11/9/2017 Print Isn't Dead, But Some Mags Are—Which Should We Bring Back to Life?

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MAGA ZINES

Pr nt Isn’t Dead, But Some Mags Are—

Which Should We Br ng Back to Life?
We asked seven of our favourite print
WANT YOUR A IGA NE WS D E LI VER ED WEEKLY?
aficionados which magazines they’d
bring back from the dead.
TY PE by
Words YOUR EMPublished
A IL HEon RE
Ruth Jamieson October 31st, 2017

GO

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01 Zembla Magazine

All Hallows’ Eve is upon us: the night when the souls of the dead return
home and must be appeased. As the indie magazine renaissance
continues with all the tenacity of a zombie apocalypse, it’s standard
practice for creatives to look to deceased magazines for inspiration.

https://eyeondesign.aiga.org/print-isnt-dead-but-some-mags-are-which-to-reanimate-this-halloween/ 2/19
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02 The revived Straight No Chaser has stayed true to the art direction of its glory days

https://eyeondesign.aiga.org/print-isnt-dead-but-some-mags-are-which-to-reanimate-this-halloween/ 3/19
11/9/2017 Print Isn't Dead, But Some Mags Are—Which Should We Bring Back to Life? | | Eye on Design

Take, Sign
for example, this summer’s
up for the newsletter sold-out
to get the best storrevival
es each of Paul
week Bradshaw’s
PLUS early accesscult
music magazine Straight NoofChaser.
to issue #01 Or Franck
the new Eye on DesignDurand’s
magazine.“new magazine
with history,” Holiday, which successfully transplanted a modern Parisian
fashion magazine into the body of the mid-century American literary-
travel classic, making Durand a print Frankenstein, of sorts.

It’s easy to say that magazine revivers are in denial or living in the past.
But when the past is really damn good, is it so bad to want to live there?
And it’s often not till a magazine closes that we realise how much we
valued it. (No,WANT YOUR
we’re still A IGA
not over NE WS
this D E LIdemise
year’s VER ED of
WEEKLY?
Lucky Peach).

So, in honor of Halloween, we asked some of our favorite mag folk which
T Y PE YOUR EM A IL HE R E
title they’d bring back from the dead.

GO
Steve Watson, founder of Stack Magazines
“There are so many I’d love to bring back, but I’m going to go with Zembla.
It was a brilliant literary magazine edited by Dan Crowe and designed by
Vince Frost, and then Matt Willey, and it was one of the first independent
magazines that really grabbed me. I loved the sense of fun and adventure
in every issue, and the way they took a totally fresh approach to
presenting and considering literature. The relaunch would be full of Vince
Frost’s unreadable headlines and typographic stunts, and they’d publish
the short story I submitted in around 2004. (Actually, probably best if they
don’t do that.)”

https://eyeondesign.aiga.org/print-isnt-dead-but-some-mags-are-which-to-reanimate-this-halloween/ 4/19
11/9/2017 Print Isn't Dead, But Some Mags Are—Which Should We Bring Back to Life? | | Eye on Design

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03 Zembla Magazine

Heather Barrett, opinions editor at gal-dem

“I have two magazines that I’d bring back from the dead. First, Chrysalis, a
magazine in the U.S. founded by two women that ran from 1977 to 1980. It
explored topics such as feminist theory, religion, race, ecology, and
sexuality. It once featured the work of Audre Lorde, and in one issue
published an essay by Adrienne Rich which featured the lines ‘The
https://eyeondesign.aiga.org/print-isnt-dead-but-some-mags-are-which-to-reanimate-this-halloween/ 5/19
11/9/2017 Print Isn't Dead, But Some Mags Are—Which Should We Bring Back to Life? | | Eye on Design

connections between
Sign up for and among
the newsletter women
to get the are
best stor es the
eachmost feared,
week PLUS earlythe most
access
problematic, and to
the most
issue #01potentially transforming
of the new Eye force on the planet.’
on Design magazine.

