26 questions persuasion template

in list Sales Letters

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1. APPEAL TO THEIR IDENTITY:

 Who is this person?
 What can they become with your offer?
 How will your offer affect their roles and identity?

2. USE THEIR HIERARCHY OF VALUES:

 What's important to this person?
 How is your offer even more important?

3. INVOKE EMOTIONS:
 How can I get my target excited about my offer?
 Can I get my target angry or anxious?
 How about hopeful?

4. MOTIVATE YOUR READER:

 How can I get my target motivated?
 How can I get them to make a move?

5. SHOW THEM THE CONSEQUENCES:

 How will my target lose out if they don't do as I ask?
 How will they lose if they go with a competitor?

6. ASK QUESTIONS:
 How can I get my target involved in my writing?
 What can I ask them to get them thinking?
7. REFRAME POSSIBLE OBJECTIONS:
 Why would my target refuse to do as I ask?
 What would stop them?

8. USE QUOTES:
 What famous person can I quote that would support my argument?
Do I have any satisfied customer testimonials I can use?
 If I can't find anything, what sentence can I put in quotes but not attribute it to anyone?

9. EMPLOY METAPHOR:
 What is my offer like that is very desirable?
 How can I describe my offer in terms of something else that my target likes?

10. COMPLIMENT & FLATTER:

 What can I say to show my target that I like them?

11. SHOW NO GRAY AREA:

 How can I show them they have no choice? That the situation is really only black or
white.

12. BELONG TO A SPECIAL GROUP:

 What group am I part of (or am creating) that my target would like to be part of?
 What special group would they like to be part of and that ties in with my offer?

13. HAVE THEM MAKE A COMMITMENT:

 How can I get them to commit to what I'm offering?
 How can I get them from not backing down or changing their mind?

14. CHANGE THEIR LIFE:

 How will my offer change their lives for the better, making it richer and more
rewarding?

15. OVERCOME INERTIA:

 What can I say or do to get my targets to ACT RIGHT NOW
without delay?

16. ADD PRESUPPOSITIONS:

 What do I want to imply about what I'm offering?
 What negative assumption might they have and how can I eliminate them?

17. USE RHETORICAL QUESTIONS TO MAKE CLAIMS:

 What claims or promises can I couch in question form?

18. USE CURIOSITY, SECRETS, & FORBIDDEN KNOWLEDGE:

 What secrets am I going to let my target in on once they do as I ask?

19. INTENTION AND TEMPTATION:

 What pain is my target in?
 What pleasure do they want?
 How can I tempt them?

20. CONNOTATION:
 What do I want my target to think about me, my offer, my cause without actually
stating it?
 How will I approach it?

21. TRANSUBSTANTIATION:
 What higher ideal does my offer belong to?
 How can I convey it to my reader?
 22. TELL STORIES:
 What story or stories am I going to tell my target?
 Successful case study?
 How I failed and then succeeded?
 How my offer came about?

23. DARE THEM:

 How can I goad my target into action?
 How might I intimidate them into action?

24. IT'S THEIR IDEA:

 How can I convince my target that my offer is actually their idea?

25. LOYALTY & GUILT:

 How can I make my target feel guilty about not acting or taking my side?

26. RIDICULE, DOUBT, SUSPICION:

 How can I get my target to doubt my competition?

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Activity
TF

Tyson Fitzgerald moved this card from Long copy sales letters to Sales page
20 Nov 2014 at 09:36

TF

Tyson Fitzgerald added this card to Long copy sales letters

3 Oct 2014 at 10:46

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