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AustralianTechnoManagementCollegePty.Ltd.

t/a APSLEYCOLLEGE
ABN: 33609216757 RTO: 45335 CRICOS: 03672B
T: 0296332779 | E: info@apsley.nsw.edu.au |W: www.apsley.nsw.edu.au
Sydney Campus: Level 7, 114-120 Castlereagh St, Sydney, NSW, 2000| Parramatta Campus: Suite 8, 8-10 Hunter Street, Parramatta, NSW,
2150

PROJECT
PORTFOLIO

STUDENT VERSION

BSBSTR602
DEVELOP ORGANISATIONAL
STRATEGIES

BSBPEF501 PROJECT PORTFOLIO 1


AustralianTechnoManagementCollegePty.Ltd.t/a APSLEYCOLLEGE
ABN: 33609216757 RTO: 45335 CRICOS: 03672B
T: 0296332779 | E: info@apsley.nsw.edu.au |W: www.apsley.nsw.edu.au
Sydney Campus: Level 7, 114-120 Castlereagh St, Sydney, NSW, 2000| Parramatta Campus: Suite 8, 8-10 Hunter Street, Parramatta, NSW,
2150

Contents
Section 1: Prepare to develop a strategic organisational plan 4
Section 2: Develop a strategic organisational plan 6
Section 3: Monitor the strategic organisational plan 16

BSBPEF501 PROJECT PORTFOLIO 2


AustralianTechnoManagementCollegePty.Ltd.t/a APSLEYCOLLEGE
ABN: 33609216757 RTO: 45335 CRICOS: 03672B
T: 0296332779 | E: info@apsley.nsw.edu.au |W: www.apsley.nsw.edu.au
Sydney Campus: Level 7, 114-120 Castlereagh St, Sydney, NSW, 2000| Parramatta Campus: Suite 8, 8-10 Hunter Street, Parramatta, NSW,
2150

Student name: Fabricio Jose Santos Cruz

Assessor: Donar Firman Rochmilijar

Date: 21.08.2023

Organisation this Native Bush Spices Australia


assessment is based on:

Documentation reviewed as
preparation:

BSBSTR602 PROJECT PORTFOLIO 3


AustralianTechnoManagementCollegePty.Ltd.t/a APSLEYCOLLEGE
ABN: 33609216757 RTO: 45335 CRICOS: 03672B
T: 0296332779 | E: info@apsley.nsw.edu.au |W: www.apsley.nsw.edu.au
Sydney Campus: Level 7, 114-120 Castlereagh St, Sydney, NSW, 2000| Parramatta Campus: Suite 8, 8-10 Hunter Street, Parramatta, NSW,
2150

Section 1: Prepare to develop a strategic


organisational plan
1 Describe the organisation you are basing this project on.
What is the name of the organisation?

The organization name is Native Bush Spices Australia and its headquartered in Coffs Harbour,
NSW.

What are the main activities of the organisation?

The main activities are: manufactures and distributes a variety of organic, Australian native
foods.

Describe the organisation’s strategic direction and objectives.

For the next three years are: grow sales and brand awareness, extend its product line, and
enter new markets.

Identify at least two stakeholders who will contribute to the strategic planning process (at least one
internal and one external stakeholder).

External: supply chain partners;


Internal: senior management.

Explain how the stakeholders are involved in the strategic planning process.

External stakeholders need to understand why the organization exists and what value it provides
for its customers, vendors, and the market. Internal stakeholders need to know where the
organization is going so they can align their work with those goal(s) and direction.

2 Identify and summarise organisational, legislative and regulatory requirements for developing a
strategic plan.
Do any policies, procedures or other organisational documentation exist that provide information about
the organisation’s strategic plan?

Yes. We have them.

2.1.1. If yes, what is the name of the policy, procedure or document?

BSBSTR602 PROJECT PORTFOLIO 4


AustralianTechnoManagementCollegePty.Ltd.t/a APSLEYCOLLEGE
ABN: 33609216757 RTO: 45335 CRICOS: 03672B
T: 0296332779 | E: info@apsley.nsw.edu.au |W: www.apsley.nsw.edu.au
Sydney Campus: Level 7, 114-120 Castlereagh St, Sydney, NSW, 2000| Parramatta Campus: Suite 8, 8-10 Hunter Street, Parramatta, NSW,
2150
Native Bush Spices strategic plan.

