YANUAR RIZKY

Social Media Manager

SOCIAL
MEDIA
STRATEGY

  fundamentals
INSTAGRAM
Algoritma
Instagram 2019

Interst
Posting lebih banyak

Key
Take
Relationship
Away Posting Video
Use Hastag

Timeline Lebih personal

Presentations are communication tools.

 Define The Goal

Drive Traffic Connect With Audience Reach Bigger Audience

Next Step
Sell Products & Service Knowing Your Target
Audience
Know Your Taget Audience

What Type Content Do

Identify Demographics
They Like To Consume

Knowing Interest and Which Social Media Do

Value They Use

Knowing Their Pain

Points

Mengerti seutuhnya mengenai kebutuhan

mereka & faktor apa yang membuat mereka
melakukan pembelian terhadap sebuah brand
WHY?
SOCIAL MEDIA NETWORKS

Facebook Instagram

2 Billion monthly 1 Billion Active Users

active users High Engagment
Accurate Reach
Highly Visual Platform
Easy Discovery
Organic Reach
Down
No Linking
PERFORM AUDIT ANALYTICS

Analyze Current See What's What Type

Performance Working And Content Get The
What's Isn't Most Engegament

When Is Your How Do You

Audience The Most Compare Against
Active Competitor
Right Type Of Content
TEST

Instagram Story Different Types Of Content

25% 25%

Different "Call To Action" & Headlines Different Tones & Persona

25% 25%
 BREAKDOWN
SOCIAL
MEDIA
MARKETING

COPYWRITING
PERSONA
Content Marketing Plan
Content Marketing Plan
Content Marketing Plan
Content Marketing Plan
 Content Funnel

Unaware

Aware

Solutions

Offer
Content Funnel
Content Funnel
 Copywriting

Human Mind
Copywriting
Sistem 1 Irasional Sistem 2 Rasional
(Feeling) (Logika)
- Menjalani Hidup - Familiarity
- Freedom From *fear, - Certainty
pain, danger - Simplicity
- Protection - Security
- Social Approval
- dll

Human Mind
Copywriting
5 Tahap Persuasi Copy
Wiriting
- Get Attention / Hook
- Build Raport
- Benefit
- Inokulasi
- Offer

Human Mind
Copywriting
Gojek

Example
 COPYWRITING
GET ATTENTION 
HOOK
 COPYWRITING
BUILD RAPORT
- GUA PAHAM LO -
- INI COCOK BUAT LO -
- RELATEABLE -

3K
- KESAMAAN -
- KETERTARIKAN -
- KESEPEMAHAMAN -
 COPYWRITING
BENEFIT

MEREKA
MEMBELI EFEK
DARI PRODUCT /
SERVICE
 COPYWRITING
INOKULASI

JUJUR
+
-
 COPYWRITING
OFFER

END RESULTS
&
FUTURE HOPE
Bonus?
HASTAG
Instagram Stoires

Hacks
Link Bio

Linktr.ee
Social Media Strategy

THANK YOU

Copywriting