MTC intent to contribute to the community.

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Company Background
I-Company Background
XL Patisserie is a bakeshop that offers a different variety
of cupcakes and cakes. Its banner product is cupcakes
that are in with the trend of all ages. It will be owned by
partners Joel and Princess. The goal of XL’s Patisserie is
to deliver an elegant experience to consumers through a
sophisticated environment and signature product. XLs
Patisserie will be a small entrepreneurial bakeshop
located in Brgy. 59, Picas, Sagkahan, Tacloban City.
Freshly baked cupcakes and cakes will be offered with a
variety of flavors, frosting's, sizes, styles, toppings, and
decorations. This bakeshop will contain a comfortable
seating area, allowing customers to stop in and sit
down. XL’s Patisserie will also include a catering service
to deliver large orders for big events, providing greater
convenience for consumers. As a bakery, XL’s Patisserie
will have an extensive target market. People of all ages
enjoy delicious cakes and cupcakes, and will therefore
be included in the target market.
involvement will also increase consumer awareness as
community members are frequently exposed to the
business name.
These plans for XL’s Patisserie are intended to help the
business grow more successful and profitable. However,
through the use of financial analysis, customer surveys,
and market share comparisons, the business will be
capable of determining which of these strategies truly
are productive to help the business thrive. Evaluating
the effectiveness of different methods of marketing, XL’s
Patisserie will learn what is needed for the company to
be an absolute success.
II. Mission: XLs Patisserie aims to be a high-quality
bakeshop that offers a world class product at a
competitive price to meet the demand of the consumers.
Vision: To provide clients with a great tasting and
healthy alternative. XLs Patisserie are focused to
provide low price and high-quality product.
Marketing Objectives:

Product quality is critical in the food industry. For that To provide good quality of products.
reason, XL’s Patisserie will ensure product quality
through the use of fresh ingredients, sale of only fresh To help jobless individuals by providing jobs.
breads and cupcakes, and a focus on cleanliness.
To be a competitive bakeshop in the market.
Innovations are also a goal of the company. One way
which this will be accomplished is through creating new Financial Objectives:
flavors of cakes and cupcakes with frosting’s each
month and offering them for a limited time. This will To become a zero-debt bakeshop.
allow the business to test new products and determine
which ones are preferred by consumers. Similarly, XL’s To generate a minimum of 30% revenue.
Patisserie will provide seasonal cakes and cupcakes
with flavors corresponding to the monthly occasions
and seasons. These treats will also only be available for
Market Share Objectives
a limited time each year.
#1. Increase Brand Awareness
Product quality and innovations will be a major focus of
the business. Though XL’s Patisserie will open as a
Example: Increase social media impressions among
single, small bakery, over time the business will strive
new target audience by 30% by the end of the
to expand. Once the bakery proves to be a success, the
quarter.
business will open more stores in areas nearby the
original. As the success of the overall business increases, #2. Increase Market Share
XL’s Patisserie will slowly expand to a wider range of
locations. A company website or Official Facebook Example: Increase market share by the end of the
account will allow consumers to view everything fiscal year by decreasing customer churn by 10%.
offered by the bakeshop, as well as grant the option for
customers to place orders. #3. Launch a New Product

These expansions will allow XL’s Patisserie to be Example: Define Product X´s final price by the end
accessed by a larger quantity of consumers. Prices at of the week.
XL’s Patisserie will strive to be competitive with the
industry. Costs and expenses will be calculated to #4. Introduce the Company to New Local or
provide the business with a minimum price option, International Markets
preventing any losses. The business will also research
Example: Conduct market research during the first
the prices of comparable products of other similar
half of Q2 and develop appropriate messaging
businesses in the area to know the price requirements
strategy by the end of Q2.
to remain competitive. As long as the industry prices are
high enough to cover the calculated costs, XL’s
#5. Improve ROI.
Patisserie will choose prices similar to its competitors.
Example: Conduct A/B testing on two different
When XL’s Patisserie first opens, it will host a grand
Facebook Ads over a 4 week period.
opening to gain consumer awareness. The event will
offer free samples of a variety of products offered by the #6. Increase Company Profits.
bakeshop to achieve consumer interest and desire,
which in turn will increase consumer purchases. Example: Reduce paid social ads by 20% and boost
current SEM efforts with 3 weekly blog posts in Q4. 
Community involvement will also greatly promote XL’s
Patisserie as the bakeshop shows its participation and #7. Optimize the Funnel