“The front cover aesthetics were great and the team did a good job so I
wouldn’t change anything, I’d just love to read it. Also, Conditions, founded
in New York by four women: it was a lesbian feminist literary magazine
that came out twice a year between 1976 and 1980, then once a year from
1980 to 1990. It included poetry, prose, essays, book reviews and
interviews, and was especially dedicated to publishing works of working
WANT
class lesbians YOUR A IGA
and lesbians NE WSThe
of colour. D E LI VER ED team
founding WEEKLY?
were all white
but they diversified and the fifth issue, Conditions 5: Black Women’s
Issue, set a record in feminist publishing by selling 3,000 copies in its
first three weeks.” T Y PE YOUR EM A IL HE R E

GO

https://eyeondesign.aiga.org/print-isnt-dead-but-some-mags-are-which-to-reanimate-this-halloween/ 6/19
11/9/2017 Print Isn't Dead, But Some Mags Are—Which Should We Bring Back to Life? | | Eye on Design

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04 Feminist theory magazine Chrysalis

Jeremy Leslie, founder of MagCulture

“It’s easy to get nostalgic about lost magazines, but usually they’ve died
for a reason. Their time has passed, and to bring them back is to risk a

https://eyeondesign.aiga.org/print-isnt-dead-but-some-mags-are-which-to-reanimate-this-halloween/ 7/19
11/9/2017 Print Isn't Dead, But Some Mags Are—Which Should We Bring Back to Life? | | Eye on Design

zombie creature,
Sign up for thean empty to
newsletter vessel that
get the bestlooks
stor esfamiliar
each weekbut is early
PLUS lifeless.
access
Perfect for Halloween perhaps
to issue but
#01 of the still
new Eyedead the next
on Design day.
magazine.

“The exception is a magazine that promised so much in its one and only
issue. List was published from New York in 2000, and was a collection of
lists. Statistics, party invites, Star Wars hairdos, most wanted criminals,
etc. Verbal, pictorial, collected, created—a taxonomy of lists. It was both a
critique of prevailing trends—the listification of editorial—and a
celebration of the power of a good list. There was the potential of life
WANT
beyond one issue YOUR
but A IGA
it wasn’t toNE
be.WS D E LI VER more.”
It deserved ED WEEKLY?

T Y PE YOUR EM A IL HE R E

GO

06 List magazine 05 List magazine 06 List magazine 05

Joe Hyrkin, chief executive officer of issuu

“I would bring back from the dead all those great 90s zines, like Bikini
Kill, Riot Grrrl, and Cometbus. So much scrappy creativity—all you needed
was a stapler and photocopier, and you could assert your point of view
and build a community, skipping past traditional media gatekeepers. This
time around, I would have them all selling digital from day one so they
can thrive and not get the proverbial chainsaw to the head.”

https://eyeondesign.aiga.org/print-isnt-dead-but-some-mags-are-which-to-reanimate-this-halloween/ 8/19
11/9/2017 Print Isn't Dead, But Some Mags Are—Which Should We Bring Back to Life? | | Eye on Design

Sign up for the newsletter to get the best stor es each week PLUS early access
to issue #01 of the new Eye on Design magazine.

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07 Riot Grrrl no.1, a classic 90s Riot Grrrl zine by Molly Neuman and Allison Wolf

https://eyeondesign.aiga.org/print-isnt-dead-but-some-mags-are-which-to-reanimate-this-halloween/ 9/19
11/9/2017 Print Isn't Dead, But Some Mags Are—Which Should We Bring Back to Life? | | Eye on Design

Jaap Biemans, artnewsletter

Sign up for the director to
ofget
Volkskrant magazine and
the best stor es each week founder
PLUS of
early access
Coverjunkie.com to issue #01 of the new Eye on Design magazine.
“It’s got to be The Face. That magazine was a reflection of my youth, and
as a good mag is supposed to be, The Face was a reflection of the times. It
carried the visual culture of the 1980s and 90s. Mags are emotion, mags
are organic—they live, they bring back the best memories. This was a
stunner. How ace can you be? It carried the Beastie Boys together with
Kate Moss and Oasis. The best graphic design by graphic master Neville
Brody, later followed by other ace designers. It’s even part of the
permanent collection
WANT YOUR of the Design
A IGA Museum
NE WS in London.
D E LI VER ED WEEKLY?