2.1.2. If yes, what are the strategic plan development requirements outlined in the
documentation?

Vision statement, mission statement, core values, PEST analysis, SWOT analysis.

Does the organisation have any templates available for the development of a strategic plan?

Yes. They have all the details on strategies and initiatives. And it concentrates on the business
with strategic objectives.

Summarise any legislation that applies to developing the organisation’s strategic plan. Make
sure you include Intellectual Property requirements as you answer.

*The Food Rules Code;


* The Free Trade Agreements;
* The business Act;
* The Intellectual property.

Summarise any regulations that apply to developing the organisation’s strategic plan. Make sure you
include Intellectual Property requirements as you answer.

The criteria governing the development of an organization’s strategic plan emphasize the need
of remaining focused on a single objective.

Summarise any codes of practice that apply to developing the organisation’s strategic plan. Make sure
you include Intellectual Property requirements as you answer

- The protection of any personal information;


- Aim to be fair and objective in our advice and actions;
- Our actions and advise will always be consistent;
- The preservation and enhancement of our clients’ and suppliers’ moral standing.

Note: Attach proof of policies, procedures, templates etc to this section of your portfolio.

3 Research your organisation’s external environment.


Do research using at least three sources of information on the market and emerging markets,
competitors, target customers, political, economic, social and technological environment in which your
organisation operates.
Note: Make sure you research includes numerical information.

BSBSTR602 PROJECT PORTFOLIO 5


AustralianTechnoManagementCollegePty.Ltd.t/a APSLEYCOLLEGE
ABN: 33609216757 RTO: 45335 CRICOS: 03672B
T: 0296332779 | E: info@apsley.nsw.edu.au |W: www.apsley.nsw.edu.au
Sydney Campus: Level 7, 114-120 Castlereagh St, Sydney, NSW, 2000| Parramatta Campus: Suite 8, 8-10 Hunter Street, Parramatta, NSW,
2150

- Daily newspaper;
- Governmental documents;
- Business websites.

Use and represent the numerical information in an appropriate way (e.g. graph) to identify trends and
development in the industry.
Summarise and document your research.
Note: You will include documented background information in your strategic plan later on in this
assessment.

4 Do PEST analysis to analyse the political, economic, social and technological environment in which
your organisation operates.
Tip: Use your research from the previous question as you answer this question.

• Extensive Regulation
Governments all over the world have extensive regulatory frameworks in place for all aspects of
the food business.

• Economic
- An increase in client demands;
- If labour costs grow, the cost of selling increases as well;

• Social
- Cultural diversity has an impact on the demand for organic food items;
- Marketing product mix promotion also boosts production and creates demand for organic
food goods.

• Technology
- Utilizing online platforms that facilities transaction processing and consumer interaction;
- Implementation of automation technologies, resulting in an increase in the sale of their
products.

5 Identify and summarise best practice examples.


Do research to identify at least one other organisation similar to your organisation known for leading best
practices.

Creative Native foods.

BSBSTR602 PROJECT PORTFOLIO 6


AustralianTechnoManagementCollegePty.Ltd.t/a APSLEYCOLLEGE
ABN: 33609216757 RTO: 45335 CRICOS: 03672B
T: 0296332779 | E: info@apsley.nsw.edu.au |W: www.apsley.nsw.edu.au
Sydney Campus: Level 7, 114-120 Castlereagh St, Sydney, NSW, 2000| Parramatta Campus: Suite 8, 8-10 Hunter Street, Parramatta, NSW,
2150
Compare their vision, mission and value statements to those of your organisation (How are they the
same? How are they different?).

They are very similar. Because the missions are based to provide a high-quality product to all
its consumers.

Identify at least one way your organisation’s values do not fully support the vision and mission statement.

The values are not adequately support its vision and mission statement in terms of work
performance.

6 Use an appropriate tool or method to do a capability assessment of at least one competitor


organisation.

Physical Services Digital Services


Home Store Drive Website Coupon s/ Customer
Assortment Payment
Delivery Pick up pick up Experience voucher Support
Available Online
Everything Only Monday (cards,
available available to Not paypal)
Available
online and for online Friday, Available and
warehouse shopping. 8am to warehouse
3pm. pick up)

7 Understand your organisation’s internal environment. Do SWOT analysis to analyse your


organisation’s strengths, weaknesses, opportunities and threats.

• Strength
- Organic and best-quality product;
- Aligned to traditional farming;
- Competitive and coherent national organic program.

