New1 WHIZDOM EDUCARE

Summer Training Project
On
A STUDY OF MARKETING STRETEGY ON WHIZDOM
EDUCARE PVT.LTD
UNDER GUIDANCE OF
MS. RUCHI DAUD
(BRANCH MANAGER)
WHIZDOM EDUCARE
1
To Whom It May Concern
I Kirti Enrolment No. 44021303918 from MBA-3 Semester, Shift Evening of the Tecnia Institute
of Advanced Studies, Delhi hereby declare that the Project Report on title the marketing strategies
at WHIZDOM EDUCARE PVT.LTD is an original work and the same has not been submitted
to any other Institute for the award of any other degree. A presentation of the Summer Training
Report & Viva Voce was made on the marketing strategies and the suggestions as approved by
the faculty were duly incorporated.
Date: Signature of the Student
Certified that Project Report & Viva Voce submitted in partial fulfilment of Master of Business
Administration (MBA) to be awarded by G.G.S.I.P. University, Delhi by kirti, Enrolment No.
44012303918 has been completed under my guidance and is Satisfactory.
Date: SIGN OF GUIDE
Dr. kanika gupta
PROFESSIOR
2
ACKNOWLEDGMENT
I take great pleasure to thank and acknowledgment the permission and allowance by
MRS.SHASHI SINGH SHISHODIA, WHIZDOM EDUCARE PVT LTD., DELHI region
and his inspiration provided. I extend whole hearted thanks to him under whom I worked and
learned a lot and for enlightening me with their knowledge and experience to grow with the
corporate working.
Their guidance at every stage of the project enabled me to successfully complete this project which
otherwise would not have been possible without their consent encouragement and motivation,
without the support it was not possible for me to complete the report with fullest endeavor.
I would like to extend my thanks to all my colleagues in the company who supported me in carry
out my operation successfully and generously and provided me vital information/training
regarding my project objective
KIRTI
3
TABLE OF CONTENT
S.no TOPIC PAGE NO

1 certificates
2 Summer training appraisal
3 Acknowledgement
4 Executive summary
5 Chaper1: introduction
6 Chapter2: review of literature
7 Chapter3: research methodology
Chapter4: data reduction,
presentation &analysis
8 Chapter5: data interpretation
9 Chapter6: summary and
conclusion
10 Reference/bibliography
11 questioner
4
EXECUTIVE SUMMARY
Our main aim and basic motive for establishing WHIZDOM EDUCARE PVT. LTD. is to provide
quality education through highly qualified, trained, experienced and motivated GURUS from all
walks of life.
➤ I personally believe that the “Destiny of a nation is shaped within the four walls of a classroom”
. It is the supreme art of the GURU to awaken the joy in creative expression and imparting
knowledge to the students.
➤ We have developed programs in such a manner that it takes care of Boards preparation, JEE-
Mains & JEE-Advanced and NEET, all under one roof. You do not require any additional help to
take care of school/Boards curriculum. It will be a wholesome program for students aspiring to
become quality engineers & doctors.
➤ We, at WHIZDOM will be more than willing to offer scholarships to meritorious aspirants. We
will help them to fulfill their dreams of achieving success in life.
WHIZDOM EDUCARE is the one of leading institution in our country. It has 10 branches in
different States. It provide education in sector of Engineering, Medical, for foundation. The facilities
providing in our institution are the best like faculty classroom, personal interaction with students.
We main focus is to improve students’ knowledge. All the branches are the running have same way.
.
5
Chapter1: INTRODUCTION
India's higher education system is the third largest in the world, next to the United
States and China. The main governing body at the tertiary level is the University Grants
Commission, which enforces its standards, advises the government, and helps coordinate
between the centre and the state. Accreditation for higher learning is overseen by 15
autonomous institutions established by the University Grants Commission (UGC).
Education is today identified among basic needs, as essential for an individual’s survival as
‘food, clothing and shelter.’ The need for education has been recognized in all parts of the
country and among all sections of society. Education brings success and success translates into
social recognition. Though we have developed well in higher education system, a limited
infrastructure facility is there in most of the educational institutions. Several coaching centres,
popularly known as tutorials or tuitions have sprung up all over the India and are a big part of
the nation’s educational system. They have come to be a mainstay and with the kind of
competition faced by students these days at every stage, coaching classes have become a very
popular parallel education system. This parallel education system supports the huge chaotic
and overburdened formal education system. Classes providing guidance on every course and
field of study are now available to students with great facilities in terms of locations, timings
and method of instruction based on their needs and wants.
Apart from the high prevalence among high school students, the study noted that 60 per cent of
primary school children receive private tutoring. In fact, of the students who were not being
tutored at all, the primary reason, according to the study, is lack of resources.
The report notes that , students living in rural India paid Rs 1,456 and those in urban India paid
Rs 2,349 each month for private coaching classes. In contrast, the poverty line in the country is
Rs 965 for urban citizens and Rs 781 for rural folk.
6
Objective of the Study
 To Identify the further prospect of Whizdom educare pvt.ltd
 To Identify the Marketing Strategies.
 To Study the issues and challenges of Educational Institution
 Mapping of Customer Satisfaction.
 Investigate and analyses the current attitudes and practices across a range of institutions
and disciplines, on how they support the development of their students and knowledge,
understanding of subjects.
 To understand why students choose to join coaching classes and the basis on which they select a
particular coaching class to join
 To analyse students’ decisions on whether or not to enrol in coaching classes
 To understand the popularity and relevance of coaching classes
 To gauge the views of students on the competence of faculty in colleges
 To gauge the expectations of the students from coaching classes
7
COMPANY PROFILE
WHIZDOM, are one of the top engineering and medical coaching institutes based out in Delhi
NCR. Being a pioneer coaching institute in the capital city, we carve the future of students passed
out of their Xth and XIIth examinations successfully and want to prepare for the medical and
engineering exams (IIT-JEE) for future. Apart from that, we also give the best teaching for the
Foundation and Crash Courses for VIIIth to XII level students. In such courses, students will learn
about how to prepare for competitive exam related topics like Math, English, Science, Physics,
Chemistry etc. Whizdom is working for education sector since 2012.
Our main aim and basic motive for establishing WHIZDOM EDUCARE PVT. LTD. is to provide
quality education through highly qualified, trained, experienced and motivated GURUS from all
walks of life.
➤ I personally believe that the “Destiny of a nation is shaped within the four walls of a classroom”
. It is the supreme art of the GURU to awaken the joy in creative expression and imparting
knowledge to the students.
8
➤ I’m of the opinion that “A teacher holds a hand, opens a mind, touches a heart and ultimately
shapes the future of a student”.
➤ We have developed programs in such a manner that it takes care of Boards preparation, JEE-
Mains & JEE-Advanced and PMT, all under one roof. You do not require any additional help to
take care of school/Boards curriculum. It will be a wholesome program for students aspiring to
become quality engineers & doctors.
➤ We, at WHIZDOM will be more than willing to offer scholarships to meritorious aspirants. We
will help them to fulfill their dreams of achieving success in life.
➤ We assure to one and all that every earnest effort would be put into imparting quality education
through innovative ways and constant research and development for upgrading teaching
methodology and study material
9
Industry profile
MEDICAL
Neet Coaching
We, WHIZDOM, are listed among the reputed NEET coaching centres in India. We
are known for providing the world-class coaching for National Eligibility Cum
Entrance Test (NEET) for those students, who want to shape-up their career in the
medical field. Being located in Delhi, we have earned a reputation in the competitive
industry by serving the professional coaching for medical entrance examinations
conducted by the top-notch medical colleges and institutions in India and other parts
of the world. We make the students able to crack the medical entrance exam held at
All India basis in a smart way.
We are counted amidst the finest NEET coaching centre in South Delhi since
inception. As we have a long list of successful students, who have got a top-ranking
in All India Pre Medical Tests and other medical entrance examinations conducted
by valued medical colleges and universities in India. Our long list of satisfied
students is a testimony, which stands us apart from the other competitors and
motivate the students to get their goal with ease.
We provide with the best-in-class NEET coaching services in Delhi for interested
students, who have passed their 10th or 12th class successfully. For this, we have
10
furnished classes, skilled teachers or faculty who are very experienced to guide or
teach the students and the best quality study material that include all basic
to advanced level lessons, which are asked in the All India Medical tests.
Our teachers or faculty members make the best efforts with the students
to get prepared for beating the entrance tests of reputed medical colleges
and attain top-ranking in the final results. Thus, we deliver the optimum
results in the form of selected students in the NEET and other medical
examinations in India every year. So join to fulfill the dream of becoming
a doctor.
EXTENDED TWO YEAR CLASSROOM PROGRAM

