17/08/2019 SEB Assignment - 1

Social Entrepreneur - Anshu Gupta

Group Members
1) Arun Kumaran P(P18011)
2) Arvinth S(P18012)
3) Karthikeyan B (P18030)
4) Sai Venkata Manoj V(P18049)
5) Venkateshwaran(P18066)
6) Vignesh S(P18068)
Table of Contents
Introduction ........................................................................................................... 3
Early life ................................................................................................................ 3
Meenakshi Gupta - Co Founder ............................................................................ 4
Projects .................................................................................................................. 5
Cloth for Work ...................................................................................................... 5
Not Just a Piece of Cloth - Campaign ................................................................... 5
Awards & Recognitions ........................................................................................ 6
Initiatives ............................................................................................................... 7
1. CLOTH FOR WORK .................................................................................. 7
2. SCHOOL TO SCHOOL .............................................................................. 7
3. NOT JUST A PIECE OF CLOTH .............................................................. 8
4. RAHAT ....................................................................................................... 8
5. GREEN BY GOONJ ................................................................................... 8
6. Goonj Fellowship ........................................................................................ 9
7. Goonj Fellowship – Grassroots ................................................................... 9
Volunteering in different ways ........................................................................... 10
1. With Your Network ................................................................................... 10
2. Going Green .............................................................................................. 10
3. 100 Stories of Change Book ...................................................................... 11
4. Working with children ............................................................................... 11
5. Raise Your Hand for Women’s Dignity and Menstruation ...................... 11
6. Organizing Awareness cum Collection Camps ......................................... 11
7. For Book Lovers ........................................................................................ 11
8. Living Abroad............................................................................................ 11
9. Skills to share............................................................................................. 12
CSR projects with Goonj .................................................................................... 12
Co-branded Campaigns ....................................................................................... 12

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Partners ................................................................................................................ 13
Payroll giving ...................................................................................................... 13
Payroll giving to Goonj means ........................................................................... 13
Marathon ............................................................................................................. 14
Green by Goonj ................................................................................................... 14
Products and service as contribution .................................................................. 15
1. OSUP, newspapers & office equipment .................................................... 15
2. Gullak & donation boxes ........................................................................... 15
Reflections and Conclusions ............................................................................... 15

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Introduction

Anshu Gupta is an Indian social entrepreneur who founded Goonj, a

non-governmental organisation (NGO) headquartered in Delhi. Gupta is an
Ashoka fellow and was conferred with "Social Entrepreneur of the Year Award"
by Schwab Foundation for Social Entrepreneurship in 2012. He won the Ramon
Magsaysay Award in 2015.

Early life

Born in Meerut, Gupta spent his initial years in Chakrauta, Banbasa

smaller towns of Uttarakhand and Bareilly,Uttar Pradesh as his father got
postings in his job with Indian Army’s Military Engineering Services (MES).
Anshu is the eldest of four siblings in a middle-class family from Dehradun. A
road accident at the end of Class 12 rendered him bed-ridden – botched
healthcare because his father refused to pay a bribe has left him with a lifelong
pain when he stands for too long – but the yearlong confinement in bed served
as a period for reading and introspection.

Even then, he started contributing to household expenses by writing

articles for Hindi newspapers. He holds a Masters in economics, and a double
major in journalism and mass communications. As a graduate student he
travelled to Uttarkashi in North India in 1991 to help with relief efforts after a
devastating earthquake in the region.

This was his first real exposure to the scale of problems of India’s rural
masses. Anshu’s work goes to a core challenge of our times; the growing gap
between the urban prosperity & rural poverty. He has taken the menacing
growth of urban waste and used it effectively and efficiently as a tool to trigger
large scale development work on diverse issues in some of the most backward
and remote pockets of India.

In the process he has created a model for a parallel economy which is

not cash based but trash based. With Goonj, Anshu has brought attention to a
nonmarket, nonmonetary approach — one grounded in empathy and dignity. He
has made the mostly passive urban and rural masses, prime stakeholders and
actors in addressing their own needs, solving their own problems.

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 This has been done by weaving together a beautiful pipeline system from
the cities to the villages for channelizing resources to create empowerment and
development in rural India. He considers one of Goonj’s central work to
changing mindsets about the immense humanitarian potential in reuse and
demonstrating a model that delivers as promised.

Anshu has rewritten many rules of the development sector like making
the masses his prime focus – not only as givers and receivers of material but
also as the prime source of money, skills and services. In the macro picture
Anshu has identified some basic needs outside the radar screen of the
development sector and the civil society by structuring imaginative solutions
using urban waste.

