Concept of Green Management:

Concept of Green Management describes the construction of business. In other

words, business management styles focuses on the utilization of competent and

talented employees to produce profits on behalf of the business.

Green is the great balancer of mental, emotional and physical energies which is

why there is so much green on our planet. Green is the heart centre of the body.

Meaning:
 Green Business Management is not a concept describing new business

management style. It describes the construction of businesses. A Business

functioning in a capacity where no negative impact is made on the local or global
environment or the community or the economy.

 A Business that serves to meet the triple bottom line often, businesses
have progressive environmental and human rights policies. A Green
Business will also engage in forward thinking policies affecting human
rights.
 These businesses adopt principles, policies and practices that improve the
quality of life for their customers, employees and environment.

Definition:
According to Brown and Ratledge, "Green Management is defined as an
establishment that produces green output".

RELEVANCE OF GREEN BUSINESS MANAGEMENT IN 21 ST CENTURY

Have the arguments about sustainability changed much in the last 30
years? And by arguing, do we really accomplish any more than defining the
opposing positions? At the heart of sustainable business I find fundamental
principles that are inspiring more and more leaders to adopt sustainability
as"just good business."

In business, the key to profit -- sustainable or otherwise -- lies in finding

out what people really care about, and in helping them attend to what they
care about in meaningful and sustainable ways. This does not come from
winning an argument -- it's a process of innovation and heartfelt concern
that provides dramatic opportunity for a new generation of leaders
committed to producing profit, not by killing the competition, but by caring
for the customers and for each other.

Thus, many sustainability advocates are moving past the old arguments
into a phase of implementation, just like many developing economies have
leap-frogged the old, hard-wired communications and energy technologies
to embrace cell phones and diverse, locally renewable energy sources.

Preparing new business leaders to adapt to this emphasis on sustainability

will meet the growing demand for managers, entrepreneurs, leaders and
professionals who are skilled at planning for the long term. As most
business schools scramble to integrate sustainability throughout their MBA
curricula, at Presidio School of Management we have found that three basic
principles continue to underlie all the myriad ways in which the term
"sustainability" is used in today's business world, to enhance core business
value and reinforce competitive advantage:

1. Radical Resource Efficiency: Radically increase the productivity with

which all resources are used, including energy, water, materials and
people. The growing number of profitable solutions to environmental
challenges can buy the time needed to implement measures that will
go beyond mere compliance to attain true sustainability.
2. Design for Sustainability: Such innovative design processes as
biomimicry, cradle to cradle and other forms of "green" design enable
businesses to harness nature's wisdom to drive innovation. These
approaches allow us to create systems that eliminate waste and
toxics while delivering superior products and services.
3. Manage for Prosperity and Sustainability: Employ the emerging
practice of Sustainable Management to restore, enhance and sustain
 the natural and human capital needed for continuing financial
prosperity.*

As the Program Coordinator for the International Cooperation Council many

years ago, I coordinated a world festival for organizations dedicated to
bringing forth a culture of unity and diversity. Among the 150 organizations
represented, there was not a single for-profit corporation. As the Deputy to
the Director for the Los Angeles-based TreePeople, we struggled to obtain
corporate sponsorships for tree planting. Although the arguments haven't
changed much, a visit to any of today's "green" festivals or conventions
reveals a very different constituency in the 21st Century.

As Wal-Mart and other large corporations are finding, becoming sustainable

includes taking care of customers, employees and the surrounding
communities within which business is conducted. It has to be more than
greenwashing -- you have to take care of people and the environment in
order to produce sustainable profit. Even the U.S. Army found, when
moving their base at Ft. Carson towards sustainability, that becoming
sustainable requires supporting surrounding communities and supply
chains in becoming more sustainable as well.

Sustainability also offers today's business leaders an opportunity to develop

meaningful work -- work that people really care about, in ways that
integrate radical resource efficiency, the redesign of every product and
process with nature in mind, and in ways that restore financial, cultural,
and natural heritage through profitable business ventures.

After 30 years in business, managing conventions, wholesale and retail

travel, hotels, resort condominiums, time-shares, shopping centers and
insurance organizations, and now as a professor of sustainable
management, I am heartened and inspired by the emerging trends. Forty
years ago, I served as the president of my high school Interact Club -- a
sort of junior Rotary Club for high school students. Through sustainability,
we have an opportunity to realize Rotary International's Four Way Test: Is
it the truth? Is it fair to all concerned? Is it beneficial to all concerned? Will it
build goodwill and better friendships?

