ANA SEO Plan Playbook

SEARCH ENGINE OPTIMIZATION PLAN
Playbook & Toolkit
Follow this simple step-by-step playbook to develop an SEO plan that increases
your competitive position, reduces advertising expenditures, and implies authority.
Table of Contents SEARCH ENGINE OPTIMIZATION (SEO) PLAN
Framework 03
Introduction 04
stage 1 Understand SEO 10
stage 2 Evaluate Readiness 13
stage 3 Research Keywords 18
stage
4 Plan Using Pay-Per-Click 22
stage 5 Implement Strategy 25
stage
6 Measure Results 29
Conclusion 32
About This Playbook 33

SEO
Framework
Click the buttons below to access all related
Leverage the framework below to quickly training, tools, templates, and other resources.
empower your organization’s SEO strategy.
1 UNDERSTAND 2 EVALUATE 3 RESEARCH 4 PLAN 5 IMPLEMENT 6 MEASURE
Adwords Keyword Creating Agile On-Page Optimization

Training Course Maturity Assessment Google Analytics
Planner Tool SEO Campaigns Checklist
Blog Post Google Webmaster

Benchmark Report Vendors Matrix Google Trends Google Adwords
Optimization Checklist Tools
Moz Open Site Mobile Optimization Website Program

Technology Overview Vendor Evaluation Keyword Spy
Explorer Checklist Metrics Dashboard
Demand Gen & Webmaster & SEO App Store

Spyfu
SEO Benchmark Expert Job Desc. Optimization Checklist
Youtube Posting
SEO System RFP Keyword Database
Checklist
Agency Management Keyword Value Content Marketing

Training Course Estimator Framework
Social Media
Marketing Framework
Blogging for
Business Framework
1 2 3 4 5 6
Understand Evaluate Research Plan Using Implement Measure
SEO Readiness Keywords Pay-Per-Click Strategy Results
Introduction
What Is the Purpose of This Playbook? Search Engine Optimization (SEO) Defined
To help you develop a Search Engine Optimization Plan that:
Is aligned with corporate values and vision

Provides a solid foundation for content marketing “The process of affecting the visibility
Supports Corporate Marketing strategy, Content Marketing of a website or a webpage in a search
plans, and Social Media Marketing and Blogging plans engine’s unpaid results - often referred to as
“natural,” “organic,” or “earned” results.”
Corporate Marketing strategy
Content Marketing Social Media

Plan Marketing Plan Bottom line
SEO increases your competitive position, reduces advertising

expenditures, and implies authority.
Marketing Communications Plan
SEARCH ENGINE OPTIMIZATION (SEO) PLAN 4

1 2 3 4 5 6
Introduction
What Are the Top 12 Benefits of SEO? Why Do You Need to Utilize SEO?
1. Increase sales through visitor call-to-action conversions.
2. Acquire new customers and new markets through better web Search is very, very popular. With 20% growth a year, it reaches
presence. nearly every online American (91% of US internet users search
every month) and billions of people around the world and drives an
3. Reduce advertising expenditures. incredible amount of both online and offline economic activity.
4. Increase brand reputation and trust.
Hubspot and MOZ
5. Measure revenue increases from digital channels.
6. Expand global markets. Although SEO is often seen as optimizing your web, 75% of SEO
is influenced by off-page factors, with only 25% of on-page factors
7. Increase competitive position.
influencing rankings.
8. Deepen local presence (online and offline). Hubspot
9. Forecast and prove ROI from SEO and all Digital Marketing.
10. Increase value of content creation and management. Higher rankings in the first few results are critical to visibility.
Being listed at the top of the results not only provides the greatest
11. Maximize company/brand social presence on the web.
amount of traffic, but also instills trust in consumers as to the
12. Market to customers earlier in the buyer’s journey. worthiness and relative importance of the company or website.
MOZ

1 2 3 4 5 6
Introduction
SEO Marketing Research Results What Our Research Report Has Found:
We’ve conducted our own research on Search Engine Optimization, SEO objectives remain constant with increasing website traffic,
and our SEO Marketing Benchmark Report, highlights the impact increasing lead generation and improving natural search rank-
effective SEO strategies are having on organizations, especially on ings ranked as the top objectives for this year. Ultimately, the
revenue generation. top choices are interrelated since increases in website traffic and
leads generated are often the result of an improvement in natural
search rankings.
It appears Outsourced SEO is more effective for revenue gener-

ation. Companies that are achieving or exceeding revenue goals
are almost two times more likely to outsource all or part of their
VIEW RESOURCE SEO programs. By outsourcing, these companies are gaining
access to the specialized expertise required to execute difficult
tactics, effectively leading to performance improvements.
SEO drives successful outcomes. Overall, 89% of companies

who are attaining or exceeding revenue goals, and 64% of compa-
This report includes the following sections: nies not achieving revenue goals, report some level of success
Executive Summary with SEO, whether significantly or only slightly. No surprise but,
Achieving Revenue Goals companies that achieve or exceed their revenue goals are seven
Current SEO Program Success times more likely to have a “Very Successful” SEO program than
Obstacles to Achieving SEO Objectives are those not achieving their revenue goals.

