ofthe Tajecives for Presenting a favourite rainforest Financial Times products product innovative products for products store Ustening: Five peopletalk Passives about the best thing they have ever bought Minewwa AG. Choose Writing: report Activity file: page 136 Audio scripts: p Vocabulary file:( What is Market Leader and who is it for? The authors Market Leader is a pre-intermediate-level business English course for businesspeople and students of business English. It has been developed in association with the Financial Times, one of the leading sources of business information in the world, it consists of 12 Units based on topics of great interest to everyone involved in international business. This new edition features new authentic texts and listenings throughout, reflecting the latest trends in the business world. IFyou are in business, the course will greatly improve your ability to communicate in English in a wide range of business situations. If you are a student of business, the course will develop the communication skills you need to succeed in business and will enlarge your knowledge of the business world. Everybody studying this course will became more fluent and confident in using the language of business and should increase their career prospects. id Falvey (left) has over 20 years’ teaching and managerial experience in the UK, Japan and Hong Kong. He has also worked as a teacher trainer at the British Council in Tokyo, and is now Head of the English Language Centre and Principal Lecturer at London Metropolitan University ‘Simon Kent (centre) has over 15 years’ teaching experience. years as an in-company trainer in Berlin at the time of German reunification. ntly a Senior Lecturer in business and general English, as well 2s having spect responsibility for designing new courses at London Metropolitan Universite David Cotton (right) has over 35 years’ experience teaching and English for Business, and is the author of numerous Sestmess Agenda, World of Business, International Business "=p. =< © He is also one of the authors of the best-selling Susiness Class London Metropolitan University. in EFL, ESP and tles, including ‘0 Management. 2 Senior Lecturer at John Rogers, who contributed new material t> Ss =siter the author of the Practice Files at each level of the series__Introduetion | What is in the units? rire 2 Sie) You are offered a variety of interesting activities in which you discuss the topic of the unit and exchange ideas about You will learn important new words and phrases which you can use when you carry out the tasks in the unit. A good business dictionary, such as the Longman Business English Dictionary, will lso help you to increase your business vocabulary. You will build up your confidence in using English and will improve your fluency through interesting discussion activities. You will read authentic articles on a variety of topics from the Financial Times and other newspapers and books on business. You will develop your reading skills and learn essential business vocabulary. You will also be able to discuss the ideas and issues in the articles. You will hear authentic interviews with businesspeople. You will develop listening skills such as listening for information and note-taking, This section focuses on common problem areas at pre-intermediate level. You will become more accurate in your use of language. Each unit contains a Language review box which provides a review of key grammar items. You will develop essential business communication skills such as making presentations, taking part in meetings, negotiating, telephoning, and using English in social situations. Each Skills section contains a Useful language box whiich provides you with the language you need to carry out the ree business tasks in the book. ‘The Case studies are linked to the business topics of each unit. They are based on realistic business problems or situations and allow you to use the language and communication skills you have developed while working through the unit. They give you the opportunity to practise your speaking skills in realistic business situations. Each Case study ends with a writing task. A full writing syllabus is provided in the Market Leader Practice File. ‘Market Leader Pre-Intermediate also contains four revision units, based on material covered in the preceding three Caurse Book units. Each revision unit is designed so that it can be done in one go or on a unit-by-unit basis. LONGMAN ON THE WEB LLongman.com afer cosstcor actos, teaching tae and cnn reourees fr ieacors of al ovals sre tudes oa fages. Vist us for eaurse-spacite Companion Websites, our Compranersve onine catalogue ofall Longman ts, and sccesstoallocal Longman website offoas and contac aur tha wold Join» lel eommunty of eschers and stats at Longman.com.OR Cee stg EY {2 Worcorone company during our cre 3) cer several aterent camponies 1 Worktoryourset hich the faowing areas do you werkn(erwoald youth to workin)? wr 4 Sales and martatiog 4 Aniston and personel 2 France 5 Poaucton 3 Management 6 Recetch and dertpmet RD) gre onal hace, 7 find anerparencedCareer moves scars} © The phrases blow ll nclede the word carer Mate them tothe caret Imcangs Use goed dcionary to elp you. Peteernoe \__ 8) lees you have foryourfaurcarer 3 carerplan someting oud in over to prose in your caer 4 pref ine aay rom yur}, for © phe armen foreach option, yell aco Siu anit beet The beginning has ren writen you. 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Ines ee Inanarangement by aieh you buy 2085 rom ard pyle a xa co Iie tors traders ta compete with ite compatisich boy naselin {Ue ractinaretallrs, onne Businesses havea poi goad ae sis Unrated he gods we rom 5 ae below teusal RTS 1c ort sete ton on ort options are cote Cosoat any option thats ncret or doesnot nae sense. 1 oecommerce senvee lod the consumer ging fe "oman oto ein sdmusmt should hast x»2 Onine reas sive warings about mater tat maybe Ustad or cpap for elena oer conte. Aortneedto Whaeto om 3 Customer. 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Which you disagree rn why? 5 Reset and development ste ket gest Buin ides 1 Theres athing wrong with copying ad improving the eas foes What shoud companies do encourage new Mens? Marche word partnerships (0-6) with thei explanations) 6 tomakeatresthooush 1) to rake somebody ook or fat(© texas erat tom ata by the hea of Reseach and Development Department Then fin gaps) wth the correct farm as word partnership tom Exerst A sare gereatecin iret mays. omeustomer ideas. These product are mace to es anleamay simply when 2 enn St cnsuet demand OF thkea sheamtage an opt.” the pod does smahing sat srther cnet ofermrechoket®. produ ut tse st aes tine, Some people isons reat en could alow wl buy ew roduc becuse he product 10s hich was seo ives them a new, more ‘artigo hich are prepared spend aloton _Otherpeepe wil bu any eer product wich * byhaving sil "esto She predict whichotbarater copy or evan even ie mow spensve, Sony ae te veka amides ey god andthe product hand, some products are developed. "agopin the markt tmay even © Qesnowtsen ance eves ei sen cyt Seley ananapas enorond prbeshis bert © choose the coect answer for these questions in smal groups, 2 “Brnsorin is 8) aeu way det with busines corespondence 1 atecniue tole people produc latices. © aliey discussion among seademce. 