BANAS DAIRY

The dream of late Shri Galbabhai Patel, founder chairman and the selfless sage to uplift Socio-
economical status of village farmers came true after creation of Co-operative milk union for
Banaskantha district, on the foot print of “Amul Dairy” of Kaira (Presently Anand) district, the
model of a true co-operative. Consequently eight village level co-operative milk societies in
Vadgam and Palanpur taluka of district were registered and started collecting and pouring milk at
Dudh Sagar Dairy, Mehsana from 10th March 1966. With this grass-root level work, followed by
the registration of the milk union under co-operative Act on 31st January 1969 as “Banaskantha
district co-operative milk producers’ union limited” Palanpur, popularly known as “BANAS
DAIRY” came in to existence.

A legend thus goes on, the foundation stone laid down by late Galbabhai Patel on 14th January
1971 at 122 acres land acquired near Jagana village in order to set up a dairy plant under the
Operation Flood Program launched by National Dairy Development Board. On 5th February
1971 (Day of Vasant Panchmi), a dairy started functioning at the same place with handing
capacity of 1.5lac liters of milk. This dairy plant was expanded later on with processing capacity
of 4 lac liters milk per day.

As a result of subsequent relentless efforts of dedicated and committed leadership by founder

chairman late Galbabhai Nanjibhai Patel, chairman late Galbabhai Manjibhai Patel, Ex Chairman
Shri Dalubhai S. Desai and present Chairman Shri Parthibhai G. Bhatol, working on co-operative
principles won the truest of milk producers. Ultimately, a real shape of today’s modern dairy
complex, the second largest Dairy Co-operative in India carved out.

A small step, organizing some societies and collecting few hundred liters of milk in the year
1966 has turned in to a quantum leap, when the ambitious and ultra modern automated dairy
plant of Asia continent has taken a real shape adjoining to first dairy plant (Banas II Dairy) with
cost of Rs. 130 crores to meet not only present but also future need to handle 10.5 lac liters milk
per day. This Banas II Dairy plant has highly sophisticated computer driven milk handling and
processing facilities to produce 60 metric tone milk powder, 40 metric tone table butter with a
6.5 lac stone of Banas II project was laid on 2 nd October 1998 (Dashera-Vijyadasmi) by Dr. V
Kurien, the chairman of NDDB and GCMMF, Anand, father of white revolution and the
milkman of India.

By having Banas I and Banas II Dairy project, Banas Dairy can meet with future challenges to
collect the entire milk produced in district, processing and manufacturing quality milk products
to satisfy customers. Altogether Banas I (old dairy) and Banas II Dairy plant and 5 milk chilling
centers (Khimana, Dhanera, Tharad, Radhanpur and Danta), Banas dairy is able to process 10.5
lacs liters of milk per day having total production capacity of manufacturing 100 TPD milk
powder, 40 TPD Table Butter Dairy would achieve yet another mile stone on progressive
passage when a 0.96 lac liter capacity UHT plant will be functional for commercial production
from September 2003. In addition, it also Presently manufactures Amulya Dairy Whitener, Sagar
Tea & Coffee Whitener, Mithai maker powder, Amul Whole milk Powder, Sagar / Amul
skimmed milk powder, Infants milk powder, Ice Cream mix powder, Amul Table Butter, Amul
Desi (white) Butter, Sagar / Amul Ghee, Pasteurized milk (Full cream, Standardized, Tonned,
Double tonned and skimmed milk), Flavored milk, Butter milk, Casein, Peda, Namkin, ice-cream
ect. Thus, the products are mainly marketed under world famous brand names “Amul” and
“Sagar”. The dairy has also recently started exports of ghee and milk powders to Middle East,
Far East, Australia and African Nations. It was one more feather in the cap of Banas dairy when
it got ISO 9002 and HACCP certification. The dairy has taken benefit of custom duty exemption
for import of capital goods under the EPCG scheme of GOI, and has saved large sum of approx,
Rs. 11 crore.
 VISION AND MISSION

MISSION STATEMENT

Bans Dairy will cover dist. 20.Lakh milk producer, which include 50% partnership of women
farmers under the framework of 1300 Dist. co-operative societies (DCS). Out of these, 500 DCS
will have bulk milk chiller installation. Milk production per animal will be 5 liters daily of
buffalo & 10 liters daily in crossbred cow.

