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Step1 - Local Listing Set-Up

*SetUp Local Profile ASAP

*Google My Business

*Bing Local

*Yahoo Local

Step2 - Your Listing Optimized

*Business Name

*Map

*Address

*Photos & Videos

*Contact Info

*Introduction

*Category

*Keywords

*Hours of Business

*Validate

Step3 - Getting Regular Client REVIEWS every month

*Check Competition
*Start with Best Customers

*Start Asking for Reviews - Google, Yahoo, Bing, TrustPilot

Step4 - Adding Regular Name, Address & Phone (NAP)Citation

*Start with the Important NAP Sites

*Which Country you based In?

*Add New NAP Citations Every Month

Step5 - Listed in Industrial Directories

Search for Industry Specific Directories

*Check where competitors Listed > Get Listed There

Step6 - Must-Have Separate Page in Every Product/Services Offer

*List Every Product / Services you offer

*Create a Unique page for every product or services

Step7 - Do you have Long Form Pages - min. 500 words?

*Check Hard Drive for Content. You can used, eg: Presentation, Proposals, FAQs, Email Outbox.

Step8 - Optimized every page of you website

*Identify Target Keyword for every page

*Create UNIQUE Metatags (Title, description) for EVERY Page

*Crete Keyword Rich URL's for EVERY Product or Services Page

*Add Keywords to Headings H1,H2,H3

*Add keywords to text +/- 2 to 3%

*Link to other pages from within the text


*Optimize Images

Step9- Do You Have Many External Website Linking to Your Website?

*Gofor Quick Wins eg:

*Give Testimonials to Local Suppliers

*LinkBack from Social Media profiles eg: Twitter, Facebook, & Linkedin

*Paid Authority Directories, eg. Business.com

Step10 - Have you Completed All Optimization Task?

*Google Analytics

*Google Search Console

*XML Sitemap & Robots.txt

Step11 - Does Your Website Load Faster Than Your Competitors?

*Run speed test

*Switch to SSD Hosting

Step12 - Is Your Website Mobile-Friendly?

*Check Mobile-Friendly Test

*Set Up Mobile Site or Switch to Responsive Design

Step13 - Is Your Website Safe and Secure?

*Switch to SSL

*Set Up an Anti-Malware Site Seal

Step14 - Do You Have a Blog Set-Up


*Set Up Wordpress Blog

*Check Competitors Blogs for Ideas

*Identify Leading Blogs in your Niche

*Create a Schedule of 10-15 Blog Posts Based on Your FAQs

Step15 - Do You Know What to Blog About

*Target Market? Individuals or Businesses?

*Businesses (Choose from the Following) - Newsletter, How To Guides, Buyers Guide, List Based Content e,g 21
Ways to ..., Best Practices Guides, Product Reviews, Best of List, Ways to Use List, Screen Capture Videos,
Predictions/Old vs New Content, Infographics, Frequently Ask Questions(FAQ), Common Mistakes with Content,
Case Studies, Checklist Content

*Individuals (Choosefrom the Following) - Newsletter, How To Guides, Local Interest, List Based Content e,g 21
Ways To..., Seasonal /Holiday/Guides/What's On/Upcoming Events, Best of List, Ways To Use List, Product Videos,
Predictions/Old vs News Content/ Latest Search Engine Fashion Trends, Checklist Content

Step16 - Is Your Content Optimized for SEO & Sharing?

*Attention Grabbing Headline

*Identify Target Keywords

*Include Keywords in Meta Tags

*Keyword in Title SEO Services and Headings

*Keyword in URL

*Optimize Images

*Add related Keywords in Text

*Link Internally to Other Posts

*Link Externally to Authority Content

*Add Social Sharing Buttons


*Check Mobile Ready

*Check Load Speed

Step17 - Do You Use Video Extensively Throughout Your Website

*SetUp Youtube Channel > Are you Happy to appear on Video?

If
Yes, Choose from the following

*Whiteboard Presentation

*Product or Services Description

*HeadShot/Interview Style

*Talking FAQ/Hints & Tips

If
No, Choose from the following

*Before & After Examples

*Talking Slides

*Cartoons

*Screen Capture

*Have You Optimised Your Videos for SEO? If Yes Next Topic

IF
NO, Do the Following for All Videos

*Choose Keywords for All Videos

*Add Keyword Rich Title & Metatags in youtube

*Transcribe Video & Create a Blog Post with Video Embed

*Optimize Blog Post (Title, MetaTags, Headings,etc)

IF
YES, Does Your Website Create Trust?

Yes,
Relax and Have Coffee

Not
Sure > Professional Accreditations, Supplier Logos, Guarantees - All of these clearly Displayed on All Pages,.

If this might help in your Local Business and you have a site to try SEO audit, then give me feedback or you may
message me at audit@seocliniq.com so that I can try my checklist Local SEOSite Audit. Cheers!!!