1 2 3 4 5 6
Introduction
For SEO, Google Recommends to: Main On-Page Optimizations Include

Title Tag – Have your keyword in here at least once, and as
close as possible to the beginning.
H1 Header Tag – Your header is like your title, but you see it at
the top of your page.
Make pages primarily for users, not for search Body Copy – Use your keyword 2-3 times, including any
engines. Don’t deceive your users or present variations in your page’s text.
different content to search engines than you
display to users, a practice commonly referred to as ALT Image Tag – Include your keyword in at least one photo.
“cloaking.”
Make a site with a clear hierarchy and text links. URL – Use your keyword once in the address URL for your page.
Every page should be reachable from at least one
META Description – These descriptions are ultimately what get
static text link.
someone to click.
Create a useful, information-rich site, and write
Sitemap – This file will tell Google where every page of your
pages that clearly and accurately describe your
site is, and how they link together.
content. Make sure that your <title> elements and
ALT attributes are descriptive and accurate.
Use keywords to create descriptive, human-friendly

URLs. Provide one version of a URL to reach a docu-
ment, using 301 redirects or the rel=”canonical” attri-
bute to address duplicate content.

1 2 3 4 5 6
Introduction
Other Training Courses that Relate How to Use This Consulting Playbook
This playbook is connected directly to the Content Marketing This playbook consists of six stages, each with a description, steps
Training Course and Social Media Marketing Training Course, and and action items. Action items include using our premium tools &
we highly recommend you also look at those courses for additional templates. Our intention with this playbook is to help you:
best practice resources and advice for your SEO project.
Understand SEO and identify the keywords you

should focus on
S TA R T L E A R N I N G
Evaluate and select the technology that will be the

backbone of your SEO strategy
Plan and craft a strategy to drive traffic using Search

Engine Optimization

1 2 3 4 5 6
Introduction
Outputs from This Playbook

Stage 1 - Understand SEO
Training Course, Benchmark Report, Technology
Overview, Demand Gen & SEO Benchmark
Stage 2 - Evaluate Readiness

Maturity Assessment, Vendors Matrix, Vendor Evaluation,
SEO System RFP, Agency Management Training Course
Stage 3 - Research Keywords

Adwords Keyword, Google Trends, Keyword Spy,
Keyword Database Planner Tool,
Stage 4 - Plan Using Pay-Per-Click
Creating Agile SEO Campaigns, Google Adwords, Moz
Open Site Explorer
Stage 5 - Implement Strategy

On-Page Optimization Checklist, Blog Post
Optimization Checklist, Mobile Optimization Checklist
Stage 6 - Measure Results

Google Analytics, Google Webmaster Tools, Website
Program Metrics Dashboard

SEARCH ENGINE OPTIMIZATION (SEO) PLAN
STAGE 1
Understand SEO
It’s important that your organization gets a fundamental understanding of how SEO works,
and the different options available.
In this first Stage you will:
STEP 1: Review SEO Best Practices

STEP 2: Review Data about Successful SEO
STEP 3: Understand SEO Technology
STEP 4: Review Demand Gen and SEO Report
2 3 4 5 6
Introduction
1 Evaluate Research Plan Using Implement Measure
Readiness Keywords Pay-Per-Click Strategy Results
Understand
SEO
STEP 1 STEP 2
Review SEO Best Practices Review Data about Successful SEO
Action Item Action Item
Watch the Search Engine Optimization Training Course Read the SEO Marketing Benchmark Report to compare
to discover how SEO works and which best practices are the strategies and practices of companies that have
required to get on to the top rankings to get free traffic. succeeded in achieving or exceeding their revenue goals
with those that have not.
S TA R T L E A R N I N G VIEW RESOURCE
Topics covered by this video course include: This report includes the following sections:
6 Myths about SEO you need to understand Executive Summary
Optimization framework for your web pages Achieving Revenue Goals
Mobile and App Store SEO best practices Current SEO Program Success
Reviewing SEO technology solutions Obstacles to Achieving SEO Objectives
SEO Tactics Effectiveness
SEO Performance Metrics