Sustainability continues to emerge as the world-leading, defining concept

for how businesses meet the challenges of the 21st Century. This goes well
beyond mere compliance or living within one's budget, to embrace much
more fundamental, more humane values, visions and affirmations. After all,
it's just good business.

Introduction about Company

The company’s founders, Gottlieb Daimler and Carl Benz, made history
with the invention of the automobile in the year 1886. 125 years later, in
anniversary year 2011, Daimler AG is one of the world’s most successful
automotive companies. With its divisions Mercedes-Benz Cars, Daimler
Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial
Services, the Daimler Group is one of the biggest producers of premium
cars and the world’s biggest manufacturer of commercial vehicles with a
global reach. Daimler Financial Services provides its customers with a full
range of automotive financial services including financing, leasing,
insurance and fleet management.

As an automotive pioneer, Daimler continues to shape the future of

mobility. The Group applies innovative and green technologies to produce
safe and superior vehicles which fascinate and delight its customers. With
the development of alternative drive systems, Daimler is the only vehicle
producer investing in all three technologies of hybrid drive, electric motors
and fuel cells, with the goal of achieving emission-free mobility in the long
term. This is just one example of how Daimler willingly accepts the
challenge of meeting its responsibility towards society and the environment.
Daimler sells its vehicles and services in nearly all the countries of the
world and has production facilities in Europe, North and South America,
Asia, and Africa. Its current brand portfolio includes, in addition to the
world’s most valuable premium automotive brand, Mercedes-Benz, as well
as Mercedes-AMG and Mercedes-Maybach, the brands smart, Freightliner,
Western Star, BharatBenz, Fuso, Setra and Thomas Built Buses, and
Daimler Financial Services’ brands: Mercedes-Benz Bank, Mercedes-Benz
Financial, Daimler Truck Financial, moovel and car2go. The company is
listed on the stock exchanges of Frankfurt and Stuttgart (stock exchange
symbol DAI).

About Mercedes-Benz Cars Middle East (MBCME)

Mercedes-Benz Cars Middle East (MBCME), formerly known as Daimler
Middle East & Levant (DMEL), is part of the Overseas Region of Daimler
located in Dubai, United Arab Emirates as the Regional Office for all
Mercedes-Benz Cars related Sales & After Sales activities for the Middle
Eastern markets (GCC, Levant & Afghanistan, Egypt, Iraq, Pakistan &
Yemen).

The purpose of our Regional Office is to be closer to the customer, to

enhance market sensitivity and to increase the added value effectively
within short time. The Sales, After Sales and Replacement Parts activities
for each market are organized via a network of exclusive general
distributors.

The Office was set-up and became operational in November 1998 as

DaimlerChrysler Middle East, when Daimler-Benz and Chrysler
International joined forces and merged. The new office (Regional Office
Middle East) in the Jebel Ali Free Zone, Dubai was officially opened on 7th
April 2001. Following the demerger of Chrysler Group in March 2008,
DaimlerChrysler Middle East became Daimler Middle East & Levant.

At the end of 2014, the decision was made to align the Sales structures of
the Commercial Vehicles and Passenger Car business even more closely
with the relevant target groups. As a result, Daimler Middle East & Levant
was split in two separate entities in July 2015 - with one remaining ‘Daimler
Middle East & Levant’ and a newly founded Regional Centre dedicated to
the Commercial Vehicle side of the business ‘Daimler Commercial Vehicles
MENA’.

After the carve out of the CV business, ‘Daimler Middle East & Levant FZE’
has been fully dedicated to the Mercedes-Benz passenger car business.
Therefore it was necessary to change the company name to ‘Mercedes-
Benz Cars Middle East FZE’.

Companies production process and its effects on

environment
Most of the people who own and drive a Mercedes-Benz vehicle are not
aware of what is takes to assemble and produce these high-end cars. The
process of building such cars is complex and detailed.

The assembly line production not only involves highly skilled labor but is
also highly mechanized. All the vehicles that come out of the production
line have the same specifications and are of the highest quality.

Mercedes-Benz has earned a reputation for luxury, safety and the latest
technological features. This means that a lot of work goes into producing
the different Mercedes-Benz models that blaze the trail and meet the
expectations of customers.
Raw Materials and Design:
The first step to assembling an automobile is to get the necessary raw
materials. The raw materials to be used will depend on the needs that the
Mercedes-Benz model is intended to meet. The atmosphere of the interior
will also influence the choice of materials to be used.

