Mass Communication

Career Opportunities
 Introduction

• The fact that you’ve stumbled upon this piece

means you’re probably in one of the following
situations right now:
You’re looking to get a degree in Mass
Communication.
You’ve already gotten your degree and are figuring
out what to do next.
You’re just generally intrigued to see what a Mass
Communications degree can get you.
 What is Mass Communication?

• Mass communication is defined as “The

imparting or exchanging of information on a
large scale to a wide range of people.”
• This exchange of information can happen
through a number of different media channels,
including newspapers, TV, radio, and film.
 What is Degree in Mass
Communication Called?

• The answer to that question is simple: it

depends on the university.
• For some universities, an undergrad degree in
mass communications would be simply called
Bs Mass Comm.
• While some universities have different names
for the degree like Bs in Communication and
Media Studies, but the content and the
prospects of the course are almost always the
same.
Jobs After Mass Communication

• During your Mass Communications degree,

you will most likely study a variety of subjects
related to the media industry.
• This will equip you with the necessary skills to
branch out into many different areas of work,
depending on your interests and skill set.
• Here are some fields you can look to pursue
after getting your degree:
 Types of Jobs

• Journalism
• Public Relations
• Marketing
• Visual Communications
• Audio Communications
• Publishing and Printing
 Journalism

• While many might consider journalism to be a dying

profession, the truth of the matter is that journalism is
far from its days of demise, rather it is transforming
into something very different from what we might
traditionally view journalism to be.
• With the introduction of new channels of
communication, like social media, journalism is taking
on new forms yet the essence behind it remains the
same.
• If you have a passion for breaking stories, reporting on
events, and interviewing individuals, then this is the
profession for you.
 Public Relations

• The job of PR professionals is to assist

businesses and individuals maintain a positive
reputation with the public through different
forms of communication channels, which may
include traditional media, social media, and in-
person engagements.
• Having relations with the right people is very
important if you wish to succeed in this field.
• Therefore, if you are not a people person, this
might not be the right fit for you.
 Marketing

• This is the area where you will benefit the most

from what you learn during your degree.
• A lot of things that you will be taught during
your program will be relevant and applicable in
this field.
• Therefore, if you had a good academic record
during your degree, then you will find that
getting a job in this field will be very lucrative
and easy for you.
 Visual Communications

• This field includes creating content that

engages the audience visually.
• This content can be in the form of videos,
photos, or graphics.
• Not only those working behind the scenes like
photographers, cameramen, and graphic
designers fall under this category but those
who are in front of the camera such as actors,
models, and TV anchors are also part of this
wider collective group of people.
 Audio Communications

• As is evident from the name, this field includes

people who use audio to communicate their
content. Some jobs in this field include
musicians and radio jockeys among others.
•
 Publishing and Printing

• With the advent of digital communication

channels, the field of publishing has expanded
greatly to include a number of new non-
traditional resources.
• This field now includes publishing eBooks,
websites, blogs, online periodicals, and video
games among others.