• Weaknesses
- Undeveloped brand name and identity;
- Lack of and limited personnel;
- Reduced shelf life.

• Opportunities
- Growth opportunities seen in Asian, American, European, and Australian markets.

BSBSTR602 PROJECT PORTFOLIO 7


AustralianTechnoManagementCollegePty.Ltd.t/a APSLEYCOLLEGE
ABN: 33609216757 RTO: 45335 CRICOS: 03672B
T: 0296332779 | E: info@apsley.nsw.edu.au |W: www.apsley.nsw.edu.au
Sydney Campus: Level 7, 114-120 Castlereagh St, Sydney, NSW, 2000| Parramatta Campus: Suite 8, 8-10 Hunter Street, Parramatta, NSW,
2150

• Threats
- Governmental policies;
- Environmental consequences

Attach: Proof of policies, procedures, templates etc. ☐

BSBSTR602 PROJECT PORTFOLIO 8


AustralianTechnoManagementCollegePty.Ltd.t/a APSLEYCOLLEGE
ABN: 33609216757 RTO: 45335 CRICOS: 03672B
T: 0296332779 | E: info@apsley.nsw.edu.au |W: www.apsley.nsw.edu.au
Sydney Campus: Level 7, 114-120 Castlereagh St, Sydney, NSW, 2000| Parramatta Campus: Suite 8, 8-10 Hunter Street, Parramatta, NSW,
2150

Section 2: Develop a strategic organisational plan


1 Summarise your meeting with the relevant stakeholder(s).
1.1 Who did you meet with?

I met internal stakeholders (executive team).

What changes are required to the vision, mission and values of your organisation?

As an organization or business’ foundation is grounded on its mission and vision statements is a


requisite to shift these components in order to align the organization’s qualities as accurate and
relevant as needed.

Will all relevant stakeholders support the strategic planning process?

Yes. Because they will reinforce the process of strategic planning.


At what milestone will stakeholder evaluate the achievement of objectives (e.g. after one year)?

Supervening to all regulatory and non-regulatory activities and bounds, they will assess and
evaluate whether the objectives were achieved on a semi-annual basis.

Summarise any feedback on your analysis of the internal and external environments.

Visual facilities for the internal and external environments must be supplied while adhering to all
regulatory and non-regulatory compliances and procedures. External environments must be
analysed on a regular basis.

How did you respond to the feedback (e.g. verbally at the meeting, replying to documented comments
using review functionality, follow-up email etc.)?

I used PowerPoint and video presentation. And a addiction, do this, I used word document
containing the necessary information was put into great use.

2 Develop (or revise) organisational values to support the vision and mission of your organisation.
Tip: Make sure you include any stakeholder input (from your meeting) in the revised vision and
mission.

• Innovation: to create endless and efficient products;

• Caring: serving compassion and kindness to staff, customers, community;


• Employee Involvement: employee growth and development with goal-oriented values.

BSBSTR602 PROJECT PORTFOLIO 9


AustralianTechnoManagementCollegePty.Ltd.t/a APSLEYCOLLEGE
ABN: 33609216757 RTO: 45335 CRICOS: 03672B
T: 0296332779 | E: info@apsley.nsw.edu.au |W: www.apsley.nsw.edu.au
Sydney Campus: Level 7, 114-120 Castlereagh St, Sydney, NSW, 2000| Parramatta Campus: Suite 8, 8-10 Hunter Street, Parramatta, NSW,
2150
3 Complete the table below to develop at least two objectives/strategies relevant for the future of your
organisation.
Note: If your organisation requires more than two strategies to be developed, attach the relevant
information to this section of your portfolio.

Strategy 1 Strategy 2

Objective Increase brand awareness by: Increase brand awareness by:


commit to client-centred service, concentrate on the Omni channel
address customer service. experience and expand into
international markets.

Description of Members are encouraged to provide The birth of countless channels


strategy contacts, experience, time, and a marking their place on the industry
variety of other non-monetary thus seizing recognition in the
resources. economic map.