Over the years as Goonj garnered major awards, including World Bank’s
Development Marketplace and NASA, Anshu also won recognition as
an Ashoka and Schwab Fellow while he was also listed as one of India’s top
social entrepreneurs by Forbes Magazine and Fast Company. He is also a
member of Humanitarian Crisis Council of the World Economic Forum. Anshu
is now focused on ensuring that more people across the globe replicate Goonj’s
idea and help bridge the massive gap of social and economic inequities between
urban prosperity and rural poverty.

He speaks on national and international forums to instigate urban and

rural masses to be more deeply engaged in the issues faced by the society. He
says, “Goonj doesn’t want to grow only as an organization; it wants to grow as
an idea. where organizations and individuals across the world take up the work,
learning from our experience and help reach the basics of life to people who
need it urgently, mindful of their dignity and their needs, not as a charity. Anshu
is a foodie who loves photography, travel and writing. He lives in Delhi NCR
with his wife Meenakshi also the Co-founder of Goonj and their teenage
daughter, Urvi

Meenakshi Gupta - Co Founder

Co-founder GOONJ.., Meenakshi has more than two decades of wide

ranging communication career to her credit. Ending a 15 year corporate career,
in 2005 she finally quit at the end of an eight-year stint as News Publicity Head
with BBC South Asia.

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 She now works closely with Anshu and the rest of the team on fine-
tuning GOONJ’s strategies and communication with its urban and rural
audiences as well its interface with other organizations. Meenakshi has traveled
widely across the deep interiors of India to witness and understand first hand its
issues and realities.

Projects

After working in the corporate sector for some time, he started Goonj in
1999, with his wife Meenakshi Gupta and a few friends, to work on the basic
need of clothing, an issue that does not have a place in the development agenda.
Using cloth as a metaphor for other crucial but ignored needs like sanitary pads
for menses or school material for education, for the last 18 years, under Gupta’s
leadership Goonj has taken the growing urban waste and used it as a tool to
trigger development work on diverse issues; roads, water, environment,
education, health etc. in backward and remote pockets of India.

Under Goonj’s flagship initiative ‘Cloth for Work’ village communities

across India work on their own issues and get the urban material as a reward for
their efforts. Cloth for work and all other initiatives of Goonj have received
various, national and international, awards and accolades.

Cloth for Work

"Cloth for Work" (CFW) has evolved two new currencies of development
– material and labor. Under this initiative, Goonj works with partners and
communities to identify infrastructural improvements that need to be
undertaken in the villages. Villagers then work to dig wells, clean ponds, repair
roads, and build schools in the community using local resources and their own
wisdom, for which they are compensated with material resources like clothing,
utensils, furniture, and food grains.

Not Just a Piece of Cloth - Campaign

Gupta initiated the "Not Just a Piece of Cloth" (NJPC) campaign after the
2004 tsunami. According to Gupta. He dealt with more than 100 trucks of post
disaster cloth wastage on the roads of Tamil Nadu. The unwearable cloth from
this lot was turned into cloth menstrual pads.

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Awards & Recognitions

 Feb’18: AIMA (All India Management Association) Award to Anshu

Gupta
 Dec’17: Rahat– Goonj’s disaster relief and rehabilitation effort received
iF Social Impact Prize
 July’17:Curry Stone Design Prize recognized Anshu Gupta , Founder
Goonj as the Social Design Circle honoree
 July’15: Ramon Magsaysay Award to Mr. Anshu Gupta, Founder of
Goonj for transforming giving as a developmental approach.
 Nov’14: Goonj wins Deutsche Bank Urban Age Award.
 Aug’14: Asia’s leading English magazine ‘The Top 10 of Asia’ features
Anshu Gupta, Founder Goonj among Asia’s top 10 social entrepreneurs.
 July’14: Goonj is one amongst ‘The Purpose Economy 100 Asia’
 July’14: Goonj gets chosen among 100 leading Global Green Innovations
of the prestigious think tank SUSTAINIA
 Feb’14: Goonj gets a place among The World’s Top 10 Most Innovative
Companies in Indiain a listing by Fast Company
 Nov’12: ‘Social Entrepreneur of the Year Awardto Anshu Gupta,
Founder of Goonj by Schwab Foundation
 July’12: GOONJ gets chosen as ‘Game Changing Innovation’by NASA
and US State Dept.
 June’12: GDN Japanese Awardfor Most Innovative Development Project
 Feb’12: GOONJ wins Edelgive award in health & wellbeing category.
 Nov’10: Anshu Gupta gets listed in international Forbesmagazine as one
of India’s most powerful rural entrepreneurs.
 May’10: Innovation for India awardby Marico for developing innovative
solution by using old cloth and other material.
 March’10: Goonj wins ‘Jamnalal Bajaj CFBP Award’for Fair Practices
 Nov’09: ‘Cloth for Work’wins international Lien i3 Challenge Award
 June’09: ‘Not Just a Piece of Cloth’wins GOONJ’s third Changemaker’s
Innovation Award
 March’09: CNN IBN’sReal Heros award to Anshu Gupta in women
welfare segment.
 March’08: GOONJ wins India NGO of the Year Awardin a nationwide
search & selection by Resource Alliance.