The union will procure 12 lakh liters of milk daily. The milk processing capacity of the plant
will be 12 lakh liters per day & cattle feed processing capacity of the plant will be 500 mt per
day ERP (Enterprise Resource Planning) will be implemented. Milk & milk product will be
manufactured to suit the requirement of consumers. Sale of liquid milk will be 2 lakh liters per
day. The total amount turnover of the union will be 1200 crores

VISION STATMENT

Banas Dairy will be strengthen co-operative movement by making available best quality, healthy,
nutritious milk & milk products according to consumer taste with the help of Gujarat co-
operative milk marketing federation to the entire consumer. It strives for excellence through
commitment for the overall development of milk producer and employees, protecting the
environment, adopting modern technology and best practiced prevailing in the industry.
 OBJECTIVE OF BANAS DAIRY

 To train village level functions in effective operation of dairy co-operative societies.

 To develop dairy by bringing latest technology

 To enhance the productivity of employees by giving them specific training.

 To cater primary training needs of farmers involved in management of primary dairy co-
operative societies.

 To impact knowledge and skill required for artificial insemination and other
related animal husbandry activities for milk production enhancement.
 PRODUCTS OF BANAS DAIRY

 Amul ghee
 Sagar ghee
 Banas ghee
 Amul ice-cream
 Amul kool
 Amul Butter milk
 Amul powder
 Amul milk
 Amul Shakti milk
 Amul Gold milk
 Amul butter

BANAS DAIRY makes all products with brand name of AMUL

 2008-09 performance over 2007-08

 . Total Village based Milk Pouring societies increased from 1337 to 1351.

 Total Registered DCS increased from 1163 to 1178.

 Total membership no. increased from 260000 to 297510.

 Peak Milk procured 24.31 Lakhs Liters Milk on Dec. 22, 2008.

 Started Animal cooling system for producers’ farm with 40 % subsidy.

 Started Milking Machines for producers’ farm with 40 % subsidy.

 Total BMCU installed at highest milk pouring DCS no. is 501 on March 31, 09
Covering 60.16% milk as raw chilled milk procurement out of total.

 Total BMCU installed 551 till July 27, 2009 covering 70% milk.

 Artificial Insemination network increased from 894 to 921 villages.

 Total turn over increased from 1149.88 to Rs. 1546.78 crores.

 Banas Dairy had been shortlisted for India’s highest prestigious – RGNQA : RajivGandhi
National Quality Award Audit conducted in January 2009. We are eagerlywaiting for the
positive result.

 Banas Dairy is only Milk Union in INDIA received highest no. of National
ProductivityAwards – NPC Awards since 1991 in first category.

 Banas Dairy has organized free HEART CAMPS two times and the This camp will beon
9 August, 2009, where till date 94 patients of the district operated for riskyoperations and
they are fit now…. Enjoying life….
 Banas Dairy has celebrated foundation stone function of state-of-the-art BANAS-IIIDairy
Plant in August, 2008, the plant get commissioned in Nov.09

 Banas Dairy has celebrated foundation stone function of state-of-the-art –Pollutionfree

1000 MT cattle feed plant at Katarva worth Rs. 100 crore.

 Banas Dairy has constructed State-of-the-art two chilling centres –

Tharad&Khimanaworth Rs. 6 crores each during 2008-09

 Banas Dairy has planted highest no. of saplings, 8.6 lakhs and received GCMMFAward.

.
 SOWT ANALYSIS
Strengths

 Banas dairy is able to process 10.5 lacs liters of milk per day having total production
capacity as manufacturing 110 TPD Milk powder, 40 TPD Table Butter, 20 TPD Ghee,
0.1 Lac Liters Ice-cream, 1 Lac Liters UHT Plant & 1 Lac Liters liquid milk packing

 Banas Dairy has proved to be as An Oasis in the Desert for the Banaskantha district,
where water for drinking not easily available, not only for animals but human too.

 The Banas Dairy has become the powerful instrument in strengthening the economy of
the Banaskantha district through various activities like purchasing milk from producers
and paying them remunerative price for milk regularly.

weaknesses

 Less Margin given to the Outlet owners to match the existing competitors

 price is higher in respect to quality of milk.

 Lack of distribution chain because Sometimes the customers are not able to get the milk
as and when they required.

 Sometime customer faces the problem of lickage of pouch

Opportunities
 After conversion into the products the produce will be marketed throughout the
country and even exported to other countries under AMUL brand name with the
assistance from Gujarat Cooperative Milk Marketing Federation , Anand.

 The increasing demand for these products presents a great opportunity for the
Banas Diary to increase and scale up the production

 Banas Dairy should open more outlets to get the maximum advantage of the
demand

Threats
 Increasing competition from the other brands.

 Strong supply chain management by the competitors

 Strong marketing strategy by competitors by offering the discount coupons to

consumers and providing healthy commissions to the retailers.