(ETYCP- FOR MEDICAL)
This course is for students who passed class X and are moving to Class XI. This
course covers all aspects of NCERT book / CBSE syllabus & NEET. The transition
from class X to XI is a difficult one, in respect of difficulty level as well as coverage
in a topic. So, to make things simpler for a student, the topics have to be dealt slowly
& more time will be required to assimilate the fundamentals. Once, the students get
acquainted with the regular pace of the course, and then steadily the NEET-level will
be taught.
The hours indicated are exclusive of testing & discussion time and are
exclusively for classroom teaching.
Eligibility: Passed class X and entering in class XI.
11
Aim for : NEET.
Course Commencement : April, May, June & July
Course Ends: Classes of XI will end by last week of Jan. for batches starting in
April, May’ and will end by 2nd week of Feb. for batches starting in June, July’.
Course in class XII will end by April/May’. There after the review classes and
practice tests will be given.
Additional Benefits : Mock Class XII Boards Tests
Admission Criterion:
(a) Admission-cum-scholarship test (ACST) (b) Direct Admission.
Payment Options: (i) Lump sum payment of a year (5% discount “Addition Fee”)
(ii) (a) Rs. 80,000 + ST at the time of admission (b) Rs 45,000 + ST after 2 months
from admission date (c) Rs. 45,000 + ST after 5 months from admission date
Scholarship Offered: Upto 100%
Course Fee: Rs. 1,70,000 + Service tax for class XI
12
EXTENDED ONE YEAR CLASSROOM PROGRAM
(EOYCP- STUDYING FOR MEDICAL)
This course of Medical Coaching is offered to XII studying students and would
involve extensive coverage of PMT curriculum. This course will be available only
in regular option as it requires more time to cover the syllabus of class XII & XI in
about 8-9 months span. The classes will be conducted on Saturday/Sunday during
summer/winter breaks.
No. of Class Room Hours 480 hrs
Frequency of Classes 4 days a week
Class duration No. of Classes

2 hours (2 Classes per day)
in day
(i)Progressively fortnightly tests on Saturday or

Sunday
Testing Pattern
(ii)Phase test on CBSE pattern ,PMT on Saturday
and Sunday
Note : The hours indicated are exclusive of testing & discussion time and are
Eligibility: Passed class XI and entering in class XII.
Aim for: NEET, National & International Olympiads.
Course Commencement : April, May’ (upto 15th May)

13
Course Ends: Jan’.
Additional Benefits: Mock Class XII Boards Tests, WITS-M
Course Fee: Rs. 90,000 + GST
Payment Options:(i) Lump sum payment of a year (5% discount “Addition Fee”)
(ii) (a) Rs. 50,000 + GST at the time of admission (b) Rs. 20,000 + GST after 2
months from admission date (c) Rs. 20,000 +G ST after 4 months from admission
date
EXTENDED ONE YEAR CLASSROOM PROGRAM

(EOYCP-PASS FOR MEDICAL)
This course is offered to XII pass students. Such students have already appeared in
NEET and are taking another chance NEET. They would thus require the institute
that have experienced and reliable mentors, solid testing methodology, excellent
study material and of course, the most important-affordable fee structure.
14
Class duration & No. of Classes in day 1 hours 30 minutes (3 Classes/day)
Class Timings 10:30 AM – 03:30 PM
No. of Phases 3 Phases
(i)Progressive fortnightly tests on Monday

Testing Pattern
(ii)Phase test on NEET on Sunday
Eligibility: Passed class XII.
Aim for:NEET
Course Commencement : July, August’ (upto 15th Aug.)
Course Ends: April/May’.
Additional Benefits: WHIZDOM ALL INDIA TEST SERIES-

MEDICAL(WAITS)
Course Fee: Rs. 95,000 + Service tax
15
Payment Options: (i) Lump sum payment of a year (5% discount “Addition Fee”)
(ii) (a) Rs. 50,000 + ST at the time of admission (b) Rs. 25,000 + ST after 2 months
from admission date (c) Rs. 20,000 + ST after 4 months from admission date
ENGINEERING
IIT JEE Coaching
We, WIZHDOM are listed amongst the top-most IIT JEE coaching centres in Delhi
NCR. Being a trusted coaching centre for engineering courses in Delhi, we are
committed to provide with result-oriented coaching for IIT JEE entrance
examination conducted by the reputed engineering colleges and universities in India
and across the world. We claim to deliver the best coaching to the students for all
streams of engineering in a well-organized manner. We manage to give a high
standard engineering coaching with the help of our finest teachers and faculties.
They are pioneer in providing the guidance to engineering students and for those,
who are seeking to shape their career in the engineering field. Our skilled teachers
are aware about the latest IIT JEE tests and the patterns of questions, subjects or
topics asked in the examination. They make the best efforts in preparing the students
for IIT exams and help them get higher ranking in the final test. Thus, our workforce
of dedicated teachers makes the brilliant effort over students in achieving their goal
in a smart way.
16
We are a trusted name for the best IIT-JEE advance coaching in Delhi since
inception. We enable the students to experience the right mode of teaching for IIT
screening and mains examinations to beat in the single attempt. For this, we provide
the best faculty, furnished class rooms, and optimum study material, which include
all those topics or subjects which are necessary to study for the IIT exam. Moreover,
we make the right effort over students to guide them in a very easy manner to learn
about topics and resolve the questions in the minimal time. With all such efforts, we
ensure to make a student able to beat in the IIT-JEE advance examination and get
good marks with ease.
Our IIT-JEE coaching services are applicable for those students, who have
successfully passed their 10th and 12th examinations and want to make their career
in the engineering domain. We do the right arrangement for boys and girls in separate
batches as per their requirement. Also, we provide the highly qualified and trusted
teachers or engineers to guide the students and give them tips to beat in the
engineering tests conducted by top-level engineering colleges in India and across the
world. Hence, we are rendering the best educational services for the potential
students, who really have skills and keen interest in the engineering to become a
pioneer of the field in the future. Interested students may join our best IIT coaching
classes in the South Delhi centre and may start their learning for the intended goal
with ease.
17
ENGINEERING (CLASS XI) -EXTENDED TWO YEAR
CLASSROOM PROGRAM (ETYCP)
Engineering (Class XI) course is for students who passed class X and are moving to
Class XI. This course covers all aspects of NCERT book/CBSE syllabus, JEE-Mains
& JEE – Advanced.
The transition from class X to XI is a difficult one, in respect of difficulty level as

well as coverage in a topic. So, to make things simpler for a student, the topics have
to be dealt slowly & more time will be required to assimilate the fundamentals. Once,
the students get acquainted with the regular pace of the course, then steadily the JEE-
level will be taught and it would be sufficient to crack any competitive examination.
Regular Batches Weekend Batches
No of Class Room Class XI : 420 hrs. Class XII : 390 hrs.