pg. 1
Example: Increase conversion rates by 5% in 2020
by increasing  remarketing  efforts on middle of the
funnel prospects.
#8. Attract New Customers
Example: Establish partnership with 3 new
industry influencers by the end of the year and
develop discount codes for their followers.
#9. Retain Current Customers
Example: Add 2 full-time community managers by
Q3 to better manage comments and questions
received on social media. 
 #10. Increase Sales
Example: Increase conversion rates by 3% by
increasing website traffic with 3 new blog posts a
week by the end of the year.  form of the high rental cost and not every new business
III. SWOT
Strengths of a Bakery
Bakery Products 
A variety of baked food items in your bakery shop plays
a significant role in attracting the attention of
customers. You have to make sure that your shop is
offering all the basic bakery products like pumpkin
bread, crackers, pita, pandesal, bread, biscuits,
sourdough, soda bread, cornbread, pretzels, kalakukko,
and others. The more products you add to your
portfolio, the easier it would be for you to satisfy the
needs of customers.  High Price
Art Design  Factors like high fuel prices, strict SOPs, costly
Perhaps you would have noticed various types of cream
designs on birthday cakes, pastries, cookies, and others
products. Such unique artistic designs add value to the
bakery products and make them better presentable.
Time has changed now, people don’t want just food
products, and they want better-looking food items. Most
importantly, it provides you a competitive edge in the
market.  Opportunities for a Bakery
Equipment  Product Expansion
If you’re a bakery shop, then it’s necessary for you to
have all the baking equipment and kitchen tools. Like
sieve, fine-mesh, chef knife, rolling pins, paring knife,
kitchen scissors, square/rectangular baking pan, whisk,
pie plates, pastry brush, wire rack, metal turner, muffin
pan, rubber spatula, baking sheet, wooden spoon, hand
mixer, spoons, measuring cups, and many others.  customers to your shop.
Having all the tools and equipment is one thing, and
skillfully making use of all of those tools and equipment
is a completely different thing. Therefore, it’s significant
to learn the usage of various tools efficiently.  sugar. Both ingredients cause high cholesterol levels,
Big Orders
You should develop contacts with
big hotels and restaurants and offer them the service of
immediate delivery of bakery items whenever they need
it. Make sure that you have sufficient workforce and
expertise to deliver various orders on time. It means
quick access to the raw material, an efficient supply
pg. 2
chain network, and speedy food process capabilities. 
Skilled Staff 
The thing that matters at the end of the day is the skilled
workforce and experienced staff. They would help your
business in many ways like the preparation of better
quality products, less wastage, and increased customer
satisfaction. That’s why it’s important that you should
pay attention to the training and development of the
skill/expertise of your employees. 
Weaknesses of a Bakery
Far off Bakery Location 
Having a bakery shop in the crowded food street or the
busy market is a great competitive edge. It comes in the
is in a position to afford such a location. If you’re a new
shop owner, then you would prefer a low rent and easily
available shop out of the market than a high cost and
difficult to buy a shop. However, the downside is that
the growth rate of out-of-market shops is very low. 
New in the Market 
It takes a lot of time for a new business to win the trust
of customers and earn the reputation of being an
established brand in the market. If a bakery shop has
started its operations, then you should consider
investing a lot of resources in the marketing and
promotion of your business. However, it may seem a
costly option, but this is the only you have got to reach
new customers. 
 
transportation, and supply chain have increased the
overall price of the final product. When the production
cost and various other direct/indirect costs increase,
then bakery shop owners have to increase the retail
price in order to meet the expenses. However,
customers don’t like the increase in the price of daily
food items, because they buy it casually every day. 
 
You should conduct market research and check the
feasibility of various bakery products that has a
potential for growth. After that, you should add all of
those products to your portfolio, and advertise them by
using various channels. If you have done everything
correctly, then it would help you to attract new
 
