POTENTIAL MARKET SIZE IN LUCKNOW- This product is basically used by everyone so the market potential potential will be calculated as

follows-
Total Urban Population of Lucknow = 28.80 Lacs

Population using Toothpaste =28.80 *0.80 =23.04 Lacs

No. ofHouseholds =23.04 / 4 =5.76 Lacs
Usage per household per month = 1 tube of 150 gm
Total yearly usage of households in Lucknow =12*5.76 =69.12 Lacs

Price per Tube = 65/150gm

TotalAnnual Sales ofToothpaste =69.12 *65 = 4,492.8Lacs

Out of total population of lucknow we assumed that 80% is the urban population of lucknow that is 28.80 lacs. So for calculating the average
population using the toothpaste is 23.04lacs and we also assumed that one family is basically consist of 4 members and the usage per house is of 1
tube of 150gms in a month and the price of that is rupees 65. So the total annual sales of toothpaste are 4,492.8 lacs. To know the revenue generated
from Colgate we assumed that 32.2% population uses Colgate. So total revenue of toothpaste* 32.2% is around 14 crore.