The design is another important process in the making of a Mercedes-

Benz. It takes an average of three to five years from inception to
completion of assembly. Since it requires that the Mercedes-Benz
designers anticipate a car that buyers will want to drive in the next five
years, this is no small feat.
The manufacturing process:
The manufacturing process is one of the last steps in the production of a
new model Mercedes-Benz. However, the process involves a lot of work,
coordination and complex steps. This is the most mechanized part of the
manufacturing process.
Components:
The different components are supplied to the assembly plant by the
various contracted suppliers to Mercedes-Benz. During this process, it is
estimated that over 4000 suppliers deliver their components to the
automaker and production facility. The components are brought together,
with those that will form the chassis in one place and those to be used on
the body in another place.
Chassis:
All Mercedes-Benz vehicle models are assembled from the ground up. The
chassis forms the frame on which the body and all the other parts of the car
will rest. Once the frame has been constructed, it is placed on the
assembly line after which it is firmly clamped to the conveyor system.

The conveyor system moves the chassis through the different stages of
component assembly. These stages will see the installation of rear and
front suspensions, rear axles, gas tanks, drive shafts, components of
the steering wheel, gear boxes, braking systems and wheel drums.
After the lighter components have been fixed, the automobile will move to
the next stage. Here, workers will use robotic arms to install heavy
components such as the engine and the transmission system. Once the
engine and transmission are in place, the radiator is installed and bolted
into place.
Body:
The floor pan, the largest body component on which numerous
components will be bolted or welded is placed next on the assembly line.
The floor pan is held in place by clamping fixtures and is moved along the
assembly line, allowing the outer body of the automobile to be built. Both
the right and left panels are placed on the floor pan and are firmly welded
together.
At this stage, robotic arms are used to assemble other components such as
door pillars, the side panels, and the roof. The robotic arms can fit the
heavy parts with precision and can withstand the gasses, smoke and weld
flashes resulting from the intensive process. The shell is then moved
further down the line where fully assembled doors, bumpers, deck lids and
hood panels are installed.
Paint:
Before the shell can be painted, it has to be taken through a rigorous
inspection process. The inspection process allows the workers to correct
any defects in the body of the automobile. Once the defects have been
repaired, the shell is cleaned, taken through a drying booth after which the
first coat of paint is applied using robots. The robots are programmed to
apply the same amount of paint over a specific period. The painted body is
then taken through baking ovens so that the paint can be treated.
Interior assembly
Once the body has been painted, the interior assembly begins. Carpeting,
radios, speakers, seats, interior lights, wiring systems, brake and gas
pedals, headliners, vinyl tops, the steering column and wheels as well as
other interior features are assembled. The robotic arms then lift the
windshield and seats from their containers and fit them into the body. The
body then goes through a water test to ascertain proper fit before it is ready
to mate with the chassis.
Mate
The conveyors with the body shell and that with the chassis meet at this
point. The robotic arms lift the chassis and place it on the frame of the car.
The workers at the assembly plant will then bolt the car firmly to the frame.
The assembly process will then proceed for trim components, gasoline,
anti-freeze, tires and battery to be put in place.
Quality control
The fully assembled Mercedes-Benz is then driven out of the plant, where
defects are checked and repaired before the car is released into the market
for sale.

Effects on environment:

Environment cause is an important part of the corporate social

responsibility plan for Daimler and Mercedes-Benz. As a car manufacturer,
that isn’t by definition the best protector of the environment, Mercedes-
Benz engages in minimizing its environmental impact. Moreover, the
company engages in actions for environment preservation and respect.
Indeed, Mercedes-Benz uses innovation to serve a conception of the
products life cycles and their production more respectful of the environment
: electric cars, green combustible, waste reduction, sustainability, etc.
Beside working on its product, Mercedes-Benz undertakes environment
preservation and sustainability actions.
Mercedes-Benz is working on reducing the environmental risks by closely
working with suppliers that are environmentally responsible and fulfill the
company’s sustainability requirements. Also the company has a strict
environmental risk analysis : a team of auditors visits, at fixed intervals, all
Daimler facilities all around the world and make sure that all those facilities
are fulfilling the company requirements concerning emissions to the
atmosphere and wastewater, waste management, hazardous materials
management, damage to the soil and groundwater.
To certificate its engagement for environment protection, Mercedes-Benz’s
environmental management system obtained the norm ISO 140001. Also
some of the company’s locations are certified with ISO 50001.
Mercedes-Benz engaged in being more energy efficient and reducing its
production CO2 emissions. Indeed, they created more energy-saving
production methods, more efficient processes, and they use renewable and
low-carbon fuels to operate their plants. The goal for the company is to
reduce by 25% the energy consumption at Mercedes-Benz cars between
2015 and 2022. We can see on the graph below that Mercedes-Benz is in
good way to reach its goal.