Hours Class XII : 390 hrs. Class XII : 390 hrs
2 days a week ( upto 4 days

3-4 days a week (upto 5 days
Frequency of classes during summer/ winter
During summer/winter break)
break)
Class duration & no. 1 hour 45 minutes (2

2 hours ( 3 Classes per day)
of classes in a day classes/day)
Class XI : 3 Phases Class XI : 3 Phases

No. of Phases
Class XII : 3 Phases Class XII: 3 Phases
18
(i)Progressive tests Periodically
(ii) phase tests on CBSE pattern on Saturday and JEE (Mains)
Testing Pattern & JEE(Advanced) Pattern on Saturday and Sunday
Note: The hours indicated are exclusive of testing and discussion time and are
Eligibility: Passed Class X and entering in Class XI.
Aim for: JEE-Mains, JEE- Advanced, National & International Olympiads.
Course Commencement : April, May, June & July.
Course Ends: Classes of XI will end by 2nd week of Feb. for batches starting in
April/May’ and will end by last week of Feb. for batches starting in June, July’.
Course in class XII will end by January end’. There after the review classes and
practice tests will be given.
Additional Benefits: Class XII Boards Tests
(a) Admission-cum-scholarship Test (ACST) (b)Direct Admission.
Scholarship Offered:Upto 100% off on tuition fee.
Course Fee: Rs. 1,80,000 + G.S.T
19
Payment Options: (I) Lump sum payment of a year (5% discount “Addition Fee”)
(II) (a) Rs. 80,000 + GST at the time of admission (b) Rs 45,000 + GST after 2
months from admission date (c) Rs. 45,000 + GST after 5 months from admission
date
ENGINEERING (CLASS XII) – EXTENDED ONE YEAR

CLASSROOM PROGRAM (EOYCP-STUDYING)
Engineering (Class XII) course is offered to XII studying students and would involve
extensive coverage of JEE (Mains) and JEE (Advanced) curriculum. This course
will be available only in regular option as it requires more time to cover the syllabus
of class XII & XI in about 8-9 months span. The classes will be conducted on
Saturday/Sunday during summer/winter breaks.
No. of Class Room Hours 480 hours

Class duration & No. of
1 hour 45 minutes (2 Classes/day)
Classes in a day
Class Timings Afternoon to Evening
(i) Progressive Tests Periodically.
(ii)Phase test on CBSE Pattern ,JEE ( Mains ) ; JEE
Testing Pattern
(Advanced) pattern on Saturday and Sunday.
20
Eligibility: Passed class XI and entering in class XII.
Aim for: JEE-Mains, JEE-Advanced, National & International Olympiads.
Course Commencement : April, May’ (upto 15th May)
Course Ends: Jan’.
Additional Benefits: Mock Class XII Boards Tests.
(a) Admission-cum-scholarship test (ACST)
(b) Direct Admission.
ENGINEERING (XII PASS) – INTENSIVE ONE YEAR

CLASSROOM PROGRAM (IOYCP-PASS)
Engineering (XII Pass) course is offered to XII pass students. Such students have
only 2 chances to appear in JEE-Advanced, of which 1st chance is already availed
by them in class XII and now they have only one chance left to crack the entrance
examination to IITs. They would thus require the institute that have experienced and
reliable mentors, solid testing methodology, excellent study material and of course,
the most important-affordable fee structure.
21
Class duration & No. of

1 hours 30 minutes (3 Classes/day)
Classes in day
Class Timings 10:30 AM – 03:45 PM
(i) Progressive fortnightly tests .

(ii)Phase test on JEE ( Mains ) Saturday & JEE
Testing Pattern (Advanced) pattern on Sunday.
Eligibility: Passed class XII.
Aim for:JEE-Mains & JEE-Advanced
Course Commencement :May ,June,July, August’ (upto 15th Aug.)
Course Ends: Feb/March’.
Additional Benefits: WHIZDOM ALL INDIA TEST SERIES (WAITS)
22
Course Fee:Rs. 90,000 + GST
(i) Lump sum payment of a year (5% discount “Addition Fee”) (ii) (a) Rs.
40,000 + GST at the time of admission (b) Rs. 25,000 + GST after 2 months from
admission date (c) Rs. 20,000 +G ST after 4 months from admission date
FOUNDATION (CLASS VI)
ONE YEAR INTERACTIVE CLASSROOM PROGRAM:
This program enhances logical thinking, increases Mental Ability and IQ. This
program also helps students to understand Science and Maths significantly.
Students who joined this program has shown good results in National level
Scholastic Tests such as NTSE for class Xth, International Level Olympiads in
Mathematics and Junior Science and Regional Mathematics Olympiad (RMO).
COURSE STRUCTURE
(a) Course will be covered in 3 Phases.
23
(b) Science (Physics, Chemistry and Biology), Mathematical and Mental Ability will
be covered.
No. of
Class duration &
Class Frequency No. of Testing
No. of Classes in
Room of Classes Phases Pattern
day
Hours
Regular Class VI : 3 days a 1 hour (2 Class VII : Progressive

Batches 200 hrs. week Classes/day) 3 Phase Regular testes
Weekend Class VI : 2 days a

1 (3 Classes/day) Class VII : 3 Phases
Batches 200 hrs. week
Advantage of this Course:
i. Start early and best the competition.
ii. Optimum Utilization of Available time.
iii. Students are given mock up test for coming competition exams and hence their
chances of scoring well increases.
Aim for: NTSE, International Level Olympiads in Mathematical, Junior Science

and Regional Mathematics Olympiads (RMO)
Course Ends: December
24
(1) Direct Admission: Contact nearest centre.
(2) Admission – cum- scholarship test (ACST)
Scholarship Offered: 100% off on tuition fee basing on ACST
Course Fee:Rs. 35,000/- + Service Tax
Payment Options: (I) Lumpsum payment.

(II) Installment Payment Options.
All payments will be made through cheques in favour of
“Whizdom Educare Pvt. Ltd”.
• Post-dated cheques have to be submitted at the time of admission for installment

option.
FOUNDATION (CLASS VII)

ONE YEAR INTERACTIVE CLASSROOM PROGRAM
This program enhances logical thinking, increases Mental Ability and IQ. This
program also helps students to understand Science and Maths significantly.
Students who joined this program has shown good results in National level
Scholastic Tests such as NTSE for class X, International Level Olympiads in
Mathematics and Junior Science and Regional Mathematics Olympiad (RMO).
Course Structure:
(i) Course will be covered in 3 Phases.

(ii) Science (Physics, Chemistry and Biology), Mathematical and Mental Ability
will be covered.
25
No. of
Class duration &
Class Frequency No. of Testing
No. of Classes in
Room of Classes Phases Pattern
day
Hours
Regular Class VII : 3 days a 1 hour (2 Class VII : Progressive

Batches 200 hrs. week Classes/day) 3 Phase Regular testes
Weekend Class VII : 2 days a Class VII :

1 (3 Classes/day)
Batches 200 hrs. week 3 Phases
Course Structure:
i. Course will be covered in 3 Phases.
ii.Science (Physics, Chemistry and Biology), Mathematical and Mental Ability will
be covered.
Advantage of this Course:
i.Start early and best the competition.
ii. Optimum Utilization of Available time.
iii. Students are given mock up test for coming competition exams and hence their
chances of scoring well increases.
26
Aim for: NTSE, International Level Olympiads in Mathematical, Junior Science and
Regional Mathematics Olympiads (RMO)
Course Ends: December

Scholarship Offered: 100% off on tuition fee basing on ACST
Course Fee: Rs. 35,000/- + Service Tax

• All payments will be made through cheques / Demand Draft / Pay Order in favour
of

option.
27
FOUNDATION (CLASS VIII)
FOUNDATION ONE YEAR CLASSROOM PROGRAM
FOR VIII STUDENTS
The program has been designed to lay a stronger foundation of fundamentals & basic
concepts of science and maths. The key aspect of the program is to develop the
thinking ability in a student, with the support of his/her teachers/parents/guardians,
as well as they must be able to think independently.
The success in future depends on how you think about a give problem/situation and
whether you are equipped to handle it or not. This program will ensure to achieve
both these aspects.
No. of Class Room Hours Class X : 270 hrs. Class VIII : 270 hrs.
Frequency of Classes 3 days a week 2 days a week
Class conduction Days of

Weekdays Saturday/Sunday
the Week
Class Duration & no. of 1 hour and 30 minutes (2 1 hour and 30 minutes (3
classes in a day Classes/Day) Classes/Day)
No. of Phases Class X : 3 Phase Class X : 3 Phases
Progressive tests every weeks
Testing Pattern phase tests after the completion of each phase.
Quizzes every 2 weeks.
28
Eligibility : Passed class VII & entering in Class VIII.
Aim For : Olympiads, National & International Olympiads.
Course Commencement : April, May, June, July’ (upto 15th July)
Course Ends: Classes for VIII will end by first week of months.
(1) Admission-cum-scholarship test (ACST)

(2) Direct Admission.
Scholarship Offered:Upto 100% on Tuition Fee.
Course Fee: Rs. 40,000 + Service tax
Payment Options: (I)Lump sum payment of a year (5% discount “Addition Fee”)
(II)(a) Rs. 25,000 + ST at the time of admission
(b) Rs. 15,000 + ST after 2 months from admission date
of

option.
29
FOUNDATION (CLASS IX)
FOUNDATION TWO YEAR CLASSROOM PROGRAM
FOR IX CLASS STUDENTS
both these aspects.
No.
of Class
Class Frequenc duration & No. of
Roo y of No. of Phase Testing Pattern
m Classes Classes in s
Hour day
s
Class
Class
IX : (2)Phase
1 hour and IX : 3
270 tests after
30 minutes Phase (1)Progressiv (3)Quizze
Regular hrs. 3 days a the
(2 s Class e tests every s every 2
Batches Class week completio
Classes/day X : 3 three weeks weeks.
X : n of each
) Phase
270 phase
s
hrs.
30
Class
Class
IX:
1 hour and IX : 3
270
Weeken 30 minutes Phase
hrs. 2 days a
d (3 s Class
Class week
Batches Classes/day X : 3
X :
) Phase
270
s
hrs.
Eligibility: For VIII appeared / IX studying Students.
Aim for: JSTSE, NTSE, National & International Olympiads.
Course Ends: First week of Feb’.
Additional Benefits:Mock Class X Board Tests.