2 3 4 5 6
Introduction
1 Evaluate Research Plan Using Implement Measure
Readiness Keywords Pay-Per-Click Strategy Results
Understand
SEO
STEP 3 STEP 4
Understand SEO Technology Review Demand Gen and SEO Report
Read the SEO Technology Overview, which highlights the Read the Demand Generation & SEO Benchmark Report
Search Engine Optimization (SEO) technology space at a to learn more about the role of SEO in demand genera-
high-level. tion, as well as gaining a current view of the state of the
demand gen process.
VIEW RESOURCE VIEW RESOURCE
This report includes the following topics: Topics discussed include:

Executive Summary Paid Search Vs. Organic Search
SEO Marketing Overview Website Experience
SEO Vendor Landscape Demand Generation Metrics
Evolution of the Landscape The ROI of Demand Generation
Analyst Bottom Line Analyst Bottom Line

STAGE 2
Evaluate Readiness
In this Stage you will evaluate the maturity of your organization when it comes to SEO:
STEP 1: Assessing Your SEO Maturity

STEP 2: Review SEO Technology Vendors
STEP 3: Evaluate SEO Technology Vendors
STEP 4: Determine if You Will Use Outsourcers
STEP 5: Find an SEO Expert for Your Team
STEP 6: Getting Help with SEO Systems
STEP 7: Learn How to Manage an SEO Agency
1 3 4 5 6
Introduction Understand
2 Research Plan Using Implement Measure
SEO Keywords Pay-Per-Click Strategy Results
Evaluate
Readiness
STEP 1 STEP 2
Assessing Your SEO Maturity Review SEO Technology Vendors
Use the SEO Maturity Assessment to help you measure Use our SEO Vendors Matrix to obtain information about
your organization’s search engine optimization maturity. key vendors in the Search Engine Optimization (SEO)
technology space.
This assessment is intended to address the following areas: This matrix is based on several criteria:
Strategy, Buy-in & Skills Company Key Features
Processes Definition Target Industries Unique Strengths
Automation & Systems Offerings Customers
Keyword Management
Results Reporting
Metrics

1 3 4 5 6
Evaluate
Readiness
STEP 3 STEP 4
Evaluate SEO Technology Vendors Determine if You Will Use Outsourcers
Use our SEO Vendor Evaluation to compare SEO plat- Based on your organizational maturity and SEO tech-
forms based on your requirements. nology solution decisions, you will need to decide if your
organization will hire an internal SEO expert, or hire an
SEO agency to get the work done.
VIEW RESOURCE
This model is based on several criteria:

General & Technical Requirements
Standard Feature Requirements
Advanced Feature Requirements
Service and Training Requirements

1 3 4 5 6
Evaluate
Readiness
STEP 5 STEP 6
Find an SEO Expert for Your Team Getting Help with SEO Systems
Use our Webmaster and SEO Expert Job Description Use our SEO System RFP Template to help you design a
to quickly document the role and responsibilities for this Request for Proposal (RFP) for a SEO platform.
position.
This job description includes: This model is based on several criteria:

Position Overview Company Info Scope of Work & Business
Responsibilities Statement of Work Vendor Information
Job Requirements Proposal Procedure Estimated Budget

1 3 4 5 6
Evaluate
Readiness
STEP 7
Learn How to Manage an SEO Agency
Action Item
Watch our Agency Management Training Course to help

you develop a streamlined approach to agency selection,
management and evaluation.
This course is based on several stages:

Prepare
Research
Select
Communicate
Manage

STAGE 3
Research Keywords
This Stage will help you build a keyword list, check them against latest trends, spy on competitors’
keywords and determine each keyword’s financial value, if a first page ranking is achieved.
We will cover how to:
STEP 1: Build a Keyword List

STEP 2: Check the Trends for Keywords
STEP 3: Leverage your Competitors’ Keywords
STEP 4: Share Keywords with your Team
STEP 5: Determine the Value of Keywords
1 2 4 5 6
Introduction Understand Evaluate
3 Plan Using Implement Measure
SEO Readiness Pay-Per-Click Strategy Results
Research
Keywords
STEP 1 STEP 2
Build a Keyword List Check the Trends for Keywords
Use the Adwords Keyword Planner Tool to discover Use Google Trends to compare keywords, based on how
keyword opportunities for your organization based on they are trending historically, to understand which keywords
relevance to the topic, and volume of daily traffic. are a better long-term investment for optimization efforts.
VIEW WEBSITE VIEW WEBSITE
Utilize this tool to review: This tool allows you to:

