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TERMS economists call creative destruction (see

SCHUMPETER), in which a superior new


1. Absolute advantage - If one person, firm or product destroys the market for existing
country can produce more of something with products. In this environment, the best
the same amount of effort and resources, course of action for successful firms that
they have an absolute advantage over other want to avoid losing their market to a rival
producers. Being the best at something does with an innovation may be to carry out the
not mean that doing that thing is the best creative destruction themselves.
way to use your scarce economic resources.
7. Capital controls - government-imposed
2. Black economy - If you pay your cleaner or restrictions on the ability of CAPITAL to
builder in cash, or for some reason neglect move in or out of a country. Examples
to tell the taxman that you were paid for a include limits on foreign INVESTMENT in
service rendered, you participate in the black a country's FINANCIAL MARKETS, on
or underground economy. Such transactions direct investment by foreigners in businesses
do not normally show up in the figures for or property, and on domestic residents'
GDP, so the black economy may mean that
investments abroad.
a country is much richer than the official
data suggest. CONCEPTS

3. Budget - An annual procedure to decide 1. Scarcity - our wants and needs are virtually
how much public spending there should be unlimited, but our resources to satisfy those
in the year ahead and what mix of taxation, desires are limited. Thus, we must choose
charging for services and borrowing should which desires to satisfy. To use resources
finance it. sustainably, our goal is to use them
effectively and efficiently. This means that
4. Bull - An investor who expects the price of we want to achieve our goal while
a particular security to rise; the opposite of a minimizing the amount of resources needed
bear. to achieve our goal. For example, if you
want to bake a cake, your ingredients will
5. Buyer's market - A market in which supply have been used effectively if you finish with
seems plentiful and prices seem low; the a cake and not a disastrous mess in the oven.
opposite of a seller's market. If you bake the cake correctly on your first
try, then you'll have used your ingredients
6. Cannibalise - Eating people is wrong. efficiently since nothing was wasted.
Eating your own business may not be.
FIRMS used to be reluctant to launch new 2. Opportunity Cost - This concept goes hand
products and SERVICES that competed in hand with scarcity. Commonly known as
with what they were already doing, as the the basic relationship between scarcity and
new thing would eat into (cannibalise) their choice, opportunity cost is a benefit
existing business. In today's innovative, someone gives up in order to gain something
technology-intensive economy, however, a else. For example, if you have $10 to spend
willingness to cannibalise is more often seen but you must choose between spending it on
as a good thing. This is because food and spending it on a book, you must
INNOVATION often takes the form of what give up one to attain the other. The
opportunity cost of buying food is the book,
since you no longer reap the benefits of
owning the book. On the contrary, the
opportunity cost of purchasing the book
would be your inability to satisfy your
hunger.

3. Supply and Demand - Markets are driven


by supply and demand; it's what causes
fluctuations in prices and the exchange rate.
Demand is defined as how much of a good
or service is desired by consumers. Supply,
which is how much the market offers.

4. Incentives - People respond to incentives.


Governments offer them because they can
motivate individuals to act a certain way,
which can be a good thing. For example, if a
government offers subsidies to firms who
reduce their pollution to a specified amount,
firms will want to minimize their pollution
so they can take advantage of the subsidy.
Here's another example: if your boss offers
you recognition for a project you worked
hard on, you'll be motivated to work just as
hard next time — if not, even harder — so
you can receive the same recognition again.

5. Purchasing Power - f you have a dollar one


year, it's still worth the same as a dollar in
the future, isn't it? Wrong. While it may still
be defined as a single dollar, inflation has
caused it to be worth less than it was before.
Let me explain: say that your dollar can buy
you a candy bar. One year later, you go back
to the convenience store to purchase that
same candy bar, but you notice the price has
now risen to $1.10. Inflation pushed the
price up, indicating that you need more than
a dollar to purchase the same candy bar.
Thus, your purchasing power has declined.

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