Ray-Ban

Introduction
Ray-Ban is an Italian brand of sunglasses and eyeglasses created in 1937 by the American company
Bausch & Lomb. The brand is known for their Wayfarer and Aviator lines of sunglasses. In 1999, Bausch
& Lomb sold the brand to the Italian eyewear conglomerate, Luxottica Group, for a reported US$640
million.It has a wide stores for sunglasses and eye glasses around the World.

History
In 1929, US Army Air Corps Colonel John A. Macready worked with Bausch & Lomb, a Rochester, New
York-based medical equipment manufacturer, to create aviation sunglasses that would reduce the
distraction for pilots caused by the intense blue and white hues of the sky.[2][3][4] Specifically,
MacCready was concerned about how pilots' goggles would fog up, greatly reducing visibility at high
altitude.[5] The prototype, created in 1936 and known as ‘Anti-Glare’, had plastic frames and green
lenses that could cut out the glare without obscuring vision. They also added impact-resistant lenses in
1938.[6] The sunglasses were redesigned with a metal frame the following year and patented as the Ray-
Ban Aviator.[5] According to the BBC, the glasses used “Kalichrome lenses designed to sharpen details
and minimise haze by filtering out blue light, making them ideal for misty conditions.”

Product Line
Sunglasses

Ray-Ban has a large number of sunglasses and Ray-Ban changes the design according to the trend.Some
of the Ray-Ban Sunglasses are as follow
Eye Glasses

Features of products

The Ray-Ban glasses are offered in three shapes

 Round
 Chromance
 Clubround
 Havana

FRAME MATERIAL

 Metal
 Plastic
 Carbon
 Combination
 Titanium
 Wood

Lens Technology

 Mirror
 Polycarbonate
 G-15Xlt
  Gradient
 Polarized
 Apx
 B-15Xlt

There are also different colors of frames and lens are available.

After Sales Service of Ray-Ban

LUXOTTICA LIMITED WARRANTY

Luxottica products (sunglasses and optical frames) are the result of a unique combination of design and
quality excellence. For this reason, besides the customer care programs and the legal warranty - provided
by the retailers depending on the different countries laws and regulations - your product is protected by a
manufacturer warranty offered by Luxottica (Limited Warranty) against manufacturing defects.

For consumers who are covered by consumer protection laws or regulations in the country of purchase or,
if different, their country of residence, the benefits conferred by the Luxottica Limited Warranty are in
addition to all rights and remedies conveyed by such consumer protection laws and regulations. The
Luxottica Limited Warranty does not exclude or otherwise limit any rights or remedies of the consumer
conveyed by such consumer protection laws and regulations.

TERMS

Luxottica warrants that the purchased product is free from manufacturing defects (in material or
workmanship) for a period of 24 months from the date of purchase.

This warranty does not cover: scratches on sun lenses; damages caused by accident, abuse, neglect, shock,
improper use or storage of the product; unauthorized modifications or repairs; normal wear and tear as
well as any issue connected to the prescription lenses.

HOW TO MAKE A CLAIM

If you made your purchase in store please contact, anytime within 24 months from the date of purchase,
the retailer where you bought your product.
A proof of purchase will be requested as part of the warranty assessment.
Depending on the issue, the frame or corresponding defective part will be replaced or repaired directly by
the retailer.

If you made your purchase online on Ray-Ban.com please contact our Customer Care at (866)
4RAYBAN (866-472-9226). As official Ray-Ban website, if warranty conditions apply to the defect of
your frame, your product will be replaced with a new one or, if the model is not available anymore, you
will be refunded or provided with a coupon of the same value to be used for a new online order.

REPAIRS
If your product needs repair, we recommend you visit the retailer who sold the product to you. Your
retailer will assess the problem and propose you the best solution.

SPARE PARTS PURCHASE

Contact your authorized retailer or visit an authorized retailer in your area. They will be able to assist you
and, if needed, order the necessary spare parts for you.

Sales of Ray-Ban
RESULTS OF OPERATIONS FOR THE SIX-MONTHS ENDED JUNE 30, 2018

All the results are in Euro

Net Sales 4,552,547

Cost of Sales 1,617,514

Gross Profit 2,935,032

Stores of Ray-Ban in Pakistan

The Ray-Ban has athorized Seller in different Cities of Pakistan.

The LIFESTYLE COLLECTION is authorized seller in Pakistan

Lahore

Shop # 2, Central Avenue 2-C, Near Hussain Chowk

Ph # 042-35772460 - 61

Islamabad

Shop # 42 Beverly Centre Jinnah Avenue Blue Area

051 - 281 41 80

Karachi

Shop # 2 Uzma Court Block 8 Clifton

021 - 3583 4665

Target Area
The target areas of the Ray-Ban for the purpose

Ray Ban is a worldwide product which can be found out in most countries of the world. It follows the
simple distributive approach in which there are distributors and retailers. It maintains a very sharp eye on
the inventory shipped. Ray Ban has opened various exclusive stores in the prime cities of different
countries for both sunglasses and optics. Other than the exclusive stores Ray Ban are generally found in
big retail stores and shopping malls as they are costlier product and carry a society status with them. Ray
Ban also sell its sunglasses through high end online retailers like Nordstrom.com, eyewear distributor
sites like rayban.com, e-bay, amazon, Flipkart etc.In Pakistan Ray-Ban has a authorized dealer “LifeStyle
Collection.

Culture
From feelings of folk rock with Bob Dylan, to James Dean’s symbol of boyish rebellion, all the way to
Audrey Hepburn’s life of elegance and class, Ray-Ban sunglasses have been adopted as the standard of
cultured sunglass style. Ray-Ban really exploded as a company when they came out with their frame
‘Wayfarer’ following World War II. This style “featured a thick plastic frame in contrast to the thin metal
frames seen on other models. The Wayfarer was an instant hit in Hollywood and the world of celebrities,
with the likes of style-icon James Dean adopting the glasses as part of his look. At this time, Hollywood
was starting to heavily influence what people wore, which saw Ray-Ban turn from a practical brand,
delivering products for use in industrial and military applications, into the latest must-have fashion brand

As the Ray-Ban is a sign of Fashion.People love to wear it so it has designed their product for every
person who use sunglasses or optical glass .The ray-ban also offer products for uni-sex , for male and for
females also.

Direct Communication

Ray Ban has a holistic and complete marketing strategy as a part of its marketing mix promotion
strategy.

 Ray Ban showcases its ads through print media and hoardings.
 Ray Ban also follows digital marketing where it launches various videos, advertisement
on the social media sites and channels like YouTube to increase the visibility of products.
 Through its websites also Ray Ban promotes its products clearly in detail telling about
each and every product.
 It also follows the traditional methods like TV advertisement, magazines, outlets etc.
 Ray Ban has also been uplifted by the sponsorship method being a part of movies,
exhibitions and contests also increases the exposure of products.
 Ray Ban also comes up with discount and promotional policies to retain loyal customers
and keep them engaged.
 They hand select musicians, artists, cinematographers, and other creative visionaries to
tell their stories on Ray-Ban.com (See their Envision Series, Never Hide Noise, and
Never Hide Films segments.)
 They invite everyday people to contribute their stories (see their Wall of Legends, Never
Hide Gallery, and the bottom portion of their Envision Series), and
 They run their own International events and create visual content to tell the story of these
events (see coverage of their Polarized Tour)
 They create fictional characters, sets and scenarios to visually tell their brand story in
marketing videos and print campaigns (See their “Ronnie Show” video series, and their
Never Hide print campaigns)