Keywords based on a URL Compare Keywords
Related Keywords Explore Trends
Traffic Volume Discover Related Searches
Keyword PPC Cost Compare dates
Keyword Categories Visually chart information

1 2 4 5 6
Research
Keywords
STEP 3 STEP 4
Leverage your Competitors’ Keywords Share Keywords with your Team
Use tools such as Keyword Spy and SpyFu to help you Use the SEO Keyword Database to gather information on
discover and leverage your competitors’ keywords to the keywords that you are targeting, and share them with
save time and money on your research effort. your team.
VIEW WEBSITE VIEW RESOURCE
This template includes:

Keywords
Competition Level
Global Monthly Searches
Local Monthly Searches

1 2 4 5 6
Research
Keywords
STEP 5
Determine the Value of Keywords
Action Item
Use the SEO Keyword Value Estimator to calculate the

profit opportunities on a target keyword for each of the
10 organic positions on the first page of a search engine.
VIEW RESOURCE
This tool includes:

Profit per Day/Month/Year
B2B and E-Commerce Formulas
Value Per Visitor

STAGE 4
Plan Using Pay-Per-Click

This Stage is all about planning which keywords you will optimize by testing them first using paid
ads to see if that traffic is worth the effort required to achieve a ranking.
In this stage you will:
STEP 1: Discover How to Create Agile Campaigns

STEP 2: Test Keywords using Paid Google Ads
STEP 3: Discover your Competitors’ Link Strategy
1 2 3 5 6
Introduction Understand Evaluate Research
4 Implement Measure
SEO Readiness Keywords Strategy Results
Plan Using
Pay-Per-Click
STEP 1 STEP 2
Discover How to Create Agile Campaigns Test Keywords using Paid Google Ads
Use the Creating Agile SEO Campaigns How-to Guide Use Google Adwords to identify which keywords generate
to help you plan, implement & measure an Agile SEO traffic that converts into leads or transactions by placing
campaign. ads on those search keywords and tracking the results.
VIEW RESOURCE VIEW WEBSITE
This document includes: Adwords can help you:

What is Agile SEO? Understand which keywords actually work
Reasons to Engage in Agile SEO Campaign Test your landing pages with real traffic
Agile SEO Approach Immediately send traffic to your site for testing
Action Plan Test Titles and Descriptions for maximum Click-Thru (CTR)
Bottom Line

1 2 3 5 6
Introduction Understand Evaluate Research
4 Implement Measure
SEO Readiness Keywords Strategy Results
Plan Using
Pay-Per-Click
STEP 3
Discover your Competitors’ Link Strategy
Action Item
Use the Moz Open Site Explorer to discover which sites

your competitors are linking to, so you can leverage their
approach in your SEO strategy.
VIEW WEBSITE
Open Site Explorer can help you:

See who is linking to your site
See who is linking to your competitors’ site
Find opportunities for linking you would otherwise not know
Understand how your competitor is ranking for keywords

STAGE 5
Implement Strategy
In this Stage you will be ensuring that your content is fully optimized.
You will discover a best practice approach to optimizing your website,
blog, mobile and social presences.
STEP 1: Optimize your Webpages for SEO

STEP 2: Optimize Blog Posts for SEO
STEP 3: Optimize Website for Mobile SEO
STEP 4: Optimize Mobile Apps for SEO
STEP 5: Optimize YouTube Videos for SEO
STEP 6: Utilize Content, Social Media and Blogging
1 2 3 4 6
Introduction Understand Evaluate Research Plan Using
5 Measure
SEO Readiness Keywords Pay-Per-Click Results
Implement
Strategy
STEP 1 STEP 2
Optimize your Webpages for SEO Optimize Blog Posts for SEO
Use our SEO On-Page Optimization Checklist to get Use our SEO Blog Post Optimization Checklist to get
your webpages ready for search engine optimization, and your blog post ready for search engine optimization, and
ensure you didn’t miss any critical best practices. ensure you didn’t miss any critical components of your
post according to your blog policy.
Optimizations include: Optimizations include:

Titles Styling & Format
Body Copy Keyword placement
Images Call to Action
Meta Tags Use of Visuals