Scholarship Offered:Upto 100%
Course Fee: Rs. 75,000 + Service tax for class IX
31
Payment Options: (I)Lump sum payment of a year (5% discount “Addition Fee”)
(II)(a) Rs. 30,000 + ST at the time of admission
(b) Rs. 30,000 + ST after 2 months from admission date
(c) Rs. 15,000 + ST after 3 months from admission date
of

option.
FOUNDATION (CLASS X)
FOUNDATION ONE YEAR CLASSROOM PROGRAM
FOR X STUDENTS :
both these aspects.
32
No. of Class Room Hours Class X : 270 hrs. Class X: 270 hrs.
Class duration & No. of 1 hour & 30 minutes (2 1 hour & 30 minutes (3
Classes in day Classes/day) Classes/day)
No. of Phases Class X : 3 Phases Class X : 3 Phases
Progressive tests every 3 weeks
Testing Pattern Phase tests after the completion of each phase.
Quizzes every 2 weeks.
Note : hours indicated are exclusive of testing & discussion time and are
Eligibility: Passed class IX & entering in Class X.
Aim for: CBSE, NTSE, Olympiads, National & International Olympiads.
Course Ends:Classes for X will end by first week of Feb’.
Additional Benefits: Mock Class X Board Tests
33

Scholarship Offered:Upto 100%
Course Fee: Rs. 40,000 + GST
Payment Options: (I) Lump sum payment of a year (5% discount “Addition Fee”)
(II)(a) Rs. 25,000 + GST at the time of admission
(b) Rs. 15,000 + GST after 2 months from admission date
• All payments will be made through cheques / Demand Draft / Pay Order in
favour of

option.
THREE YEAR INTERACTIVE CLASSROOM PROGRAM FOR

FOUNDATION:
34
thinking ability in a student, with the support of his/her teachers/ parents/ guardians,
The success in future depends on how you think about a given problem/ situation
and whether you are equipped to handle it or not. This program will ensure to achieve
both these aspects.
No. of Class Room Class IX : 270 hrs.

Class IX: 270 hrs.
Hours Class X : 270 hrs.
Class duration & No. of 1 hour 45 minutes (2 1 hour and 45 minutes (3

Classes in day Classes/day) Classes/day)
No. of Phases Class IX : 3 Phases Class IX : 3 Phases
1. Progressive tests every 3

weeks
Testing Pattern 2. Phase tests after the
Completion of each phase.
3. Quizzes every week.
Note : The hours indicated above are for classroom teaching and testing time/
students’ doubt removal classes.
Eligibility: class IX & entering in Class X.
35
Aim for: NTSE, JEE-Mains & JEE-Advance, National & International Olympiads.
Course Commencement : April, May, June, July (upto 15th July)
Course Ends:Classes for X will be over by first week of February and for class XII
will be over by Oct/Nov.
Additional Benefits: Mock Tests X & Class XII

Scholarship Offered: Upto 100% off on tuition fee
Course Fee: Rs. 1,85,000/- + GST

of

option.
Course Objective:
36
 The Ultimate objective of this course helps students to revise the entire course
thoroughly, systematically and simultaneously trains them to tackle the
entrance examination level problems .
 This course also will facilitate students to organize for all different Pre-
Medical Entrance Exams furthermore.
Course Highlights:
 The entire syllabus is covered in the short period by the best professors.
 It is a final countdown course with the most powerful punch of teachers from
all over India.
 This course is ideal for those students who have completed their course with
other institutes but feel the need for more professional guidance to see them
through the examinations and also for students who have just appeared for
12th and feel they can try at the entrance examination.
 To give the students feel of the actual exams, we will be conducting 7(Seven)
Mock Tests for JEE/NEET, which is our All India Test Series through which
student will get to know his All India Rank across all WHIZDOM center.
Crash Courses for Medical (NEET & AIIMS)
Course Crash Courses for Medical (NEET & AIIMS)
37
Admission Criteria Direct admission on first come first serve basis
Start Date 2 Days after Board Exams
Eligibility for Class XII Appearing / Pass Students
Fee Structure Rs. 25000/- + GST (avail Early Bird Discount)
Batches 5 Days per week & 6 Hours per Day
Test Weekly Test
Subject Physics, Chemistry, Biology & Zoology
Crash Courses for JEE(Mains) & Other State Engg. Ent. Exam
Crash Courses for JEE(Mains) & Other State Engg. Ent.

Course
Exam
Admission
Direct admission on first come first serve basis
Criteria
Start Date 2 Days after Board Exams
Eligibility for Class XII Appearing / Pass Students
Fee Structure Rs. 25000/- + GST ( Early Bird Discount 30%)
Batches 5 Days per week & 6 Hours per Day
Test Weekly Test
Subject Physics, Chemistry & Mathematics
38
39
THE INSTITUTE:
WHIZDOM EDUCAREis an institute engaged in the training for IIT-JEE (now

JEE-Advanced), AIEEE (Now JEE-Mains) & AIIMS & other premiere medical
institutions PMT. The value system of institute is based on truth and transparency in
all its aspects.
WHIZDOM ADVANTAGE:
1. BEST FACULTY
 A Guru is the one who delivers/imparts knowledge to the seeker. A guru can
achieve the status of a renowned guru, when he posses the right qualification,
experience and competence.
 He is a person who takes keen interest in uplifting the skills of student(s) and
he derives pleasure in the little success of each of his/ her students.
 The core competence of the guru, his enthusiasm and his motivational skills
will make him a top-notch subject expert.
 A person who provides a free learning environment and an open platform for
dialogue between the seeker and controller of the class, is worthy of being
called a GURU.
 He is a strong and a dependable individual, who gives adequate time in the
classroom to develop right ‘THINKING SKILLS’ in the student(s).
 The GURUS believe in simple philosophy “Take care of smaller things in life
to accomplish big results”. They believe that if the process to do a particular
task is right, you will definitely achieve the desired end result.
40
2. PATTERN PROOF STUDY MATERIAL :
o Study material is one of the best ways to judge about the institute’s
claim of being best in the business. You are advised to go through the
content writing of different institutes and then it will help you to take a
decision of joining an institution.
o We have written our study material with years of experience of teaching
different types of students in different parts of the country. All new
ideas and concepts developed by us have become an integral part of our
study material. It’s not unlike other study materials that contain so
much of irrelevant information that blow the students away because it
wastes a lot of their valuable time. Our study packages would be
relevant for both an average learner and the bright learner.
o The study package is made pattern-proof, which implies that it is
helpful for the current trends of IIT – JEE (now JEE-Main &
Advanced). It will also take care of any future changes in the pattern of
competition examinations in our country.
 The salient features of our study package are :