2 Hfsometinghappens bu othe Blue it happens 2) sudenty when nobody expects 1) weneveriisracessary © feral of preparation and plang. 23 eBay: 2) swabs hough hich busines people an network 1) stemous travel geneys web that peiizes advert hols awe here peopl buy ad se gods woe © (242 Kate Pitts is Head of the Innovation Works at Reading University, Usten tote fst prof te intervew and dele whether these statements ete Mortase 4 Thelnnvation Works was setup el the ures nteaet wth dente more ele, 2. Businesspeople can se the norton Won for robe SoMng ar teambuilding 23 They use spcal wallpaper hat peopl can raw an pat on 1 Notapeope havea hance to speak uring ther brainstorming sessions '5 They encourage pope tolook at probions om ferent pois oven © (4s Ustento te second part and answer these questions. 4 Whatsthe man ference betwen thee pes fnnovaton Kate Pts 2 What are wo reasons wy she thnks 8 partly efecver be© acs these questions. ‘Three great ideas | + What examplsct great business eas do you non? 2 What makes a business ide eal reat ia rlstom as any points 2s youcan.feroampe Peete on nctese io les and prof. (© Workin sus ofthe. Make qk oes in anserto the question Blow Bout your ace. Stuer he Road are 1. 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Then hold the meting Ate en, the chaliperson Should summarise your decison. aportunity get Plc Frbk eonacted Gadget oma wth over 2080 Sofie Cage ae Band developed many best feectronic howehold and ble prectsFabek as [Gage 0 come up with new Sor ing Droten. Hve a ‘Seca nie pes omar pac ae nyt on he eta ore ott a ‘tango ‘oct mine pot eich 2 straps hic Eeeeuine went to | 3. Woyinvck Hope mtr EsDevcopment Manager. | 4 tetaguomumae we man buy {Phew att mono 1 Aoaonang penton gon chase rea, Use the alas aguee Dass fare a nember of Gage P's Product ent Depanen. The Ciel Bene of abel hashed ou write report nowt the prac yt Sosen,Oune the produ shy etd sy why proentn veil opportunity D iting page 138 << gaeay PLE > New PodictDevelopmen Yam REPORT modu This report its the key Features ofan cing new roduc mae ram Patean ‘Rasa looks ais ey sling pins ané xsmines ts omme pertas) S1iK3 OVERVIEWY Deets sess eet Onstres Ostet EXETITTY © Ass tne ets rm the box tothe phases below to crete some common ing Tdng_tovng_ making being traveling queuing going 1 tothedemst 5 tothehateser : the sipemarket 6 an inersen 4 apace 8 bya Which ofthese statonss the most stressful or you? Cn you a any © wnat do you toto eax? Which of these activites ae the mos fective fo youand why? nwhat ter ways do youre? ayingaspor reading eaing/dinkng Favgabah | veohing avdning massage shopping tstening muse watching V mediating surngthe NetDealing with stress J @ fankthes situations rom (ost stressful fo 9 (eas stress Then seuss your cas. + making revenatinta senior exeatns + lasing formal meeting + telephoning Egish + ova 2 report wih tlt eave + easing ver valuable conte + sing your bos for pay ise + dealing with customer wo hs aor complaint 1 ings fing your ob (© what oyu think ar the mae cause of stress a wor? © (ss hanson ea cncrsn gsonsns meanest ‘sre cea iat ateSanen ad eng ees nn ofthis + Themostcommon caus ofsressis usual + Foreample 3 et combinations ere soneones under alt ot vee) OMttey ao fel hate have mo. * ‘id i nsuppoed + That combination can cae severe sess ard 2. People Inttorstuion sen fe hat thing hey ea il mae ronan tata ey a fel © (a2 unten tone sean par oft tren asset qvston. atthe ro manson QU ble compas el wh © (as usentote pa tte even howe caret nant ‘ccoring onan rea Ten Gans wahoo ages nh a, 1 eo Women pots ss 2 er /Monen rbetert ing for apting ipa 3 Men Monendotato apes win {en Momenareln cohen more web 5 Men omen cep wih preset @ nyour opinion, wich fh following apply more omen or women. Why? Men / omen 2 aelessworied about deans. 3 have mere pressure etd work 1 weless ambitious. 5 wom more about mating mistakes 6 paymoresteionto dea 7 arb a ang any hing these tine aremore hay to became angy when essed.setoreyourea tne atl, cus these questions 4 Doyau peer ow ora fs pace te? Why? 2 Whatcan people goto havea god write balance? 23 Some people sa they woul keto ave heat ae hat you think © sescthe arte Blom. Then decide wheter these statements are tue (or fase 1 Pilea hod avays wanted ob a markt esearch consultant but she Seon ure theo too ses 2 One ay, se realised sh was rat ving rough caetoherhusbané Secsse arr 2 Iteookhermore than five yast0 achive a 004 wore Balance, 4 Sheds nt wit he fat ook xsl for businesspeople §5 These days, she works up to 7ohous a mee, but hes appx. 1 Phlomens an Slow down, you move too fast vy kosiya cuy Pierensinknimealsbouk 2th ware arava wie _patolget an oct, ‘rom byhareny 30 tewora” combeaten os a nmade gis he teat ‘Seat pedmarat—seniypogremin tw corset fl ong a ce tearchcamutrtuncrameines nar baeturing patna Geto shana or sworiedstiopm Wehlultat theyeartesprttesnieick anjane sey cnaaeng Neeierdaninsveasto softchones haan hr hep of re 1 tc ero ont ta forslng wile slo terb_ temadeerstanioeherMeand ane heme wort recta rstherewerepeelseet othnabasrsneveerealy — fordnra sectors becuse abe ews whststehsponned odo parece ecape ae Ste hepsi etterosrs ete vedapaontevokeclnscree” Rap aaesde teers Sreuenberna oak See ‘Pathodsared sarily sicome gee andinesappy. happen ou rein stile in Terahacadere "ws ohastnnedyyuderttoe “phateu veseny at! estes ratory nett shes Seton ee 18, onsets @ comptete nese phases with vets rom the Box edo keep make male spend 1 resentation 30 research at ones atenoons tee 6 steady progress © tmpats, tscas these questions. 4 What ee questions woul you most keto ask Piomene Tn you cul ime her? a 2 Whataretheavacages and daivanages of sessulobs?+ Suess | Ty Suess inthe workplace © Match the words 1-5 tthe definition (0-9. 1 erive a) atin odate by which you have to do something 2 workthole_ 8) asystem where employees chaos the tinethey tart S worked, Srdfnanwost each oy J deasne @) theway people chaos tooranis ee tes towtime 4 somone wha cant stop waking and has time foraning se 1 tmeamaun of work apeson expected to do © complete each sentence with an appropriate word fom the Uist in Exercise A 1 Tore nti olodk at iahtto met the for resenting 2 Iwork si dayea wee and never have aoa. My etre saystina 3 ainas hea athe momen because sever caleaues treat sk 1 She gave up a highly pal jo to olna medion group in na. She's amply charged et 5 Asn SMan hp reise epee by © Lookstsne words inthe bos Dicuss wher tpt the absinthe stress {Teague Blow Then unto page yo and check your answer ‘er farvescerUbraan Barker Busdver Teacher ‘Your place in the stress league Miner 83 Muskian 63 Acountant 43 Folie otter a 62 a Journals 15. Saleranistat 57 Architect 40 Birine pot 7S Stockbroker 55 Optkian 40 ‘averting exeatve 73 54 Pomman 40 72 Parologst 52 7 octor 68 Diplomat 48 Var as Flmproducer «8S. Farmer” AB. 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Past spl Present prec. two years ago 10 fr ee Yesterday forest twa ests aes never \astMonday— duingthe 990s oer telat few years slhe 200 wher wast aniersiy ow ak about yur ie sing theme expressions rom the br, @ Workin ars. skand ansner questions about the subjects below. «tend a conference * eel sboadon sess ‘belatetaranimporant meeting + me presentation {make ateleghonecalinEngist + goonatraningeouse ‘A Woe you cvertiendedaconerene? 