Examples of Logo Designs

Our first example (see below) is a not-so-original spoof of a popular corporate logo. A series
of circular ellipses was used to create this simple two-color logo for a candy company.
Shapes from the Animals 1 symbol font (symbols 093 and 0100) form the design for the
decorative center.

The circular effect for the text was creating by applying artistic text to two separate ellipses
(see below). The seahorse shape was not altered, but the outer contour of the shell shape was
separated, and the unwanted portions were deleted.
Example 2 (see below), a logo design for a fictitious back-care clinic, was based on the shape
of a torso (symbol 033) from the Animals 1 symbol font.

Subtle node adjustments were made with the Shape Tool to make the figure appear more
gender-neutral. The spinal vertebrae were created by using two rectangles and a blend effect.
The Trim command in CorelDRAW was used to eliminate the unwanted portions from the
background and replace them with the symbol, as shown below. The Ellipse Tool was used to
create the background.
Trees are often associated with growth, health, and prosperity, making this shape from the
Plants font (symbol 036) a suitable candidate for our third example (see below).

This business card and logo represent an investment counseling firm. They were created from
a rectangle that was sized to business card proportions (2 × 3 inches) and intended for full ink
bleeds on all four sides. The tree symbol was used to trim a section of the side and bottom of
the rectangle, and a duplicate of the trimmed shape was ordered below to represent the tree
shadow. A PowerClip? effect was used to place two simple shapes representing the earth and
sky into a rectangle.

A key shape from the Transportation symbol font (symbol 061) was used to create a simple
business card and logo for a made-up locksmith service (see below).
A rectangle was sized to typical business card proportions and used as the backdrop for the
text. The rounded highlight effect on the key shape was created using an 8-step blend
between a thick gold-colored outline of the shape and an exact copy set to a thin white
outline. The drop shadow was applied to a third copy ordered at the bottom of the stack, and
the entire arrangement was placed within the rectangle, creating a PowerClip object (see
below).

The logo design shown below represents a landscaping business and is based on a shape from
the Landscape Planning symbol font (symbol 033).
The symbol shape was duplicated and resized, the shapes were broken apart, and color was
applied. The arranged parts were grouped and placed into an ellipse, creating a PowerClip
object. A black duplicate was ordered below the white text and symbol shapes to provide
more contrast with the background (see below).

The logo shown below was designed to promote a children's play park. In this case, one
shape from the Animals 1 symbol font (symbol 090) and one from the Plants symbol font
(symbol 034) were used as focal points for the design.
The seal and ball shapes were broken apart, and only the foliage portion of the tree was used.
Simple lines and rectangles were used to create the other shapes. The text features a single
contour applied with an outline and drop shadow (see below).

Examples of Poster Designs

The marketing poster shown below promotes a fictitious dessert shop. The logo is a slightly
altered version of the ice cream cone (symbol 063) found in the Food font.
A black rectangle was drawn over the exact right half of the cone and was filled with a two-
color pattern fill. The cone itself was centered inside a black rectangle with a rectangular
cutout in the center to avoid coming into contact with the Lens object. The fill colors in the
rectangle are a simple two-color pattern fill applied with the Interactive Fill Tool. A second
rectangle was drawn around the outside of the main rectangle to create the outer border,
which serves as the path for a triangle pattern created by using a blend effect (see below).
The design for a poster advertising an event is shown below. The two beetles holding hands
give the slightly humorous impression of slow-moving participants. The main shape is taken
from the Animals 2 symbol font (symbol 059).
The complete shape was broken apart, reshaped, duplicated, flipped, and colored. The nodes
at the end of the two bug legs were aligned to appear joined, and the arrangement was
grouped and placed into the black rectangle frame to form a PowerClip object (see below).

Our last example is a poster design that advertises a musical event (see below). The design
features symbol 052 from the Music font and symbol 069 from the MusicalSymbols font.
The guitar shape was broken apart into individual objects in order to apply different colors.
The music note was duplicated, transformed, and filled with color. The frame, background,
and center shapes are simple rectangles edited with the Shape Tool.

As you browse through the symbol fonts included with CorelDRAW Graphics Suite, keep in
mind that the shapes are curves that can be dismantled, transformed, and customized to solve
a wide range of design challenges. By applying color, or an effect or two, you can create
unique designs for your everyday projects.

Steve Bain is an award-winning illustrator and designer, and the author of nearly a dozen
books, including CorelDRAW: The Official Guide.