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  • Car Easy

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    Akshay Madyal
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    The document outlines a marketing plan with the following key elements: a branding strategy to gain market share from competitors; a marketing mix including B2B partnerships and hyperlocal online strategies; a guerrilla marketing tactic for product placement; and a cost-effective media purchase plan. It also calls for a solution to broadly cover branding, vision, market analysis, customer perspective, scalability, app strategy, sales and marketing model, operations framework, product catalog, ramp-up plan, and cost benefit analysis.

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    CarEasy.docx

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    The document outlines a marketing plan with the following key elements: a branding strategy to gain market share from competitors; a marketing mix including B2B partnerships and hyperlocal online strategies; a guerrilla marketing tactic for product placement; and a cost-effective media purchase plan. It also calls for a solution to broadly cover branding, vision, market analysis, customer perspective, scalability, app strategy, sales and marketing model, operations framework, product catalog, ramp-up plan, and cost benefit analysis.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    17 views1 page

    Car Easy

    Uploaded by

    Akshay Madyal
    The document outlines a marketing plan with the following key elements: a branding strategy to gain market share from competitors; a marketing mix including B2B partnerships and hyperlocal online strategies; a guerrilla marketing tactic for product placement; and a cost-effective media purchase plan. It also calls for a solution to broadly cover branding, vision, market analysis, customer perspective, scalability, app strategy, sales and marketing model, operations framework, product catalog, ramp-up plan, and cost benefit analysis.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Required:

    1) Branding Strategy – to capture MS from competitors


    2) Point 2
    a. Marketing Mix,
    b. Prospective B2B partners
    c. Hyperlocal marketing strategy for online marketing channels
    d. Step-by-step execution plan for next 3 months
    3) Guerrilla Marketing strategy for product placement in our target segment-based
    surroundings
    4) Cost-effective media purchase plan for CarEasy

    Broadly the solution should cover:


    Branding description
    Vision
    Market Analysis
    Customer Perspective
    Scalability
    App Strategy
    Sales & Marketing model
    Operations/Delivery Framework
    Offerings/Solutions Catalogue
    Ramp-up Plan
    Cost Benefit Analysis

    Plan:
    1) Branding Strategy

    Innovation
    Customer relationships
    Smart hiring
    Acquiring
    Market Segmentation
    Promotional Innovation
    Email Marketing
    Website and Online Marketing

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