2 Yes hove ‘3 Winrncei? 2B iio ere 0 vers ono with coleoguessees © (ss anon neues maa and cals e cesn we reno da feat tae os sett © Ose espa sealers tetsu sn 2 a avg smoking ply the stat 4 hive, the oud 4 Te We ‘he menys and fern ssi. 5 Setieg up acouseing servic, Vincent? © (253 tna sme mig hy See wintry soe anorthosite neh pate hy Somnath cps bos ageenene ar wie Sse Stopes Timtaorinon 0 2 tiene cabernet. 2 3 Nope wh yo ge cota 2 idortoge stat ey ed p annie Weston cheng. spe ‘ ‘sauna very eong must ac mabe, ut there aso any ater thngs we outdo, © Workin sis. ou work inthe haan erures section of age company. Discuss howto deal with he problems elon Use expression tom the ‘Use language box hep yu. 4 tore and more sa ae akng tne of work hecause of sess lated probiens 2 Alarge numberof employees ar suring rom headaches, backache and ‘hestpuns because Governed es, po! version, end body tesighd ture nd equipment. 2 Some employees ate depres because the they hae no cont ver the work an ae neverimbedin decison akira Useful language ating rugectons saecing ‘Neca fers wider coc ottacd, tents igh. ‘iy dor we canbe the ees [Ein ate wthyou. ow shew feist meas? aa Uitoesbahoingsosmocngpsley? Cond xalent ie Gna. hiniweshoulsendovtaauetoenve, —Teongley ape stone Suresion Disapecing ‘ing opinions ebtet sbout te ae? on ate sould okt staf Frat setae Ueliatwe ane toca he cot Frei dot ae enue cane a oe (Gran great zB ther hand iake same Fare tats out eaeA ee Po AGnis 4Sv)5 sures) ultants’ findings Qa ues a agement ha ake group of carol montbors Mae wots wert Hens sudy the problems inde IR Sopra hea inthe second po the Hoary workloads Space problems ‘The new HR Director ‘Writing ‘Suen peters Dearie ar + Witbouimenamnendowsntere |S) one 5 tetce he srse nthe epee. Recommendations™G Entertaining OVERVIEW Y oe os ciserser ae Greet no sth nga feich EESTEITTEY 0 tna you tet eterna grop otters pol. ee Mellon actives woul you chou? Wht woal you sed? shistnestes— oper/conets» matorracng» = tenis Sitheave feserocng “foot Sarge © ony companies spend oof money on corporate eteraning Do you thine money wel pen? Why hy wat © (7s: stent the tron wth Une Prenat, asset Sle Dietr thettovetel London West hotel Then aver the ‘Corporate enter al 1 ua corporate evens deeshe meson, apart om rade shows? Compete vein] * words apt this v "Re oatngert Ng male swe rove ea vee, te sinus paneer ste © © setsaete maces Aesitant tthe General Manager at Not! Landon Went tes athe rt prt the intervie, ad eid whether these statements ae tre (orale 1 Thee Senses aprons is papamme sou tasting food om the 2 Its designed for wouns of betwen Fie and a0 people 3 lt aue people the oppotuniy to exparenc aw they ase thei sensein tatetenae ther daly ie, _s6 totetaning | © (sstten tone sean parte imervew and cost the wads ihre nat spoten the eat hing south Te Seses pogammes atl ets mst srl eso la od oes Sceoy mand worth ew clei es nd estonesin ‘state mach moe eet © atthe feloning nto loi order fr entralnng na restaurant 2) okt te mens Te) Hsetremsincouse 1) Ask forthe bile) Jeheck Ame) ) A Hoveadessere 0 Booka dle) @oueasune =O ate arecertion Tw) Hoveanapenty @ Lene atp (© Purcach wor nthe box next tothe appropriate rou of eecstomake word partnerships about estas. ‘mosphere food cation pies ‘esowont. sevice 4 aneegee 4 tasere delicous ‘596% peshuntat "ay popula tect neste sional 2 fast '5 tobeinacamenient fteny ahideal ident 2 aco 6 toctargeeasoabie endl enn ‘ar © vou planto tae oign vitor otto nes Rank tess ator inorder of Importance when chosing arectaran. © ow woud you desesite typi eh rom your country to foreign vitor? Usethese pases to elp you. Iesameat dh sn ih ced vegetron ah ete Iesatind ofsejood /egeabe fesse fete esque sly ch het set sty et Ierostesa ike ciken amt essere wth ce poste asl te.| 6 emteraining © isis ese oestos Re| _* sinvaureomy Bn yourconsa oars ‘+ whatplaes woul yout them st? 1 wat eens wooly recommend? (© oie tthe fetonng event and sto wold busines people from ‘yur contyeloy most 1 aronier League Wot Cop 4 hot sitblooing foetal match 2 the Winbleon ens tourament 5 stayingata heath sp 2 destroying arith tan 6 ting jet emer |@ exdhe aici below: Tek (alte actives in Exercise which are boa | oct oad Corporate thrills reach new highs Ggatoneyarerctes "Gag aemopems Ateay véleacrotcomatymtste _ taxcanarttms ae shay in Tewtmcnorwraetan joresian " ovanancetyemnngane Seihronseihgione” > "hetwigs eto Battsma leratnoaneds dees ° tebe ice Serene i (© Workin pairs. Compt tree questions about he ext above © Complete hese sentences with words om the arte 1 Compnies taveta come’ ewan excng ies 2 inRuscaaride inet ger ly, YO SIRO. 3 Erertsinment fee ys ekg nenidesA muni-won va ean one or wo pave feeetons oe os pepe er oo oa i. © (eso tags, adnate tang aout companys ‘ogame forte arse ators Usenet ton he {Smeaton sn anor the gestions 1 iy ie ave cng te ol een? 3 hat nul he vitor eo bet ee? 13 hat happened wo years ga? {© Complete the camverston wth Ben's eles (o- betom, 1 esis aking ao gues ro Ta. 2. Sh om. ating cae of vac, deg Hone 2 "She hao dang hotel booking becuse Several ena sts med wo? “Our Sales Managers thing them ov ois 4 hed he al wan toot und he ty betty 4 “leninly ook omar to meeting helene Cet Ecce” (6 "Ihope a staan cae arin the str progam 1 “They wa us ois them nt yea We ald we he oak p thee “twas shame ta tum down their o hess oneence two veoreagt 2) “Dothey ali sa pity there arent many laces vist? 1B) ante. twasa mistake orf? ©) ‘ino: She olde thee mor opie arived unespecta™ 4) selfs ays ved sodasing sue helene tem very wel By enn 1 ‘Sodol.ttweld be eat flows got volved it? 1 “Thatsrely tne Ofcourse weve sotto cca” “Wel think wee al realy excite hat wee going formet era as: ()s Listen again to checkyouanowers. Then pring the conrrsation ker ini @ wort atthe vets in aticsin the convretan in Exec Study how the ‘eta en ues canbelp ou understand he malimord vrs used by© wnardo yousaytoa busines contact when 1 youintaduce yous? 3 youre introduced anther peso? © es tet coments cores athe sehr in cas cntbaon endear act eae Spesters | Spenkers Dothey kaon each ther? 2 Ur— |) Unda etsson 2 lames.) Juzen iia \S us fiom a ane ie 3 cara ©) samclane © (es totes estos 2nd no Theses nd check your answers Conversation 2 alle 8 sancianet 28 No. Hel, Sam ‘einer enki tn itn Tisedt. nin mina Oh yes Hein Moscow non Conversation 4 8 Het, on. *tomeet you. m Usa fom the March fies, ‘On ane. Te never be, bt isa : ci. ver ee © ‘ok atthe expressions below Which ares jut?) agus Label ech expression ether or host or (fr ges. 4 Canteetyouadink? i » 4 Wau you thee show you our? 5 Helpyoursi'o sone toad 6 Yess, navea white wine. 7 Ganigheyoualit teatro £8 Yer veto sesame of he ih WS ery kindof outa fle, bul here's ta coming for met 006 fiteraiine) © Marche sentences trom Erie On ole pas Forexampe, Gani getyous dre?) Yes plese ine ite wine. 6) Usetl Language J =o IE eet Hees ram Sena memes “soto sige Siemnsase cme — © Werkin pais. Rtelay he conversation below ‘uate ata conference You ecghise someone you met at conference two ors ao Inveduce yoursell ond make sal talk Use our olecard 6, Preparer the anerston, Partkipant A "Yount 8 wo years ago ata conference on Custome! Care inrranitt + Yeu sr sal hich ses fe eaipent ‘1 your stay athe conference you aved ate st nate | 4 You have sen tec ye {toa staying the ad Hotel inthe ey ete good “hie: oom seve athe facies ar exlen. 