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  May’07: GOONJ’s sanitary napkin project Not Just a Piece of
Clothwins World Bank’s Global Development Market Place Award.
 July’07: Vastra Samman recognized as one of The Good Practices by
Dubai International Awards.
 2006: Wins the prestigious Changemakers Innovation Award,the second
time, for Rahat, our disaster relief initiative
 2004: Prestigious Ashoka Fellowship to Anshu Gupta for his innovative
idea & its mass social impact.
 2004: GOONJ wins Changemakers Innovation Award for its School to
School initiative.

Initiatives

1. CLOTH FOR WORK

Worldwide when we think of resources for any kind of development

work, we think of money. Goonj works on turning old material as a resource
for hundreds of rural development activities. Communities have built huge
bamboo bridges, dug up wells, have done bunding of acres of land,
developed small irrigation canals, have built drainage systems, built village
schools and have taken up massive exercises of repairing roads, developing
water harvesting systems to cleaning up water bodies. All these works are
done but by making people understand their own community power and
giving old usable old material as a reward.

2. SCHOOL TO SCHOOL

Goonj’s award winning School to School initiative is addressing the

educational needs of thousands of remote & resource starved village/ slum
schools by channelizing under-utilised material of city’s affluent schools not
as a thing to distribute but as a tool to bring about comprehensive behaviour
change in the recipients and the contributors. Scores of children leave
schools for unimaginably reasons like lack of note book, pencil, water bottle
or inability of parents to pay the recurring expense of stationery, which are
abundance in urban schools.

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3. NOT JUST A PIECE OF CLOTH

Almost a decade ago we were shocked when we came across this

ghastly story of a woman who died of tetanus due to a rusted hook in the
piece of blouse she used during menses. At that time we had no idea about
the deep rooted relationship between cloth and menstruation. This story
fueled us to go deeper into the non issue.

It is seen that in the absence of a clean piece of cloth, millions of

women in villages and city slums use rags, sand, ash, etc. to deal with their
menses. A humble piece of cotton cloth can save a woman from a lot of
indignity, embarrassment and infections.

4. RAHAT

For nearly 2 two decades, Goonj has been working on varied disasters
from earthquakes to Tsunami, cyclones, floods, etc. Rahat as an initiative has
evolved into an active, reliable and time-tested network of stakeholders in
both rural & urban India ensuring our timely response for generating need
based disaster relief & rehabilitation efforts.

We educate common masses about sensitivities of giving, creating a

culture of mindful giving. Goonj also strives to bring attention to preventable
disasters like winter to reduce deaths and suffering in this season primarily
due to non-availability of clothing.

5. GREEN BY GOONJ

‘Green by Goonj’ a brand built around reusing and up-cycling even

the last shreds of material that Goonj receives. A range of over 100 different
products like purses, fancy bags, file folder, mats etc. made out of torn jeans,
obsolete audio tapes, and one side used paper etc.

It shows the ingenuity, craftsmanship and design aesthetics of women

from nearby slums involved in making these products. Buying a ‘Green by
Goonj’ products ensures that our work in rural India continues unhindered
irrespective of large/small funding support. It is our way of engaging with
the youth in a deeper way. These Fellowships are about engaging with some
real life challenges, tasks and timelines, to give you hands on experience and
immersion into urban and rural India’s realities.
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6. Goonj Fellowship

The Goonj Fellowship is our way of engaging with the youth in a

deeper way. We are looking for people who are done looking around and are
ready to do something. This Fellowship is about engaging with some real life
challenges, tasks and timelines, to give you hands on experience and
immersion into urban and rural India’s realities and a precursor for your own
action plan at the end of the Fellowship.

