Marketing Project: Apache

Data:

2002
From ‘THE EVOLUTION AND STRUCTURE OF THE TWO-WHEELER INDUSTRY IN INDIA’

The TWO WHEELER INDUSTRY in India has been existent from the year 1955.
3 Sgements: 1) Scooters 2) Mopeds and 3) Motorcycles
‘Astride Asia's Ongoing 2-Wheel Transport Revolution’ Feb 2014 Forbes
- Hero Honda, is not only India's but the world's biggest-volume producer of motorized two-wheelers

-the Indian market has been two-thirds small motorbikes. Hero and other Indian manufacturers
broadening to a larger, richer market while also, for now at least, shrugging off the competition from
extremely low priced autos. Apparently the status (if not the safety?) of a good two-wheeler-even
for a weekend date night-trumps that of a cheapie coupe. And with Markus Braunsperger, ex of
BMW, signed on to head Hero's Research & Development, the cachet can only rise.

‘Details of new TVS Apache motorcycle revealed’ - Auto Business News - 26 November 2015
Bikewale, an automotive news magazine, has revealed details of the new TVS Apache motorcycle.

The model features a sleek headlamp, tall handlebars with matte black finish, slim indicators and
aluminium brake and clutch levers at the front, front upside down telescopic suspension, a
monoshock at the rear and petal disc brakes.
The vehicle is to be equipped with a 200cc single-cylinder engine.

TVS Motors to launch Apache RTR 200 4V motorcycle in Nepal

- Hoovers TVS Motor Report

- http://www.hoovers.com/company-information/cs/company-
profile.tvs_motor_company_limited.0866a080a03aa27b.html

The company's Motorcycle sales grew by 7.8% to 4.17 lakh units in the quarter ended June 2019 from
3.87 lakh units registered in the quarter ended June 2018.

TVS Motor Company has launched India's first Ethanol based motorcycle - TVS Apache RTR 200 Fi
E100. The company has first showcased the TVS Apache RTR 200 4V Ethanol concept in Auto Expo
2018 held in Delhi.
The TVS Apache RTR 200 Fi E100 sports a vibrant interplay of green graphics seamlessly woven
with the 'Ethanol' logo. It is equipped with a Twin-Spray-Twin-Port EFI technology. This ensures better
drivability, faster throttle response and reduction in emission levels. It delivers better usable power
under varied ambient conditions. This motorcycle boasts of an impressive peak power of 21 PS at the
rate of 8500 rpm with a torque of 18.1 Nm at the rate of 7000 rpm and has an ascending top speed of
129 kmph.

TVS Motor catches speed on launching TVS Sport in Sri Lanka

TVS Motor Company has launched 100cc economy motorcycle TVS Sport in Sri Lanka. The mileage-
efficient motorcycle boasts of new generation graphics and style. The motorcycle is a blend of style
and comfort thus making it a complete package for the customers in key international market, Sri
Lanka.

--TVS Motor Company has registered sales of 297,102 units in June 2019 as against 313,614 units in
the month of June 2018.
-- Motorcycle sales grew by 2% with sales increasing from 128,825 units in June 2018 to 131,331
units in June 2019.
The Company's total exports grew by 6% from 65,971 units registered in the month of June 2018 to
69,900 units in June 2019. Two-wheeler exports grew by 4% increasing from 55,025 units in June
2018 to 57,182 units in June 2019.

TVS Motor sells 1 lakh units of 110cc

motorcycle 'TVS Radeon' March 2019 Ace
Analyser
Within 7 months of its launch, TVS Radeon has witnessed immense demand from the target audience
across the country
TVS Motor Company' 110cc commuter motorcycle, TVS Radeon, has crossed the 1 lakh sales
milestone. The motorcycle boasts of multiple first-in-class features and usage-led design, offering
strength, comfort, and style without compromising on its performance. Within 7 months of its launch,
TVS Radeon has witnessed immense demand from the target audience across the country.