4 Youare leaving nee day tne { Youtink the conference ever ierestig, Ptipant 8 ' "You net Atwo years ag ata conference on Customer are Infrnaae + Yulate th sles manager or a age elections + Youve been at the conference othe das {You have vised te cy (beaut eld catheda Interesting museum, ect estauras,but vey eta + Youre saying ta sma hoe ouside tec (abad (ole fom to sa oo a For he cert of ec. 1 Novato tomoron {The confncefboring th speakers tak too mach andCASE STUDY) & Organising a conference.* Background Writing1 Long Beach Hotel, Casablanca, Morocco + Seed ection Sarat! 1 ge covfrence oo bt na sei ere Large oximing ool sua ope den shop end ride + Frc $1.500 pe tkpant cig m ereace ey rte beach 1 Desde Fe ctrl st arbons 2 Hotel Moda, Prague, Czech Republic tt otal + One cefrence oom ant sei rom Spaciu betcoms ge smn os pen oe fublo sina el aresng ston aie +e S50 pr partara cng mea ad te + Raerag Low cost res mere mone for ars Bestest yearend tere Hear booked insure 23 Hotel Matong,Tioman, Malaysia (an iland off en east coast), ‘hie coe of rear sal cetera rors + Seat oun wi bcpel ge Bees ttl rd cg - presi nig Diacrantage Not ery acest 4 Hotel Colossus, Las Vegas, USA Sar atl + Macentaretacue nthe Grekstfe 1 Faeroe th spur kone Ox © Ohttande cree cies Sra oor salle stv con + rice $1980 nrudre mess art one ou $80 ening ore forthe caine Dares Ey sce flor port Many es sch Daachantige Muy tart at ne etl ey ar gh3} Revision = PT present perfect ‘Mate the vers 1-9 withthe oun ta they go ith. Then complet each estnce below (wth th covet frm one hese verb/noun combats Sov abeeattough pier {Ara the porta eae to oars ogo wih ihn fines tostig ese by ifyoutistencaeuly ote markets, your products te more o ata iy aa Wy, young eeprom Mee nn re maine Oar company as begun teats —— of adic nthehope ona 0 Pharmacetil companies ae hoping nw 3 Mao an nthe Seah for ete once su 1) Thorn tan eld cmt sats acct prod ie inte Completes tet wth ne cot ust mpl oust contans farm fhe vers ERS is nasi er Tete sasnrbene am Soret on ate iin iris Inasch sence atthe vr ie inthe concn, et simple arent pete. our eae (erngesiceyou gata promo? 2 Fiji ia tom ea itl aay Famer 2 towne ar (op nis prevouslobe u ita string tion soesertensses te 3! mss) he eacinn aoc ga My os willbe ius 3 aa i) arene staat wten she (ea studsianiue (eo) at mre mony in previous ob bt she ds tenon sai ig {Petr sn fl 1 wor overtine Before ashs tin SO ot rn Compt) aout te woos Thats nut arid solou'ina esse thebos He (Ge under att ofstess pet fea teeter blow an supply stl sof frmation 4 complete ‘han wt te missng arsaphepaning why ou alain the company. Ince these pnts "Soyhawtang ou hav boon under ease {Ghee resonsty he ates xem 1 Soyyousew ashen coueland al adneshe ge yo, 1 ona Je us ‘62 Vileutane FAO Mes Birr Head of Haman Resouces EX sehpaptansnnen sa aay | | Monee be tahoe y Southbury tang een hin. Altouph he oem pets of pote the month. as wong Soucoud pou ktm lemein wo week ne ttm, M. Brugal Moai BeCEI HELI) crete semana witht meng wots. Ten wtb werent TP tamara your gus men your Naam, 2 Gani veyous ‘othe iat $ oyeu iii one your wots? e P F rf U F N E s Now workout the hidden wordin te shaded bones and we to completes ‘tery tow been romsbodys et, ou uly wea thakthen fohi sen PERRET essai, ence te et snes complete on Notethat you wil eed ono ofthe sx setences Drugs companies to cut down gifts for doctors ‘rani dock Sanger allowed oor set ia th ee ie en cee FINANCIALTIMES, 2) nis omstnes feta aie i out asin fee 2) rg cansuis are omallone a pay ri con atfaes or darren else ‘© Hwee ae otarEUcounres my taveta cane ter cure tment {amongst now proper {nrg thd na een io tats coe of patie ens. 1 atatns sport or ohare vets ae noone alone, te 1 The cose resto responétosuh cs,6 susiness ts only tw ort rateing and imovaton. 9 ETTTTY 6 the four Porm te basis ofthe marking mx you wantto marta proauc sucessful you edo get hs mc gt Naten the bs (gtothedtintonso-<). 1 doc the cont te bperot sods serves 2 Pice 8) nloming castors aout pods and 3 Promation peeuaing them toby them A Pace 0 here goods or series ate aaiabe goad orsenvicas hat ae ol © Ors sete enumerating ten procs te fice cere at ps an we @ Tinker some products you have bough rece. Why dd you buy them? Which fhe our Ps intoeced your decison te buy? © tetyou partner abut a marketing campaign that ngrssed you. sj7 Mating | © For eaeh group of words (8 Word) 3) filinthe maxing vont snips | BD Match the wordstothe deiritons (2-0) 2) teperenageofslesa e8Ec10— yy ifrmation about hel asamers mame |acemam | osama cent share 0S geup ofustomes of iar ae, 3 (one eve and soci grup ]BoRv--—F |) descipdon ofa tical customer 2 consumer | pr__1. |B) where andhow people buy ngs fads things people yf the own se ancy totais 3 woaut {Tol 0) length fin pope contin tobuy ge predic |e) Strader made bya company 2) how mucha company warts sen fet | aod wes eee | ty Ra teh company tks ot ‘ Bt selina peios {Et 9 bes stoning bow much Pe | gees rere ames sansa |avaci” | immimelemomem | ano ©) a programme of advertising activities ees © cheese a welt Anon brand fr each of these catego, sear Mercedes + newspapers and magazines + watchesewollery ‘Swetypcal consumer profes foreach rand cud the fllowing: ob 1 other ores the consumer igh buy D root lepage 138 @ What so of advertising compsige could youhave inyour county foreach of the rands you chosen Exercise 7 Hw ele cold yu tye nrease the ‘Sleoteach brand?4s ‘Successful marketing doen ome © 12 tate st of amintervew wth Jonathan Tune, ‘Managing Consultant at OntordStateglc Mating. complete the ays to sucess marating + nave passionate cao forthe. AS. + eta deep understanding Rn? a hee says athe busines, ‘and markt "eonsaniy ‘+ ravea song busines... : ‘+ nave an instntiveundestanding oho. , © Workin smal roupeDiecossin what ways the folowing pols also Conte steers marketing cranareness ofthe compenys regis and weskesses 1 Seundrtandng othe oppotunor nates he company fees 1 feodcanmanlston sie 1 Stood. ceatvecampain Which ned youthinkonathan wl mention neat? © Ors norte sod par tb treat ye we soncoby ap an © rs usenet patie ere and answer hese 4 Whathnd of empeny i Ora Sates Maan working fr a the women 2 Howdoesthetchigve calle rath segmentation work? 3 What cid Oso States Marketing do forthe? 4 What was surpsing about the results ofthe research? © viseus these questinsin ps 1 Which ales om our couny have appeared in advertisements? What 2 Which wa famous ln sas ad sportspeople have appeared in _tveriserents?Ingou ono, acho hose as as he st lve? © sore yourea the article, match tose questions 1-6) with tel possible snswer Ce). 4 When was ChaelNo sceted? 8) Because adring bidet 2 Whois arinneeedame? sreeene se 3 How muen cathe fm cas? wea tle 4 Watkin fins 1) SheisChanets ants decor §5 Whyare ands lacking atrew mays) Sesaysitisa pure 6 What does Me Eehebamettinkofthe © fey millon pounds. fit 1 ingas‘+ mqyons whch we an ansiver wit eer 6 Fm we pa an sian vert belo te sbi ‘oyu i mais ple ey omen ‘ier ng ete Ns oh ‘ae hy aged era We yng eet he “uaa or mere infomation we tse etn won IK ht iy, wh, “hem ad hw We pu he quran rd etre he ayer when rca ae? S © Conc the grammatical mistakes inthese sentences. 2 vhatmeansmartetnithe? What dots art vche mean? 13 Wiryyou drt seit ‘5 When itmust frist? 