 (a) Detailed relevant theory in lucid & understandable language.
 (b) Theory interspersed with Illustrations.
 (c) Answer of the illustrations involves strategy, the solution and
conclusion/comment (if any).
 (d) Self practice tests at adequate intervals comprising of basic problems.
 (e) Summary of the entire theory.
 (f) Solved concept building problems of objective as well as subjective type.
41
 (g) Graded exercises of CBSE, JEE-Mains, JEE-Advanced and earlier
competitive examination problems.
 (h) Answer to all the problems of the exercises.
The team members involved in research and development of our study material are
accomplished writers, who have written & designed the study material of other
premier institutions of the country.
You will not require any other support material if you follow Whizdom’s study
material religiously & judiciously.
Administration
Expert Counselling : Our expert counselling cell provides our students with all the
information and help related to various Competitive Exams, Admissions
in Colleges, Eligibility and Counselling.
Attendance Monitoring : To supervise the attendance of our students, a highly

computerized attendance monitoring system has been installed in our buildings.
Institute Bag & Identity Card culture : To identify our children and conduct classes
in a disciplined way, we provide our students with Institute Bag and
ID Card.
Online Form Filling Support : To assist our students in filling the online
application forms of various exams, we have adequate number of computers
with internet connection.
42
Creative Designing Section : Various kind of informative creatives for students like
Motivational Posters, Previous Results, Events, Important
Announcement & Communication, Exam
Notifications, are designed and created by Team of expert designers.
Whizdom Notice Board Display : We have installed a Notice Boards at all Whizdom
Centers to display daily notifications, messages, class schedule and
other important information relevant to
students.
Hi-Tech Security : System World class and technologically advanced security

system to ensure safe surroundings and in-house discipline.
Online Form Filling Support : To assist our students in filling the online
application forms of various exams, we have adequate number of computers
with internet connection.
43
44
Chapter2: review of literature
REASONS FOR THE RISING TREND

One of the main reasons for the growth of these classes can be seen as a social domino effect.
Coaching classes, which were initially viewed as a last option to understanding course matter,
have slowly evolved into a necessity of sorts for students. As more and more students opt for
coaching classes, they also cause more and more people think that joining coaching classes is
the correct option, which set off a vicious cycle. Coaching classes and private tuitions have
slowly changed from being a luxury to a prerequisite for a good academic performance. The
result is that today as many as 83 per cent of India’s high school children juggle time around
school, extra-curricular activities, and tuitions at these coaching centres, (Asian Development
Bank, 2012)
The growing competition and increasing expectations from students across different schools of
study in India, has given rise to a steady growth in coaching classes. Classes providing
guidance on every course and field of study are now available to students with great facilities in
terms of locations, timings and method of instruction based on their needs and wants. They
have almost become parallel to the mainstream education system, rivaling schools and colleges
for student timings, attention and fees.
Parents are now feeling the obligation, both socially and practically to send their children to
coaching classes or private tuitions, primarily because of the number of other kids being sent to
them, and adding to that, is the fear that since so many kids require coaching class attention,
there might be an issue with the mainstream education being received at the school/college,
leading to further conviction, that the student requires additional coaching. According to the
45
Hindu Business Line (2013) since parents want their offsprings to get on the fast track to
prosperity they are pulling all kinds of strings to get them into the very best educational
institutions. This aspiration has spawned a shadow industry of ‘coaching classes’ as they are
known in common parlance.
It has almost become mandatory to enrol in a ‘coaching class’ these days. Students do not feel
confident about many concepts and sometimes teachers do not have adequate time to complete
the syllabus in school. Educationists believe that the Indian schooling system, which is unable
to keep up with the numbers, is the reason behind the booming coaching industry. In large
classes it is often difficult to give individual attention to students and the pressure of finishing
the portion is a source of constant tension to teachers. In the olden days parents would often
coach their children themselves, but today's parents do not have much time as both the husband
and wife have their careers. Also, it is difficult to come across studies examining the
psychological physical or intellectual repercussions. Data collected by the Joint Entrance Exam
Cell (for Engineering Colleges) based in Mumbai shows that 60% of the students who were
admitted into the seven old Indian Institutes of Technology in recent years opted for some kind
of coaching. A survey by the Associated Chamber of Commerce and Industry of India found
that 87% of primary school children and up to 95% of high school students in metropolitan
cities opt for private tuitions.
Chapter3: research and methodology
46
Research design
Mixed method research is gaining increasing acceptance in social science fields such as sociology,
nursing, health and education (Creswell & Plano Clark, 2007). For this study sequential explanatory
research design of mixed method is used. It involves a two-phase study in which the research moves
from quantitative phase to qualitative phase sequentially.
Sample and sampling technique:
Purposive sampling
In this research purposive and random sampling technique was used where samples of coaching
students and hostel owners were selected randomly. The selected sample size for the study was 400
students and 150 teachers / counselors / instructors and 25 hostel owners.
Limitations
The study was limited to the students who were pursuing coaching only for IIT, Engineering and Medical
courses in Kota. The results are dependent on methodological limitations and limitations of the tools.
Chapter4: data reduction, presentation, analysis
47
A study was conducted involving students attending different coaching institutes
selected on the criteria that the student is attending some coaching class The
responses of 300 students were collected and tabulated on a fixed response
questionnaire containing Eight (8) major dimensions as Health & Sports, Yoga &
Meditation, Study Habits, Environmental Conditions, Infrastructural Facilities,
Food Habits, SelfIdentification and, Tension & Stress. The responses on these
dimensions are given below-
Figure (3) Student Satisfaction Survey
The above data, which are obtained dimension wise, provide ideas as we see in the
above Figure (3) -
Health & Sports:
59.13% of students reported that they are actively aware about their health and the
activities like daily running, playing some physical games, practice at gymnasium
etc. which help to improve the health. Other 40.87% students were known about
the benefits from games but due to busy time schedule, they were not free to play.
Yoga & Meditation: In this study we found that 25% students were engaged in
practicing Yoga and Meditation & Surya Namaskara daily or on free time but 75%
students were spending their free time by playing games, seeing television,
listening to songs, walking, etc.
Study Habits:
48
Only 35.33% students‟ study habits were not in managed form while 64.67%
arranged their time for systematic study in coaching as well as in hostel.
Environmental Conditions:
66.50% students were found satisfied with the environmental conditions of hostel
like the place where hostel was established, ventilation, air flow system and
accordance to seasons like winter, summer and rainy season.
Infrastructure Facilities:
21% students complained about room conditions, height of roof, wardrobe, toilets,
congestion and problem of suffocation while 79% were satisfied with the
infrastructural facilities of hostels.
Food Quality:
Only 78% students were dissatisfied with the food quality of the food which was
given in hostels but a galore of students (22%) were enjoying with food.
Self-Identification:
A few students near about 47% were aware for self entity while about 53% were
ignorance about to know the self in terms of personality, attitude and capabilities.
Tension & Stress:
62% students were found in tension and stress while 38% were free from it.
Reason of tension and stress was due to tough selection procedure, family pressure,
no friend circle, no game, no music and no leisure activity to release stress and
tension.
Findings on the basis of responses of students:

1. Average number of students is satisfied with their studies, however
satisfactions with coaching is lesser.
49
2. Almost half of the students are hopeful for their success.
3. Most of the students reported about having no time for game and sports.
4. Most of the students reported a high pressure from their parents for
success.
5. Hostel facilities as reported are satisfactory only.
6. Most of the students reported having no time to watch movies.
7. A major concern is that the most of students reported that they are
attending coaching as per their parents‟ wishes.
8. Most of the students are of the opinion that sports may release the
pressure and stress.
9. Surya Namskara and other activities are needed to be encouraged.
Teacher/Counsellor/Instructor Survey
For the present study data was collected from 150 teacher/counselor/instructors
who are teaching in coaching institutions of Kota city. Only 100 questionnaires
were returned back by them. The questionnaire consists of Eight (8) dimensions as
Health & Sports, Yoga & Meditation, Study Habits, Environmental Conditions,
Infrastructural Facilities, Self-Confidence and, Tension & Stress.
Figure (4) Teacher/Counsellor/Instructor Opinion Survey
The above data, which are obtained dimension wise, are the basis of the ideas
mentioned in the above Figure (4). 49% teachers/counselor/instructors believe that
there is a little facility to maintain health and for sports activities because of lack of
time and formality for norms by coaching owners. While 51% refused for
availability of, game and health kit in coaching institution.
50
39% said yes for practicing yoga and meditation in coaching classes but
only for 30 minutes before starting the classes. Other 61% showed incapability of
practicing Yoga owing to other problems like little space, time schedule, tough
instructions by the institution owners etc.
Most of teachers 37% appreciate the timing schedule, management, study

