Points of Parity

Between Ford and the Competition

- Offerings between hatchback , sedan and SUV are available in all segments
- Engine size specifications are in similar range
- Price Point comparison is at par with other brands of respective segments
- Family Car segment – it has 2 cars in this : Figo and Aspire both in different segments of
hatchback and sedan
-

Hatchback Segment

Ford Honda Toyota MG

Points of
Differentiation
Points of Parity

Points of Difference

- Value of Brand is higher

- Higher trust in brand and variety of vehicles
- Sturdy Design compared to Chevy, Toyota, Honda
- Reliable construction
- Range of vehicles is there , will benefit in moving to a different class of vehicles
- Great Price Tag – competitive pricing due to the fact that distribution is spread across the
globe
- Features of ford are the best part , it has always strived to provide new benefits and features
to the users . Example being the Bluetooth speaker (can add more , ref Yogi)
- FORD EXCELLING THROUGH SERVICE: Ford tries to differentiate its offer on the plank of
service. It has gone in for a new norm in customer service: “fix it right-the first time-on
time”. Ford is also supplying videotapes showing how repairs have to be done.

Before you embark on your new vehicle search, it may seem overwhelming with the amount of
different automotive brands out there. Whether compared to a Jeep, Dodge, Chevrolet, Toyota,
Honda, or another well-known brand, Ford vehicles stand out with their sturdy design, an
impressive variety of vehicles, their value, and long list of available features. Built strong and to
last, Ford vehicles have many admirable qualities.

When deciding which vehicle you are going to lease or buy, here are a few factors that make
choosing Ford easy:
  New Cars & Trucks
 Used Cars & Trucks
 Commercial Trucks
 New Car & Truck Specials
 Used Car & Truck Specials

Reliable Construction: Ford vehicles are tough and superiorly crafted. With remarkable
performance and an astounding amount of dependability, the Ford lineup is a great choice.
Earning and getting recognition for their premium quality (like getting awarded Truck of the Year),
Ford is an ideal option if you are looking for a vehicle that can make rugged adventures, all
seasons, and heavy lifting a breeze.

Range of Vehicles: For all styles and needs, Ford has a diverse lineup! From cars, SUVs,
Trucks, Vans, and Commercial Vehicles, to Hybrids and EVs and Performance Vehicles, there is
something for everyone! Not only is there a great array of vehicles in the lineup to opt for, but
there are also many different trims to suit your needs.

A Great Price Tag: Do you want to be able to purchase or lease a vehicle and still stay within
your budget? Going with a Ford may be the right option for you. With inspiring starting prices and
the number of features that you can get for the price, a Ford is full of value. With awards for cars
and trucks such as Best Value, Ford has a lot to offer at an affordable price.

Variety of Features: With features for entertainment, convenience, connectivity, and safety
available, Ford leads the competition with its vast assortment of amenities. Ford continuously
pushes ahead with innovative concepts and technologies to enhance our driving experience.

Do you want to find out about other reasons why a Ford is the way to go? Visit us at M & M Ford
Lincoln today! We can't wait for you to get a look at our new Ford model lineup!