5 Did ou wer tothe aos week? 6 coming yur bss tamara? © Tetecerdetow spar ofan authentic consumer suvey on wines. + Wit the words inthe questions in he core order. Forexamle, + Which group do you belong to? 1 Aneurthe questions. Dest Mr Pa Andrade ‘Weare conduc a consumer survey on ncratonal wines We pce pat value om Sour personal opin and, eral rguont Your supe cuesTon od ene naga —[ epi Catt eT Grier Sor pas St a ow ORT ona ays reer ae oe eae os ct re oe a Seareediegh cmt | wns ear) nna Bh wn woe | Fav cs rp hole jear? | T kere sricae | SISA RARRS te Tessa ga [vot ecw | ees = | Tomerwat | wee aRD_ |Telephoning: exchanging information (© Workingatrs. As eachother the questions your partner dost ink ne, ask questions about anahe e) © Werkin groups. Thinkot= product and prepare consumer survey fri. ‘Reno is yt nme ys ot enh Ora tistn tofu people gvng thr eephane numbers. Tethered umber. 1 nuasa 2 Biigge 9 a2080451990 4 002323890205, © ‘Write down some telephone nombers you know, Dictate them to partner, Chackthat yor partners writen the number creat. © (rs workin spat ghChhahthors prunes fists tberedag eee © choose an adds nd dicate ito your paring Spell each word when you ‘late Check that your partner ha ten he inrmaton coe © Or usenet pt acomeaton beter Sls int, arin sah earache gto 1 Dithey meet 13 What were thet sales? 2 How hth markt share fn shomgoo advertising? changes? © rs now stentothe second partand complete the chart 1 Castomersnane 2 ations 3 Teeptone number i 4 Meeting day aa cate © 077,70 Listen tothe conversation again. Tick the phrases inthe Usefut language bot Marin uss to check intrmtion, tat for norman and 0 Useful language (hecknginfrmation Faihingconerstion Sera yusey«? ott Som rt eth Tare verymch Tat wasvery thi hats veg ‘iat zoutte ne nee © fea is station, One of ou isthe MarktingDrecer ofa sunglasses ‘aafoctre The torte Eoepen Sales Manages Roepay alone alto talkabou fous repr the company’ ew ene ef snglsses Marketing Dietr:Trnto page 98. Sales Manager Tura page cmCASE STUDY [i CerriCexpece tbe best pion forthe worst and prapar to be surprised. J What do you consider when you plan hese things? 4 ahobiey forexample. 2 weeing Which othe following you wseto plan yur dy or week Which do you om Discus these statements. 4 Making ss of hings todo isa waste tine. 2 You sou pan you etement fom an ex age 2 Hfyoumske 2 an you should stk oi= to al {© Match he verbs nthe Bx tthe nurs). Each plot words escrbes2 ayo pan efectvely Uses tionary to hep yu. [estimate collet consider forecast do | © Marwontnnion te yocean fortes ae iptonet even” @ AManaging rector aks about the planing of new sales fen the Unter States, Complete text wih nouns rom Exerc Aan, Recent we decided to open anew aes fice a Kew York. rst tangata. 02th Reance department ois the Irate. ene colt 2boa passe loations or the newac. Me considered wo, nein Greenwich Vlog ond tether ner errl ai ie ina some more Unfortunate, we made a mate when we estimated he asthe excange te change, an so we dan’ keep win ut We ovespent by not 2 percent We had to rearange the for mong into te bung because the oice was etd fine. The baer ef Gretrs wes unhappy becanse we ther eet ne sat fropenigiteatice by December 3 Iefralyepene in january However we forecast. test 00.000 nthe ist yet a mow stem ana check your answers to Exercise C. oo ‘Choose oe of the foling evens and tl your pare ow youl plan Tytouse some ofthe ocaulry om the eerdse above,© (eztan Gah tian vn many pes asthe TE © icone ane Retin Comin tebe eneg sere at] stat she Stepan en pani Usten na complete these noes, sing upto tives words ach [Keys tog planing 1 Wsinpotonta haves carides boi. 2 for your business veya na det revert the 3 Ths since wl hen ead you lg tous. sat june tage. 4 Tp destzop market resenchis erat earch ated out lest who ray wane Buy our seve or YOU ‘roost ya, Tee cana 5 Suse your cents markt test our eas ni help yout {© wnat o yourtink Teresa means by dontrenvent the whee (ont 2 above)? © (esti second pal eee Teta beat ye Sean cbr pence 9 ewaring tot someting you do for your bank fore parts dy ofthe week {a templteforany lan that youight produce for an extemal funder ® aroitenay 10 aninseument tht helps youreseuc the mahepace 2 When thee sources offre esse ot meton? 4) agovermentarart e)anequtyparter ea tusinssange )abank 3000 essing © Cestigento teh prtie even Dede tarts Sess cine tare 1 orci Ss cep bv gd bet {4 Hencllwas unable od anyone who cold run isl business 5 wal os 5 Kendal inmeslatly sed Cadbuysthey wane inestin snow © etyourparter aout something you planned wel) in business a8) in ou ie Then el your partner abou someting you planed Boy. (© iscse hese questions in pais. Planning for] + Vsti doyou tron about te economy of Russia orf other eae relopig economies development | __# Vata sor ofthe possible treats and opportunities for frien8 Planning | (© Rexdthe artic blow tid out any ofthe facts, trator opportunites Youlsedin Exercise Aare mentioned athe ate (@ Pond the aici agin, re thee statements rue (7 ot fle? 2 Thee ar fener peple epojd inthe Sei indus thanin arte. 4 Not ont European compris have ested in aby Hogood § hes planing tohave is frre madein Russa 6 according toto Hoch thre wile less bureaucracy nue, 17 Naha Novorod'saeonraphicl atom sone ots eat ase Nizhny Novgorod: Striving for historic city’s dream by Stehan Wat acces j = SE = = ee © gmt eerehunhgtocrate ork SU Ataf cnr shins FINANCIAL TIMES ¢ = sy |O sok at the ntl ana complte hee semtancssboutfitee pans. awe Nah Noord sa aevlopment ae foro ‘hie sas esbromaro's Cet evi. 2 Marie asp our snes ve srktor 3 thea Soomina eta cent 1s Naha Noor on its attractions formes (© tmpats sass in what ways your cys or elo’ plan forthe ature ae ‘Sara iterent tom, Noy Novgorodsairingapoet) ( ° Sesohysve eri A com wefan mao tw funure pans |} eying era orn i ao wl ke ar ae re eo We en ox re i ul oc a ‘We cam also se the presen continuous ok bout fie plans nd (© Tre managing tector oe Hong Kong based hotel ropa managers about the group's future pars. Unde te pans that he wentine “eink you alte brow tat we opi expan nin an we fing moe or heures am Hogan to Stang Ree pla o ‘ange an nce cormplesit Onion an wt aso bosne open 3340" ‘oom hotel net earn Znoaston Wee pxecineto mak = poe in Years athoug lhe to resk even aber possible thin oes We ‘art tobecome the major mtemational hotel ous Sou Estas” © Match he verso tel meanings ope 1) bev someting wil happen 2 vont 1) deciein deta what youae gong to do 3 pin wish someting wthappen @ Asatsperson stalking about the endo yar bonus, Complete the ‘Coovertton ith vr am Earle. 1o gets bons at thee of the yes but have metal ry sales tages ovate wore hy coleague ue has me ler targets Andaheis tage goodbonus She Saledy ogo ‘nan expensive holiday abroad and has gots av bach. © ellsch other abot your plan and expectations for sto 6 below Forexample 1 Whet re you ging tod ter hs esson? 1 im hopingtoplnning f=: Wht aout you? 1 Ob Pm oping t- 1 aherthisisson 44 enyournest halay 2 ithe near ature $5 inyour cee 23 tiswechend| 6 vhenyouretiePlaning | (as Usten toa meting in which members o “Meetings: | relocating teins offic. Invwbich oder aretha interrupting and | 3) cos of moving ing | a} whentomane a ete stvatage fusing aspects tim 0) ‘Ovetne tose tar on transport depart {9 tow te communi wh tat ‘which anspor company tous c © tookat he exaesstom he planing meting ln Exercise A Dede wheter ‘uch ndotined exreaton tra inlet ob) crying 4B [tink ty would the best times ey Quit he, 2 2 Youmean te dona on much uns then? 2 € Cou ust sa someting? 