“To be honest though, I don’t believe in bringing back old titles. An ace
mag is all about the way TitYcarries
PE YOUR EM and
itself A IL that’s
HE R E not something you can
copy. It’s hard to relaunch something that fitted perfectly into the times it
was living in. Try something new instead.
GO But that said, if The Face was
here again (and I believe they’re talking about it) and if it had a great
editorial team behind it, I would definitely check it out. There’s no mag
around these days that serves me as a guy (okay, okay, a man, in his
forties), with a little bit of taste and no interest in the catwalk. But don’t
look back in anger, breathe some fresh air. It’s about f*cking time we had
a mag that contains todays obstruction, culture, and truth.”

https://eyeondesign.aiga.org/print-isnt-dead-but-some-mags-are-which-to-reanimate-this-halloween/ 10/19
11/9/2017 Print Isn't Dead, But Some Mags Are—Which Should We Bring Back to Life? | | Eye on Design

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08 A classic Neville Brody era cover for The Face

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11/9/2017 Print Isn't Dead, But Some Mags Are—Which Should We Bring Back to Life? | | Eye on Design

Rubén Errejón,
Sign magazine
up for the newsletterbuyer at Magma
to get the best stor es each week PLUS early access
“There was a fashion magazine
to issue called
#01 of the Dutch
new Eye which
on Design existed until the late
magazine.
90s or early 00s. I’m not 100% sure of the date when it stopped, but it was
a sad day. The ideal relaunched version would have exactly the same
visual ethos as the old one: sharp, fresh, clever, and visually very savvy.
The old issues don’t feel as if they have aged one bit, and they would
certainly stand their ground sitting on a shelf these days. I would keep the
same editorial team, but what they would naturally do is just use the
sharpest artists available at the time, so the list of contributors would
include the greatest current
WANT YOUR and NE
A IGA future
WS Dvisual talents.”
E LI VER ED WEEKLY?

T Y PE YOUR EM A IL HE R E

GO

https://eyeondesign.aiga.org/print-isnt-dead-but-some-mags-are-which-to-reanimate-this-halloween/ 12/19
11/9/2017 Print Isn't Dead, But Some Mags Are—Which Should We Bring Back to Life? | | Eye on Design

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to issue #01 of the new Eye on Design magazine.

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09 Dutch magazine, founded by Sandor Lubbe and edited by Matthias Vriens McGrath

https://eyeondesign.aiga.org/print-isnt-dead-but-some-mags-are-which-to-reanimate-this-halloween/ 13/19
11/9/2017 Print Isn't Dead, But Some Mags Are—Which Should We Bring Back to Life? | | Eye on Design

Steven Heller,
Sign art newsletter
up for the Director,tojournalist
get the bestand
stor critic
es each week PLUS early access
“This is almost like asking
to issue #01to
ofbring back
the new one
Eye on person
Design from the dead. A
magazine.
knotty request because there are so many people and magazines I’d want
to see again. With the latter, of course, they probably died for a good
reason, like outliving their usefulness. People die for bad reasons, like
this ridiculous cycle of life business. But if I were to pick just one
magazine that I think died too soon, at least before it did all it could do,
I’d say Frank Zachary’s Portfolio magazine, which published three issues
from 1949-1951. I’d at least love to see the fourth issue that was being
worked on when
WANTit was summarily
YOUR A IGA NEand
WS unceremoniously killed.
D E LI VER ED WEEKLY?

“I don’t know what was going into that fourth issue. But if the first three
are any indication, sinceTAlexey
Y PE YOUR EM A IL designed
Brodovitch HE R E it, I’m sure it would
be, as Brodovitch would say, ‘Astonishing!’ There would be a profile or two
of some significant designers and illustrators,
GO some obscure design
phenomena and layouts that would make one’s heart flutter. It wouldn’t
need to be updated for today. It was ahead of its moment. And, of course,
it would be aimed at an even larger audience of design lovers.”

https://eyeondesign.aiga.org/print-isnt-dead-but-some-mags-are-which-to-reanimate-this-halloween/ 14/19
11/9/2017 Print Isn't Dead, But Some Mags Are—Which Should We Bring Back to Life? | | Eye on Design

Sign up for the newsletter to get the best stor es each week PLUS early access
to issue #01 of the new Eye on Design magazine.

Pr nt Isn’t Dead, But Some Mags Are—Which Should We Br ng Back to Life?

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T Y PE YOUR EM A IL HE R E

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10 Issue 3 of Portfolio which came with 3D glasses for viewing a stereoscopic section

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11/9/2017 Print Isn't Dead, But Some Mags Are—Which Should We Bring Back to Life? | | Eye on Design

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