1 2 3 4 6
5 Measure
Implement
Strategy
STEP 3 STEP 4
Optimize Website for Mobile SEO Optimize Mobile Apps for SEO
Use our SEO Mobile Optimization Checklist to ensure Use our SEO App Store Optimization Checklist to ensure
that you are optimizing your web pages based on mobile that you are optimizing your app listing based on best
SEO best practices. practices.
Areas of optimization include: A few key success factors include:

Responsive Vs. Dynamic Mobile Sites First 2 sentences of description
Speed of your site Exciting and compelling icon
Short Meta Descriptions and Titles Target keyword in title
Disabling Popups Screenshots that tell a story

1 2 3 4 6
5 Measure
Implement
Strategy
STEP 5 STEP 6
Optimize YouTube Videos for SEO Utilize Content, Social Media and Blogging
Use our YouTube Posting Checklist to ensure you complete Leverage the Content Marketing Framework, Social
all of the tasks associated with posting your videos on Media Marketing Framework and Blogging for Business
YouTube. Framework to leverage other related and powerful best
practices.
CONTENT MARKETING
Framework
For more information about the linked resources
Leverage the framework below to quickly below, visit the Content Marketing Playbook.
empower your organization’s content marketing strategy.
1 OBJECTIVES 2 UNDERSTAND 3 IDENTIFY 4 BUILD 5 ORGANIZE 6 MEASURE
VIEW RESOURCE Maturity Assessment
Maturity Model
Buyer Personas
Customer Profile
Template
Assets Database
Web Content Audit

Sales Support
Effectiveness Survey
Customer
Marketing Channel
Ranking Tool
Social Media
Marketing Playbook
Budget Template
VIEW RESOURCE
Metrics Dashboard
Tool Satisfaction Survey
Marketing Strategy Buying Process Stage Digital Marketing Message Lead Acquisition Post Project
Playbook Template Roles Matrix Mapping Tool Model Evaluation
Content Monitoring Positioning Mktg Automation

Vendors Matrix
Tool Statement Worksheet Business Case
Web Content Mgmt Content Quality Content Mapping

Strategy Scorecard
System RFP Template Checklist Template
Content Mktg & Distri- SEO Keyword Content Marketing

bution System RFP Database Editorial Calendar
Web Content Mgmt Agile Content

Contributors Database
Vendor Evaluation Marketing Calendar
Content Mktg & Case Study Template

Distribution Vendor
White Paper
Template
Press Release
Template
A few key success factors include:

Upload Standards
Optimize ‘Unlisted’ Videos
VIEW RESOURCE
Publish Videos
Engage with commenters

STAGE 6
Measure Results
Now that your SEO program has been launched, you need to take a moment to reflect on the program,
measure success of the initiative and plan for the natural evolution and maintenance of SEO.
In this Stage you will:
STEP 1: Set Up Google Analytics

STEP 2: Set Up Google Webmaster Tools
STEP 3: Leverage a Metrics Dashboard
1 2 3 4 5
Introduction Understand Evaluate Research Plan Using Implement
6
SEO Readiness Keywords Pay-Per-Click Strategy
Measure
Results
STEP 1 STEP 2
Set Up Google Analytics Set Up Google Webmaster Tools
Use Google Analytics to collect key metrics, including Use Google Webmaster Tools to communicate about
how long a visitor stays on your landing page and what your website directly to Google, including submitting your
actions they take. sitemap and understanding how your rankings appear.
VIEW WEBSITE VIEW WEBSITE
Google Analytics can help you: Google Webmaster Tools can help you:
See where your traffic is coming from Submit your XML Sitemap directly
Understand how long people stay on your website Find out what pages have errors
Discover what pages are the most valuable Understand where you can further optimize your site
Compare different seasonal traffic trends Give context for dynamic URLs

1 2 3 4 5
Introduction Understand Evaluate Research Plan Using Implement
6
SEO Readiness Keywords Pay-Per-Click Strategy
Measure
Results
STEP 3
Leverage a Metrics Dashboard
Action Item
Use our Website Program Metrics Dashboard to collect

key metrics and show visually with charts how the SEO
program is doing.
VIEW RESOURCE
Following are some key metrics you want to analyze:

