ECOTOURISM INNOVATION

EGGS AND CHICKENS OF FIRST

VICTOR VILLA GARCIA

Our company “chickens and eggs, the best”, is located

in region Gualiva in the department of Cundinamarca,
is a company that produces Eggs and Chickens, we
1. Product or service offer top quality products, we want to become the
preferred brand of Colombian class Media, offering
description
the best natural eggs and chickens farmer, selling our
products at an affordable price to our customers.

Our Eggs and Chickens are an excellent alternative of

nutrition inside the daily feeding of all our clients.

2. Slogan
From the farm to your home.

The main objective of the advertising campaign will be

to enter all the homes.
3. Advertising Objective
We are a new company that through the penetration´s
strategy we want to have an important place and be the
first purchase option for our consumers, with
guarantee of quality and economy

Our market segment is the citizens of stratum 3

4. Target (target and 4 of the neighborhood Moledia, in the town of
Fontibón at the Bogota city, also the chicken
audience for the
supermarket`s owners.
advertising) Our plan is to reach out to other locations in the
Bogota city, with the aim of expanding our
service.
5. Define the type of Banners and announcements will be the way of
advertising to use publicity we will use through of auditive mobile
TV marketing (sound vehicles). analyzing our
Radio spot segment market and the cost of virtual and
Billboard physical advertising but with digital technology,
P.O.P material Because online stores in the virtual world often
attempt to replicate physical malls.

The cost of our advertising is between $ 700 and

$ 800 thousand pesos, this price covers all the
6. Budget of advertising. Banners and announcements that we want by one
month, it’s important to know An integrated
marketing communications perspective to cost-
saving

The message we want to convey is short and

7. What is the message direct so that it has the effect of remembering.
you are going to “Eggs and Chickens, the best”, from the farm to
transmit? your home, the family food at the best price now
in Modelia.
We should Spreading the brand message through
viral marketing

8. Deliverable
Please
send/insert/copy/attac
h the advertisement
type you chose in
point 5

9. Duration of the In the development of our project, expenses

campaign ( 2 months include the continuous advertising of our
or how much time) products, the time will be to carry out such
advertising campaigns four times a month and
continuously so as not to lose the memory of our
brand in our market segment and Otherwise
acquire new customers.

It’s important to note we should test the efficacy

of an intensive marketing campaign to encompass
a greater number of customers