Inbound Marketing Traffic & Leads C

Welcome to HubSpot's Traffic & Leads Calculator.

To Use This Template:

- Work from top to bottom on the next tab over.

- Enter your inputs in the light orange shaded boxes.

- Calculator results will appear automatically in the dark orange shade

 Inbound Marketing Traffic & Leads C
Enter your monthly revenue goal.
How much new monthly booked revenue do you plan to generate from inbou
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New Monthly Revenue: $10,000.00 Enter as a whole number.

Enter the % of new revenue that your marketing team must generate

What percentage of your new monhtly revenue do you need to book from mar
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Percentage: 50%

Enter the average revenue generated by one new customer/account.

What's your average revenue per new customer or new account?
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p
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Avg. Revenue Per Client: $500.00 Enter as a whole number.

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Monthly New Customers: 10.0

Calculate the number of monthly leads needed to support new custom

What's your lead-to-customer conversion rate? What's your goal?

4

Current Goal
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Lead-to-Customer Rate: 10.0% 12.0%

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Monthly Leads Needed*: 100 83

Calculate monthly traffic needed to generate required number of lead

What's your visitor-to-lead conversion rate. What's your goal?

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Current Goal
p
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Visitor-to-Lead Conversion: 1.0% 2.0%

Monthly Visitors Needed*: 10,000 4,167

& Leads Calculator

enerate from inbound marketing?

s a whole number.

m must generate.

d to book from marketing as opposed to other sources of new leads and customers?

TIP: You can calculate your average revenue per client by taking the total revenue
stomer/account.
count?

s a whole number.

pport new custome

TIP: You can find the lead-to-customer conversion rate by taking the number of ne

goal?

Enter the percentage without the '%' -- e.g. 12% should be entered as 12.

*Depends on Conversion Rate

d number of leadsTIP: You can find the visitor-to-lead conversion rate by taking the number of leads

al?
Enter the percentage without the '%' -- e.g. 2% should be entered as 2.

*Depends on Conversion Rate

y taking the total revenue collected over the past 12 months and dividing it by the number of custome

y taking the number of new customers you acquire each month and dividing by the number of leads g

aking the number of leads you generate from your website each month and dividing by the number of
by the number of customers you have.

by the number of leads generated each month.

ividing by the number of total website visits you see each month.