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  • Jacob Creative Digital Marketing Budgeting Calculator

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    Vidya Varadarajan
    12 views2 pages
    The document provides a marketing cost estimation tool that allows the user to enter values related to visitor conversions, lead generation, sales rates, and revenue targets. Based on the entered values, it then calculates the estimated number of visitors, leads, and sales needed to hit the revenue target, as well as the estimated per-visitor, per-lead, and per-sale marketing costs and total monthly marketing budget within the provided minimum and maximum spending ranges.

    Original Description:

    Enter the first few fields to find the right budget range for your digital marketing activities.

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    The document provides a marketing cost estimation tool that allows the user to enter values related to visitor conversions, lead generation, sales rates, and revenue targets. Based on the entered values, it then calculates the estimated number of visitors, leads, and sales needed to hit the revenue target, as well as the estimated per-visitor, per-lead, and per-sale marketing costs and total monthly marketing budget within the provided minimum and maximum spending ranges.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views2 pages

    Jacob Creative Digital Marketing Budgeting Calculator

    Uploaded by

    Vidya Varadarajan
    The document provides a marketing cost estimation tool that allows the user to enter values related to visitor conversions, lead generation, sales rates, and revenue targets. Based on the entered values, it then calculates the estimated number of visitors, leads, and sales needed to hit the revenue target, as well as the estimated per-visitor, per-lead, and per-sale marketing costs and total monthly marketing budget within the provided minimum and maximum spending ranges.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Enter the following values to see your estimated marketing costs.

    Enter Values
    For every 100 visitors to your site, how many turn into leads? 5
    For every 10 leads, how many turn into sales? 1
    How much in annual revenue ($) does one customer bring to you? ₹ 180,000
    What is your total target revenue ($) for the next 12 months? ₹ 180,000
    Out of every $100 in revenue, how much would spend on marketing? MIN ₹ 1 ₹ 5 MAX

    These values will be calculated for you. Do not enter these values.
    Output
    Lead Conversion Rate 5%
    Sales Conversion Rate 10%
    Target Monthly Revenue ₹ 15,000
    Number of sales required per year 1
    Number of leads required per year 10
    Number of Visitors required per month 17

    Estimated Costs Min Max


    Cost per Visitor ₹9 ₹ 45
    Cost per Lead ₹ 180 ₹ 900
    Cost per Sale ₹ 1,800 ₹ 9,000

    Estimated monthly marketing budget ₹ 18,000 ₹ 90,000


    Back-end Calculations
    Lead Conversion Rate 0.050
    Sales Conversion Rat 0.100
    Target Monthly Reve ###
    Number of Sales requ 0.083
    Number of Leads req 0.833
    Number of Visitors r 16.667

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