SMART Marketing Goals Template

Compan
ABC

Time Pe
2017-from june to sep ,time of evevnt

Goal: Ex:
167 5% increase
new fan in leads every month
every week

What is your overall

awarness of emotional intellegence
marketing goal?

Which situation best

summarizes your I need more visitors to my site.
marketing needs?

Based on your answer

above, set a specific
To Increase members of fans from 0 to 500
number for an
upcoming goal.

VISITS
Current
Recommended GOAL
If you are unsure
what your goal LEADS
is, use these
tables to help Current
you discover Recommended GOAL
where you need
to grow most. CUSTOMERS

Current
 to grow most.

Recommended GOAL

When would you like to

In three months.
reach this goal?

How many hours per

week can you dedicate 10+ hours per week.
to inbound marketing?

What is the biggest

marketing challenge
limited time& small num of fans
preventing you from
reaching this goal?
 Remember to have
als Template SMART Goals:

Specific
Measurable
Attainable
Relevant
Timebound

awarness of emotional intellegence

I need more visitors to my site. I need more visitors to company site and fans

To Increase members of fans from 0 to 500

Number of monthly visits NOTE: Simply input results into the "current" rows and the other fields
automatically calculate your recommended goals. The formulas
1 willhave been developed from an analysis of what is realistic for our
11,500 customers. e:
1.1

Visitor to Lead conversion

Average number of monthly visits Number of leads
Rate
5000 20.00% 1000
N/A 20.50% 1025

Lead to Customer
Average number of monthly leads Number of customers
conversion rate
2000 10.00% 200
 N/A 11.00% 220

In three months.

10+ hours per week.

limited time& small num of fans

itors to company site and fans of company page
 I need more visitors to my site.

I need more visitors to convert into leads.

I need more leads to convert to customers.

In three months.
In six months.
In nine months.
In 12 months.

< 1 hour per week.

1 - 3 hours per week.
3 - 5 hours per week.
5 - 10 hours per week.
10+ hours per week.