OPPORTUNITY IDENTIFICATION AND IDEA GENERATION

FUNDAMENTAL OF ENTREPRENEURSHIP AND INTRAPRENEURSHIP

MBA (INNOVATION & ENTREPRENEURSHIP) – SIBM PUNE
TEAM MEMBERS NAME:

GOAL: To identify problems/ need/ opportunity in the industries and generate solutions/ ideas using ground-level
market research.

TASK: Fill the below the 3 tables for three respective industries. See the instructions given at the end.
INDUSTRY I -

CHANNELS FOR M.R. FOR

KEY BUSINESS PROBLEM/ OPPORTUNITY SOLUTION/ IDEA/ CONCEPT
IDENTIFYING THE PROBLEM

A-I

B-I

C-I

I-B

I-C
INDUSTRY II –

CHANNELS FOR M.R. FOR

KEY BUSINESS PROBLEM/ OPPORTUNITY SOLUTION/ IDEA/ CONCEPT
IDENTIFYING THE PROBLEM

A-I

B-I

C-I

I-B

I-C
INDUSTRY III -

CHANNELS FOR M.R. FOR

KEY BUSINESS PROBLEM/ OPPORTUNITY SOLUTION/ IDEA/ CONCEPT
IDENTIFYING THE PROBLEM

A-I

B-I

C-I

I-B

I-C
INTRUCTIONS:

Steps to complete the assignment:

1. INDUSTRY: Identify your industry (refer class notes for reference industries).
2. PROBLEM: For each Key Business, identify the problem (Need, Opportunity, Gap). Apply tools such as Why-Why Analysis, Empathy Map, Customer
Journey, etc to identify the problem. Just define the problem. Need not explain the tools.
3. CHANNELS: In start use Ad-hoc research channels (refer class notes for channels). Later use Market Research Methodologies and techniques for in-
depth technical research which are taught in MR course.
4. SOLUTION: Generate solution/ startup idea for that particular problem for each Key Business. (You can apply SCAMPER)
5. JTBD: Choose the best idea and apply JTBD.

NOTE:

1. This is a group assignment.

2. You can write multiple problems and respective solutions under ONE Key Businesses (AI, BI, CI, IB, IC). Write in Bullets.
3. Primary research is preferable for market research. More the better.
4. Mention participant’s/ customer’s/ client’s (whom you are researching in the channels) email ID or LinkedIn.
5. Add your pictures while doing ground work (market research) as evidences to make your report more credible-robust.
6. Submit the assignment in PDF format.

EVALUATION PARAMETERS:

Evaluation Parameter Marks

Addressing the right problems 10
Research details 10
Innovative Ideas (& 1 JTBD model in the end) 10
TOTAL 30

- ALL THE BEST! -