3 C lnmy opinion we shulé do depsrtmen by department 3 Homo vouresnsnacy? 2 Soma could us came ana Ma? '5 8 Youknow, there’ another possibly We coud get our own people to tothe moving > Me outhitkaur anspor cepa cout te job? |@ foie ay hs stuaton The ead of your departments leaving the company Tnamont’tine Yor department plans tool farewell pry. Diseans these questions wth cher ember othe depart 1 When andere te pry be? At work, ina restaurant ora 2 How much shale each member of staff contibte towards cot rte par? 9 Whatsortorgmtshouldyou get? who wipes ie 4 wither bea spec ifs who will make 7 Shaul be serous 2 moous Howton wilitbe? 5 Wahid ofrtetinment wl you havea ne pry? 6 atts doyou needa lan? Use angus | Dealing ith interupons erupting cstvog Ita momar pase. ‘ll comment on thet Wot ext do you mean by? Sorytosmerotout Sa nhm'yut yingFs The voice of businessGstanagementis nothing more than motivating other © gain tsi ot ang hn i met tant om he hovsgednewgeyom 2 enoyontng withers, 2 sheores. 4 steno ote. 5 make sursetns, 7 lon aeaa 1 be good wih runbess 19 make good presentations 1 be parsuasve © typoue nag een tee ces st ter ales D owen sg 97© a: su Wt Pest Oat Bhar athe london Bsns Sct Ue ot ft pot nao ‘Spice eae tng up ote waren Managers of people + Tbe agoaimmap roueeondstn ater we ents {a make sdiernce a need 08 espe 2 ination, you also need to understand haw eveyone 5 The secretly foknom hat he wooo ke # 1s Iordertoda ht you ee tobe very Ed at sing cuestons and © (az usenet standpoint tent Satter cunt we pepe 2 People veto spend mre tine two ad are therefore nde aloof _ People re ver ast but shoul nog oak time to stad ck and 4 Meine on oyna se ete a hey ae aig > © (as usenet tip tie even Oe tr se Stennett 2 nda ferences between ope are mor Important than cual 2 When you ork in anoter tue, you reais that alpeole arte sae. ‘You haveto remeber that people are unique ard iferent india © Workin pas rin smal groups. tseuss hese questions. 4 What would youn lift you hao go and wakin avery dflret 1 Wiatadvie would you the toa foreign managertois ogo manageTp tag ope ae prepositions | © Verband repestion combinations a oer uefa for desrbing hl and Pra ulti Mah bets 7 Wm pepsin anaes {A good manager shoul 1 resp 2) lnteirempayes aes, 2 isten SW toadepatyasoten as possible 3 deal 0 twempoyees cones prompt. 4 ble 9 withcoleagusclery 5 delegate 1) mith roems ued 6 communicate 1 septa courses for empoyes 7 invest 18 taallsugesos tom stat © rien do you think are the three most important qualia in xara A? @ some vers combine with moe than one preoston. For example ‘Werepats tthe Maretng Det" o pete) “Tre Sales Manager rpored lst mont sales Poures (on ating) ‘Say wheter the flowing combine with someone or something Someone Someting bath + deporte v Dy eprton ‘ 2 2) spl er Sivanedennnote 3 ake takavout 16a) ee ith Daneeon 5 a) rue aout ‘reve win © complete hese sentences with utable prepostons ram ExerdseC. Teg] tli. Meth we need change ur marketing satery. 2 Ita ty boss ever Monday at ou regular meting. 3 Weargued net ears bude for vera ou. | Heapsioge Iosing tis temper 5 We aes ou inal probing ine 4 Theiance Getrag our Manahg Director ver pros 1 Lopoloised Pasar ghingherthe wong ues 2 Conwe agree the date four next meeting? te tree questions using same ofthe verb and prepeion combinations ‘hove. Then workin pals. Askeach ote the questions9 Manag pole) © discus these questions. Young managers | + inyourcuture, now usuais tt see young people i managers ters? What do people general rink ten? 2 What changes young manages fc, comp | Wat maybe the aantages binge elatvely young manager? © answer these questions abou theft partofthe arte, 1 Why sikimoerarfor young manages to make key people ele inter Shas em 2 Wha should young manages do about ter weaknesses, according 0 Clever tactics for brilliant young managers Wind ira « as Med ee Soe So Seems: Sar © ewe wie Fo he ight alse eat om ‘earmghamt t* * enor i nu’ PINANCLAL TIMES. | @ nd wors or phrases nthe second part ofthe arte wich mean the folowing 1 when oe person or rps teated eter han others nan ul way Sovewetisn 2 asl grou of people who seem unten che people 3 aar0u9 of peopl ho eee to work together rach he same bce 4 tolose consol fyoursefbecause of sess $5 when you hin uae eter or more important tha ter sop 6 towork mote ober han ter people epactyute 1 that makes people fe emhslasic and exe ‘mp, suss and agree on he thee most important lees fave. [a| 9 Managing poopie Reported speech “There ape # number of ways report what people sy 1 We ote ue yan ato repre speech enemas ae "Tee ly Sto er oa ha wee atogiy. ‘ese. wh oe witout a obj to sep questions. who wun sr rho sede) se a ae ihe vet ps back one ten for ample om pee simple 0 sino esr a mage” Hes ha ew a ae dats mane “Tame Pore Pare Sua ss phoma and gy she wan sco "angie ha ain gr ay age © Complete these sentences wth the cect fom f eyo tell. A He oli that was ding ite to manage people. aie re that he ws nding fet 9 manage pope 3 she im to inpeovehis petomance a She they woud reer agree 5 hyboss me att pay the noe. Ge ‘hate worked for ene leis © Use say tel andasktorport tls dialogue between two company decors Forexampe, Pip tld Amande/sld (ha he wanted o matte er Imonagers more Philp. Iwano moat our managers moe. ‘Ananda Areyoudeegatig the ssimporat decisions? Philp thinks, Ant making mere tine to stent he suggestions. Anonda Thos oad Responding thee sel important Philp lsthe cepartmet investing ens ntraing? ‘amanda Yes, THs year bagels gger than ast years @ (es tures iowa nd yuan ben sted cht ce saicliento ssc mesoge nt own ahoang ane ha wo de ‘Steen te ash eto you alegre ieee ae fond 2 Bail with goad vata he edad hewn mary tome yo wired te Fork ssocitisingis an impotent part of 00d management. When scaling or ‘esinesin your country, ow inportan ae llwing? 1 bengon time 2 theway prone ess 2 how you sdees people st names oases 4 ahings 5 shtinghand/isng/hvete/bosinges mad bosom hou, son buses tite sn. eae © f rhea waou ono lniattecomeres, noe Setqrcune {instoms Meanéaintetadelidst 2 Deestadel cent © Os compa tis arn tom theconeston nec 8 tach teste hpi aa bili nt mai ied eesti ‘Meranda Ae yousue? Yul eye Rachel fs very kind of you, ut eras © (as naieeng entered Se wows ete conan he ‘ign uot ipsa Ueto Sie Setlecte ee gece Wittens? ear pee ketene opens 2 Tess wth eso © (2e1 ust ante comereion betwen nnd Mar. Va i Sentetoonenaa © [or Lister again. In which order do you her thet sentences? Pm glagyou ejvehe ou ‘wet ben owe soo. ao ‘.1hope youRavea god jou back OThanksorshowinge ine theciy CI {)Thanksven much forse horsey. ‘reat enayed the mel oi o © foe ay these stations. tayatype of foo ou hate. Retse ple 2 You eat business conactinaforian country Fd out the inkrmatin Deo As, tel hem about youself using tod) sa gue. 1) haw they spend einelends 1 mere hey orth {hot hey doin the evenings. 