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Influential
An end-to-end process of writing literature
and publishing influential review articles
Abstract
Purpose – Literature reviews are essential tools for uncovering prevalent knowledge gaps, unifying
fragmented bodies of scholarship, and taking stock of the cumulative evidence in a field of inquiry.
Yet, successfully producing rigorous, coherent, thought-provoking, and practically relevant review articles
represents an extremely complex and challenging endeavor. The purpose of this paper is to uncover the key
requirements for expanding literature reviews’ reach within and across study domains and provide useful
guidelines to prospective authors interested in generating this type of scientific output.
Design/methodology/approach – Drawing upon the authors’ own experience of producing literature
reviews and a scrutiny of review papers in major management journals, the authors develop an end-to-end
process of writing and publishing review articles of high potential impact.
Findings – The advanced process is broken down into two phases and seven sequential steps, each of
them being described in terms of key actions, required skill sets, best practices, metrics of assessment and
expected outcomes.
Originality/value – By tapping into the inherent complexity of review articles and demystifying the
intricacies associated with pursuing this type of scientific research, the authors seek to inspire a wealth of new
influential surveys of specialized literature.
Keywords Literature review, Best practice guidelines, Future research agenda, High-impact review article,
Research synthesis, Writing and publishing
Paper type Conceptual paper
To boost the effectiveness of the entire process and secure an optimal outcome in terms of
future scholarly impact, these research undertakings should not be carried out
independently but rather in collaboration with several well-established authors within
their respective academic disciplines. Indeed, due to soaring importance and popularity of
multidomain surveys of the literature, more often than not these collaborative endeavors
are co-authored by multiple (at least three) scholars, permitting to effectively tap
into broadly diversified but related bodies of knowledge (Nicholls-Nixon et al., 2011;
Smith et al., 2018).
Contrary to common beliefs, influential review articles are relatively more difficult to
produce and publish than original research papers because they require a certain level of
maturity, longstanding expertise and an in-depth understanding of the field of inquiry
(Gomez-Mejia et al., 2011). This is why these articles do not represent the best investment for
scholars in the early stages of their career, being more suitable for well-published researchers
who are more experienced in leading collaborative projects and mentoring junior faculty.
Finally, review articles may often be favored over other types of scientific output due to
flawed expectations that they would garner a wealth of citations within a limited timeframe.
Instead, informative reviews may actually generate a large number of views or downloads
by referring interested authors to the original source of synthesized evidence. Moreover, it
(1) Writing Content Are mere descriptive Require critical assessment of the literature and
summaries of extant identification of future research directions to advance
literature in the field current knowledge in the field
Length Are excessively long Are comparable in length to qualitative articles
(length due to many tables and figures)
Process Can be completed in Are fairly time-consuming, especially if the analyzed
shorter periods of time literature is vast and incongruent
Authors May be effective self- Are most effective as collaborative (and cross-disciplinary)
sufficient endeavors undertakings (several coauthors)
(2) Publishing Easiness Are easier to publish Are relatively more difficult to produce (when lacking
than original research longstanding expertise in the field)
Career Represent a good Require maturity and thorough understanding
investment for early of the field (are more suitable for mid-career and
career researchers well-established scholars) Table I.
Citations Rapidly and always May take time to generate citations; or may not Misconceptions and
generate lots of citations necessarily generate lots of citations, but rather a large facts about literature
number of views or downloads review articles
MD should come as no surprise to veteran academics that citations might take time as several
years may be needed until the analyzed field would evolve in the direction suggested by the
review article.
each component we indicate the key actions involved, major skill requirements, best
practices, metrics for assessment and the main outcome. Figure 1, which incorporates a flow
diagram of the entire process, offers a simplified illustration of critical idiosyncrasies
associated with writing and publishing impactful review articles.
