Points of Parity

Between Ford and the Competition

- Offerings between hatchback , sedan and SUV are available in all segments
- Engine size specifications are similar >>

Hatchback Segment

Ford Honda Toyota MG

Points of
Differenticatio
Points of Parity

Points of Difference

- Value of Brand is higher

- Higher trust in brand and variety of vehicles
- Sturdy Design compared to Chevy, Toyota, Honda
- Reliable construction
- Range of vehicles is there , will benefit in moving to a different class of vehicles
- Great Price Tag – competitive pricing due to the fact that distribution is spread across the
globe
- Features of ford are the best part , it has always strived to provide new benefits and features
to the users . Example being the Bluetooth speaker (can add more , ref Yogi)

Before you embark on your new vehicle search, it may seem overwhelming
with the amount of different automotive brands out there. Whether compared
to a Jeep, Dodge, Chevrolet, Toyota, Honda, or another well-known brand, Ford
vehicles stand out with their sturdy design, an impressive variety of vehicles,
their value, and long list of available features. Built strong and to last, Ford
vehicles have many admirable qualities.

When deciding which vehicle you are going to lease or buy, here are a few
factors that make choosing Ford easy:

 New Cars & Trucks

 Used Cars & Trucks

 Commercial Trucks
  New Car & Truck Specials

 Used Car & Truck Specials

Reliable Construction: Ford vehicles are tough and superiorly crafted. With
remarkable performance and an astounding amount of dependability, the Ford
lineup is a great choice. Earning and getting recognition for their premium
quality (like getting awarded Truck of the Year), Ford is an ideal option if you
are looking for a vehicle that can make rugged adventures, all seasons, and
heavy lifting a breeze.

Range of Vehicles: For all styles and needs, Ford has a diverse lineup! From
cars, SUVs, Trucks, Vans, and Commercial Vehicles, to Hybrids and EVs and
Performance Vehicles, there is something for everyone! Not only is there a
great array of vehicles in the lineup to opt for, but there are also many
different trims to suit your needs.

A Great Price Tag: Do you want to be able to purchase or lease a vehicle and
still stay within your budget? Going with a Ford may be the right option for
you. With inspiring starting prices and the number of features that you can get
for the price, a Ford is full of value. With awards for cars and trucks such as
Best Value, Ford has a lot to offer at an affordable price.

Variety of Features: With features for entertainment, convenience,

connectivity, and safety available, Ford leads the competition with its vast
assortment of amenities. Ford continuously pushes ahead with innovative
concepts and technologies to enhance our driving experience.

Do you want to find out about other reasons why a Ford is the way to go? Visit
us at M & M Ford Lincoln today! We can't wait for you to get a look at our new
Ford model lineup!