19 ot nds ofhabies and sponte ke Useful language J Mate sce Sovinginre, kel inkeecsyraxtyoudort mind, Rely Sing goocbye/Taning your hast ‘rat you doin ou spate? Tealenbyedibemea ‘reareyou gong fryur als ts yea? Tha fda ound he ty owe {anyoutel ma tat aninwreing pacesta vk? bein toay sone ‘at Mow aout yu? (hate ite bese.2 2 8+5 Managing pepe | I Peterson sales representatives: [Tey believe in working steam and supporing eat ‘thet They think the companys keep the Fuso happy and hl upg esomeretaons IWthey do that, she company yl he profile. \ ‘Ther tiene thatthe company shoul aways mectite A sry ealydevery Le The wenn eri, rma eer ot Satire de deadline They alas prove writen fll-yp Ucn a enstomer places an onder They wold eu higher basicaly and bons pio I] theteumit dey exceed tc morte rg The believe hast shoull share infration abn ‘isomer ith ieee. This the Bes 1 worinse ate hil pcs yy nn hele in ghngespensve gis to comers ceaentaacirsitoesothatbe aesreresrsheswatgeher | dae Recommetndations section ofa oes reportte die CEO abun the cons 1 Die no ous eet eee {GoopPetesan Sans epee arto ge 48) tye tb cardand pref meing at te ads mde orto martin hb te Sle anager rreeiarneareet eet ‘AGENDA 11 Reations between sale representatives Delivery dates Reports Payment syste Sharing information Customer loyaltyrth (@| Revision (© ase pyrite nomi cch rp nore a the compos ah ss tee beet 2 canpsen ‘ten ‘ prtle . fowcast ones © uses compound tom each group in Exorise to compete these sentences, 3 The pestis oe under presse to mee 4 en peole san ore money emana ‘aad tae. $ Now can we at sue that our new ane aed night ? teeninhensmatentn care ernment me ‘D ncrsse te four/ mara | Dy atta ie | oes les rise yu eet have yout ana at {fre abe ew what rage fou of ‘ae wat ee hey De you| Mae ue ‘going now hn a 1 enews / does oo Susan how A tree 1 ey we thank ou. ben very Bust 1 te mai ut ve aay aoe al he sre. A Ge. Fchen il. tok neve declines ebr3 5% : , a 1 1 vray Lt acs ta apa ti aur meeting omarion 1 ’ Goudie 0h wa , Nino wl * othe se Mog ere sone ne thing ’ doing etl ces oe pout, cay SR Imeach sameness ut the ver hich dosnt norma tnderine noun 1 Weil asctem to tear /estinate these 2 lets eyand ep mtn intent /marange mee sadn 13 sour responsi a cole /peare implement /Aep wtih ude 1 They have arnged orcs /earmnged ha mst Tesy 2% 4 Wtf elan vty ten ved done? HERLIIITY © ree seca cored we app bt ot Piso 1) The most pratt eat what youre Sve eingesteckt ces (2 Many peopl ta emacs wlth secre of pod plang. {BYovcanthn stor wth tem and wok oa tine 1 nce you hae ete hat you hart deeb when you wan achieve combine whine 1 Asie sskesMaagerofineroos—_a)orunawarstopennow oop | ope wou the sues 2 Ihawreadmanvofvouratieson |W ioyar at ‘ees pag nthe ene Eo, wos env. |» Aemeroop we eee ‘Boule parc ust oro | & Treo, we onan iui team mene. 3 ve wout bevel yoaed— eyoucan stint cept Seartessesfoeans anda tem exert teresting 1 Weundersonhat youre verbose, regress development | 7 buewetope Senin | fey tonday orTrusday the nt sbe sl ning of ret inprtane, see! 1 i yop preatante Yous sneer | na nanssenWt Me Mazel tothe ater of ination be Tanks manase forenoon you sce 5 Soest wo dtes ton you are ey whieh ates moreconelrt yu, tenn + Rememtert as lth yinfomatinyouneed (typeof bases? /number ttparipunt enh a + Seyhow much you care fos ind wor. 2 Endautie Conplt the ter below wiht vate Fam the Box Talons communicate deal eg sen respond you skemloyes what ute hey sie most na manag the maj wt outa hayes manages “othem aera ne Sympathy Obs nobos asian ia idm andthe ty Saath coleogsessessentl fo hyodnamanageere sion ‘Sten, whan tt wor avr cern sts, good manage sous atneconesrs pomp “thane ics Sona ty we ‘ployee bl orb repredt ‘especies to bem stheneer eee Fiat god marae stl so. integrins Cresent opportunites othe Sal © complete these sentences with sido told. swe he oes ne una poet exc, 2 Se ‘heen les manaewar a ary Boda metering 2 be ‘he pew ales manager tam needed ting cure 4 mest Tewasina hay He wnetaast ss Theyre, ht hppa. nf ney eer ‘iia nyo lis "few wor the el ns sk, that he © se asta sid orto report one te fh slag 0d tnavea podem two Soe ive yourieed another seasie? Scena renga ob ‘Shecart crmonite cleat Andshe does sen opel concaes fob Wo m-thnert shes stare wren Mandy at ld Su atutc nen J MBIT woes arc stat ne oe fa manages Ten complete puting Phoebe (enter pace s- ‘ne psy pope lve tht usage wert ato pie ‘pom ferns at Hone ur deanna othe manners Dat how do yd ta. a Sexe ane tht he dy wok of he age cons ‘angingthehinp oginaton communion ond Pope ‘ehcp pitino enh eh tvs hat as itt mina hice forthe net tthe bane ad pope Secon; manag ommuntion eso ake sepa the Fat inside ob managed octet eye moat 6 isp portant soso be stoi Betwer how ‘Benge al the copy fa he mans de wa he and bow wallerolyes por and ron theo ln acwngtatpurpor {and whatevzcty do managers manage ‘ard hash ae ges hem pesna stot (o srecontamly caning an ng 1 cetomin te sucess and rota othe bssHow god are you at managing onl? Answer the question nthe ul Blom Then unto page 98a dot compare your core witha pares, ‘ovate names. Pen cana aes wih: Your mghbous apy ter ood msc at ‘ee rit Daye(© Workin pies or sat rus Make tit of common asses ef cnt in Tending . Fiala tre sie, f ‘means there culdbeatacve lnvesment opps oer he net he yes © Or unnttheperandceck yur ee © Wie sentences abou the economic profilo yur county.= = sinesses 1 sopra © (iz sess tg nico end tte men cette Danas Set hoe benks Ui sents ea pate ‘Secon wont nam ps cn esr sonnet © ns tnentote send pat ane ih of te oig te Tawar 1 ats doy seta pepe sng oman? 2 imate wtp len ues? 3 tow ranw snes pet oto ooo sce? 2 incosumam ner onpoes hare plese ane! @ (Prr8 Listen ton ipa ofthe interview Decide whether these statements are tre orfalse ‘let utd nd soma business, 9 The product hey developed ns robert tom an enunmenta point ein 6 They mere able to grow propery because they had recognised thee © diecase these questions. 4 There ae our keynretets whe ato anew business 20 innovation, edna te ih ne opriony ante gt ar sty Ifyou hve on onovaion, yuan. itoara good ane, you cz ‘tyes mero yubaveto hoe, Ite inpossbe to. ityou hve _Inyouropinon, wha hose owing the moet inportan? wn © Gotteough th ntl quey ond he ourelements that a good tar eves.ee) How to add the human touch on eee aoe ee ‘Sutin a arg ve fis Mgitany ae feat "company You exper The thw ema See Ste mae See cae eee eens @ Feadtne aie carey The decide wheter hese statements are tue) fae) acaangtthe aie. + youtube sated. you oa i ea gi a 2 Newest hy ee let att eran ene > caocaonrantenent ances cnn aban tobe ‘4 Aveecve eam wit tov exprencein hee ey as. 5 Yoon ui atti a fo fre oan ej ere 6 Bulg te righ teams te magiclormulato setingupasuccessa © Workin groups of tre or four Think about business you could start2s 2 rp. onside exe questions, 1 iat yu stesay hve a rou? Think about ils pie + hat ater rns do yuhave? What about your weaknesses? what dettes youn you may acer How wil you overcome ten? Jor(Seen __ “Time clauses prove intrmatio tout acon and evenisin the pa prose na re 1 We olen ue wher nadie tele rene whe ie he oma ee) When heres yu eres ty more. een ime) 1 When me lone ire a ha tre el 2 Wea alo el W, felandaosisie "oy woh han eee cy og 5 Heme cree itn ei eh 5 er mer nc ho may en + an nt rpm we > tytn wee ane cue Uk at ee, even ene “Eisen theres eon the js pre ese Mame si e tae e i hohe iti page 18 © march ne sentence ales o make appropiate sentences 4 Wellhaeteafastnhenotel~\" a) couldyou check these ts. 2 Pras akioyourtnemanager\ 8) whenthecondtons aright 2 Untine have illemplognert, ©) sesconsimerast tes 4 Wewort herent une gene business. 