Responsible Customer service Officer, Operation Marketing and Sales Officer


stakeholders Manager

Priority high, High High


medium, low)

Timeframe 12 months 4 onths

Specific actions or Partner selection Conduct market research on suitable


initiatives required market
Expansion of product line
Inspection of the target country and
begin exporting

Measurable Increase in joint venture earnings Increased international sales


performance flows
Volume of sales and monetary gain
indicators
Customer satisfaction rate

Risks Unrightfully leaking of information Risks associated with logistics


The quality of a partner’s product or Inconsistency risk
service

4 Represent the work you’ve done so far in a strategic organisational plan. Make sure your plan
includes:
Executive summary

BSBSTR602 PROJECT PORTFOLIO 10


AustralianTechnoManagementCollegePty.Ltd.t/a APSLEYCOLLEGE
ABN: 33609216757 RTO: 45335 CRICOS: 03672B
T: 0296332779 | E: info@apsley.nsw.edu.au |W: www.apsley.nsw.edu.au
Sydney Campus: Level 7, 114-120 Castlereagh St, Sydney, NSW, 2000| Parramatta Campus: Suite 8, 8-10 Hunter Street, Parramatta, NSW,
2150
This strategic management plan, which is intended to assist an organization in attaining its
intended level of success and completing all needed objectives has been divided into several
elements.

Vision

We are continually establishing ourselves as the most reputable.


Mission

The company pledges in the provision of world-class and highest-quality product to its clients.

Values

Respect; Responsibility; Caring; Innovation.

PEST and SWOT analysis

Political – extensive regulation by the government;


Economic – an increase in clients demands;
Social – cultural diversity
Technology – online plataforms

Strategic objectives

Strategy 1 Strategy 2

Objective Increase brand awareness by: Increase brand awareness by:


commit to client-centred service, concentrate on the Omni channel
address customer service. experience and expand into
international markets.

Description of Members are encouraged to provide The birth of countless channels


strategy contacts, experience, time, and a marking their place on the industry
variety of other non-monetary thus seizing recognition in the
resources. economic map.

Responsible Customer service Officer, Operation Marketing and Sales Officer


stakeholders Manager

Priority high, High High


medium, low)

BSBSTR602 PROJECT PORTFOLIO 11


AustralianTechnoManagementCollegePty.Ltd.t/a APSLEYCOLLEGE
ABN: 33609216757 RTO: 45335 CRICOS: 03672B
T: 0296332779 | E: info@apsley.nsw.edu.au |W: www.apsley.nsw.edu.au
Sydney Campus: Level 7, 114-120 Castlereagh St, Sydney, NSW, 2000| Parramatta Campus: Suite 8, 8-10 Hunter Street, Parramatta, NSW,
2150

Strategy 1 Strategy 2

Timeframe 12 months 5 onths

Specific actions or Partner selection Conduct market research on suitable


initiatives required market
Expansion of product line
Inspection of the target country and
begin exporting

Measurable Increase in joint venture earnings Increased international sales


performance flows
Volume of sales and monetary gain
indicators
Customer satisfaction rate

Risks Unrightfully leaking of information Risks associated with logistics


The quality of a partner’s product or Inconsistency risk
service

6 Establish at least one cooperative venture considering the organisational vision, mission and values
by:
Completing the table below.
Communicating with an external stakeholder to establish the joint venture.
Note: Attach proof of how you’ve established the venture to this section of your portfolio (e.g. draft
email to CEO of the other party involved with the cooperative venture confirming the details of the
venture).

Venture: Melbourne Bush Food

Description of Driven to assist communities in becoming better stewards of our critically important
venture ecological food and farming system, the amalgamation between Native Bush
Spices and Melbourne Bush Foods is created.

Risks Each of the partners have an unclear and unorganized obligations and
responsibilities leading to inefficiency and ineffective collaboration

BSBSTR602 PROJECT PORTFOLIO 12


AustralianTechnoManagementCollegePty.Ltd.t/a APSLEYCOLLEGE
ABN: 33609216757 RTO: 45335 CRICOS: 03672B
T: 0296332779 | E: info@apsley.nsw.edu.au |W: www.apsley.nsw.edu.au
Sydney Campus: Level 7, 114-120 Castlereagh St, Sydney, NSW, 2000| Parramatta Campus: Suite 8, 8-10 Hunter Street, Parramatta, NSW,
2150

Cost benefit The cost of goods incurred exclusive of incetives and commissions is $20.000,00.
analysis A profit margin ration of 15%.
(use and
represent
numerical
information)

Provide for due The other party’s reputation, pending lawsuit, and financial viability;
diligence
Concerns about the organization, its mission, or its business;
(where
required) Both parties’ capacity to perform their responsibilities
Note: Due
diligence is the
steps taken to
avoid
committing an
offence.

