Introduction

Toyota Company is one of the largest automobile manufactures in the industry world, it first
founded by Kiichiro Toyoda in 1937, Japan. In this report will contain overview of the
company, information system used, how information systems are helping the company,
advantages & disadvantages of Toyota systems, plans of having additional information
system(s) and other miscellaneous issues.

History

Toyota Industries Corporation was founded in 1926 by Sakichi Toyoda. It is the world’s
largest vehicle manufacturer. It conducts its business worldwide. Toyota’s vehicles are sold in
more than 170 countries and regions. It employs approximately 320,808 people worldwide. It
leads the automobile industry in environmental technologies with the success of the hybrid
technology in the Prius and Hybrid Camry

History
Toyota was established on 1924 By Sakichi Toyoda when he invented Toyoda Model G
Automatic Loom, on 1950 Company faces a financial crisis; Toyota Motor Sales Co., Ltd. is
established, on 1974 Toyota Foundation is established, on 1997The Prius is launched as the
world's first mass-produced hybrid car, on 2002Toyota enters Formula One World
Championship; Tianjin Toyota Motor Co., Ltd. begins production in China, on 2010 Worldwide
Prius sales top 2 million mark; Toyota and
Tesla Motors agree on joint EV development[v]

Products and Prices of Toyota Company

Toyota Corolla
 PKR 25.0 - 37.0 lacs

Toyota Fortuner

 
PKR 80.0 - 86.5 lacs

Toyota Hilux 

PKR 31.6 - 62.5 lacs

Toyota Prado 
 Toyota Prado 

PKR 194.0 - 325.0 lacs

Toyota Land Cruiser

PKR 330.5 - 402.5 lacs
Toyota’s Promotion (Promotional Mix)
Toyota’s promotion strategy covers all the tactics of marketing communications. This
element of the marketing mix pertains to how the firm communicates with the target
market. Toyota uses the following promotion activities, arranged according to
significance:
1. Personal selling
2. Advertising
3. Public relations
4. Sales promotion
5. Direct selling
Toyota uses personal selling through dealerships’ sales personnel, who personally promote
products to potential buyers. The company also uses advertising on various media, such as
TV, newspapers, and websites. In addition, the firm promotes its products through public
relations, such as the Toyota Together Green program that supports environmental
initiatives, and the Meal per Hour program that donates food to Food Bank. These public
relations activities create a positive brand image for Toyota. On the other hand, infrequent
sales promotion is used through special deals. Also, the company sometimes uses direct
selling for corporate clients. This part of Toyota’s marketing mix indicates that the
company has a comprehensive strategy for promoting its business and products.

Distribution.

As of December 31, 2011, Toyota has built a solid global sales network of 172 overseas
distributors.
As the main sales channel for their respective regions, overseas distributors execute sales
strategies that are sensitive to the needs of local consumers. They perform a crucial role in
keeping all Toyota quickly in tune with market changes and customer needs and in
creating new Toyota fans by boldly pioneering potential demand.
The following is a list of overseas distributors that are operating as of December 31, 2011.
Unit: Companies
Total North America Latin America Europe Africa Asia China Middle East Oceania
172 3 43 27 49 17 4 14 15*