CSS BUSINESS

PLAN
. EXECUTIVE SUMMARY

Magnum ice candy is a popular indulgence, known for its rich and creamy
taste, luxurious texture, and high-quality ingredients. Crafted with velvety
smooth chocolate coating, Magnum offers a delightful contrast to the creamy
nestle cream inside, creating a truly indulgent experience for ice cream
enthusiasts. Its wide range of flavors caters to diverse preferences, from classic
chocolate and vanilla to innovative combinations like caramel and almond.
The brand’s commitment to using premium ingredients ensures a superior
taste, setting it apart from other ice cream products in the market. Magnum's
distinctive packaging and sophisticated design appeal to consumers seeking a
premium treat. Its global presence and consistent quality have made it a
household name, trusted by millions of consumers worldwide. With a focus
on quality, Magnum continues to innovate, introducing new flavors and
limited-edition offerings to captivate the taste buds of ice cream lovers. The
brand's success can be attributed to its unwavering dedication to delivering a
luxurious and indulgent ice cream experience, making it a top choice in the
frozen desserts industry. Magnum's reputation for excellence and innovation
positions it as a market leader, synonymous with premium ice cream
enjoyment. In summary, Magnum ice candy stands as a symbol of indulgence,
quality, and innovation, delighting consumers with its irresistible flavors and
luxurious appeal.
II. Managament and Organization

CSSS Magnum Company

Company Name:

Magnum Ice Candy

Logo

Caigdal National High School

Adress: Unisan Quezon
II. Managament and Organization
 Vision Statement
Striving to be the epitome of luxury indulgence, Magnum Ice
Candy envisions a world where every delightful bite becomes a
cherished celebration of life's sweetest moments.

 Mission Statement
Empowering joy through decadent experiences, Magnum Ice
Candy crafts premium indulgence, inspiring unforgettable
moments for all.

Key Personnels
Chief Executive Officer (CEO)
Chief Financial Officer (CFO)
Chief Operating Officer (COO)
Chief Marketing Officer (CMO):
Chief Technology Officer (CTO)
Chief Information Officer (CIO)
Legal Counsel/General Counsel
Operations Manager
 Organizational Chart
Chief Executive Officer (CEO)
John Paul D. Ramos
Chief Financial Officer (CFO)
Nar Brian Pantoja
Chief Operating Officer (COO)
Cleo Ajela
Chief Marketing Officer (CMO)
Melchor Gualvez
Chief Technology Officer (CTO)
Geolo Noscal
Chief Information Officer (CIO)
Mark Joshua Anday
Legal Counsel
Bicerrie Cruzado
Operations Manager
Rick Warren Navarroza
Duties and Responsibilities
• Chief Executive Officer (CEO) The highest-ranking executive in the
company, responsible for overall strategy and decision-making.
• Chief Financial Officer (CFO) Responsible for managing the company's
financial operations and reporting financial information to the CEO.
• Chief Operating Officer (COO) Oversees the day-to-day operations of the
company, ensuring that business operations are efficient and effective.
• Chief Marketing Officer (CMO): In charge of marketing and advertising
activities, including market research, branding, and customer
• Chief Technology Officer (CTO): Manages the technological direction of
the company, including research and development, technology
infrastructure, and software development.
• Chief Information Officer (CIO): Responsible for managing the company's
information technology and computer systems to support the
organization's goals.re
• Legal Counsel/General Counsel (LC/GC: Provides legal advice and
guidance to the company, ensuring legal compliance and protecting the
organization's legal interests.
• Operations Manager (OM): Responsible for overseeing daily operations,
production, and logistics to ensure products or services are delivered
efficiently.
Magnum Ice Candy

Ownership
Sole Proprietorship
Capitalization
Php 380.00
Compensation and Incentives
Employees' salaries
All Key personnels woud get 2% (weekly)
Incetives: Bonuses and Comision (all key
personnels will get 30% bonuses and 50%
commisision after the end of day)
External Management Support
Personal money of Key personnels
III. Product Plan

A. Purpose of the Product

The Magnum ice candy, is to provide consumers with a
premium and indulgent ice cream experience. Magnum is
known for its high-quality ingredients, rich flavors, and a
signature Belgian chocolate coating. The product aims to
satisfy consumers' cravings for a luxurious and decadent
dessert, offering a unique combination of creamy ice cream
and high-quality chocolate. Magnum ice candy serves as a treat
for those seeking a more upscale and indulgent ice cream
option.