material, etc. for better study habits of the students but 63% said it very busy and
fatiguing schedule.
88% teachers said that there are good environmental conditions and 92%
teachers shoed satisfaction towards infrastructural conditions like building, hostel,
mess, lighting, ventilation, air flow, space in classrooms, etc. A less amount of
teacher 12% for environmental conditions and 8% for infrastructural facilities were
dissatisfied in regard of these facilities.
Only 44% teachers/counselor/instructors were satisfied with the self-

confidence of the students whereas 56% were worried for the lack of self-
confidence of the coaching students. 81% teachers/counselor/instructors says that
they identify the stress among students but they are not well equipped to counter
the stress problems in terms of training and specialty, while 19% replied that they
come across the thousands of students daily so they are not able to identify the
problems of students.
Procedure of data collection
51
Chapter5: DATA INTERPRETATION
The data collection was done through primary and secondary sources. A pilot
study was carried out to get more precise insight into the various aspects of the
issue which needed to be investigated. This helped the researcher to outline the
research problem more clearly and test the main questionnaire and to modify
certain questions. Usable responses were obtained from 60 respondents with some
replacements from the original sample. We had to replace some of the
respondents due to absence or non-response. The respondents were all students of
University and the sample was limited to the city of dlehi. The Simple Random
Sampling Plan has been used for conducting the survey. Secondary data
collection sources included Research Organization Reports, Scholarly Articles,
University Publications and Newspaper Articles.
ANALYSIS OF DATA Table 1: Reasons for enrolling in a coaching class
No of % of
Reason
responses responses
Appearing for Board/University examinations and 27 45.00
prefer to have a backing
Think they help to get good grades and gain a 18 30.00
competitive advantage
The subject is difficult 16 26.67
The faculty at the institute is unsatisfactory 16 26.67
Influence of friends 14 23.33
Opting not to attend school 9 15.00
Extensive participation in extracurricular activities
4 6.67
so unable to attend college
Pressure from Parents 3 5.00
52
Lured by the marketing strategies of coaching 1 1.67
classes
Other 1 1.67
From amongst the students who have opted to enrol in coaching classes (65%), a
substantial (45%) do so because they appear for Board/University examinations
and do not wish to take any kind of risk. It is found that even if students are
confident in their ability to study by themselves, they lack the confidence in the
ability of the faculty to complete the portion on time. 30% respondents think that
tuitions will help boost their grades while almost 27% opt to join coaching classes
because they find the subject in question is difficult to study. Educational
institutions should note that 27% of the respondents cited the reason for needing
additional coaching to be an unsatisfactory level of teaching in the colleges.
When it came to the marketing strategies of coaching classes, a little less than 2 %
of students claim they were lured to join the class because of promotional offers
like discounts and packages. Coaching classes should note that perhaps trying to
spread positive word of mouth or concentrating on quality would work wonders
as opposed to offering discounts.
Table 2: The main advantage of enrolling in a coaching class as perceived by

the respondents
Advantage No of
responses % of
responses
Ample practice for exams 30 50.00
Examination oriented study material 22 36.67
Reputation of completing the portion on 18 30.00
time
More attention due to smaller groups 17 28.33
Learning at an individualized pace 9 15.00
53
Prospects of attaining a question bank for 7 11.67
the exam
Other 1 1.67
Don't take Coaching 21 35.00
A sizeable 50% of the respondents claim that gaining ample practice for the
exams is one of the main advantages they perceive in joining a coaching class. It
is found that colleges are defaulting in this sphere and even the tests given by the
college are for the most part never assessed or discussed with the students with
feedback on their performance.
Coaching classes are known for giving a brief, to-the-point notes and not
wavering from the syllabus for the examination. 36.67% respondents said they
joined classes to gain access to notes that are framed strictly from the point of
view of the examinations.
30% students said that a major advantage of coaching classes is that they finish
the portion well ahead of time giving them ample time for self-practice and to
clear any doubts. It was also found through oral interviews that the faculty at the
coaching class is available to answer questions on their mobile phones throughout
the day and even till late at night the day before the exam and the same cannot be
said for college professors. Students, on the other hand would feel both awkward
and scared to phone their college faculty.
Table 3: Factors considered in choosing a coaching class
Factor No of responses % of
response
Recommendation of senior 24 40.00
students
The quality of faculty at these 23 38.33
classes
Location flexibility of the class 18 30.00
Timing flexibility of the class 17 28.33
Results of previous batches of the 16 26.67
class
54
Recommendation of Peers 16 26.67
Fee structure 12 20.00
Infrastructure and technology 5 8.33
used
Discounts/Promotional offers by 1 1.67
the class
Advertisements of the coaching 0 0.00
class
Don't take Coaching 21 35.00
This study reveals that 40% of respondents take into account the recommendation
of the senior students while choosing a coaching class, probably because they
have experienced things first hand. Students often find mentors in senior students
and thus trust their word over that of their peers.
38.33% of the respondents felt that the faculty teaching in the coaching class is an
important factor to consider while choosing which class to join. Students also
give preference to a class which is located in close proximity to their residence or
college (28.33%) so that they don’t have to travel long distances to attend extra
coaching.
It is noticed here again that discounts and promotional offers (1%) as well as
advertisements (0%) don’t play much of a role as a deciding factor while students
choose between coaching classes.
Table 4: Hours per week spent IN the coaching class
Hours per week No of responses % of

response
1 --3 10 16.67
4--6 13 21.67
7--9 5 8.33
10--12 8 13.33
>12 3 5.00
Don’t take coaching 21 35.00
Total 60 100
55
The survey reveals that 21.67% students spend around 4 to 6 hours per week
attending coaching classes apart from the daily routine of college. While 16.67%
spend 1 to 3 hours per week attending such classes, only 5% spend greater than
12 hours in them. It is found in the survey that these students are the ones
attending classes for multiple subjects or are in the process of completing their
Chartered Accountancy examinations. Many of the students have to sacrifice
participating in extracurricular activities and festivals in college, which are an
integral part of college life.
Table 5: Opinion of the respondents whether they would rather take coaching
from a faculty in the college
Response No of responses % of
response
Yes 7 11.67
Maybe 15 25.00
No 17 28.33
Don't take coaching 21 35.00
Total 60 100.00
Contrary to the popular belief that students prefer to take tuitions from the faculty
in college as there are chances of being favoured or getting some hints for the
examination questions, the majority of respondents who take coaching (28.33%)
said they would prefer not to take coaching classes from a teacher in college. 25%
were unsure about their thoughts on the same while 11.67% were positive they
would rather opt to take coaching classes from faculty members in college.
Private tuitions are very profitable for the teachers as they earn more through this
avenue than from their regular salaries. Also, they have the advantage of flexible
timings and lesser number of students. Some teachers have quit their regular job
in a college and are today running their own business of private tutoring.
Table 6: Consultation on whether to enrol for coaching classes
Status Response No or response %