Phase 1: writing
Step 1: exploring the topic. The process starts from the identification of the subject area for
the literature review and securing its significance and relevance. To achieve this purpose,
researchers should draw on their expertise of assessing extant knowledge, reflecting on
recent evolutions and challenging dominant assumptions in the field. These actions are
particularly useful when seeking to delimit a promising review topic and uncovering related
concepts that will be subsequently employed as key search terms. Since some areas lend
themselves well to cross-disciplinary exploration, it is advisable to verify whether the
selected topic has been previously examined from alternative perspectives. The major
skillsets associated with this step are inquisitiveness, creative thinking, ability to change
and adapt in light of the newly found evidence, and understanding of multiple fields of
inquiry that is critical for gaining additional insight on the subject of interest.
Because management reviews are mostly developmental and discovery-driven,
keeping a flexible approach throughout the entire process is important as it allows
processing fresh data, making meaningful adjustments, and incorporating novel ideas.
Another best practice advice is to select a research question of broad interest to
stakeholders in a variety of areas, which is consistent with cross-disciplinary
investigations that could be carried out effectively by multiple authors. For instance, a
comprehensive review of empirical findings on executive compensation packages
surrounding merger and acquisition transactions may be similarly appealing to scholars
and practitioners in finance, accounting, strategic management and human resources
(Bodolica and Spraggon, 2015). Influential review articles often result from choosing a
topic with high growth potential, especially when the literature has reached adolescence
and the time is right to pause, analyze what is known and suggest avenues for further
inquiry. This was successfully attempted by Audretsch (2012) who has reviewed the
growing entrepreneurship research stemming from a variety of academic traditions in
order to provide a reconciled view of what constitutes entrepreneurship and propose
viable streams for future development of the field.
To identify an attractive topic for their survey of the literature and get valuable insights
into related aspects, many scholars choose to spend some time reading the “limitations and
future research directions” section of the most highly cited empirical articles published
within the broad area of their interest. In this section expert authors pinpoint promising
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Actions Read and Define search terms Use a progressive, Read the articles Decide about the paper’s structure Select the journal Disseminate via
reflect on recent and keywords multi-stage method and extract Write the draft paper Check submission networks / post
evolutions Search in different Scrutinize abstracts relevant data Make presentations at scientific requirements and on social media
Question extant sources of data and full-texts Critically analyze conferences secure compliance Update profile
knowledge Check prior reviews Assess eligibility the literature (make Take part in working paper series Submit the article Build exposure
Verify ways for Retrieve identified Solve the quality- thematic analysis) at school Read comments, (guest speaking
cross- studies’ full texts quantity tradeoff Synthesize findings Solicit and integrate peers’ revise and and consulting)
disciplinary Screen articles and Select papers for in meaningful ways feedback resubmit Write and
exploration eliminate duplicates final inclusion Identify cross- Initiate related publish related
Delimit the study patterns research projects articles
topic and
related
concepts
Skills Inquisitiveness Familiarity with and Consistency, focus Analytical and Writing skills: sense of style and Determination to Communication
and discovery ability to navigate and delivery skills cognitive skills ability to edit paper’s contents for publish the article and
Creative through databases Reasoning capacity Holistic thinking flow and clarity Openness to interpersonal
thinking Meticulousness and conviction Coherence and Ability to structure ideas logically collegial criticism skills
Understanding Attention to detail Ability to work ability to Proactiveness Responsiveness to Social media
of multiple Determination and effectively alone extrapolate editor and proficiency
fields persistence and with fellow Capacity to make reviewer Networking
Ability to scholars associations comments abilities
change and
adapt
(continued )
literature
review articles
Influential
of writing and
literature review
Table II.
articles
publishing influential
An end-to-end process
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MD
Table II.