The 1-year fellowship is an immersion experience for young graduates

and professionals to understand the practical aspects of working on issues
and an opportunity to observe the realities of India first-hand. Some
highlights of the fellowship:

 It gives you a chance to work on innovative ideas and execute them pan-
India.
 You get hands on experience connecting with Goonj’s ongoing/planned
campaigns in collaboration with its internal stakeholders and contributors.
 You work with Goonj’s experienced rural and urban implementation
teams on the last mile challenges and grassroots problems and solutions.
 You create your own action plan within the social sector under the
mentorship of an expert panel.
 You connect with inspiring social entrepreneurs and interact with
Magsaysay Awardee and Goonj Founder Mr. Anshu Gupta.

7. Goonj Fellowship – Grassroots

Most opportunities and resources in the development sector are easily

available to youth in the cities, be it training programmes, conferences,
fellowships, funds, exposure to new ideas or simply guidance. And yet
youngsters from the villages, smaller districts and towns of India are the
ones who go and work on the last mile. Becoming the foot soldiers of
development work.

The one year fellowship will also include capacity building

workshops, shadowing experience with sector specialists apart from hands
on training about key skills like communication, financial planning,
monitoring and evaluation etc.

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 Stipend: Fellows will be disbursed a stipend of Rs. 10000 – 12000 to sustain
their monthly expenditures.

Eligibility: The person must match the following three aspects;

 We are looking for people who commit to spending an entire year in

different rural areas working on issues that affect the last person.
 Minimum qualification is Matriculation.
 Age between 21 to 30 year old.

After the first round of reviewing applications, selected applicants will be

called for an interview process at New Delhi. All logistical expenses will be
re-reimbursed by Goonj.

Volunteering in different ways

1. With Your Network

Talk to 10: Beyond money and material, spread the word around in
your own network of friends, family and colleagues to get more people to
take some positive action.

It could be about sponsoring Goonj Kits, Payroll Giving with a

corporate, spreading the word about Goonj Ki Gullak, connecting to
wholesalers and retail chains for unsold material/dead inventory or
connecting with transporters for pro bono/ subsidized services.

2. Going Green

Green by Goonj is our range of up-cycled products made from last

shreds of cloth. You can promote these products for conferences, workshops,
camps, etc. or connect us to organizations that promote sustainable lifestyle
products or organize stalls in various corporate, schools, colleges, exhibitions
etc.

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3. 100 Stories of Change Book

‘100 Stories of Change Vol I’ is a collection of first 25 stories of

change By Goonj. You can organize book reading sessions in colleges,
universities, societies. Connect us to research and academic institutes where
the book can be placed for people studying social work, social
entrepreneurship etc.

4. Working with children

Goonj’s ‘School to School’ initiative engages with urban schools, kids,

teachers & parents. You can reach out to schools to organize sessions, stalls,
exposure visits and collection drives for Goonj.

Short supply of School material is a constant challenge at Goonj. Pitch

in by organizing school material specific collection drives or connect us to
stationery manufacturers.

5. Raise Your Hand for Women’s Dignity and Menstruation

If you are passionate about breaking the culture of shame and silence
around menstruation, get involved in this work with us.

6. Organizing Awareness cum Collection Camps

In April and October, wherever you are, you can organize a collection
camp for Goonj, in your city and drop collected material to the nearest Goonj

7. For Book Lovers

A lot of people contribute their books to Goonj.. The one’s relevant for
rural India are reached out to rural libraries, schools etc. while others are
reached out at reasonable prices to urban masses through stalls at book fairs,
college fests, PTAs in schools, etc.

8. Living Abroad

 Actively spread awareness through forums and speaker opportunities.

 Connect Goonj with your India network.
 Make a regular monetary contribution and motivate others.
 Become a part of Goonj’s Team 5000 with committed Giving.

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 9. Skills to share

Want to volunteer with IT, Corel draw, Photoshop, writing,

videography, translation etc skills. Volunteers usually don’t get a certificate
at Goonj because we believe Volunteering is about doing something
selflessly. While we value your time and efforts, certificates are only issued
for internship which is for 1 month at least and involves working full time
with the team.

CSR projects with Goonj

Over 2 decades, Goonj’s work has been largely recognized for creating
alternate new currencies for development i.e. material and community voluntary
labor for development. Using urban surplus materials as a powerful resource for
large scale development works across the country; ranging from education,
sanitation, agriculture, water, livelihood, menstrual hygiene, and sustainability
to environment. Spread across different geographies, Goonj’s work puts
empathy and dignity first and foremost.