Yes 35 58.33
Take Coaching
No 4 6.67
56
Yes 11 18.33
Don't Take Coaching
No 10 16.67
Total 60 100.00
It is very interesting to note the difference in responses between those who are
enrolled in private classes and those who are not. 58.33% of students (belonging
to the category of enrolled students) said that they consulted someone before
taking a decision on whether to attend coaching classes, while only 6.67% of
them said they did not. If one looks at students who are not enrolled in coaching
classes almost an equal number said they consulted or did not consult anyone
before taking a decision.
Table 7: People consulted before enrolling for coaching classes
Status Person consulted No of %

responses
Parents 13 21.67
Peers 20 33.33
Seniors 27 45.00
Take Coaching Teachers 4 6.67
Siblings 13 21.67
Internet Search 2 3.33
Did not Consult 4 6.67
Parents 9 15.00
Peers 4 6.67
Seniors 9 15.00
Don’t Take Teachers 4 6.67
Coaching Siblings 3 5.00
Internet Search 0 0.00
Did not Consult 10 16.67
It appears that a majority (45%) of students who enrol in coaching classes,

consult the senior students, 33.33% rely on the advice of peers while
57
21.67% consult their parents and an equal number take suggestions from
their siblings. It is interesting to note though that when it comes to students
who do not enrol for extra coaching, majority of them consult seniors and
their parents before arriving at a decision. While researching on the reasons
students joins coaching classes it is found that a major reason is the
perception of the students of the unsatisfactory performance of the faculty in
college, among other things. Oral interviews revealed that this is a major
concern, even for some students who did not seek any kind of external
assistance.
Table 9: Perception of whether attending coaching classes help in attaining a

higher score
Response No of students %
Yes 26 43.33
No 1 1.67
Maybe 12 20.00
Don’t Take Coaching 21 35.00
Total 60 100.00
43.33% of the respondents attend coaching classes as it helps them to attain a

better score. Though joining a coaching class does not guarantee outstanding
results, this feeling is one of the factors indicating the popularity of coaching
classes amongst students.
Table 10: Amount spent on coaching classes
Amount per year INR (‘000) No of students %
58
4—10 11 18.33
11—30 15 25.00
31—50 6 10.00
51—80 7 11.67
Don't Take Coaching 21 35.00
Total 60 100.00
The study reveals that 25% respondents spend almost INR 20000 per annum for
their coaching classes. Compared to India’s per capita income, this is a very high
amount to incur as additional expenditure. 11.67% respondents spend between
INR 50,000-80,000 on coaching classes annually. That is almost 10-15 times
higher than the per capita income of an average Indian. This shows the
tremendous sacrifice, especially middle income households are willing to make to
send their children for coaching classes.
Table 11: Whether respondents would recommend coaching classes to other

students
Status Response No of students

Yes 29
Take Coaching No 1
Maybe 9
Yes 2
Don't Take Coaching No 10
Maybe 9
Total 60
When it comes to the service sector, word of mouth is one of the best forms of
marketing and publicity. The survey reveals that 51.66% students would
recommend coaching classes to others and this includes those students who
themselves are currently not enrolled in any coaching class. It is interesting to see
that majority of those who are currently enrolled in a coaching class would
recommend it to others while a majority of those who aren’t currently enrolled
stated they would not recommend coaching classes to other students. Almost 30%
59
students are unsure about whether they would recommend personal coaching to
others and on further questioning revealed that it is a personal choice and a
subjective decision based on the ability of the student as well as determination to
study regularly.
Table 12: Reasons for not enrolling in a coaching class
Reason No of students %
Confident to study by self 16 26.67
Subjects to study are easy 15 25.00
Repetition of concepts from previous 10 16.67
years
College faculty satisfactory 9 15.00
No time to go for extra coaching 8 13.33
Think it is a waste of money 6 10.00
Access to notes of the tuition from a 6 10.00
different source
Feedback from seniors that classes are not 3 5.00
required
Presence of a mentor (older sibling, 2 3.33
parents) at home
Financial constraints 1 1.67
No coaching classes near residence 0 0.00
Seats unavailable i.e. class fully booked 0 0.00
No peer joined any classes 0 0.00
Fear of being looked upon as a below 0 0.00
average student
Taking Coaching 39 65.00
The analysis reveals that 26.67% students do not feel the need to enrol themselves
in coaching classes as they feel confident to study the subjects by themselves.
25% feel that they had a rough idea about the subject beforehand and find it easy
enough to study and do not require additional coaching. 16.67% students feel that
many topics are repeated from the previous years, thus are already aware of the
concepts or had even perhaps taken tuitions for the same subjects in the past. 10%
60
students feel that tuitions are a waste of money and 10% also said that they had
found another source for the “brief” notes of the tuition class and could manage
by themselves from there on.
MARKETING STRATEGY USED AT WHIZDOM
"The marketing strategy lays out target markets and the value proposition that
will be offered based on an analysis of the best market opportunities." (Philip
Kotler & Kevin Keller, Marketing Management, Pearson, 14th Edition)
“An over-riding directional concept that sets out the planned path.” (David
Aaker and Michael K. Mills, Strategic Market Management, 2001, p. 11)
"Essentially a formula for how a business is going to compete, what its goals
should be and what policies will be needed to carry out these goals." (Michael
Porter, Competitive Strategy: Techniques for Analyzing Industries and
Competitors , NY, Free Press, 1980)
"The pattern of major objectives, purposes and goals and essential policies
and plans for achieving those goals, stated in such a way as to define what
business the company is in or is to be in. (S. Jain, Marketing Planning and
Strategy, 1993)
"An explicit guide to future behaviour.” (Henry Mintzberg, “ Crafting
Strategy,” Harvard Business Review, July–August, 1987 pp. 66–74)
61
Strategy is "reserved for actions aimed directly at altering the strengths of the
enterprise relative to that of its competitors... Perfect strategies are not called
for. What counts is... performance relative to competitors.” (Kenichi Ohmae,
The Mind of the Strategist, 1982, p. 37)
Strategy formulation is built on "the match between organisational resources
and skills and environmental opportunities and risks it faces and the purposes
it wishes to accomplish." (Dan Schendel and Charles W. Hofer, Strategy
Formulation: Analytical Concepts, South-Western, 1978, p. 11)
TYPES OF MARKETING INVOLVED AT WHIZDOM :-
Direct Marketing
Advertise and promote your products and services to customers using a range of
digital devices including computers,
smartphones, and tablets. Internet
Marketing is an essential practice in
Digital Marketing. Once a target market
has been clearly identified, it is possible
to work in conjunction with the USPS or
a professional mail carrier that knows
where your customers live. Direct
marketing can be an effective way to reach consumers right where they live at home.
While there is often a negative side to this approach (consumers don’t want to be
bothered with a flurry of mail), many smart companies execute direct marketing
well. Catalog retailer L.L. Bean, for example, created direct marketing programs that
their customers looks forward to receiving.
62
Inbound Marketing
Companies often have customers calling them for various reasons. This can present
a great opportunity to sell customers additional
products and services they currently don’t have.
When business customers call to check their
balances, the business bank Chase often takes
the opportunity to ask if they are interest in a
credit line, a 401 k plan, or a variety of other
services the bank offers.
Personalization
Personalization (broadly known as customization) consists of tailoring a service

or a product to accommodate specific individuals, sometimes tied to groups or
segments of individuals. A wide variety of organizations use personalization to
improve customer satisfaction, digital sales conversion, marketing results, branding,
and improved website metrics as well as for advertising. Personalization is a key
element in social media and recommender systems.
Cause marketing
Cause marketing is defined as a type of corporate
social responsibility, in which a company’s
63
promotional campaign has the dual
purpose of increasing profitability
while bettering society.
Guerrilla marketing
Guerrilla marketing uses multiple techniques and practices in order to establish
direct contact with the customers. One of the goals of this interaction is to cause an
emotional reaction in the clients, and the ultimate goal of marketing is to get people
to remember products or brands in a
different way than they are accustomed
to.
Relationship marketing –
Relationship marketing is a facet of
customer relationship management (CRM) that focuses on customer loyalty and
long-term customer engagement rather than shorter-term goals like customer
acquisition and individual sales. The goal of relationship marketing (or customer
relationship marketing) is to create strong, even emotional, customer connections to
a brand that can lead to ongoing
business, free word-of-mouth
promotion and information from
customers that can generate leads.
64
Database marketing-
Database marketing is a form of direct marketing using databases of customers or
potential customers to generate personalized communications in order to promote a
product or service for marketing purposes.
The method of communication can be any
addressable medium, as in direct marketing
Global marketing
Global marketing is “marketing on a
worldwide scale reconciling or taking
commercial advantage of global operational
differences, similarities and opportunities in order to meet global objectives".
Online advertising
Online advertising, also called online
marketing or Internet advertising or web
advertising, is a form of marketing and
advertising which uses the Internet to deliver
promotional marketing messages to consumers.
Many consumers find online advertising
disruptive[1] and have increasingly turned to ad blocking for a db;
When software is used to do the purchasing, it is

known as programmatic advertising.
Marketing communications
65
Marketing communications uses different marketing channels and tools
incombination: Marketing communication channels focus on any way a business
communicates a message to its desired market, or the market in general.
Time marketing
Time marketing works to create guidelines about when to introduce a product in the
marketplace or advertise to consumers.
Marketing Sherpa, the best time for a marketing team to send out an email is on
Monday near 9:00 a.m. Because most people are beginning their weeks and sifting
through their inboxes, they are more likely to give a promotional email a serious
read. Sending out the same email on a Friday afternoon, when most peoples’
thoughts are already with their weekend
plans, runs a high risk of deletion.
Strategic marketing planning
Marketing strategy involves mapping out