Diet Trends 
Bakery food products contain a high level of oil and
high BP (blood pressure), obesity, and cardiac attack.
Gen Z and millennials have shifted their attention
towards healthier products. 
If you’re in the bakery shop business, then you should
produce less oily and low sugar products in order to
make the bakery products healthier. Such steps would
allow you to target the health and diet-conscious
customer market. 
Bakery School  can meet the output targets set by company
If your bakery shop is processing big orders and you
need more working hands to finish the work quickly.
You should advertise for trainees without pay, it would
be a win-win situation for both parties. It allows you to
get more workers at a lower cost and finish the work on
time, and the trainees would get an opportunity to have
work experience and learn on the job.  As an HR and Admin Officer, you will be responsible for
Threats to a Bakery
Competitors  providing assistance in the hiring process. You should
If you’re a small business owner, then you would have
to face competition from the worlds’ leading chain
brands. Those brands spend billions of dollars on the
marketing and promotion of their products and
services. They have established a large database of loyal
customers, and it would be very difficult to change the
minds of those customers.
YouTube and Social Media Platforms
Another worth-mentioning threat of a bakery business
is YouTube and other social media platforms Instagram
and Facebook. A lot of cooking experts and newbies
share their recipes with their subscribers and followers
and encourage views to try these recipes at home.
Economic Recession  damage
The pandemic of covid-19 has caused the worldwide
global economic recession to leave millions of people
unemployed. The buying power of the ordinary working
class has declined significantly, and they have tightened
their spending on everything. Resultantly, the sales of
bakery shop owners have declined during and after the
pandemic. 
Safety Regulations  that includes overview of the policies and procedures.
You have to follow the safety and health regulations for
the production of bakery products. Since it’s a food
business, the production process and quality of food
matters a lot to the customers. You should set high
standards for your bakery regardless of the visit of food
authority members; it would show your commitment to
the business you are in. 
Organizational Functions
Marketing
The Marketing Department plays a vital role in
promoting the business and mission of an organization.
It serves as the face of your company, coordinating and
producing all materials representing the business. It is
the Marketing Department's job to reach out to
prospects, customers, investors and/or the community,
while creating an overarching image that represents
your company in a positive light.
Production
The production department is responsible for
converting raw materials and other inputs into
finished goods or services. In between the processes
of production, the department works to improve the
efficiency of the production or assembly line so that it
pg. 3
management and ensure finished products offer
consumers the best value and quality.
Personnel
processing employee data as well as update the policies
of our company. You will also have to provide assistance
in the process of recruiting. You should be proficient in
also assist in day-to-day operations of the Human
Resources department. 
Finance
Their duties include financial planning, reporting and
controls, short- and long-term business strategy,
investments, hedging, mergers and acquisitions, cash
management, internal risk management, corporate
finance, auditing and accounting.
Policies
Finance
Protect intellectual property, information, and files from
unauthorized access, tampering, loss, or significant
Receive, process, and disburse funds under controls
that are sufficient to maintain basic segregation of
duties to protect bank accounts, income receipts, and
payments.
Personnel/HR
All employees and volunteers receive an orientation
All employees and volunteers sign a document that
indicates that they have reviewed the policies and will
act in accordance with them.
Production
Marketing
IV. Motivational Programs
Social recognition- An example is posting voluntary
work done by employees for the organization’s chosen
charity. Company celebrations can also be leveraged
using social recognition by posting messages and
images of individual milestones such as employee
service awards.
Points-based recognition
Health and wellness- provide free annual medical
check-up to all employees to ensure their well being
Bonuses and raises- provide bonuses every December
to all employess and salary increas
V Control Measures
Ways to improve your business operations
As a small business owner, you’re constantly presented
with opportunities to get better. To increase your
company’s productivity, try these six ways to improve
business operations.
1. Streamline and simplify
If you’re turning a two-step task into a drawn-out
ordeal, consider making changes. The world of small
business is constantly evolving. There are new methods,
tools, and products available that streamline business
operations and increase productivity in the workplace.
Employees are the eyes and ears of your business
operations. If there are weak spots in your system, it’s
likely employees know about them. It’s also likely they
want a better process for completing tasks. But when
your staff thinks you’re a “my way or the highway”
leader, they usually aren’t motivated to come up with
solutions.

Take a look at your day-to-day operations. Are your
systems out-of-date? Just because you’ve always used a
certain method doesn’t mean it’s the most effective way
to get the job done. Letting go of old habits that slow
you down will open the door for business process
improvement.
Of course, some processes will never change because
they make your business unique. For example, if you
run a successful restaurant using recipes passed down
for generations, you wouldn’t change the way you
prepare dishes. But, you might waste a lot of time
managing your books by hand. You could use basic
accounting software to simplify part of your operations
without changing your brand.
2. Resolve small issues
Think those little glitches in your workflow don’t affect
business? Think again. As the owner of a small business,
you need to deal with weak spots right away. Minor
issues often turn into big problems. A large setback can
cost you time and money and even bring business
operations to a halt.
Involve your employees in improving business
operations. Ask your staff where improvements can be
made. Take notes of the flaws that are pointed out and
solutions offered. Make sure your employees know their
opinions matter and you are open to suggestions. In
addition to accelerating your business process
improvement, showing your employees that they add
value to your small business can take the stress off of
your staffing management plan by keeping employee
turnover at a minimum.
6. Set time aside to reflect
It’s hard not to get caught up in the daily hustle of
running a business. But if you forget to stop and look at
your business operations, you’ll never know if they’re
effective. Take a step back to review your business
plan and processes. Schedule time as a part of your
workweek to follow through on your evaluation.
As you reflect on the success of your operating efforts,
decide which processes work and which need to go.
Continue to try new practices to push your business
forward.

Take a good look at the areas where your business can

improve. Brainstorm solutions for these issues, and put
the ones you think will work best into action. Consult VII. Social responsibility
experts, colleagues, and others in your industry to see
how they handle similar problems. To be a positive contributor to the environment

Once you fix current problems, set up a strategy for
managing issues. Keep a journal of things you notice and
set deadlines for resolving them.
3. Keep up with trends
To undertake community initiatives which improve the
communities we work in.
To set and achieve recycling targets of materials used in
the business

Things that happen both inside and outside your

industry affect operations. You need to be aware of your
local economy, changing laws, and the national state of
your industry.

Staying up-to-date with developments relevant to your

business helps you find best practices. By regularly
checking in on the condition of your industry, you can
get ahead of the competition. Trends can inspire
innovation, helping you find new ways to improve your
offerings and cut costs.

4. Measure performance

Identify your goals by asking yourself what you want to

accomplish. Don’t just say your goal is to make more
money. You need clear, gaugeable business milestones.
If you want to make more money, how much? And, how
will you do this? Plan actionable steps to accomplish
goals and measure how well you execute the plan.

Use a standard system to assess how your business is

doing. Measure your small business KPIs with the same
methods each time. Look for patterns in your data. Use
the patterns to make smart decisions for your business
operations.

5. Inspire employees

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