BOEING’S GLOBAL

STRATEGIES:
Introduction:
Boeing Company’s global strategies focus on
Boeing as one company that makes use of
differentiation strategies thus concentrating
on product form, and the brand image
(Yahoo Finance, 2016). Through these efforts
the company becomes able to penetrate the
global markets even after creation of a
competitive advantage over its rivals in the
aeronautical field.
 Productivity Strategy:
 Starting off, the company develops
partnerships that work to benefits its global
customers, business partners and even locally
based economies. With regard, the company
becomes strengthened through growth of sales
and tapping the best technologies around the
globe. The global strategies’ orientation herein
focuses on primary factors that associate with
the strategy pointing out the different specific
company activities that support the company.
business.
 Design and Implementation Strategy:
 . The key factors associated with the strengths in
Boeing are usually organization of resources around
the high production of aerospace goods and services
and competitive edge over others in the same
aviation industry. These products and services are
produced at the lower costs to enable consumers to
enjoy affordable market prices a good instance is the
cutting down the expenses incurred in marketing
strategies for its products (Armanios, 2011). The little
costs the company utilizes in making adverts for its
online services, channeling such funds elsewhere.
 Design and Implementation Strategy:
 Another critical strength factor herein is the level of
quality products and services characterized by massive
attention to control of costs. From the preceding, the
company enjoys a 30 million customer base that enjoys
the high-quality aviation crafts, jets and other
aerospace machinery. High relative market share is
also a vital component in the leadership strategy. With
this regard, in the previous financial year for instance,
Boeing surpassed Airbus as the most prominent
retailer with an initial number of 40000 (Yahoo Finance,
2016). Boeing therefore actualizes the critical
component through the introduction of cheaper online
contents into the global markets. A good instance
depicts, Boeing produces a broad range of products all
Design and Implementation Strategy:
 Genuine to the whole essence of the analysis,
the strategy ensures that instead of massive
investment in data centers and other related
services, the company only focuses on
dominance in the markets.
 Design and Implementation Strategy:
 Another aspect of global strategies shows Boeing
exhibiting a proper cost leadership strategy and
excellent services to its worldwide clientele base. To
add to these strengths is the ability to distribute its
chain and logistics efficiently. It is also important to
note that the company has efficient-scale facilities
aggressively constructed to sustain the marketability
of its products (Armanios, 2011). It only means that is
the best strategy for Boeing when evaluated would
look into its achievement, the best economies of scale,
meaning that it is the greatest beneficiary of lower-
cost strategy that it has adopted.
 Design and Implementation Strategy:
 Due to Boeing’s adoption of an overall cost leadership
strategy, selling its offers at 9.4% profit margins only
ensures that they can gain a fair share of the market.
The ultimate result is a cut in the level of competition
in the market paving the way to higher returns.
 Lastly, its global strategies have also pointed to the
fact that the company recognizes that performance of
business in the current global economy attests to
differentiation of the company from the perspective
of partnerships that become established in each
country.
Design and Implementation Strategy:
 Amidst the laws, the company commits to
enhancing global presence through hiring local
talent and even deploying U.S employees at
key locations globally. The global strategy
therefore strengthens research and
development world over thus improving
partnerships and the company’s global
portfolio. The company also has its physical
presence situated in selected countries and
lastly it has battled negative publicity.
Improvement Processes and Measurement
of Results:
 The study on the direct relation between the
productivity level of an organization and the human
resource has since taken a center stage. Every growth
and future-oriented organizations strive at achieving a
significant economic performance that would eventually
improve the employees’ job security. Hence, the
productivity level of any organization is of paramount
importance. Improvement of the Ontario’s productivity
has constantly challenged the management of most of
the organizations, with the increased rates of job
dissatisfaction among employees. On to weaknesses, it
is noticed that Boeing only sells at zero margins.
Improvement Processes and Measurement
of Results:
 the productivity level of Boeing as a company
is of paramount importance. Improvement of
the whole processes in the airline industry
proves worthwhile as they show the
commitment in achievement of results.(Yahoo
Finance, 2016). Through the business strategy,
Boeing’s prospects have proved matchless to
other notable and established companies such
as Airbus and United Technologies, who offer
competition in the aviation-based
 Conclusion:
 In conclusion, the management has long
focused on provision of the best innovative
services and products at fairly affordable prices
so as to win a global appeal In this sense,
Boeing’s international strategy aligns itself
with aspirations and expectations of the
countries that Boeing operates in. it goes ahead
to value diversity as it depicts a lot of
sensitivity to the local customs and laws
(Yahoo Finance, 2016).
 References:
 Edwards, P, Sánchez-Mangas, R, Tregaskis, O, Levesque, C,
McDonnell, A, & Quintanilla, J (2013). 'Human Resource
Management Practices In The Multinational Company: A Test Of
System, Societal, And Dominance Effects', Industrial & Labor
Relations Review, 66, 3, pp. 588-617, Business Source Complete.
 Naidu, S (2013).Best Human Resource Management Practices And
Firm Performance In The Pacific Island Countries, Hauppauge, N.Y.:
Nova Science Publishers, Inc, Discovery eBooks.
  
 Armanios, D. (2011). Parochialism in EU economic policy: case
study between the Boeing Company and the Airbus Company.
IJTPM, 6(1), 66. http://dx.doi.org/10.1504/ijtpm.2006.010073
 The Boeing Company. (2016). Yahoo! Finance. Retrieved 31 May 2016,
from http://finance.yahoo.com/q?s=BA