Marketing Mix

Product/Service

The purpose of Fitness gym is to provide fitness programs to our members located in the

Capas, Tarlac area. Fitness gym promote long term lifestyle changes for our patrons through

exercise and nutrition for their all around wellbeing.

Price

Our membership fees are slightly higher than the rest of our competition but our

customers are compensated with our aesthetic environment and state-of-the-art facilities.

Number of People Session Rate Monthly Rate

Single 60 550

Married Couple/ Couple 100 1,000

Group ( 3 or more ) 120 1,350

Place

The place of the business is located along the MacArthur Highway, Capas 2315 Tarlac.

Near 7 eleven Junction Capas, Tarlac. The place is accessible to the clients. It is one of the

advantages of the business, because the location is in between Capas and roadway going to

Concepcion. It may attract more customers from the City of Capas and Concepcion.

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