Phases (1) Writing (2) Publishing
2. Searching and 3. Studies’ 4. Literature 6. Journal 7. Post-
1. Exploring screening the assessment analysis and 5. Structuring and drafting submission publication
Steps the topic literature and selection synthesis the review and publication diffusion
Best Flexible Iterative approach Clear inclusion and Many explanatory Relevant division of writing tasks Selecting the right Membership in
practices approach Comprehensive, exclusion criteria summary tables among review co-authors publication outlet professional
Topic with unbiased and Criteria adherence Scientific methods Optimal structure: introduction, A corresponding associations
high growth reproducible search Justified reasons for of data synthesis method (with framework), author role Integrate review
potential Combination of studies’ exclusion Framework with findings, future research and Effective peer- with teaching
Literature in various methods Review panel ( first themes or clusters conclusion review process Have an active
adolescence Clearly defined independent, then Double/triple data Respect the R&R review-related
phase search strategy collaborative work) extraction process’ deadline research agenda
Cross-
disciplinary
research
question
Multiple
authors
Metrics Peers’ Benchmark type Zero selection bias Degree of data Co-authors’ degree of satisfaction Number of “reject Citations’ count
excitement and variety of Minimal inter-rater extraction accuracy with draft on the desk” Number of reads
Positive searches to prior discrepancy (via comparison) Conference attendees’ feedback Unsuccessful Profile views
feedback reviews Effective resolution Co-authors’ and requests to get the full paper submission count Novel research
Co-authorship High volume of of disagreements agreement test Experts’ opinion Number of R&Rs ideas generated
offers from relevant literature Optimal sample size Summary tables’ Working paper views Journal editors’ Evolution of the
expert Point of saturation for further analysis prototypes and reviewers’ field as advised
researchers (studies’ overlap) wows
Test search for
topic relevance
Outcome Promising topic Pool of studies for Final sample of Framework with Submission-ready manuscript Published review Influential
for review potential inclusion studies to review coherent synthesis article review article
Actions Skills Best Practices Metrics Outcomes Influential
literature
1. Topic
Exploration
Read, reflect,
question, delimit
Inquisitiveness,
creative thinking
Topicality, many
disciplines/authors
Peer excitement,
co-authorships
Promising topic review articles
2. Literature Search, check, Meticulousness, Iterative search, Benchmarks,
Studies’ pool
Search retrieve, screen attention to detail multiple methods volume, overlaps
Figure 1.
6. Article Select, submit, Open to criticism, Relevant journal, Journal editors’ and
Flow diagram of the
Published article
Publication revise and resubmit responsiveness good peer review reviewers’ wows advanced process of
(2) writing and
Publishing
publishing influential
7. Article Disseminate, build Communication Research agenda, Citations, novelty,
Diffusion exposure, update skills, networking prof. membership field’s evolution
Influential article review articles
opportunities for further exploration, stimulating a wealth of relevant research that may
constitute the subject of a comprehensive literature review. In their paper on knowledge
creation processes in small software companies operating in Canada, Spraggon and
Bodolica (2008) discussed a number of limitations that were addressed in numerous recent
studies in the field. A potential topic for a review article could be the analysis of knowledge
management practices across various organizational (small vs large), industrial (software vs
financial) and cultural (Canadian vs emerging market) settings.
To gauge the successful accomplishment of this initial step that should result in the
delimitation of a promising topic for literature review, we offer a number of applicable metrics.
When sharing their intentions with others in the broader research community and soliciting
professional advice, prospective authors could estimate the amount of positive feedback
received or the degree of peers’ excitement with the proposed topic. Another valuable
indicator could be the number of offers extended by expert researchers to co-author the future
literature review article. Finally, to get an extra confirmation of the topic timeliness and
relevance, it is highly recommended to perform an a priori search to assess how many papers
would fall within the scope of the review. When a very low quantity of papers is generated
through this preliminary search, the subject area may be in its infancy stage, indicating that
the time may not be right for performing a meaningful literature review.
Step 2: searching and screening the literature. The second step involves conducting a
thorough search and an initial screening of the literature on the proposed topic. Typically,
this process begins with the activation of various search functions and operators available
in bibliographic databases that could be accessed via the academic libraries’ website.
Among the key databases that are not only directly related to the field of management but
also provide a wide range of relevant subject coverage are ABI/INFORM, Business Source
Premier (EBSCO host), JSTOR, Emerald, PsycINFO, ProQuest Central, Web of Science and
Scopus. Having identified applicable search terms, scholars may deploy the keyword search
technique to generate a preliminary set of studies that are semantically connected to the
research question. Different keywords and combinations of keywords should be tried to
check their appearance in the title, abstract and full text of scientific publications.
Additional filters could be applied by specifying the type of document, study, or language,
MD while Boolean operators AND, OR and NOT could be effectively used to broaden or restrict
the search function.
