TWO COMPANIES THAT GET IT RIGHT

From the Top of the World

Earth Treks, a small company offering professional guide services and experiences for mountain
and ice climbs, has found a way to keep their customers returning frequently to their websites
(www.earthtreksclimbing.com). They climb to exotic locations or most challenging summit in the
world. Earth Treks uses laptops and satellite connection to post daily to their website Earth Treks
does everything it can to make the experience real. Earth Treks’ web-based marketing strategy has
much to do with the fact that it’s revenue have doubled in just two years and continue to grow
rapidly.

To the Gourmet’s Kitchen

Spencer Chesman, founder of one of the first gourmet food sites on the Web, has built a successful
multimillion dollar business aimed at gourmands everywhere. Launched in 1997, it has become a
gourmet food authority. On its website (www.igourmet.com), customers can see large color picture
and read complete descriptions of every products. If a customer dissatisfied with any product from
IGourmet, the company will refund the full purchase price within five business days. No wonder
that 75% of IGourmet’s shoppers return to make repeat purchases