Fruit Juice Market Survey

1. Please select your Age *

Number of participants: 60+: 1.66%

30 1 Under 10: 0.33%
11-20: 1.33%
1 (0 .3%): Under 10
41-60: 9.30%

4 (1.3%): 11-20

138 (4 5.8%): 21-30

125 (4 1.5%): 31-4 0 21-30: 45.85%

28 (9.3%): 4 1-60
31-40: 41.53%

5 (1.7%): 60 +

2. Please select your Gender *

Number of participants:
30 1

152 (50 .5%): Male

14 9 (4 9.5%): Female

Female: 49.50% Male: 50.50%

3. Please select your occupation​​ *

Number of participants:
30 1 Athlete: 1.00%
Entrepreneur: 8.97%
27 (9.0 %): Entrepreneur Homemaker: 2.66%

24 (8.0 %): Student Student: 7.97%

239 (79.4 %): Service

8 (2.7%): Homemaker

3 (1.0 %): Athlete

Service: 79.40%

4 . How do you perceive the benefits a fruit juice provides you with? *

Number of participants:
299 Energy drink

79 (26.4 %): Energy drink Health benefits

Thirst quencher
186 (62.2%): Health
benefits Refreshment

81 (27.1%): T hirst Others

quencher
0 50 100 150 200
155 (51.8%): Refreshment

12 (4 .0 %): Others
5. What according to you is an ideal fruit juice?​ *

Number of participants:
30 1

231 (76.7%): 10 0 % Real Others: 5.65%

Fruits
Fruit pulp: 13.29%

13 (4 .3%): Concentrated
juice Concentrated juice: 4.32%

4 0 (13.3%): Fruit pulp

17 (5.6%): Others

100% Real Fruits: 76.74%

6. How often do you buy fruit juice? *

Number of participants:
292

Daily: 9.59%
28 (9.6%): Daily
Never: 12.67%

128 (4 3.8%): Weekly

99 (33.9%): Monthly

37 (12.7%): Never

Monthly: 33.90%
Weekly: 43.84%

7. Which is your favourite brand of fruit juice? *

Number of participants:
292

10 6 (36.3%): T ropicana
Other: 14.38%

61 (20 .9%): Real

Tropicana: 36.30%
54 (18.5%): Paper Boat Minute maid: 9.93%

29 (9.9%): Minute maid

4 2 (14 .4 %): Other

Paper Boat: 18.49%
Answer(s) from the
additional field:
Real: 20.89%
- Apple Juice
- Patanjali
- Freshly made hand made
juices
- B Natural
- Watermelon juice
homemade
- home made
- Raw pressery
- Never had any of the
above
- None
- Fresh Fruit Juice
- I'm not a fan of fruit
juices. I believe in eating
fruits directly.
- NA
- local
- Frooti
- Maja
- None
- I buy hand made juice
- Have natural fruit juice
- Godrej
- Maaza
- Prefer original fruit and
prepare the juice myself
at home
- Nothing specific
- Make in home and drink
- I dont prefer any brand
since they have high
concentration of sugar
- Home made
- No brands. Fresh juice in
restaurants
- Allo
- I prefer freshly made
fruit juice.
- Fresh-squeezed
- Fresh fruit juices from
nature basket
- Can't say
- Mango home made
- None
- Real, Paper Boat and the
one you get on the
roadside. T he fresh fruit
type ones.
- Musambi
- Homemade with fruits
- None
- Local vendor fresh
- Real/ T ropicana but real
suggests more freshness
- Raw pressery
- Maaza, T ang
- home nane
8. Have you tried the Paper Boat range of fruit juices? *

Number of participants:
292

211 (72.3%): yes

81 (27.7%): no no: 27.74%

yes: 72.26%

9. What do you like the most about Paper Boat? *

Number of participants:
286 Flavours

122 (4 2.7%): Flavours Quality

Price
68 (23.8%): Quality
Packaging
24 (8.4 %): Price
Nostalgia feeling
115 (4 0 .2%): Packaging
None of the above
23 (8.0 %): Nostalgia
feeling 0 20 40 60 80 100 120 140

4 4 (15.4 %): None of the

above
10 . Which is your favourite Paper Boat flavour?​ *

Number of participants:
286 Thandai

27 (9.4 %): T handai Chilli guava

Kokum
79 (27.6%): Chilli guava
Serbet-e-Khaas
34 (11.9%): Kokum
Neer more
5 (1.7%): Serbet-e-Khaas
Jamun Kala Khatta
4 (1.4 %): Neer more
Rose Tamarind

32 (11.2%): Jamun Kala

Anar
Khatta
Aam Panna
7 (2.4 %): Rose T amarind
Panakam
35 (12.2%): Anar
Aamras

80 (28.0 %): Aam Panna

Ginger Lemon Tea

5 (1.7%): Panakam None of the above

99 (34 .6%): Aamras 0 20 40 60 80 100

28 (9.8%): Ginger Lemon

T ea

4 0 (14 .0 %): None of the

above

11. Would you recommend Paper Boat to anyone? *

Number of participants:
272

20 2 (74 .3%): yes

70 (25.7%): no no: 25.74%

yes: 74.26%
12. What new flavour would you like to try in Paper Boat? *

Number of participants: 269

View all 234 previous answers

- not tried yet

- Strawberry
- Apple
- pineapple
- na
- No idea
- Anything sour flavour
- Passionfruit
- Jaljeera
- Mosambi
- Lichi
- Have not tried the same,will try and may be then recommend
- Jackfruit
- Vegetable juices
- Na
- Chikoo
- Don't like this brand much.. expensive
- Kiwi
- Who cares
- Coconut
- ..
- Litchi
- kiwi
- no idea
- Kokam
- None
- Kiwi
- Dragon Fruit
- No
- Passion fruit
- Jack fruit
- Need to check
- cola
- Coconut water
- Pineapple
13. Would you like to see additional foreign exotic flavours added to the Paper Boat collection? (Kiwi, Dragon fruit,
Passionfruit, Cantaloupe, etc.) *

Number of participants:
271

189 (69.7%): yes

82 (30 .3%): no
no: 30.26%

yes: 69.74%

14 . Do you think Paper Boat is marketed well?​ *

Number of participants:
272

157 (57.7%): yes

115 (4 2.3%): no

no: 42.28%

yes: 57.72%
15. Would you serve Paper Boat at a party hosted by you?​ *

Number of participants:
272

163 (59.9%): yes

10 9 (4 0 .1%): no

no: 40.07%

yes: 59.93%