To avoid potential bias, the task of identifying relevant keywords for the selected
research topic has to be approached meticulously. Authors should consider discussing,
refining and validating their initial list of keywords with a review panel of experienced
scholars in the area of the survey of the literature. In the case of Savino et al.’s (2017)
review of empirical studies on search and recombination processes of innovation
development, this discussion resulted in 22 keywords, such as “acquisition,”
“recombination,” “capabilities,” “creation,” “knowledge,” “integration,” “elements,”
“innovation,” “generation,” “search,” and “source.” When performing the database
search using the identified keywords, it is advisable to employ various Boolean connectors
or symbols, such as ( for phrase searching), ! or * ( for root expansion purposes), and
* ( for capturing word variants). By making use of the search term “recombin*,”
Savino et al. (2017) could retrieve all the documents that include the words “recombine,”
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Exclusion from the sample can be driven by a number of factors, such as the study type
(empirical vs conceptual), research method (quantitative vs qualitative), firm size and
type (small vs large; private vs public), time period (before vs after a given event), and
geographical area (North America vs other regions). The assessment of studies’ quality can
be made based on the reputation of the journal where they have been published, total
citation counts, theoretical embeddedness, methodological strength, or significance of
contributions to extant scholarship and practice. This procedure commonly requires solving
the quantity-quality tradeoff, as a stronger focus on best-quality evidence decreases the
quantity of articles that could be included in the review. For instance, by screening as many
as 30 top journals by 5-Year Impact Factor in business, finance, economics, and
management categories, Pindado and Requejo (2015) were able to consider over 350 papers
in their survey of the family business governance literature.
To eliminate potential subjectivity when building the final data set, we advocate strict
adherence to clearly defined inclusion criteria and providing justified reasons for studies’
exclusion from the sample. An essential best practice advice is to have several investigators
perform this articles’ selection task independently and afterwards compare and consolidate
the results within the review panel. For this purpose, scholars should be consistent
throughout the process and focused on the task at hand, possess strong reasoning capacity
and delivery skills, and demonstrate ability to work well both individually and in
collaboration with fellow researchers. When the level of inter-rater discrepancy is low and
disagreements over papers’ inclusion are unanimously resolved, the selection bias can be
kept close to zero. In addition, the effectiveness of this step can be measured against an
optimal number of retained studies to ensure the feasibility of their subsequent analysis.
Step 4: literature analysis and synthesis. Having completed the sampling procedure, the
process continues with an in-depth analysis and synthesis of all the studies included in the
survey. This is the most cumbersome and demanding step as it involves both delving into
each paper separately and combining the widely dispersed pieces of evidence to create an
integrative understanding of the explored subject area (Rastogi et al., 2018). When analyzing
the contents of extant research, a detailed form should be devised to provide a structured
basis for critical data extraction. The purpose of this form is to summarize the constitutive
parts of each article by including relevant data for the ensuing synthesis of the literature.
It may contain information about sample characteristics (such as size, industry, nationality
and period), theoretical perspective(s) used, sources of data collection, methods of data
analysis, independent and dependent variables, major empirical findings, and key
contributions to theory and practice. This background information is then used to
synthesize the results in meaningful ways through the identification of cross-study patterns,
emerging themes, and general trends in the field.
MD Given the significance of this step for the future development and impact of the review
article, we advise relying on scientific methods of (quantitative or qualitative) research
synthesis. They offer a means for investigators to systematically interpret empirical evidence,
detect areas of knowledge conversion, elaborate on the underlying reasons of inconsistencies,
and offer viable suggestions for improved management scholarship and practice
(Rousseau et al., 2008). Meta-analysis enables the aggregation of results from multiple
studies that tackle the same research question in an effort to increase the statistical power and
generate a more reliable estimate of the net effect (Mackey et al., 2017). However, in the case of
broad heterogeneity of studied phenomena and related measures, which is a common
occurrence in the field of management, interpretive approaches to data synthesis, such as
meta-synthesis or realist synthesis, are more appropriate. While the former allows drawing
generalizations from a set of both comparable and very different qualitative studies, the latter
seeks to uncover the conditions that make an intervention work for a specific target audience.