the company's direction for the forthcoming
planning period, whether that be three, five or
ten years. It involves undertaking a 360°
review of the firm and its operating
environment with a view to identifying new
business opportunities that the firm could
potentially leverage for competitive
66
advantage. Strategic planning may also reveal market threats that the firm may need
to consider for long-term sustainability. Strategic planning makes no assumptions
about the firm continuing to offer the same products to the same customers into the
future. Instead, it is concerned with identifying the business opportunities that are
likely to be successful and evaluates the firm's capacity to leverage such
opportunities. It seeks to identify the strategic gap; that is the difference between
where a firm is currently situated (the strategic reality or inadvertent strategy) and
where it should be situated for sustainable, long-term growth (the strategic intent or
deliberate strategy).
Strategic planning seeks to address three deceptively simple questions, specifically:
* Where are we now? (Situation analysis)
* What business should we be in? (Vision and mission)
* How should we get there? (Strategies, plans, goals and objectives)
A fourth question may be added to the list, namely 'How do we know when we got
there?' Due to increasing need for accountability, many marketing organisations use
a variety of marketing metrics to track strategic performance, allowing for corrective
action to be taken as required. On the surface, strategic planning seeks to address
three simple questions, however, the research and analysis involved in strategic
planning is very sophisticated and requires a great deal of skill.
67
RECOMMENDATIONS OF THE STUDY
It is essential for the family to consider all factors before selecting any coaching class. If the
quality of the college faculty is satisfactory, there may not be a need to seek additional help. If
the faculty at colleges can provide the same attention and dedication by the coaching centres,
this would totally diminish the importance of these coaching centres. Students should be more
aware of the pros and cons of joining these classes, especially the tiredness factor and not rely
solely on parent or peer advice.
Students in the third year of their degrees are more conducive to joining a coaching class as this
is the year they sit for their university examinations. Coaching classes must therefore focus
more attention on these students. The pressure of the university level exams and the parental
and friends’ influence will lead more students to join coaching classes, providing the classes
with a greater number of students. The research shows consensus to a herd mentality, but not an
acceptance towards it. A greater awareness and responsibility of students could make the
picture clearer. Coaching classes should also can services to students from economically weak
backgrounds at reasonable fees. The psychological advantage of coaching classes that the
same students who would top without extra coaching now top with the help of extra coaching
needs to be conveyed to the students. Governmental regulation of these coaching classes is very
essential.
However, at the same time, traditional colleges and institutions can never be replaced as they
cater to the needs of countless students, including those enrolled in coaching classes, in ways
that extend beyond the boundaries of academics. It is heartening to note that the international
syllabus of the IB which is gradually expanding in India is eliminating the need for these
coaching ‘shops’.
CONCLUSION
The preliminary study on student’s satisfaction indicated an average level of satisfaction of
students at different coaching institutes of Kota. A relatively higher number of students reported
that they are fulfilling their parent’s wish which is a major concern. Students feel very high
pressure from parents, peers and coaching and thus study hours are longer for them and less
likely to get indulged in game and sports and recreational activities. Most of the coaching’s do
not have provision of any type of co-curricular activities or no provision of any type of
psychological counselling to overcome the stress. Sometimes coaching’s focus on only students
of their top batches to be taught by top teachers to grow their business, remaining other students
68
are not taken care of properly. Due to the growing coaching industry a trend of dummy schools
has been developed, juvenile delinquency has also been increased and as disparity between who
have and who don‟t have has been increasing. High pressure to succeed has made students a
study machine only increasing suicide rates and such tendency among students
Promotion is a wide concept after studying and analyzing the market promotion activity
the conclusion drawn is that there should be an integrated marketing communication. Only
then it will have positive impact on sales.
A good understanding of the market was accomplished outlets were spoken to and that
group consisted of a variety of people and customers. This even helped in the polishing of
communication skills, a must-have to survive and make it big in the present world. It even
gave a good understanding of behavior of channel people and customers when placed in
different situations. It was a good opportunity to work on the skill of patience, as a large
number of outlets were to be dealt with. It helped in developing the kind of relations one
needs to uphold in the corporate world and it helped in building up the right attitude.
As all the points in the above mentioned paragraph, are the must-have skills for anyone in the
field of Marketing and Sales, the training period was a good experience and a good stepping
stone into the real business world.
REFERENCES
Patricia Mascarenhas (2014). The great Indian tuition and coaching industry.
DNA, http://www.dnaindia.com/academy/report-the-great-indian-tuition-and-coaching-
industry1973985
Aesha Datta (2013). The Coaching class Industry. Hindu Business Line,
http://www.thehindubusinessline.com/industry-and-economy/the-coaching-
classindustry/article5490245.ece
Express News Service (2013). Private tuitions now a multi-billion rupee industry: Survey. The New
Indian Express, http://www.newindianexpress.com/cities/bengaluru/Private-tuitions-now-
amulti-billion-rupee-industry-Survey/2013/06/26/article1653569.ece >
69
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Summer Training Project

Date: Signature of the Student

Date: SIGN OF GUIDE

Dr. kanika gupta

S.no TOPIC PAGE NO

 To Identify the further prospect of Whizdom educare pvt.ltd

 To Identify the Marketing Strategies.

 To Study the issues and challenges of Educational Institution

 Mapping of Customer Satisfaction.

particular coaching class to join

 To analyse students’ decisions on whether or not to enrol in coaching classes

 To understand the popularity and relevance of coaching classes

 To gauge the views of students on the competence of faculty in colleges

 To gauge the expectations of the students from coaching classes

Chemistry etc. Whizdom is working for education sector since 2012.

knowledge to the students.

shapes the future of a student”.

become quality engineers & doctors.

will help them to fulfill their dreams of achieving success in life.

methodology and study material

EXTENDED TWO YEAR CLASSROOM PROGRAM

Eligibility: Passed class X and entering in class XI.

Course Commencement : April, May, June & July

Additional Benefits : Mock Class XII Boards Tests

(a) Admission-cum-scholarship test (ACST) (b) Direct Admission.

Scholarship Offered: Upto 100%

Course Fee: Rs. 1,70,000 + Service tax for class XI

No. of Class Room Hours 480 hrs

Frequency of Classes 4 days a week

Class duration No. of Classes

(i)Progressively fortnightly tests on Saturday or

Eligibility: Passed class XI and entering in class XII.

Aim for: NEET, National & International Olympiads.

Course Commencement : April, May’ (upto 15th May)

Additional Benefits: Mock Class XII Boards Tests, WITS-M

(a) Admission-cum-scholarship test (ACST) (b) Direct Admission.

Scholarship Offered: Upto 100%

Course Fee: Rs. 90,000 + GST

EXTENDED ONE YEAR CLASSROOM PROGRAM

No. of Class Room Hours 540 hrs

Frequency of Classes 4 days a week

Class Timings 10:30 AM – 03:30 PM

No. of Phases 3 Phases

(i)Progressive fortnightly tests on Monday

Eligibility: Passed class XII.

Course Commencement : July, August’ (upto 15th Aug.)

Course Ends: April/May’.

Additional Benefits: WHIZDOM ALL INDIA TEST SERIES-

(a) Admission-cum-scholarship test (ACST) (b) Direct Admission.

Scholarship Offered: Upto 100%

Course Fee: Rs. 95,000 + Service tax

IIT JEE Coaching

The transition from class X to XI is a difficult one, in respect of difficulty level as

Regular Batches Weekend Batches

No of Class Room Class XI : 420 hrs. Class XII : 390 hrs.

2 days a week ( upto 4 days

Class duration & no. 1 hour 45 minutes (2

Class XI : 3 Phases Class XI : 3 Phases

Eligibility: Passed Class X and entering in Class XI.

Aim for: JEE-Mains, JEE- Advanced, National & International Olympiads.

Course Commencement : April, May, June & July.

Additional Benefits: Class XII Boards Tests

(a) Admission-cum-scholarship Test (ACST) (b)Direct Admission.