How probable does it seem

Edit the channels below and replace with that this idea could work (1–
the real channel names 5)?

Offline ads 5

Viral Marketing 4

Unconventional PR 2

Search Engine Marketing 4

Business Development 5

Trade Shows 1

E-mail marketing 3
Offline events 3

Free demo 4

Watsapp Marketing 5

Contacting food bloggers and celeberity chefs 5

Social and display ads 3

Conent Marketing 4

Sales 5

Publicity 4
Channel 16

Channel 17

Channel 18

Channel 19

Rationale
High customer reach. Also,
since we are not targeting
any niche marketing, mass
marketing through publicity is
preferable.
Since our priority is to satisfy
our customers by providing
premium quality products, we
expect them to refer our
products to their friends and
relatives.
Targeting large bunch of
customers through
unconventional PR is bit
difficult
Search engine marketing will
be beneficial in baking brand
recognition nation wide.
Its makes easy for us to
reach customers in different
demographic areas through
parterning with the
distributors, franschising
outlets, etc.
it’s a one time event and
might not attract a wide
audience
E-mailing people and
informing them about our
dairy products might get us a
fair response.
What is the expected cost to
acquire a customer through this
idea? Rationale
A general small ad in a newspaper
costs around 15000-20000,
circulating it for a month, 2 days a
week, makes it a total of around
150 per customer 150000
The cost here is generally minimal.
But offering a fifty rupees coupon
voucher reward will give them a
50 per customer boost.
Making a packing of a 1 Kg ghee
personalised will cost around 20
rupees more and 10 for other add
30 per customer ons.
50 per customer 30000 for google ad for one month
It majorly depends on the ticket
20 per customer size
100 per customer High cost and low conversion
very minimal cost, Rupees 5 also
includes the time value of our
representative in converting the
5 per customer query.
Events like live kitchen
contest, where participants
have to make dishes from our
products will attract a lot of Cost might be high but will have a
potential customers 50 per customer long lasting effect

In a food industry, if you ae

making a quality product then
you must provide free
products to the sample Giving a 200 gms of Ghee costing
customers to get a feedback 100 per customer Rs. 100 to each target customer

Watsapp is the most used

social app and informing
about current offers, new Cost is very less as watsapp
products through this platfrom business account is free of cost in
is very convinient 10 per customer India

Showcasing our products in

blogs of famous food
bloggers and celeberity chefs
will help us in making a brand
image and attract more
potential customer.
Cost vary from Blogger to blogger
but with a decent reach, a blogger
20000-30000 would ask for no less than 20000.

Social and dislplay ads will be

benefical in brand making but
acquring customers remains Ads on facebook cost around
a task. 30 per customer 10,000 for a month.

There are varios free lance content

content marketing works wth writers with very low charges like
almost every kind of product. 4000-5000 per month. They can
It provides a support to other also be charge on number of
marketing channels. 10 per customer words, posters , etc.

Sales remains the core of

marketing and ultimately
provides the best results in cant be determindes as it majorly
our model. ; depends on the volume.
How many customers can you
expect to acquire at that cost
(before saturation)? Rationale

Ads via newpaper will provide us mass reach

1000 and areound 1000 conversions can be made.

Considering at least two referral from one

customer, acquiring 500-600 customers is
600 achievable.

Greeting customers with personalised

products takes time and only few people can
200 be reached in this way.

Conversion in SEM might not me much in

dairy products as epople wont be buying a
Ghee just because its trending on google. But
Yes once we make our brand recognizible, it
600 will show responses.

Making distributors and setting up chain stores

will readily help us reach customers in good
800-1000 numbers.

100-200 coversion is also on the higher side

as trade shows will be very less effecdtive in
100-200 our business model.

With effective content and constant

implementation, a good customer reach is
800-1000 possible
200-300 Normally the footfall is such events is low

It can provide even more conversions but

400-500 providing frees samples will be costly.

Reach can be even more but the onlu hurdel

700--800 is getting customers number.

Larger the reach of the bloger, more are the

400-500 chances of conversions.

300-400 Wide reach but conversion is limited.

Content, if been targetted effectively can have

a long lasting effect and provide a good
300-400 conversion rate.

Low prices and premium quality will surely

1200-1500 give us good sale numbers.
What is the
timeframe needed
to run tests? Rationale

Creating awareness in
the first month and
getting major
conversions in the
2 months second one.A3

In one month we can

expect to get the
responses of he
1 month references.

We can also
reimplemet this on
2 months festive seasons, etc.

More time will give

2- 3 Months with a gap. more reach

This can even be

streched more coming
years as returns will
8-10 months increase with time.

Not very effective so

won't spend much on
1-2 time this

5-6 months will be

sufficient in gaining a
5-6 months good conversion
 Organising events
periodically will also
help manke a brand
Once in a quarter value.

Continuining it for more

than 2 months may
back fire as customers
might become habital
Initial 2 months of getting it free.

This is an almost zero

cost marketing tactic
and in a long term it will
also help retaining the
Lifelong existing customeers.

There is n o harm in
carrying this activity
every month as it is
indirectly enhancing
Once in a month our brand recognition.

In a year, we will be
able to make our own
online footfall reach,
and might not require
One Year these ads anymore.

posting different
contenct will keep you
active amongst your
customers and update
them with the latest
2 years offers and products.

Sale will continue for

life longa sit remains to
be the core source of
life long revenue.