Case 5

(The under-mentioned passage pertains to ‘Writing persuasive messages’ – an essential in

Business Communication - as also ‘personality development’.
The aim of this ‘assignment’, is to ascertain how adept you are, in ‘seeing through’ problems
which will always be there in your ‘professional’ life.
‘Personality’ – as you are all now aware - is nothing but ‘person with an attitude’. The more
positive an attitude, the ‘better’ the ‘personality’.
You are required to ‘analyze’ the case below, in a manner you have been told in class &
thereafter answer the questions asked).

As the director of human resources in your company, you are desperate for some help. You
want to keep the cost of employee benefits under control, while making sure you provide
employees with the fair benefits package. However, you don't have time to research all the
options for health insurance, wellness programs, retirement plans, family counseling,
educational benefits & everything else, so you decide to hire a consultant. You receive the
following message from a consultant interested in working with you:
"I am considered the country's foremost authority on employee health insurance programs. My
clients offer universally positive feedback on the programs I have designed for them. They also
love how much time I save them - hundreds & hundreds of hours. I am absolutely confident
that I can thoroughly analyze your needs & create a portfolio that realizes every degree of
savings possible. I invite you to experience the same level of service that has generated such
comments as, "Best advice ever" & "Saved us an unbelievable amount of money".
You'd love to get results like that, but the message almost sounds too good to be true. Is it?

Analysis:
1. The consultants message contains many instances in which this writer’s credibility
might be questioned.

2. Identify as many as you can & explain how you would bolster reader confidence, by
providing additional or different information.

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