Scribd
Upload
57 views1 page

TicTac Distribution and Marketing Strategy

TicTac are distributed through wholesale and direct distribution channels in Pakistan. Wholesale distribution involves selling to grocery stores, supermarkets, and small shops. Direct distribution is focused on promotional stalls at universities. The company offers deals like buy four get one free and get a small pack free with the big one to retain customers and attract new ones. Marketing materials include billboard ads on busy roads, ads at bus stops and train stations, coupons, and promotional ads on websites and social media like Facebook, Twitter, and mobile apps.

Uploaded by

Zoha Kamal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
57 views1 page

TicTac Distribution and Marketing Strategy

TicTac are distributed through wholesale and direct distribution channels in Pakistan. Wholesale distribution involves selling to grocery stores, supermarkets, and small shops. Direct distribution is focused on promotional stalls at universities. The company offers deals like buy four get one free and get a small pack free with the big one to retain customers and attract new ones. Marketing materials include billboard ads on busy roads, ads at bus stops and train stations, coupons, and promotional ads on websites and social media like Facebook, Twitter, and mobile apps.

Uploaded by

Zoha Kamal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Distribution Plan:

TicTac are available in almost all the leading distribution channels of Pakistan, from supermarkets to
grocery store, to small shops. They are distributed through wholesale channel (see fig. 1.1).

Direct distribution is focused through promotional stalls at several events in Universities.

(fig. 1.1)

Your Offers:
The main aim is producing products that meet market demand and ensure complete customer
satisfaction. Following deals are offered for customer retention and addition of new customers.

Buy four get one pack free.

Get a small pack free with the big one. (Easy to refill)

“Environmental friendly packaging” Recyclable plastic to be used.

Furthermore, we have introduced a new “Chaunsa” Flavor to reinforce the brand image, add new
consumers and Increase sales numbers.

(picture to be added)

Marketing Material:
The aim is to reach out to our target audience using billboards advertisement on the busiest roads. And
by using ads on bus stops, train stations and cafes, we will try to hit our target audience as much as
possible. Also, in our campaign, we will use coupons and promotional advertisement using websites and
social media such as Twitter, Facebook, and mobile applications.

You might also like