Roll No.

Name of Student Group

PG2018-P001 Adarsh Singh
PG2018-P002 Aditya Singh Kushwaha
PG2018-P003 Agnibesh Biswas
PG2018-P005 Anshul Agarwal
PG2018-P007 Arpan Kumari
PG2018-P008 Arpit Sharma
PG2018-P009 Ayushi Sahu
PG2018-P011 Chanchal Gupta
PG2018-P012 Charul Gupta
PG2018-P014 Dhobale Vikrant Milind
PG2018-P015 Dhruv Agarwal
PG2018-P017 Dipesh Kumar Baid
PG2018-P018 Dubey Ekta Deepak
PG2018-P019 Ganta Vijaya Sai
PG2018-P021 Itika Mittal
PG2018-P022 Jairaj Jain
PG2018-P023 Kanak Khandelwal
PG2018-P024 Khyati Gupta
PG2018-P026 Kothari Manthan Vijaykumar
PG2018-P027 Lipika Bansal
PG2018-P028 Mansi Khurana
PG2018-P030 Nair Ashwin Murali
PG2018-P031 Nandini Goyal
PG2018-P032 Nirmit Sharma
PG2018-P035 Riddhi Navsalkar
PG2018-P039 Sahil Joseph David
PG2018-P040 Sakshi Jain
PG2018-P042 Shabana Khan
PG2018-P043 Shalakya Bagla
PG2018-P044 Shilpi Verma
PG2018-P045 Shingala Jeet Deven
PG2018-P046 Shipra Maitra
PG2018-P048 Shubhi Mishra
PG2018-P049 Somil Agrawal
PG2018-P051 Sumit Kumar Pradhan
PG2018-P052 Swati Dadhich
PG2018-P053 Swati Dubey
PG2018-P054 Uditi Ganguly
PG2018-P055 V Sirisha
PG2018-P056 Vipasha Soni
PG2018-P057 Ayushi Marathe
PG2018-H074 Anuj Jain
PG2018-H076 Avash Panda
PG2018-H077 Bishal Kumar
PG2018-H078 Deeksha Gupta
PG2018-H082 Divya Singh
PG2018-H084 Ghevade Pratiksha Laxman
PG2018-H085 Gupta Sagar Sunil
PG2018-H086 Neha Thakur
PG2018-H087 Patunkar Preethi
PG2018-H089 Rajat Gupta
PG2018-H090 Rohit Gusian
PG2018-H091 Satyanshi Singh
PG2018-H092 Shivani Garg
PG2018-H094 Sohail Ali Khan
PG2018-H095 Sonali Pandey
PG2018-H097 Sudipta Sarangi
PG2018-H098 Sumit Dhanotiya
PG2018-H099 Sunil Sethi
PG2018-H100 Vinit Kumar Joshi
PG2018-H101 Divyanshu Tripathi
Group Roll No. Name of Student Company
A PG2018-P002 Aditya Singh Kushwaha
A PG2018-P014 Dhobale Vikrant Milind
A PG2018-P049 Somil Agrawal Maruti Suzuki
A PG2018-H091 Satyanshi Singh
A PG2018-H099 Sunil Sethi
B PG2018-P001 Adarsh Singh
B PG2018-P007 Arpan Kumari
B PG2018-P031 Nandini Goyal HUL
B PG2018-P039 Sahil Joseph David
B PG2018-P048 Shubhi Mishra
C PG2018-P046 Shipra Maitra
C PG2018-P052 Swati Dadhich
C PG2018-H095 Sonali Pandey Tata Steel
C PG2018-H097 Sudipta Sarangi
C PG2018-H101 Divyanshu Tripathi
D PG2018-P009 Ayushi Sahu
D PG2018-P019 Ganta Vijaya Sai
D PG2018-P040 Sakshi Jain Mahindra & Mahindra
D PG2018-H085 Gupta Sagar Sunil
D PG2018-H100 Vinit Kumar Joshi
E PG2018-P027 Lipika Bansal
E PG2018-H077 Bishal Kumar
E PG2018-H090 Rohit Gusian ITC
E PG2018-H094 Sohail Ali Khan
E PG2018-H098 Sumit Dhanotiya
F PG2018-P005 Anshul Agarwal
F PG2018-P017 Dipesh Kumar Baid
F PG2018-P026 Kothari Manthan Vijaykumar Amul
F PG2018-P051 Sumit Kumar Pradhan
F PG2018-H086 Neha Thakur
G PG2018-P015 Dhruv Agarwal
G PG2018-P032 Nirmit Sharma
G PG2018-P035 Riddhi Navsalkar United Breweries/ ??
G PG2018-P043 Shalakya Bagla
G PG2018-H078 Deeksha Gupta
H PG2018-P022 Jairaj Jain
H PG2018-P045 Shingala Jeet Deven
H PG2018-P054 Uditi Ganguly Nestle/ Tata Motors
H PG2018-P055 V Sirisha
H PG2018-P056 Vipasha Soni
I PG2018-P021 Itika Mittal
I PG2018-P023 Kanak Khandelwal
I PG2018-P028 Mansi Khurana Reliance Jio
I PG2018-P030 Nair Ashwin Murali
 Reliance Jio

I PG2018-P024 Khyati Gupta

J PG2018-P003 Agnibesh Biswas
J PG2018-P008 Arpit Sharma
J PG2018-P011 Chanchal Gupta Dabur
J PG2018-P012 Charul Gupta
J PG2018-P057 Ayushi Marathe
K PG2018-P018 Dubey Ekta Deepak
K PG2018-P042 Shabana Khan
K PG2018-H074 Anuj Jain
K PG2018-H076 Avash Panda
L PG2018-H084 Ghevade Pratiksha Laxman
L PG2018-H087 Patunkar Preethi
Mohan Meakins
L PG2018-H089 Rajat Gupta
L PG2018-P053 Swati Dubey
 Detailed coverage of Modules
1. Market Analysis 2. Marketing Mix Analysis 3. Marketing Audit

Key players in the market Evaluation of 4/ 7 Ps of the major Macro-environment audit -

players in the market demographic, economic, cultural,
environmental, technological, and
political factors

Turnover and market shares Analysis of product, price and Internal environmental audit -
distribution SWOT analysis, Product portfolio
anlaysis

Top competing brands, brand Analysis of promotional strategies Core competencies of the
history, and USP (advertising, branding, public company; competitive advantage
relations) and value chain

The growth of the market over the Segmentation, targeting and Products, pricing policies,
last 5 years positioning of each competitor distribution network, marketing
and some of their key brands communication etc.

Business models of key players Marketing information system

Strength and weaknesses of the New product development

players strategy of the company
Key market segments Mission, Vision, marketing goals
and objectives
Factors influencing consumer
buying behaviour; buying decision
proces

Exercise: Choose a product

category in the industry and do a
survey of the consumer buying
process
Modules
4. Product strategy & new
product development
Identification of new product
development opportunities
5. Developing a Marketing Plan
Develop a Marketing plan for the
existing and new products,
product, target market, pricing,
positioning and branding

Product development strategy Marketing budget

including sources and types of
innovation, timing of entry,
product market structure,
development of new services or
service bundles

Management of new product

development process including
collaboration and networks

Segmentation, targeting,
positioning

Market attractiveness
Details Evaluation