Traffic Sources
Top Pages & Total Page Views
Unique Visitors
Pages/Visit

Conclusion
At the end of any project, it’s always a good idea to review it and identify
areas for improvement.
Demand Metric has the tools and expertise to help you build an effective
SEO program:
Creating or auditing your existing SEO Strategy
Assisting with using any of the tools referenced in this playbook
Providing hands-on marketing assistance to accelerate achieving
your marketing department’s goals.
About ANA
The ANA (Association of National Advertisers) makes a difference
for individuals, brands, and the industry by driving growth, advancing
the interests of marketers and promoting and protecting the well-
being of the marketing community.
Founded in 1910, the ANA provides leadership that advances marketing

excellence and shapes the future of the industry. The ANA’s member-
ship includes more than 1,000 companies with 15,000 brands that
collectively spend or support more than $400 billion in marketing
and advertising annually. The membership is comprised of more than
750 client-side marketers and 300 associate members, which include
leading agencies, law firms, suppliers, consultants, and vendors.
Further enriching the ecosystem is the work of the nonprofit ANA

Educational Foundation (AEF), which has the mission of enhancing
the understanding of advertising and marketing within the academic
and marketing communities.
About Demand Metric
Demand Metric helps Marketing teams get stuff done with practical tools,
training, and a simple, modern platform for managing work.
Our analysts identify best practices from fast-growing companies and

build Playbooks & Toolkits, Guides & Reports, Training Courses, and Project
Templates to help you optimize your processes, add structure to your depart-
ment, and get your team punching above their weight class.
Manage your work visually with our easy-to-use platform, built for small
marketing teams by design. See what your team is working on at a glance
so you can spend less time managing projects and more time knocking
stuff off your list.
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ANA SEO Plan Playbook

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SEARCH ENGINE OPTIMIZATION PLAN

Playbook & Toolkit

stage 1 Understand SEO 10

stage 2 Evaluate Readiness 13

stage 3 Research Keywords 18

stage 5 Implement Strategy 25

About This Playbook 33

1 UNDERSTAND 2 EVALUATE 3 RESEARCH 4 PLAN 5 IMPLEMENT 6 MEASURE

Adwords Keyword Creating Agile On-Page Optimization

Blog Post Google Webmaster

Moz Open Site Mobile Optimization Website Program

Demand Gen & Webmaster & SEO App Store

Agency Management Keyword Value Content Marketing

Is aligned with corporate values and vision

Content Marketing Social Media

SEO increases your competitive position, reduces advertising

Marketing Communications Plan

SEARCH ENGINE OPTIMIZATION (SEO) PLAN 4

SEARCH ENGINE OPTIMIZATION (SEO) PLAN 5

It appears Outsourced SEO is more effective for revenue gener-

SEO drives successful outcomes. Overall, 89% of companies

SEARCH ENGINE OPTIMIZATION (SEO) PLAN 6

For SEO, Google Recommends to: Main On-Page Optimizations Include

Use keywords to create descriptive, human-friendly

SEARCH ENGINE OPTIMIZATION (SEO) PLAN 7

Understand SEO and identify the keywords you

Evaluate and select the technology that will be the

Plan and craft a strategy to drive traffic using Search

SEARCH ENGINE OPTIMIZATION (SEO) PLAN 8

Outputs from This Playbook

Stage 2 - Evaluate Readiness

Stage 3 - Research Keywords

Stage 5 - Implement Strategy

Stage 6 - Measure Results

SEARCH ENGINE OPTIMIZATION (SEO) PLAN 9

In this first Stage you will:

STEP 1: Review SEO Best Practices

Action Item Action Item

SEARCH ENGINE OPTIMIZATION (SEO) PLAN 11

Action Item Action Item

VIEW RESOURCE VIEW RESOURCE

This report includes the following topics: Topics discussed include:

SEARCH ENGINE OPTIMIZATION (SEO) PLAN 12

STEP 1: Assessing Your SEO Maturity

Action Item Action Item

VIEW RESOURCE VIEW RESOURCE

SEARCH ENGINE OPTIMIZATION (SEO) PLAN 14

Action Item Action Item

This model is based on several criteria:

SEARCH ENGINE OPTIMIZATION (SEO) PLAN 15

Action Item Action Item

VIEW RESOURCE VIEW RESOURCE

This job description includes: This model is based on several criteria:

SEARCH ENGINE OPTIMIZATION (SEO) PLAN 16

Watch our Agency Management Training Course to help

This course is based on several stages:

SEARCH ENGINE OPTIMIZATION (SEO) PLAN 17

STEP 1: Build a Keyword List

Action Item Action Item

VIEW WEBSITE VIEW WEBSITE

Utilize this tool to review: This tool allows you to:

SEARCH ENGINE OPTIMIZATION (SEO) PLAN 19

Action Item Action Item

VIEW WEBSITE VIEW RESOURCE