Products Unique Features

Magnum ice candy is renowned for its indulgent Belgian
chocolate coating, offering a rich and velvety experience with
every bite. Its unique feature lies in the variety of flavors,
from classic chocolate to innovative combinations catering to
diverse taste preferences. Additionally, Magnum ice candy
stands out for its premium quality, ensuring a luxurious and
satisfying treat for dessert enthusiasts.
Materials Ingredients Requirements and Source of Supply
INGREDIENTS SOURCES
Nestle Cream Convenience store in Unisan,
Quezon
Evaporated Milk Convenience store in Unisan,
Quezon
Chocolate Powder Convenience store in Unisan,
Quezon
Sugar Sugar store in Unisan, Quezon
Cocoa Market in Unisan, Quezon
Plastic Plastic store in Unisan,
Quezon
Condense Milk Convenience store in Unisan,
Quezon

Table 1. (Ingredients materials and their sources)

Product Procedure, Documentary, and Control that will be
used to manufacture the product

Below is the process on how to make magnum ice candy:

1. Boil three large mugs of water (5-10 mins.)

2. When the water is already boiling, you ca now put the
chocolate powder and sugar in the water.
3. Then Stir
4. Then after that add the evaporated milk, nestle cream
and condensed milk.
5. then while waiting for it to boil, just keep stir.
6. After an hour. After it has finished cooking, let it cool(1-2
hours), wrap it in plastic, and then freeze it for 8–10 hours.
Magnum ice candy best for you to counter summer season
Distribution logistics
Magnum Ice Candy distribution focused exclusively
within school premises, targeting students as the primary
consumer base. This localized strategy ensured a controlled
distribution environment, maintaining product availability
exclusively within the school boundaries. By limiting sales
to students, Magnum Ice Candy maintained a niche market,
creating a unique appeal among the school community. This
approach not only streamlined the distribution logistics but
also fostered a sense of exclusivity, enhancing the brand's
popularity among the student demographic. The tailored
distribution model allowed Magnum Ice Candy to establish a
strong presence within the school, capitalizing on a
dedicated and captive audience.

Regulatory and other Compliance Isuues

Magnum Ice Candy would be registered as a single
proprietorship type of business. Operating a Magnum Ice
Candy business within schools raises regulatory concerns,
such as adhering to local health and safety standards.
Ma'am Jocelyn Vargas as facilitator secured to operate
inside the campus as a business micro enterprise.
Market Plan
Supply: Previous 4 weeks Magnum ice
candy
Historical Total Dimand sold by the competitor per week Total Demand

Data
(1 month)

M T W T T R
Week - 1. Php380.00 40 40 0 0 0 0 80

Week - 2 Php380.00. 40 40 0 0 0 0 80

Week - 3. Php380.00. 40 40 0 0 0 0 80

Table 2 Market Analysis

The table above shows that the demand for Magnum ice
candy has remained constant over the past three weeks,
indicating a consistent customer base. Since the demand is
stable, it implies that the price is acceptable to the customers.
There are no signs of price resistance, indicating that the
pricing strategy is suitable for the market.
B. Marketing and Sales Projection

Marketing Strategy
To effectively market Magnum Ice candy within the
campus, focus on creating visually appealing displays and eye-
catching signage to attract students' attention. Emphasize the
product's premium quality and indulgent taste, highlighting
its unique flavors and rich ingredients. Consider offering bundle
deals, such as buy 5 for PHP 50.00 and get 1 free, to
encourage bulk buying and increase sales volume. Lastly,
ensure consistent product availability and quality to build
customer trust and satisfaction, ultimately driving repeat
purchases.

Social Media
To maximize sales of Magnum Ice candy within the
campus, creating engaging social media posts showcasing
tempting visuals of the product, emphasizing its irresistible
taste and affordable price at just PHP 10.00 each. Utilize
popular social media platforms such as Facebook to reach a
wider student audience. Encourage students to share their
Magnum Ice candy experiences online, creating buzz and word-
of-mouth marketing.
C. Sales Strategies

Here are the five simple and cost-effective sales strategies we

used for selling Magnum Ice candy inside the campus to
students:

Affordable Pricing: We offer Magnum Ice candy at a

competitive and affordable price point that fits within students'
budgets. Consider bundling options for discounts, encouraging
students to buy in bulk.
Strategic Placement: We set up strategically located stalls near
popular student hangout spots, mess hall, or we do room to
room selling within the campus. This ensures maximum
visibility and convenience for students to make impulse
purchases.
Eye-Catching Displays: We create an attractive display that
grabs students' attention. We use bright colors of Magnum Ice
candy to highlight it.
Promotional Events: We organize occasional promotional
events such as "Buy 5, Get One Free" days. These promotions
create excitement and attract more students on our Magnum
Ice candy stalls..
Social Media Presence: We utilize social media platforms to
create awareness about our Magnum Ice candy sales within the
campus.

By implementing these strategies, we effectively sell

Magnum Ice candy inside the campus while keeping the costs
low and appealing to the student demographic.
Financial Plan
A. Start-up Summary
Experiences Cost/pcs. 320pcs. Total 3 Months
(Used Weekly) Monthly
Nestle Cream 63 252 756
Evaporated 45 180 540
Milk
Condense Milk 62 248 744
Chocolate 48 192 576
powder
Sugar 92 368 1,104
Ice candy 20 80 240
Plastic
Cocoa 50 200 600
Total 380 1,520 4,560
Financial Production
Expected pieces of magnum ice candy to sell in a month
• 320 pcs. of magnum ice cand per month(80 pieces weekly)

Selling price per pieces

• Php 10.00 per pcs.

Expected mothly revenue:

• Php 3,200.00
Profit Forecast
Estimated weekly sold-80 pieces
Estimated monthly sold-320 pieces
Estimated 3 month sold-960 pieces
Php 3,200.00 - monthly revenue
Php 1,520.00 - monthly expenses
Php 1,680.00 - monthly profit