Another best practice recommendation is to include as many summary tables as needed
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Phase 2: publishing
Step 6: journal submission and publication. While writing a review manuscript is extremely
demanding, publishing it in a well-regarded academic journal poses an entirely separate
challenge. This step requires familiarity with a number of potential publication outlets, their
scope of coverage, type of readership, and specific submission guidelines. It necessitates
understanding of the practice of scholarly publication, including the idiosyncrasies related
to the double- or triple-blind peer review. Difficulties associated with securing timely
evaluations from expert reviewers due to their busyness and time constraints contribute to
slow turnaround cycles from initial submission to editorial decision, adding more
uncertainty to the equation. Given the multiplicity of parties involved in the process, its
success hinges upon the effective collaboration among the authors, editorial assistants,
editors, associate editors and anonymous reviewers.
MD The most important best practice advice is to select an appropriate scholarly outlet for
publishing a survey of the literature. Submitting authors can choose between review-only
publication titles, annual review issues of general management journals, and regular
editions of more specialized management outlets. The better the fit between the journal
scope and the review article topic, the higher the likelihood of benefiting from a productive
and expedited peer-review process. Nonetheless, if the subject area of the review article is
sufficiently broad but also focused on a specific management sub-discipline, it stands a good
chance of being published in either of these journals. For instance, in-depth surveys of the
expanding family business research have been routinely included in both review-only
management titles (Gomez-Mejia et al., 2011; Siebels and zu Knyphausen-Aufseß, 2012) and
regular issues of specialized journals, such as Family Business Review (Madison et al., 2016)
and Journal of Family Business Strategy (Suess, 2014).
Another way for selecting an optimal publication outlet that should be acknowledged
represents getting informed about recent Calls for Papers as part of Special Issues
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released by a number of journals in the field. Interested authors can explore the full list of
Open Calls for Special Issue Papers on the website of major scientific publishers such as
Emerald, Elsevier, Wiley and Inderscience. Special Issues are commonly guest-edited by
subject-matter experts who delineate the scope of the issue and formulate critical research
questions that have to be answered in relation to a specific topic. A literature review article
that pushes the boundaries of scholarly inquiry on the identified topic beyond extant
knowledge frames stands a good chance of both being published and garnering citations.
The Special Issue Call for Papers on “Micro-foundations of small firm internationalization”
from Cross Cultural and Strategic Management by Emerald could be of interest to
comparative management scholars. Guest Editors are inviting submissions of various
papers, including literature reviews, that tackle the international growth of small businesses
from a comparative/cross-cultural perspective.
To enable a smooth submission and communication process, the corresponding author
should check the specific journal requirements, secure compliance with them, and inform
all the co-authors when the manuscript is under publication consideration. While awaiting
the editorial decision on this submittal, new research projects can be initiated to capitalize
on the ideas advanced in the review paper. In case of receiving a positive feedback from
the journal, the co-authors should read the reviewers’ comments, revise the manuscript
accordingly and, prior to the expiration of the deadline, resubmit it for another round of
anonymous evaluation. Of critical importance is to preserve openness to constructive
criticism and responsiveness to editors’ and reviewers’ suggestions for improvement.
The metrics that can be used to assess these publishing efforts are the number of
“reject on the desk” decisions, the unsuccessful submissions after the initial peer review,
the “revise and resubmit” cycles, and the positive impressions and encouragements of
reviewers and journal editors. Eventually, with a healthy dose of co-authoring scholars’
determination and commitment, the outcome of this step will constitute the acceptance of
the review article for publication.
Step 7: post-publication diffusion. The final step in the advanced end-to-end process of
producing influential review articles consists in various post-publication diffusion
initiatives that seek to stimulate the article’s widespread use and adoption. All the
academic journals implement a number of strategies to enhance their visibility and
reputation, such as providing open access to selected issues and offering early view
options by posting papers online ahead of print. While the prestige of a given journal is
most commonly estimated by the magnitude of its impact factor, publishing in top-ranked
outlets is not an automatic guarantee of garnering a lot of citations, and vice-versa.