5 While you'ewaltg Fert, ©) before yousign he contract 6 Wecansetup intatcouery 1 cur economy wi ot inprove 7 Whew this company \ i befor ne gto the ofc, 8 Consumer spending rises 1 want oppertntes or © Conpletethes sentences wth when, ite, before, oer un ores son 1s More than oe atser maybe pssblencachcae. 4 Dart makea dein weve seenthe repr. 2 fmmeeting with Atsuko ts atereo. Se her Un. She ares 23 Lessor outhis rien she ets here, | Imeomingto Pris tamorow ate. lphane you. ante 5 Canyou tpethis report or me away? (© tate nort ean american who works in ondon Rend about ee work ‘eutine and unde the most appropiate words “asaly geo work before 25500" uty bss aves and S000 2 le bore ane check my eal pet. | sully 1 steve, ‘impotanenguies unl /as soon as before" goto lueh. Asso 8 / ‘Unite ma having une, alten dass problems wih calles. When Before /Unti work argtours, ean ake ine al anther dy have Scot festy over s00n shen /unt ava fea bee / ‘the ie eave depening onthe aly wre © (rvs tisten tote recording and check your ensers © Workin pes. ral each other about your own morro,zal with umber © is Sothene numba. ster an cnckaterech 0. aay B32 3B) 500 36503 1) Steam asar295 2aas W289 O oars 39% oy o% a% 9% Aau% — Mso% Ook tom Saf $3800 Esocv0 — @) Ean020 © ond answerthes questions. 1 Whatis the popuason your a)couniy? sey? 2 How many people workor your compary/stuya your istiuon? 2 What tne average salary in your cou? 15 What ste iin ater $5 Rously how many pol ae unemploes? 6 What ste tres ator savings? Useful language ‘Saying re numbers fotornple 37250 = © 7 useage tom ald nee pane un etna TFnwonnne oon Bciptmen: Lach aes a outuinene Sethi Son Soins ES aa aneses hive Beet ecm: th sone a Dineen: ape use B eotoadgean S/R ‘ne anced advo millon ver Ronda a Hy een und | hinted nd My been ans amec nats sterences Fractions Zena mt STE pee SSE Somnae arms Seeiecrenze SE coca Reais Saetakwnanst © You wor for amaheting departnent whichis launching new ange of ‘noble phones In an overeat markt You ae gehen aise ‘Student Tum 0 page st. ‘Stodent Turton 4 1 Ask each ther gueston complete youre 2 Discus whichate the best mares to lunch the ew range phones in [wos11 Marcia Lee Jeans MARGIA LEE JEANS* Growth ate:2% per yar *Gowtate: 5% Sinton ate 5% ‘neater eee Seats Sit te re county has alot of et and isting to EAR + Amodem ndustial country with many odes economy, (Gog rentecuningnausner Transport Transpect 0d ral ewok bt poor ods ea fl nernag oad and il rework Latour Labour Uns abou avalabie Alt of walang Totalot leg abou aaable sexed eas pacin Store urs “Miage rates terion Comments Cements Ane county asa sabe goverment tis 8 Ieeonmon Pil plans te pri rots on plo, Thee ae roa theron want ta become anindependent i Incentes fooling nem facto, Business SMOELE DY PE SS om ‘intaban rete 2% ‘infant 5% ‘nest tesa {interest oes 10% Tansprt £ ids sunt an sexperts Tansport * Government encauagesthepratisation of 1 Not much skied boule take -toyeasta complete + Lege supply of ile workers, but they are { Wagerates ow trina ot Comment ovement week year Three its onthe prof wnch companies an ake Intemational comparies,whiareacused of AH tre ors aera facor ha teen ull, ang oa is. Compares mus pa io te pono 2 fundfortaning the workers + Stongunons {eget ow Coments Papewort i ecued ornew> &p| Products OVERVIEWY OEE pcs Over Q ose Leese ie tnin rate evn wt gene Tomes Smt 6 tryou dont st spor the produ orion ses ees rong iyo. HEREIEITEIY 0 sce sone ot you torte pouch othe ten? Wil Gin chat peta ore past fond orc wet (© what pouct woud ou nos them Wy? |@ dayoussree orange wth hee teens? Ge eson fr you asec counesne be wor conomy Drhay se +3 Companies spend ft too much on sunehng and prompting new produts © creckatyu tno te meaig ofthe ade elon: The wera LES © sinters mane Products | [vache conical epee fsb | © ite sjcves with he opposte meanings to those In xercse A12 Protues | ayn (© Complete ese sentences withthe weds fom the box well_bigh best Tone bard igh 2 Tinberiand mates ang8 oF wring fate 5 Ource seis Jasin akan bates 6 teeensares made sting produc (© vsetne secs in Eerie Cto deve athe companies and products. Forenample, esl makes mony the wold best. eling food product (© ache verbs 4-5 tthe meanings 0-4) Then put the verbs ntoa logial ear show tele eye of new produ 1 tsuneo 2 tostop making 3st 2) tobutd orate 3 promote 0 toirtoduce tone makat ' manutacue 4 tochangein cero ingiove 5 meaty © tot someting in ederto seehow twos 6 discontinue 1 tomakeapanor raving 7 eesgn 1 )toinueaseslsy averting te 8 route 1) tosuply shops, compan, stamens bor(2 Prades © (121 six popte were asked the question ‘What the best ihing you have Bestbuys] _‘¥e"Deugh”ustn and etc each person wth the thing he/she mentions. AR sharon aMarng 3 Mark ‘Neca Fons © Oras tense ad norte ein 1 thichepaarhas Sond rong? 2 inspec mag? 3 cho spears cra ave cen? 4 ich senso confor mre fen apes? @ Workin pais. Read the transept (page 156) ad agree onthe Interview Youtite best Wt thee gestions you wou Incr him her. © discus these questions —warinaaal rndimage| + 7 Whatare the most popular bands off inks inyour coun? ‘+ timage does ach rand yt pois? + whatking of customers oes ach rane tre? 2 What special etre dees each fhe es sling st inks in your County hve hat sina routs do nol Ti abou: + namefasteesouet + leged heath nefits © orton he arte uly ods information, 1 branhstap slings cin 3 sfomouserergy nk hich does al ana guarans 4 thepopuaion of Bast soa]Fruits of the reigns in a profitable harvest @ Read tne anil ary Tho hease rom th i below the heading whlch bet smmarias ech section You wl need fou heading nt 2) Anaonal pation soe obs basecure hue ran: some Nstecal beelground ‘Oiakne arn an aol process (0 The avarages of poalation (0) The ealenges of ing obs {2 The most popular tithe word ‘pT global, acta © workin groups oft forte deat thee quetons 1 Guaranahas enerayphing quis, What oyu ent drink to get mare [09em ine vos th evel epost ie ‘We ten choose» amv suctre when we ae not Ines i (aa crea med i frat ‘ie mano enon who pote anton, we ea ey Thesiger by rege mp IWetan ws the posse wo dsc a prise syste or cere Fal hese re rounder Swe wy © Use this tate tomate passive sertencas. or example, Damonds are mined ‘in out fic. Then make sna sentences abut pred om You ov Diamonds mteoenps | posuce | Pland Kavait_apan Semiconductors manuacue ‘Theta Hlesrniegoeds Cole make inland Seiten lestergiods Ol Ree | wena Wlaysta ral riches coal Copper | row Span Southafien Webi phones mine Zambia cna (© Change these activ sentences note pasie stat hey sound more aura For example, The gld vert ofthe iru spaned wore. | Workers pat the old varty ofthe tl world, 3 Famers grow his cen na 4 The employes asked he staf er phions. '5 mechan lsrepaing my cathe moment 6 Somstod has found he missin fil 7 Somstooy made tis toy apn, @ Tis art descbes how a heath cre company develope new products Compete wih passive ors ol he versa braces ‘Theideaforbow ourconpanrsnew prac AO» (vp etre" ode one wel town ranpleot te Body Step. When ae roduc pan tt step stead Rat Developmet agers othe eon te dereping wor chosen rhe roe ‘hays ding ater at. se) te ped. Then ks. “angel with up. 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