Our holistic view of rural development is rooted in not only fulfilling

their basic needs but empowering them to be the decision makers. Annually
engaging in 4000+ development works pan-india (from road repairs, water
channels revival to bridges, re-making schools etc.) involves a huge logistical
cost of processing, rentals and transportation to operate on such scales.

Co-branded Campaigns

Over the years, Goonj has done multi city co-branded campaigns with
many reputed brands like Ek Jodi Kapa (with Whirlpool), Share the language of
love (with Johnson & Johnson), Look Good, Do Good (with Raymonds),
Fashion Upgrade (with Myntra), ‘IforEye’ Initiative (with Titian), Clothing
Exchange (with Marks & Spencers) etc.. Such campaigns are beautifully
woven to encompass Goonj’s ethos and approach, while encouraging the culture
of giving.

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Partners

Payroll giving

During disasters especially, many organizations and their employees have

surprised us by contributing a certain a sum from their salaries. Our growing
work itself speaks about the immense scale and efforts involved in its back-end
which ensures that material reaches last mile in the Indian villages with dignity
and care.

Payroll giving means a committed contribution from your organization

and employees to Goonj. on a monthly basis till you want. Fill up Payroll
Giving Form and share it with us. All monetary contributions to Goonj are
exempt u/s 80 G. Individual receipts will be issued to your employees every
quarter.

Do visit Goonj’s Processing Centre with your employees to get a hands-

on insight into our world of Urban Waste V/s Rural Resource. Contributions
made as a part of ‘Payroll Giving’ will receive a consolidated half- yearly report
/quarterly report from Goonj.

Payroll giving to Goonj means

 Giving a new meaning to the urban surplus, and saving it from the
landfills.
 Contributing to a new parallel currency and development model that is
trash based and focuses on the receiver’s dignity and wisdom

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  Acknowledging and supporting work on many unaddressed, small yet
critical needs of people which can easily be addressed if we pay attention.
 Understanding that giving to Goonj is not just about an organization but
becoming a part of a movement.

Marathon

Goonj has tied up with multiple marathon activities during the year.
Individuals and institutions can run for Goonj and also make monetary
contribution supporting its activities.

Below is a list of marathons Goonj is associated with-

 Mumbai TATA Marathon (usually held in January)

 TCS 10k Bangalore Marathon (usually held in May)
 Big 10k SGNP Monsoon run in Mumbai (usually held in September)
 Airtel Delhi Half Marathon (usually held in November)

Green by Goonj

The ‘GBG’ brand is built around reusing and up-cycling even the last
shreds of material that Goonj receives. A range of over 100 different products
like purses, fancy bags, file folder, mats etc. made out of torn jeans, obsolete
audio tapes, one side used paper etc.

It shows the ingenuity, craftsmanship and design aesthetics of women

involved in making these products. Buying a ‘Green by Goonj’ products ensures
that our work in rural India continues unhindered irrespective of large/small
funding support.

As a corporate, here’s how you can promote this brand:

 You can set up a stall at your premises for the sale of products at your
events.
 You can also purchase products in bulk for corporate gifting, prize
distribution purpose etc.
 Whenever you organize conferences, you can order ‘Conference kit’ from
us.

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Products and service as contribution

If you are a wholesaler and retail chain, you can contribute your unsold
material/ dead inventory. If you happen to be a transport or logistics company,
you can offer pro-bono/ subsidized services to Goonj.

1. OSUP, newspapers & office equipment

Other than clothes, Goonj accepts even one sided used paper (OSUP)
to newspapers to office equipment like printers, staplers to furniture, you
can contribute to Goonj.

2. Gullak & donation boxes

If you own a chain of hotels/stores/offices in multiple cities, you can

install a donation box at your counter for Goonj.

Reflections and Conclusions

 The massification of higher education, the rapid development of new
academic subjects and fields, the growing international market
competition among universities.
 The associated deregulation of government policy and growing
institutional autonomy.
 The commercial provision of quality information, and the resulting
academic arms race for research reputation and prestige have challenged
the traditional ways of maintaining academic standards.
 In this concluding chapter we reflect on the lessons to be learned from
our studies of professional regulation, market regulation, and state
regulation of academic quality and we explore how the necessary balance
among the different forces can best be accomplished.
 We also attempt to derive from these studies of individual instruments
some general guidelines that may prove useful in designing national
framework conditions for assuring academic standards in the university
sector.

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