How the The venture is in line with the company’s vision, goals, and missions as Nature
venture Bush Spices.
considers your
organisation’s
vision, mission
and values.

7 Use the table below to develop a risk management plan. Include at least two risks (from the
strategies and actions in the strategic organisational plan or from the cooperative venture).
Note: If your organisation uses a specific template for risk management planning, use that template
and attach the completed risk management plan to this section of your portfolio.

Risk Consequence Severity/dam Likeliho Risk Control Resource Reporting


age od rating actions requiremen and
ts monitorin
(scale of 1 – (scale of (severity
g
4) 1 – 4) x
likelihoo
d)

unclear and Incorrect job 3 2 4 Frequent Policies Operatio


unorganized and communicati and ns
obligations dysfunctiona on between procedur Manager
and l work the parties es
responsibiliti environment documen
es leading and ts
to relationship
inefficiency
and
ineffective
collaboratio
n

BSBSTR602 PROJECT PORTFOLIO 13


AustralianTechnoManagementCollegePty.Ltd.t/a APSLEYCOLLEGE
ABN: 33609216757 RTO: 45335 CRICOS: 03672B
T: 0296332779 | E: info@apsley.nsw.edu.au |W: www.apsley.nsw.edu.au
Sydney Campus: Level 7, 114-120 Castlereagh St, Sydney, NSW, 2000| Parramatta Campus: Suite 8, 8-10 Hunter Street, Parramatta, NSW,
2150

Recurrence Venture 2 3 4 Accomodati Party’s CEO,


and Closing ng the other agreeme Operatio
regression (consummati party’s nt, ns
of conflicts on of managemen Operatio Manager
due to transactions) t styles nal
differences documen
and ts
disagreeme
nts in
managemen
t styles and
techniques
of different
partners

BSBSTR602 PROJECT PORTFOLIO 14


AustralianTechnoManagementCollegePty.Ltd.t/a APSLEYCOLLEGE
ABN: 33609216757 RTO: 45335 CRICOS: 03672B
T: 0296332779 | E: info@apsley.nsw.edu.au |W: www.apsley.nsw.edu.au
Sydney Campus: Level 7, 114-120 Castlereagh St, Sydney, NSW, 2000| Parramatta Campus: Suite 8, 8-10 Hunter Street, Parramatta, NSW,
2150

Attach: Proof of meeting with stakeholders (if required) ☐

Response to feedback (if not done at the meeting) ☐

Strategic organisational plan ☐

Proof of communication/distribution of strategic plan ☐

Proof of how cooperative venture has been established ☐

Risk management plan (if applicable) ☐

BSBSTR602 PROJECT PORTFOLIO 15


AustralianTechnoManagementCollegePty.Ltd.t/a APSLEYCOLLEGE
ABN: 33609216757 RTO: 45335 CRICOS: 03672B
T: 0296332779 | E: info@apsley.nsw.edu.au |W: www.apsley.nsw.edu.au
Sydney Campus: Level 7, 114-120 Castlereagh St, Sydney, NSW, 2000| Parramatta Campus: Suite 8, 8-10 Hunter Street, Parramatta, NSW,
2150

Section 3: Monitor the strategic organisational plan


1 Use the performance indicators and timeframes established in Section 2 of your project portfolio to
monitor the implementation of your strategic plan.
How is the team progressing with implementing the strategic plan?
Are the actions outlined in the strategic plan being implemented as planned?
Make refinements to your strategic plan.
Attach proof to this section of your project portfolio.
Evaluate the achievement of objectives at the agreed-on milestone (e.g. after one year as established in
Section 2 of your Project Portfolio) with relevant stakeholders (e.g. via email, team meeting or survey).
If not already viewed in person by your assessor, attach proof (e.g. video of executive team
meeting) to this section of your project portfolio.

2 Review the effectiveness of your strategic plan and the strategic planning process.
How effective was your strategic plan?
Seek advice from an appropriate expert for at least one method that can be used in future to improve the
strategic planning process.
Name at least one method that can be used in future to improve the strategic planning process.
Attach proof of how you sought advice (e.g. draft email)

Attach: Proof of refined strategic plan ☐

Proof of stakeholder evaluation of plan ☐

Proof of advice sought ☐

BSBSTR602 PROJECT PORTFOLIO 16

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