As a matter of fact, there are many examples of highly cited articles that appeared in
journals not included in the Social Sciences Citation Index, such as the qualitative case Influential
study methodology paper by Baxter and Jack (2008). Hence, we believe that it is also the literature
responsibility of the authors to deploy a number of actions to help the review article review articles
being noticed and applied.
As soon as the paper gets accepted for publication, the news ought to be disseminated
through personal and professional networks, and posted on relevant social media
platforms. The publicly available resume of each author has to be updated along
with the individual profile page on the official website of the employing institution
(e.g. school, university, research center). To spread awareness about their forthcoming
survey of the literature, researchers should increase their exposure to both the
academic and practitioner communities by building a digital presence, participating in
discipline-related conferences, delivering consulting mandates, and accepting guest
speaker and discussion panel invitations. Moreover, they could start new inquiries and
complete the previously initiated research projects stemming from the review, while
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several years later the significantly amplified evidence on the surveyed topic could
result in a renewed effort to synthesize the related literature. For instance, the original
review article of Bodolica and Spraggon (2009) on top management pay in target and
acquiring firms have been notably expanded and morphed into a full-fledged book
(Bodolica and Spraggon, 2015) to capture the evolution and the rapidly evolving
knowledge base in this subject area.
To succeed in their post-publication diffusion efforts, scholars should optimize their
social media proficiency, be great communicators, possess strong interpersonal skills and be
good at networking. Our best practice recommendations for authors are to be active
members of several professional associations, to pursue a dynamic research agenda within
the broader scope of their review paper, and to integrate the outcomes of their research with
teaching, consulting and community outreach. To evaluate the impact of the published
article, we suggest relying on both quantitative and qualitative methods of assessment.
While the total citations’ count is the most popular statistic, the number of paper downloads
and even authors’ profile views on social media may be seen as complementary indicators.
For example, the Academy of Management Annals’ website offers a regularly updated
metric on the most read papers published in the journal, which is based on the aggregation
of PDF downloads and full-text HTML views. The literature review’s potential influence can
also be estimated qualitatively by the novelty of suggested avenues for future research,
the practical relevance of generated ideas, and the long-term evolution of the field in the
direction advocated by the review article.
Conclusion
The management discipline provides infinite possibilities for taking stock of advancements
and setbacks in various areas of its dynamic and broadly diversified arena (Chen and Miller,
2012; Kalliny and Benmamoun, 2014). In-depth reviews of the literature are ideal venues for
challenging established assumptions, highlighting serious knowledge gaps, and offering
thought-provoking reflections on how the field can move forward. To be successful in their
attempts to interpret the cumulative evidence produced by a body of scholarship,
researchers need to be aware of all the requirements in terms of actions, skill sets, best
practices, and metrics for assessing the outcomes. In this paper we seek to make a
methodological contribution by developing the foundations of an end-to-end process of
writing and publishing high-impact review articles in the field of management. It is our
contention that the guidelines included in the advanced process would be beneficial to
authors interested in pursuing this type of scientific research by inspiring a wealth of new
influential surveys of specialized literature.
MD References
Andriopoulos, C. (2001), “Determinants of organizational creativity: a literature review”, Management
Decision, Vol. 39 No. 10, pp. 834-840.
Audretsch, D. (2012), “Entrepreneurship research”, Management Decision, Vol. 50 No. 5, pp. 755-764.
Baxter, P. and Jack, S. (2008), “Qualitative case study methodology: study design and implementation
for novice researchers”, The Qualitative Report, Vol. 13 No. 4, pp. 544-559.
Bodolica, V. and Spraggon, M. (2009), “Merger and acquisition transactions and executive
compensation: a review of the empirical evidence”, Academy of Management Annals, Vol. 3
No. 1, pp. 109-181.
Bodolica, V. and Spraggon, M. (2011), “Behavioural governance and self-conscious emotions: unveiling
governance implications of authentic and hubristic pride”, Journal of Business Ethics, Vol. 100
No. 3, pp. 535-550.
Bodolica, V. and Spraggon, M. (2015), Mergers and Acquisitions and Executive Compensation,
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Corresponding author
Virginia Bodolica can be contacted at: virginia.bodolica@hec.ca
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